5 Google Analytics Hacks

1. #SMX #23B @ChristinaHSan Transform GA Into a Fully Functional Marketing Platform Google Analytics Hacks5

2. #SMX #23B @ChristinaHSan

3. #SMX #23B @ChristinaHSan of executives don’t believe that marketers are focused enough on results to truly drive incremental customer demand 78%

4. #SMX #23B @ChristinaHSan  Messy The Issue with Google Analytics Goals

5. #SMX #23B @ChristinaHSan  Messy  Mix of Micro and Macro Goals  “All Goals” isn’t a clean conversion metric The Issue with Google Analytics Goals

6. #SMX #23B @ChristinaHSan  Messy  Mix of Micro and Macro Goals  “All Goals” isn’t a clean conversion metric  No easy way to segment out and present goal metrics The Issue with Google Analytics Goals

7. #SMX #23B @ChristinaHSan  Messy  Mix of Micro and Macro Goals  “All Goals” isn’t a clean conversion metric  No easy way to segment out and present goal metrics  Ugly Reporting The Issue with Google Analytics Goals

8. #SMX #23B @ChristinaHSan The Good News

9. #SMX #23B @ChristinaHSan Creating data-driven marketing campaigns doesn’t require a data science degree

10. #SMX #23B @ChristinaHSan Monthly reports don’t have to take hours to compile

11. #SMX #23B @ChristinaHSan And You Can Do It All for Free in Google Analytics

12. #SMX #23B @ChristinaHSan Sold? Let’s get started

13. #SMX #23B @ChristinaHSan 1. Goal Groups

14. #SMX #23B @ChristinaHSan  Every Google Analytics Goal is automatically placed in a group bit.ly/2qqSb8O

15. #SMX #23B @ChristinaHSan  Every Google Analytics Goal is automatically placed in a group  This group cannot be changed later bit.ly/2qqSb8O

16. #SMX #23B @ChristinaHSan  Every Google Analytics Goal is automatically placed in a group  This group cannot be changed later  Map Related Goals to the Same Group bit.ly/2qqSb8O

17. #SMX #23B @ChristinaHSan  Every Google Analytics Goal is automatically placed in a group  This group cannot be changed later  Map Related Goals to the Same Group bit.ly/2qqSb8O

18. #SMX #23B @ChristinaHSan  Macro Conversions  Purchase  Free Trial  Contact Sales Team bit.ly/2qqSb8O

19. #SMX #23B @ChristinaHSan  Macro Conversions  Content Download  Webinar Sign-Up  Event Sign-Up bit.ly/2qqSb8O

20. #SMX #23B @ChristinaHSan  Micro Conversions  PDF Downloads  Watch Video  Pricing Page  Social Shares bit.ly/2qqSb8O

23. #SMX #23B @ChristinaHSan Help! My Goals are Already Set Up…

24. #SMX #23B @ChristinaHSan 2. Calculated Metrics

26. #SMX #23B @ChristinaHSan  Descriptive Name  Formatting Type  Formula: Goal X Completions + Goal X Completions Calculated Metrics

27. #SMX #23B @ChristinaHSan  Descriptive Name  Integer  Formula: Goal X Completions + Goal X Completions Calculated Metrics: Conversion Total

28. #SMX #23B @ChristinaHSan  Descriptive Name  Percent  Formula: (Goal X Completions + Goal X Completions)/Sessions Calculated Metrics: Conversion Percentage

29. #SMX #23B @ChristinaHSan  Group by Traffic Source  Add Custom Metrics Create a Widget in a Dashboard

31. #SMX #23B @ChristinaHSan 3. Content Groups

32. #SMX #23B @ChristinaHSan A content group is a collection of content that would naturally be grouped together

33. #SMX #23B @ChristinaHSan  Creates a new dimension in Google Analytics Content Groups

34. #SMX #23B @ChristinaHSan  Creates a new dimension in Google Analytics  Quickly pull aggregate metrics for related groups of content Content Groups

35. #SMX #23B @ChristinaHSan  Creates a new dimension in Google Analytics  Quickly pull aggregate metrics for related groups of content  Measure impact of overall campaigns Content Groups

36. #SMX #23B @ChristinaHSan 69

37. #SMX #23B @ChristinaHSan 70

38. #SMX #23B @ChristinaHSan  Create up to 5 “content groupings” per view  Create content groups within each grouping Content Groups

39. #SMX #23B @ChristinaHSan Setup  Under “Admin” Select Content Grouping  New Content Grouping  Configure the groups  Tracking Code  Extraction  Rule Definitions

43. #SMX #23B @ChristinaHSan Notes  Rules are applied in the order specified  Content groups do not apply to historical data  Any given page can only belong to one content group

44. #SMX #23B @ChristinaHSan Reporting 1. Reports are located under the “All Pages” or “Landing Pages” Reports 2. Change the Primary Dimension to “Content Grouping” 3. Select Desired Content Group

45. #SMX #23B @ChristinaHSan Campaign-Based Reporting

46. #SMX #23B @ChristinaHSan 4. socialTracker

47. #SMX #23B @ChristinaHSan There are many ways to track social shares…

50. #SMX #23B @ChristinaHSan  Automatically measure social shares and likes with a single piece of code socialWidgetTracker

51. #SMX #23B @ChristinaHSan  Automatically measure social shares and likes with a single piece of code  Requires the official Facebook and Twitter buttons socialWidgetTracker

52. #SMX #23B @ChristinaHSan  Part of Autotrack  Adapt Google Analytics tracking code to include AutoTrack  Adapt code to include only socialWidgetTracker  Replace autotrack with socialWidgetTracker after ’require’ socialWidgetTracker https://github.com/googleanalytics/autotrack

53. #SMX #23B @ChristinaHSan  Track Clicks on Outbound Links  Track Responsive Design  Track Dynamically Loaded Content Autotrack

54. #SMX #23B @ChristinaHSan Acquisition>Social>Plugins Group by Social Network or URL Social Report

55. #SMX #23B @ChristinaHSan 5. Dashboards

56. #SMX #23B @ChristinaHSan  Custom Charts with Customized Dimensions/Metrics Dashboards

57. #SMX #23B @ChristinaHSan  Custom charts with customized Dimensions/Metrics  Quickly pull a PDF report or screen shots for monthly reports Dashboards

58. #SMX #23B @ChristinaHSan A Few Favorites… bit.ly/2qqSb8O

59. #SMX #23B @ChristinaHSan Converting Landing Pages  Filter By Traffic Source  Remove Irrelevant Landing Pages A Few Favorites… bit.ly/2qqSb8O

60. #SMX #23B @ChristinaHSan Content Groups  Combine with Custom Metrics  Filter by Traffic Source A Few Favorites… bit.ly/2qqSb8O

61. #SMX #23B @ChristinaHSan bit.ly/2qqSb8O

62. #SMX #23B @ChristinaHSan THANK YOU!

5 Google Analytics Hacks

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5 Google Analytics Hacks