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Experimental Marketing

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Presentation by Nathan Rawlins, CMO of Lucidchart, at Mastermind 2019. Prior to Lucid, Nathan led marketing and product organizations at multiple high-growth companies, including Puppet and Jive, where he helped scale the company to nearly $150 million in annual bookings.

Learn more: 97thfloor.com

Published in: Marketing
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Experimental Marketing

  1. 1. Experimental
 Marketing Nathan Rawlins CMO · Lucidchart
  2. 2. You don’t know JACK
  3. 3. B2C2B2
  4. 4. Experimental Marketing
 Rapid learning through structured trial and error
  5. 5. 500+ experiments
  6. 6. 500+ successful experiments
  7. 7. ~50% with a failed result
  8. 8. From minor changes to major breakthroughs
  9. 9. Iteration often leads to success
  10. 10. 1. De-risk the experiment
 2. Understand dynamics
 3. Test and iterate
  11. 11. 400,000
  12. 12. 3,200,000
  13. 13. 33,000,000
  14. 14. 230,000,000+

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