3. Titles
In our marketing package of ‘The Passage’ we used the
same title on our poster and our teaser trailer and then a
different title on our magazine cover. The font that we
used on our poster and in our teaser trailer was similar to
existing horrors that we had analyzed like The conjuring
and Insidious. We believed that this font fitted In really
well with our horror genre. The font that is on our
magazine cover is different because it is made by a
different company to our poster and teaser trailer. You
can still tell that they are advertising the same film
though because of the characters which are featured
within them.
4. Titles design
The design of our titles were all from inspiration from existing films that were in the horror genre
like our film. The images above show our three products titles and then below them is images I
have print screened from existing teaser trailers that we had inspiration from. I feel that the
design we choose from our teaser trailer title and our poster title where very similar whereas our
magazine cover title was slightly different. The reason I feel that we did this is because on existing
Empire magazines which is the magazine we based ours on is , there versions of horror films
weren't generally dark and eerie like the trailers and posters. The magazine would of also been
made by a different company so this is why the titles could be slightly different. I feel that the title
designs although the magazine one is quite different compared to the teaser trailers title design
and the poster you can still tell they are part of the same marketing package because of the use of
the white font on every title design and then also the use of the tagline is on every product , so
this clearly highlights how they are all advertising the same film.
5. Taglines
Above is two of our tag lines that have been taken from our poster and our magazine
cover. Within our marketing package our tag line is used on all three products. On the
poster and magazine cover our tag line is just under our main title. Our tag line is ‘ If
you go down to the woods…’. I feel that it was important that our tagline was used on
all three of our products because it was one of the main features of every product and
it helps link all the products together so that the audience would know without
checking that they all advertise the same film. In our teaser trailer the tag line is a lot
longer and you cannot visually see it because it is a voice over of the villain character
saying It. In the teaser trailer there is pauses between each bit of the tagline so that
footage is shown through out it. This doesn't make the poster and magazine cover
tagline any different because it is all said exactly the same and is not changed. I felt
that overall our tag line was effective . I felt this because on the poster and magazine
cover it created an impact for the audience because it made them know where the
location of the film is and leaves them a lot of mystery because they want to know
what's going to happen in the woods and what's going to happen to which character
in the woods. Where as in the teaser trailer because the tag line is a voice over by the
villain character it creates a lot more impact for the audience and can come across as
scary and builds the tension for the audience which would make them want to know
what's going to happen in the rest of the film.
6. Main images
On all three of our products which were part of our marketing package for our film ‘The
Passage’ they all had main images. The main image of each product was to promote the film
and be as eye catching as possible so that our target audience would want to watch the whole
film. The images that are used on the poster and magazine cover do clearly highlight that the
film is a horror so it’s a selling point. The colors that are all used within the main images all fall
under our horror genre as they are all simplistic and plain, this is a way you can tell that these
two products are advertising the same film. The main image on both products are of either
one out of the two main characters, which are the innocent boy and the villain girl character.
The use of these characters as the main images for the products highlight how they are going
to be the main focus of the film. The poster and magazine cover main images then link up
with the footage from the teaser trailer and you can tell their advertising the same film
because through out the two main characters which are featured on either the poster or
magazine cover are only shown within the teaser trailer.
7. Characters
On all three products the two main characters which are the evil villain girl character
and the innocent boy are featured on either three products. The use of the characters
on each product shows how they are all from the same film marketing package and all
link together. On all three products the evil villain girl character is featured but on the
magazine she is not shown very well its just her leering over the boy characters
shoulder. The use of the villain female character on every product could maybe
highlight to the audience how she Is a main character. The male innocent character is
featured on the magazine cover and is in the trailer so this also shows how he may be
a main character. The use of the same characters throughout the whole marketing
package really links up the three products well and shows how they are all for the
same film. The three products also all feature close up shots of the characters eyes.
The reason we chose this was because we did research on existing teaser trailers and
posters and magazine covers and found out that films like The Blair witch project and
The women in black which were in the same horror genre as our film included shots
like this. We felt that the close up shots of the eyes could create tension and impact as
it could highlight that maybe someone is being watched and then it could also
represent the feelings of fear and loneliness. The close up shots of the eyes being used
in every product through out the marketing package means that when the audience
see either one of the products and then see another they can straight away realize
that they both belong to the same film.
