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1 WEBINAR: EPISODE 01 Advanced Keyword Research WITH: PAXTON GRAY
2
3
4 Motion Graphics Analytics PPC Content Marketing Reputation Management Copywriting SEO & Technical On-Page Audits CRO SMM...
5 Keywords
Nike shoes
Nike shoes red Nike running shoes
Nike shoes red Nike running shoes red Nike free trainers 5.0
sales training
sales training sales meeting best practices
sales training sales meeting best practices how to make a sales meeting more productive
Google and other search engines empower everyday people to locate and learn most anything they want.
Google and other search engines empower everyday people to locate and learn most anything they want. Are they finding you?
18 Advanced Keyword Research
19 ...is more than gathering keywords and search volume.
20 ...it’s mining for better understanding of engagement and benefit.
21 ...in order to be more strategic in tactical efforts that orchestrate results.
22 What it is not... ● Tutorial on keyword planner ● SEO strategy (i.e., keyword rankings)
23 Strategies, not specifics.
24 Paxton Gray Director of Marketing Operations /PaxtonGray @PaxtonMGray
25 Benefits of Keyword Research
26 Benefits of Keyword Research ● SEO
27 Benefits of Keyword Research ● SEO ● PPC
28 Benefits of Keyword Research ● SEO ● PPC ● Content Ideation
29 Benefits of Keyword Research ● SEO ● PPC ● Content Ideation ● Market Research
30 Benefits of Keyword Research ● SEO ● PPC ● Content Ideation ● Market Research ● Business Opportunities
31 Step 1: Find Keywords
32 Step 1: Find Keywords ● Use Google’s Data
33 Step 1: Find Keywords ● Use Google’s Data ● Use Suggestion Tools
34 Step 1: Find Keywords ● Use Google’s Data ● Use Suggestion Tools ● Use Competitors (favorite)
35 Step 1: Find Keywords ● Use Google’s Data ● Use Suggestion Tools ● Use Competitors (favorite) ● Use Non-Google Data (fa...
36 Step 2: Gather Data
37 Step 2: Gather Data On Keywords ● Use Google Data
38 Step 2: Gather Data On Keywords ● Use Google Data ● Use Non-Google Data
39 Pillars of Keyword Research Data
40 Pillars of Keyword Research Data ● Volume
41 Pillars of Keyword Research Data ● Volume ● Conversion Rate
42 Pillars of Keyword Research Data ● Volume ● Conversion Rate ● Competition
43 Pillars of Keyword Research Data ● Volume ● Conversion Rate ● Competition ● Relevance
44 Free Tools
45 Free Tools
46 Free Tools Paid Tools
47 Free Tools Paid Tools
48 Free Tools Paid Tools
49 Free Tools Paid Tools PC Only
50 Step 3: Analyze Data
51
52 Step 4: Group By Intent
53 Keyword Research Process 1. Find KW Ideas
54 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics
55 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume
56 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate
57 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate c. Competition
58 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate c. Competition d. Relevance
59 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate c. Competition d. Relevance 3....
60 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate c. Competition d. Relevance 3....
61 Demo
62 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate c. Competition d. Relevance 3....
63 WEBINAR: EPISODE 01 Advanced Keyword Research WITH: PAXTON GRAY
64 WEBINAR: EPISODE 02 Analytics: How to start getting the most out of your Google Analytics WITH: CHRISTINA SANDERS March...
65 up@97thfloor.com
66
[Webinar] Advanced Keyword Research
[Webinar] Advanced Keyword Research
[Webinar] Advanced Keyword Research
[Webinar] Advanced Keyword Research
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[Webinar] Advanced Keyword Research

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Keyword research is at the heart of the work we do at 97th Floor. Director of Marketing Operations Paxton Gray shares advanced keyword research techniques we utilize for solid strategies that garner results, whether for high volume brand awareness or specific product conversions. Whether novice or a pro, you're sure to glean some remarkable and actionable insights.

