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1
WORKSHOP: EPISODE 04
CRO Basics: Principles of
High-Converting Pages (No A/B
Testing Required)
WITH: Christina Sanders
2
3Presentation Topic // Presenter’s Name
4Presentation Topic // Presenter’s Name
Motion
Graphics
Analytics
PPC
Content
Marketing
Reputation
Management
Copywriting
...
5Presentation Topic // Presenter’s Name
6Presentation Topic // Presenter’s Name
Ongoing Education
7
8
WORKSHOP: 05
Paid Landing Page
Optimization
WITH: TYLER GIRSBERGER
October 12
9
WORKSHOP: 04
CRO Basics: Principles of
High-Converting Pages (No A/B
Testing Required)
WITH: CHRISTINA SANDERS
10
CRO Basics:
Principles of High-Converting Pages (No A/B Testing
Required)
11
12
Sometimes...
13
Principles Vs. Hacks
14
Principles
● Ecommerce Landing Page
● Gated Landing Page
● Testimonials
● CTAs
● Hero Image
● Value Proposition
● Popups
15
eCommerce
16
17
18
Takeaways
❏ Image; Title; CTA
❏ Clear Copy Hierarchy
❏ Describe Product Benefits
❏ Remove Anxiety
❏ Remove Distractions
19
Popups
20
21
22
23
Takeaways
❏ Value Outweighs Annoyance
❏ Describe Exactly What the User Gets
❏ Mobile Friendly
❏ Limited Form Fields
24
Gated Landing Page
25
26
27
28
29
30
31
Takeaways
❏ Expectation
❏ Readability
❏ Positioning Statement
❏ Set Expectations
❏ Form/CTA Design
32
Testimonials
33
34
Hero Image + Value Proposition
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
Takeaways
❏ Visual Identification
❏ Attention Driven Design
❏ Specificity
❏ Benefits Focused
52
Tools
● CRO Audit
● Usability Hub
● HotJar
● Heat Mapping Webinar
● Consumer Research Blog Post
53
WORKSHOP: 05
Paid Landing Page
Optimization
WITH: TYLER GIRSBERGER
October 12
54
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[Workshop] CRO Basics: Principles of High-Converting Pages (No A/B Testing Required)

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Christina Sanders, Enterprise Campaign Manager at 97th Floor, shares several principles and resources she uses during her process of CRO. Those principles and resources help optimize:
Ecommerce Landing Page
Gated Landing Page
Testimonials
CTAs
Hero Image
Value Proposition
Popups

Published in: Data & Analytics
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[Workshop] CRO Basics: Principles of High-Converting Pages (No A/B Testing Required)

  1. 1. 1 WORKSHOP: EPISODE 04 CRO Basics: Principles of High-Converting Pages (No A/B Testing Required) WITH: Christina Sanders
  2. 2. 2
  3. 3. 3Presentation Topic // Presenter’s Name
  4. 4. 4Presentation Topic // Presenter’s Name Motion Graphics Analytics PPC Content Marketing Reputation Management Copywriting SEO CRO SMM Development UX Design Email Marketing Video Production Graphic Design
  5. 5. 5Presentation Topic // Presenter’s Name
  6. 6. 6Presentation Topic // Presenter’s Name Ongoing Education
  7. 7. 7
  8. 8. 8 WORKSHOP: 05 Paid Landing Page Optimization WITH: TYLER GIRSBERGER October 12
  9. 9. 9 WORKSHOP: 04 CRO Basics: Principles of High-Converting Pages (No A/B Testing Required) WITH: CHRISTINA SANDERS
  10. 10. 10 CRO Basics: Principles of High-Converting Pages (No A/B Testing Required)
  11. 11. 11
  12. 12. 12 Sometimes...
  13. 13. 13 Principles Vs. Hacks
  14. 14. 14 Principles ● Ecommerce Landing Page ● Gated Landing Page ● Testimonials ● CTAs ● Hero Image ● Value Proposition ● Popups
  15. 15. 15 eCommerce
  16. 16. 16
  17. 17. 17
  18. 18. 18 Takeaways ❏ Image; Title; CTA ❏ Clear Copy Hierarchy ❏ Describe Product Benefits ❏ Remove Anxiety ❏ Remove Distractions
  19. 19. 19 Popups
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. 23 Takeaways ❏ Value Outweighs Annoyance ❏ Describe Exactly What the User Gets ❏ Mobile Friendly ❏ Limited Form Fields
  24. 24. 24 Gated Landing Page
  25. 25. 25
  26. 26. 26
  27. 27. 27
  28. 28. 28
  29. 29. 29
  30. 30. 30
  31. 31. 31 Takeaways ❏ Expectation ❏ Readability ❏ Positioning Statement ❏ Set Expectations ❏ Form/CTA Design
  32. 32. 32 Testimonials
  33. 33. 33
  34. 34. 34 Hero Image + Value Proposition
  35. 35. 35
  36. 36. 36
  37. 37. 37
  38. 38. 38
  39. 39. 39
  40. 40. 40
  41. 41. 41
  42. 42. 42
  43. 43. 43
  44. 44. 44
  45. 45. 45
  46. 46. 46
  47. 47. 47
  48. 48. 48
  49. 49. 49
  50. 50. 50
  51. 51. 51 Takeaways ❏ Visual Identification ❏ Attention Driven Design ❏ Specificity ❏ Benefits Focused
  52. 52. 52 Tools ● CRO Audit ● Usability Hub ● HotJar ● Heat Mapping Webinar ● Consumer Research Blog Post
  53. 53. 53 WORKSHOP: 05 Paid Landing Page Optimization WITH: TYLER GIRSBERGER October 12
  54. 54. 54

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