8. General information on each product
On all three products there is general information about the film. On
the magazine there is the information of other films and then the
release date. On the poster there is the billing block , the release date
and the website. On the teaser trailer there is the release date. The
billing block we have only included on our poster. The reason we did
not include our billing block on our other two products was because
we researched existing horror teaser trailers and Empire Magazines
and none of them contained billing blocks so we believed we did’t
need to include one. The general information on each product is all
very important because it has details like the films website , where to
see the film , the release date and much more. The use of the general
information on each product meant that they all linked together
somehow through the fact that each one contained something of the
same . For example the poster and the teaser trailer both mention the
release date. Below is our billing block that features on our poster.
9. Iconography : The Evil character
In our marketing package for ‘The Passage’ our evil villain character is shown
on all three products. The evil villain character is the only character on the
poster and is then also on the magazine cover with the innocent male
character. The evil villain female character is also in most of the teaser trailer.
As a group we all decided that the villain character should be on all three
products because she makes all the products look like they are from the
horror genre like it is , if it was just the innocent character acting all happy it
wouldn't look right and wouldn't’t then attract the right target audience. The
use of the evil character being featured on and in all three products meant
that when the people who viewed each item and then saw another product
would realize that they are all from the same film because they would
recognize the evil villain character.
10. Iconography : The setting of the woods
In our marketing package the setting of the woods is extremely
important as it is where most of the film is located. The setting of the
woods is really good for our horror genre because it was empty and
there was no one passing by so that we could just get on with filming
without anyone walking into the footage. The setting of the woods is
revealed on the poster at the top and then is also in the teaser trailer
which is where most of the footage was shot. On our magazine cover
we choose to do an Empire cover and when looking together in class
we realized that all the background were plain and didn't’t contain
images so we thought to make it look professional we should not use
our idea of putting a picture of the woods in the background. The use
of the setting of the woods in the teaser trailer and on the poster
really shows how they are part of the same film because you can tell
that the woods is the same location in both different products.
11. Mise en scene: Costumes
In our marketing package for all three products the characters which are the
two main characters are in the same costumes through out every product.
The mise en scene use of costumes makes a good way of showing that the
poster , teaser trailer and magazine cover are all part of the same film
because it shows how they are the same characters as they are in the same
clothes in every product. The costumes the two characters wear fitted in well
with the genre as they were simple , plain and dull so they didn’t stand out so
it suited the horror. The use of the costumes being the same on every product
could also mean that the audience can tell that the film is set in one place and
doesn't move out of that location.
12. Mise en scene: Props
In our teaser trailer there is the prop of the doll.
The doll is a main part in the film but is not shown
in the poster or on the magazine cover so this could
be one reason why people may not believe that the
three products are advertising the same film. The
use of not using the doll in on the poster or
magazine cover does create the sense of mystery
because If you’ve seen the poster and then seen the
teaser trailer and then wonder how the doll fits in
with the story line it can be interesting for the
audience and make them want to watch the whole
film because they want to know why the doll is in it.
13. Mise en Scene : Color scheme
On all three parts off the marketing package the color scheme
stays the same mostly through out. The teaser trailer is all
very dark and eerie and looks although it has been set at
night. Then on the poster the villain character is dark in black
and white and the woods at the top again looks like night
time. The magazine cover has a dark background and the
characters aren't necessary wearing bright clothing . The
magazine cover although does come across as brighter then
the other two products because of the titles that have been
used. I feel that all three products do link together and you
can tell they are for the same film because of the dark color
scheme that has been used through out and the main images
which feature the characters are all particularly the same.
14. Target Audience
I feel that all three of our products from our marketing package of The
Passage are suitable and aimed at the same target audience. Each of our
products are different ways of advertising the film so if one person didn't’t
have access to the internet then they could always seen the film being
advertised on the Empire magazine cover or on the poster. The different ways
of advertising show that everyone from our target audience will be able to
see it some how. I feel that the reason all of our products are suitable for our
target audience is because the color scheme we have used is very simplistic
and is not too girly or too much what a boy would like. I feel that all three of
our products are uni sex because of the colors we have used which are all
dark like greys and whites and then there is some light colors like red and
blue. Another reason why I feel that all three products are suitable for our
target audience is because they are containing our characters like the evil
character and the innocent character. When our target audience who are
older teenagers and young adults who enjoy horror films see either one of
our products from our marketing package they will recognize that it is the
type of film they enjoy due to the images that have been used on every
product.