Access the full webinar recording and keyword planner template here:
https://97thfloor.com/blog/advanced-keyword-research-webinar/

Published in: Marketing
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[Webinar] Advanced Keyword Research

  1. 1. 1 WEBINAR: EPISODE 01 Advanced Keyword Research WITH: PAXTON GRAY
  2. 2. 2
  3. 3. 3
  4. 4. 4 Motion Graphics Analytics PPC Content Marketing Reputation Management Copywriting SEO & Technical On-Page Audits CRO SMM Development UX Design Email Marketing Video Production Graphic Design
  5. 5. 5 Keywords
  6. 6. Nike shoes
  7. 7. Nike shoes red Nike running shoes
  8. 8. Nike shoes red Nike running shoes red Nike free trainers 5.0
  9. 9. sales training
  10. 10. sales training sales meeting best practices
  11. 11. sales training sales meeting best practices how to make a sales meeting more productive
  12. 12. Google and other search engines empower everyday people to locate and learn most anything they want.
  13. 13. Google and other search engines empower everyday people to locate and learn most anything they want. Are they finding you?
  14. 14. 18 Advanced Keyword Research
  15. 15. 19 ...is more than gathering keywords and search volume.
  16. 16. 20 ...it’s mining for better understanding of engagement and benefit.
  17. 17. 21 ...in order to be more strategic in tactical efforts that orchestrate results.
  18. 18. 22 What it is not... ● Tutorial on keyword planner ● SEO strategy (i.e., keyword rankings)
  19. 19. 23 Strategies, not specifics.
  20. 20. 24 Paxton Gray Director of Marketing Operations /PaxtonGray @PaxtonMGray
  21. 21. 25 Benefits of Keyword Research
  22. 22. 26 Benefits of Keyword Research ● SEO
  23. 23. 27 Benefits of Keyword Research ● SEO ● PPC
  24. 24. 28 Benefits of Keyword Research ● SEO ● PPC ● Content Ideation
  25. 25. 29 Benefits of Keyword Research ● SEO ● PPC ● Content Ideation ● Market Research
  26. 26. 30 Benefits of Keyword Research ● SEO ● PPC ● Content Ideation ● Market Research ● Business Opportunities
  27. 27. 31 Step 1: Find Keywords
  28. 28. 32 Step 1: Find Keywords ● Use Google’s Data
  29. 29. 33 Step 1: Find Keywords ● Use Google’s Data ● Use Suggestion Tools
  30. 30. 34 Step 1: Find Keywords ● Use Google’s Data ● Use Suggestion Tools ● Use Competitors (favorite)
  31. 31. 35 Step 1: Find Keywords ● Use Google’s Data ● Use Suggestion Tools ● Use Competitors (favorite) ● Use Non-Google Data (favorite)
  32. 32. 36 Step 2: Gather Data
  33. 33. 37 Step 2: Gather Data On Keywords ● Use Google Data
  34. 34. 38 Step 2: Gather Data On Keywords ● Use Google Data ● Use Non-Google Data
  35. 35. 39 Pillars of Keyword Research Data
  36. 36. 40 Pillars of Keyword Research Data ● Volume
  37. 37. 41 Pillars of Keyword Research Data ● Volume ● Conversion Rate
  38. 38. 42 Pillars of Keyword Research Data ● Volume ● Conversion Rate ● Competition
  39. 39. 43 Pillars of Keyword Research Data ● Volume ● Conversion Rate ● Competition ● Relevance
  40. 40. 44 Free Tools
  41. 41. 45 Free Tools
  42. 42. 46 Free Tools Paid Tools
  43. 43. 47 Free Tools Paid Tools
  44. 44. 48 Free Tools Paid Tools
  45. 45. 49 Free Tools Paid Tools PC Only
  46. 46. 50 Step 3: Analyze Data
  47. 47. 51
  48. 48. 52 Step 4: Group By Intent
  49. 49. 53 Keyword Research Process 1. Find KW Ideas
  50. 50. 54 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics
  51. 51. 55 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume
  52. 52. 56 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate
  53. 53. 57 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate c. Competition
  54. 54. 58 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate c. Competition d. Relevance
  55. 55. 59 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate c. Competition d. Relevance 3. Analyze Keywords
  56. 56. 60 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate c. Competition d. Relevance 3. Analyze Keywords 4. Group Potentials By Intent
  57. 57. 61 Demo
  58. 58. 62 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate c. Competition d. Relevance 3. Analyze Keywords 4. Group Potentials By Intent
  59. 59. 63 WEBINAR: EPISODE 01 Advanced Keyword Research WITH: PAXTON GRAY
  60. 60. 64 WEBINAR: EPISODE 02 Analytics: How to start getting the most out of your Google Analytics WITH: CHRISTINA SANDERS March 28 10 am MST
  61. 61. 65 up@97thfloor.com
  62. 62. 66

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