A2 Media Coursework

2. Teaser

The teaser uses mise en scene throughout in order to establish
common themes of the film we are creating. The use of poker
chips, cards and a clown mask are featured all through the main
product and ancillary texts in order to reinforce the brand identity. The
use of these props gives the audience an idea of the genre, themes
and result in the audience associating these props when they are
seen with the film campaign we are creating. The use of certain stand
out props such as masks and poker chips throughout the film
campaign help to make it far more effective as they stand out far more
compared to normal props that are used in a variety of different film
campaigns and products.

3. Poster

The poster uses the props seen in the teaser
to reinforce the brand identity further, the use
of the cards and clown mask help people to
link the film to the teaser through ways other
than the title and also help to establish the fact
that crime and poker are key themes.

The mise en scene is very effective as it links
the three products together in a variety of
ways helping for easy marketing as the props
become commonly associated with the film.

The use of the logo seen in the poster acts as
another way of branding as people can
associate the film with the logo. This means
that the film can be advertised simply with the
use of a logo on other products such as
McDonalds meals or magazine articles.

4. Magazine

Our magazine once again uses the clown
mask to reinforce the brand identity. The
clown character is used so frequently due to
him being the main antagonist within our film
so he becomes a key feature of our branding
process. Being such a key character and the
most easy to recognize we decided to place
him on the front of our magazine cover too
and feature him heavily throughout all 3 of our
products as he will become associated with
our film campaign, he is also the most easy to
remember as his look is very different to
characters typically seen within films.

We also used a gun to act as a signifier which
could connote danger and act as a way of
establishing our genre to the audience viewing
any of the 3 products of our film campaign.

5. Text

The same text has been used throughout our main product and
ancillary texts as it allows for the audience to easily recognize the
colours, font and logo whilst immediately relating them to our film. The
use of a unique font, coloured red with a white glow and sometimes
featuring a logo really helps to reinforce the brand identity as it is
different to every other film title or product name used before. This
branding is crucial to determining how well a film is advertised and the
success that amounts from it. Companies do not tend to have different
colour text or different style fonts as they want the name to be
remembered alongside the font as it can be easily associated

6. Signifiers
The gun was used in both the trailer
and magazine as it connotes danger
and action, linking nicely to the
genre of our film whilst giving the
audience a clear idea of what to
expect if they were to watch a full
length version of our project.
The clown is used throughout the
main product and ancillary texts due
to being the main antagonist. The
way the character is dressed
alongside the mask has
connotations of business, wealth and
also danger (due to the mask hiding
his identity). The use of this clothing
and character throughout results in
him being part of the branding itself
as he is commonly associated with
the film alike to popular actors in
films released before.
The clown mask itself is one of the key
props as it is shown throughout all of
the film campaign. It is a signifier that
connotes danger and unpredictability
playing on a common phobia of clowns
that a lot of people have. The fact that
the clown mask connotes
unpredictability is crucial as that is one
of the key characteristics of The Clown.

7. Signifiers 2
The use of poker chips and cards connote gambling, money
and risk; all 3 of which are key themes within our film ‘Gamble’.
The frequent use of shots of a poker game within our teaser
trailer help to highlight to the audience that this is one of the
biggest themes found within the film. This relates to the logo
found behind the title on the poster and the card being held by
The Clown on the poster.
The use of a drug deal signifies the theme of crime which has
connotations of illegal activity and breaking the law. Although
only one drug deal is shown it could be seen as the pivotal
moment for the protagonist as it is the root of his downfall.
The drugs themselves have connotations of crime as previously
explained. The frequent use of shots such as this relate to the
idea of breaking the law, something that is shown throughout
our film campaign in our main product and ancillary texts with
props such as a gun and scenes with the villain such as a
kidnapping.

8. How Effective?

Overall the combination of our main product and ancillary texts allows for
an effective film campaign which is able to reinforce brand identity over all
3 projects through the use of a selected amount of props being used
repeatedly and texts that are repeated in the same font and colour
throughout the entire campaign. The purpose of a film campaign is to
advertise a project by getting it to appeal to the audience it is aimed at
whilst making it memorable. Our use of a clown mask (our key prop not
commonly used in other films) throughout our teaser trailer, magazine and
poster allows for a memorable viewing experience as it is a very unique
costume design which stands out from the crowd. The incorporation of
props such as a poker chip and card throughout the main product and
ancillary texts alongside the mask reinforces a key theme found within our
film appealing to our target audience even further. By making a film
campaign unique and repeating a variety of signifiers and key props it
helps to remind the audience of the film whenever they see the character
or objects, something which I feel we have been successful in doing.