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Google Analytics is a marketer’s go-to resource for traffic data. However, it’s out-of-the-box functionality as a full-fledged marketing tool is frequently incomplete and difficult to work with. At SMX London, Enterprise Campaign Manager Christina Sanders covered 5 hacks to transform Google Analytics into a fully functional marketing platform. Grab the full deck here.
Templates and dashboards covered in the deck can be found here: https://97thfloor.com/blog/smx-london-analytics-hacks/