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LAUNCH YOUR STARTUP IN 48 HOURS
CÔME COURTEAULT
GROWTH HACKER AT THEFAMILY
@C2PRODS
#TFBARCELONA
LAUNCH YOUR STARTUP IN 48 HOURS
CÔME COURTEAULT
GROWTH HACKER AT THEFAMILY
@C2PRODS
#TFBARCELONA
YOU SHOULD
LAUNCH NOW
WHY NOT?
Too young? Too inexperienced? Don’t
know how to proceed? Afraid?
This is all bullshit
YOUR BIGGEST
RISK IS TIME
THINK OF AN MVP*
*Minimum viable product
THE feature that will make a difference
FAKE IT.

UNTIL YOU MAKE IT.
YOU NEED TO SELL FIRST
Make sure people are interested

in what you do!
OPTION 1

BUILDING A
COMMUNITY
BLOG-FIRST STARTUPS
See how people react to
one article you post
Start to talk to potential
customers with a full blog
TOOLS
medium.com for one post
tumblr.com, wordpress.com,
(with SumoMe.com for virality)
LAUNCH A NEWSLETTER
Agregate your community
around your newsletter
Create a habit
TOOL
mailchimp.com
CHECK IT OUT
programmingformarketers.com
OPTION 2

LEAD GENERATION
BUILDING A LANDING
Everything start with your
value proposition
Have a demo of your product
(video, images…)
And a clear, visible and
understandable call-to-action
TOOL
kickofflabs.com
VIRAL LOOPS
Collect leads (emails)
and ask them to share
Reward sharing:
leaderboard or skip the
waiting line
EXAMPLE
paris.agricool.co
PLUG YOUR WEBSITE
TO AN EMAIL PROVIDER
Store your leads to contact
them later
Be sure to customise the opt-
in process (in Mailchimp: list >
signup forms > general forms)
TOOLS
mailchimp.com
User signs up
Opt-in email
Final
welcome
email
OPTION 3

START SELLING 

RIGHT AWAY
SELL YOUR PRODUCTS
Build your own e-commerce
store
Start with just a few products
(even one), to measure
customer adoption
TOOLS
squarespace.com, shopify.com
(more advanced)

+ marketplaces like etsy.com
SELL YOUR PRODUCTS
Use a payment processor -
don’t go to your bank! (yet)
Automate your invoicing and
shipping
TOOLS
stripe.com, octobat.com,
shipstation.com
NO MATTER WHAT OPTION YOU CHOOSE

SOME RULES APPLY
PROVIDE VALUE
People don’t come for you, 

they come for them!
And make sure they get what 

value you have to offer.
IMAGES
Please, never EVER use stock pics.
Find great pictures: unsplash.com,
thenounproject.com, 500px.com
VIDEO
It’s relatively easy to craft a video
Use your favorite films, screencasts of
your product (with QuickTime on Mac)
DO THINGS MANUALLY
You want to test a service? Just give your
phone number!
Collect user input with tools like typeform.com
Automate what you can with zapier.com
STARTUP = GROWTH
Initial
traction
FINDING YOUR FIRST
USERS
It start with friends and family.
Try to contact your target users 

manually, just to see if it works.
BUILD YOUR EXPERTISE
Create content to show your knowledge.
It’s 20% creation, 80% distribution
Find freelancers: textbroker.com

Inspiration: copyhackers.com
EMAIL IS YOUR BEST FRIEND
Try to reach out people directly, start a
conversation on LinkedIn…
Use ifttt.com to automate your Twitter and

find your way into people’s inboxes.
DATA-DRIVEN GROWTH
No data = no knowledge
Use Google Analytics + mixpanel.com or
heapanalytics.com to track your users
AUTOMATING ACQUISITION
Once you have your value proposition, your target
and an addictive product, start automating!
Find which channels work better (liquidity?
conversion? cost?) & double down.
NOTHING IS FREE
Either you spend money
Either you spend time
QUESTIONS?
SEE YOU SOON!


LOVE.
THEFAMILY.CO
@_THEFAMILY

___
___

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