2. Key convention Definition
Masthead The title block of a magazine, usually most eye-catching
Tag line Found under the masthead. Gives description or highlights issue.
Skyline/strip Across the top or bottom containing list of items which feature in the magazine.
Main cover line Largest text on cover after title and it anchors the meaning of the image.
Main image/anchorage Usually features the main story/article of a magazine.
Medium to close-up shots and represents the genre of the magazine.
Puff/Pug Puff- offers something else to the magazine such as free give away.
Pug-gives promotional offers. It looks like a sticker on the magazine cover.
Cover lines Lines of text on front cover to draw attention of audience
These are there to educate audience about what else can be found in the magazine.
Thumbnail images Thumbnail images in different places appear on front covers to keep audience interest/create excitement
Buzzwords Usually with the main feature article. They are used to attract attention such as "Exclusive, Free, Plus "
Information/Barcode Positioned along the right and bottom. Along it will sometimes be date/month of edition, price, website and issue number,
Header & footer bar Like a strip, presents highlights of the magazine. Could have a slogan, description or added attraction.
