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Executing a Flawless Content Strategy
Chris Bennett
CEO
chris@97thfloor.com
@chrisbennett
Download This Deck Here:
bit.ly/smxadvanced97
All right! Stop whatcha doin', cause I'm
about to ruin
The image and the style that ya used to…
Stop spreading yourself too thin
Stop wearing too many hats
Stop with the checklist marketing mentality
That’s an assembly line mentality
These guys eat assembly lines for breakfast
You’re working harder than a T-Rex making a bed
You need more mileage out of your existing efforts
Start by crossing the streams
Take an idea
It can be anything
A Video
An Infographic
An Article
An Interactive Marketing App
Just Start
Then get your MacGyver on!
By repurposing
Infographic to SlideShare
http://www.9mmammo.com/walking-dead-ammo-infographic.html
Infographic to SlideShare
http://www.slideshare.net/9mmAmmo/walking-dead-weapons-ammo-breakdown
SlideShare to Mini Graphics/Image Rich Articles
http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1
SlideShare to Mini Graphics/Image Rich Articles
Infographic to Mini Graphics/Image Rich Articles
http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-c...
Spice up your rich articles w/GIF’s
http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly...
Add smart Twitter buttons into the slides
So people can share the specific stats
http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1
Don’t reinvent
Polish
Standard clip? Or polish?
https://vine.co/v/MD5wH003YaLhttp://instagram.com/p/o6V-Bfg0Ae/
YouTube to GIF’s
http://www.youtube.com/watch?v=gd2aNEHKj1o
YouTube to GIF’s
YouTube to GIF’s
Over 4.5 Mil Aggregate
Views
Leverage what you have by spreading the love
Videos should live everywhere
Videos should live everywhere
Videos should live everywhereVideos should live everywhere
Short form videos are working
well on FB due to the auto
video load feature
Videos should live everywhere
Get more mileage out of your existing efforts
Treat your content marketing like a movie release
Be Everywhere
Disrupt the flow by being OG
Not that OG, this one
FaceBook makes it easy
<title>The Pixar Theory</title>
<meta property='og:locale' content='en_US'/>
<meta property='og:type' content='article'/>
...
This gets more difficult
https://dev.twitter.com/docs/cards
Look how many options, yet still rarely used
https://dev.twitter.com/docs/cards
Pinterest has different display options too
https://developers.pinterest.com/rich_pins/
G+ makes it easy
Interactive Marketing Apps are the Future
These aren’t IOS or Android Apps
These are HTML5 JavaScript Mobile friendly Apps
http://www.budgetdirect.com.au/packinglist/
Who said taxes are boring?
Have to build in the real buttons to utilize Twitter cards
Strong calls to action
You could write an article
about College Degrees
Or you could disrupt and engage
Or you could disrupt and engage
Article
32 pages Long, 4,602 words
Original Written Pixar Theory, http://jonnegroni.com/2013/07/11/the-pixar-theory/
Engage
Disrupt
Combined Desktop, Mobile, Tablet
Desktop 8:15 Sec avg. Session
10 Pages / Session
Chris Bennett
CEO
chris@97thfloor.com
@chrisbennett
Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014
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Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 1 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 2 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 3 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 4 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 5 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 6 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 7 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 8 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 9 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 10 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 11 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 12 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 13 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 14 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 15 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 16 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 17 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 18 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 19 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 20 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 21 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 22 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 23 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 24 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 25 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 26 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 27 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 28 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 29 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 30 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 31 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 32 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 33 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 34 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 35 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 36 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 37 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 38 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 39 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 40 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 41 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 42 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 43 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 44 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 45 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 46 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 47 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 48 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 49 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 50 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 51 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 52 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 53 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 54 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 55 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 56 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 57 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 58 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 59 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 60 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 61 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 62 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 63 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 64 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 65 Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Slide 66
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Execute a flawless content strategy by getting more mileage out of your existing efforts. Don't think harder, think smarter. Use what you are already doing and repurpose or upcycle to hit all social sites in their native content medium. Create interactive marketing apps to disrupt and engage with your audience. Pull them away from the day to day stream of nonsense with your well thought out interactive content.

