To future-proof your marketing strategy, shift your mindset about Google from a traditional business to a collective neural network, focusing on Expertise, Authoritativeness, and Trustworthiness (E-A-T). As voice searches continue to rise, optimizing for speed, security, social engagement, and long-form content will be essential. The document outlines the importance of maintaining high-quality standards, particularly for YMYL (Your Money Your Life) topics, to ensure user safety and satisfaction.

1. SEO 2025
Future Proof Your Marketing
chris@97thfloor.com, @chrisbennett
Chris Bennett, Founder/CEO

2. In order to future proof your Digital Strategy

3. You will need to Change Your Mindset

4. From: Google is a business that has certain rules

5. To: Google is a collective neural network of the world

6. “Your phone is already an extension of you. You’re
already a cyborg, and most people don’t realize it.”
- Elon Musk

7. - Eric Schmidt, 2011

8. As of now Human Input is still at the foundation of all this AI

9. Core

10. You Thought Google Looked At You Like This

11. In Reality You Looked Like This

12. Because you built authority with links and social shares

13. and forgot real world credentials

14. Show em off

15. Search Quality Evaluator Guidelines
https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

16. EXPERTISE
AUTHORATATIVENESS
TRUSTWORTHINESS
https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
E-A-T

17. https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
E-A-T

18. https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
YMYL- Shopping of financial transaction pages
- Financial information pages
- Medical information pages
- Legal information pages
- News articles or public/official information pages
- Other such as child adoption, car safety information
*We have very high Page Quality rating standards for YMYL pages because low
quality YMYL pages could potentially negatively impact users’ happiness,
health, financial stability, or safety.

19. E-A-T
????

20. E-A-T

21. -List credentials in Author byline
-Link Author byline to robust “About Us” page
-Link Author “About Page” to LinkedIn and other 3rd party
validators of you.
-Internal link all that with Sites overall E-A-T proof
-Clearly show and link to resources, studies (external E-A-T)
-Articles with actual YMYL Advice add disclaimers or defer to
a “Professional”

22. Go to great lengths, in-fact be overly cautious to disclose
editorial policy and give the user significant reason to believe
that your content is credible and trustworthy.

23. https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
Even if you don’t run a BitCoin investment site or Keto blog

24. -Degrees and certifications
-Industry awards or certificates
-Continued Education
-Recognition
-BBB and Industry Similars
-Memberships to industry affiliations

25. Because
As of now Human Input is still at the foundation of all this AI

26. Lets shift and talk about what is coming.

27. 50% of all searches will be voice searches by 2020,
- comScore

28. About 30% of all searches will be done without a screen by 2020
- Gartner

29. As of January 2018, there were an estimated one billion voice searches per month.
- Alpine.AI

30. So how do we get ready?

31. PageSpeed appears to play a major role in voice search SEO. The average voice
search result page loads in 4.6 seconds (52% faster than the average page)
Voice Search Study

32. HTTPS websites dominate Google’s voice search results. In fact, 70.4%
of Google Home result pages are secured with HTTPS.
Voice Search Study

33. The mean Ahrefs Domain Rating of a Google Home result is 76.8.
Voice Search Study

34. Content with high levels of social engagement tends to
perform well in voice search. In fact, the average voice
search result has 1,199 Facebook shares and 44 Tweets.
Voice Search Study

35. The average word count of a voice search result page is 2,312 words.Therefore,
Google tends to source voice search answers from long form content.
Voice Search Study

36. Appearing in a Featured Snippet may help you rank in voice
search. 40.7% of all voice search answers came from a Featured Snippet.
Voice Search Study

37. -Avg. Page Load 4.6 seconds
-70% HTTPS
-Avg. Ahrefs Domain Rating 76.8
-Avg. Social 1,199 FB, 44 Tweets
-Avg. 2,312 words long
-40.7% Have a Snippet
Voice Search Study

38. Featured Snippets are the analog precursor to Voice Search

39. OK Google, Does
Oatmeal have gluten?

40. What does a CRM do?

41. Use Google Actions to Develop
Your Business with Google
https://developers.google.com/actions/

42. chris@97thfloor.com
@chrisbennett
Chris Bennett, Founder/CEO