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Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014

  1. Executing a Flawless Content Strategy
  2. Chris Bennett CEO chris@97thfloor.com @chrisbennett
  3. Download This Deck Here: bit.ly/smxadvanced97
  4. All right! Stop whatcha doin', cause I'm about to ruin The image and the style that ya used to…
  5. Stop spreading yourself too thin
  6. Stop wearing too many hats
  7. Stop with the checklist marketing mentality
  8. That’s an assembly line mentality
  9. These guys eat assembly lines for breakfast
  10. You’re working harder than a T-Rex making a bed
  11. You need more mileage out of your existing efforts
  12. Start by crossing the streams
  13. Take an idea
  14. It can be anything
  15. A Video
  16. An Infographic
  17. An Article
  18. An Interactive Marketing App
  19. Just Start
  20. Then get your MacGyver on!
  21. By repurposing
  22. Infographic to SlideShare http://www.9mmammo.com/walking-dead-ammo-infographic.html
  23. Infographic to SlideShare http://www.slideshare.net/9mmAmmo/walking-dead-weapons-ammo-breakdown
  24. SlideShare to Mini Graphics/Image Rich Articles http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1
  25. SlideShare to Mini Graphics/Image Rich Articles
  26. Infographic to Mini Graphics/Image Rich Articles http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0
  27. Spice up your rich articles w/GIF’s http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0
  28. Add smart Twitter buttons into the slides
  29. So people can share the specific stats http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1
  30. Don’t reinvent
  31. Polish
  32. Standard clip? Or polish? https://vine.co/v/MD5wH003YaLhttp://instagram.com/p/o6V-Bfg0Ae/
  33. YouTube to GIF’s http://www.youtube.com/watch?v=gd2aNEHKj1o
  34. YouTube to GIF’s
  35. YouTube to GIF’s Over 4.5 Mil Aggregate Views
  36. Leverage what you have by spreading the love
  37. Videos should live everywhere
  38. Videos should live everywhere
  39. Videos should live everywhereVideos should live everywhere
  40. Short form videos are working well on FB due to the auto video load feature Videos should live everywhere
  41. Get more mileage out of your existing efforts
  42. Treat your content marketing like a movie release
  43. Be Everywhere
  44. Disrupt the flow by being OG
  45. Not that OG, this one
  46. FaceBook makes it easy
  47. <title>The Pixar Theory</title> <meta property='og:locale' content='en_US'/> <meta property='og:type' content='article'/> <meta property='og:title' content='The Pixar Theory an Interactive Story, by @97thfloor #pixartheory'/> <meta property='og:description' content='Every Pixar movie is connected. This interactive graphic tells the story of how and why.'/> <meta property='og:url' content='http://www.pixartheory.com'/> <meta property='og:site_name' content='The Pixar Theory'/> <meta property='og:image' content='http://www.97thfloor.com/wp- content/uploads/2013/07/The-Pixar-Theory-share-1.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp- content/uploads/2013/07/The-Pixar-Theory-share-2.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp- content/uploads/2013/07/kitty.jpg'/> FaceBook makes it easy https://developers.facebook.com/docs/opengraph/
  48. This gets more difficult https://dev.twitter.com/docs/cards
  49. Look how many options, yet still rarely used https://dev.twitter.com/docs/cards
  50. Pinterest has different display options too https://developers.pinterest.com/rich_pins/
  51. G+ makes it easy
  52. Interactive Marketing Apps are the Future
  53. These aren’t IOS or Android Apps
  54. These are HTML5 JavaScript Mobile friendly Apps http://www.budgetdirect.com.au/packinglist/
  55. Who said taxes are boring?
  56. Have to build in the real buttons to utilize Twitter cards
  57. Strong calls to action
  58. You could write an article about College Degrees
  59. Or you could disrupt and engage
  60. Or you could disrupt and engage
  61. Article 32 pages Long, 4,602 words Original Written Pixar Theory, http://jonnegroni.com/2013/07/11/the-pixar-theory/
  62. Engage
  63. Disrupt
  64. Combined Desktop, Mobile, Tablet Desktop 8:15 Sec avg. Session 10 Pages / Session
  65. Chris Bennett CEO chris@97thfloor.com @chrisbennett
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Execute a flawless content strategy by getting more mileage out of your existing efforts. Don't think harder, think smarter. Use what you are already doing and repurpose or upcycle to hit all social sites in their native content medium. Create interactive marketing apps to disrupt and engage with your audience. Pull them away from the day to day stream of nonsense with your well thought out interactive content.

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