Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

[Workshop] CRO Basics: Principles of High-Converting Pages (No A/B Testing Required)

156 views

Published on

Christina Sanders, Enterprise Campaign Manager at 97th Floor, shares several principles and resources she uses during her process of CRO. Those principles and resources help optimize:
Ecommerce Landing Page
Gated Landing Page
Testimonials
CTAs
Hero Image
Value Proposition
Popups

Published in: Data & Analytics
  • Be the first to comment

[Workshop] CRO Basics: Principles of High-Converting Pages (No A/B Testing Required)

  1. 1. 1 WORKSHOP: EPISODE 04 CRO Basics: Principles of High-Converting Pages (No A/B Testing Required) WITH: Christina Sanders
  2. 2. 2
  3. 3. 3Presentation Topic // Presenter’s Name
  4. 4. 4Presentation Topic // Presenter’s Name Motion Graphics Analytics PPC Content Marketing Reputation Management Copywriting SEO CRO SMM Development UX Design Email Marketing Video Production Graphic Design
  5. 5. 5Presentation Topic // Presenter’s Name
  6. 6. 6Presentation Topic // Presenter’s Name Ongoing Education
  7. 7. 7
  8. 8. 8 WORKSHOP: 05 Paid Landing Page Optimization WITH: TYLER GIRSBERGER October 12
  9. 9. 9 WORKSHOP: 04 CRO Basics: Principles of High-Converting Pages (No A/B Testing Required) WITH: CHRISTINA SANDERS
  10. 10. 10 CRO Basics: Principles of High-Converting Pages (No A/B Testing Required)
  11. 11. 11
  12. 12. 12 Sometimes...
  13. 13. 13 Principles Vs. Hacks
  14. 14. 14 Principles ● Ecommerce Landing Page ● Gated Landing Page ● Testimonials ● CTAs ● Hero Image ● Value Proposition ● Popups
  15. 15. 15 eCommerce
  16. 16. 16
  17. 17. 17
  18. 18. 18 Takeaways ❏ Image; Title; CTA ❏ Clear Copy Hierarchy ❏ Describe Product Benefits ❏ Remove Anxiety ❏ Remove Distractions
  19. 19. 19 Popups
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. 23 Takeaways ❏ Value Outweighs Annoyance ❏ Describe Exactly What the User Gets ❏ Mobile Friendly ❏ Limited Form Fields
  24. 24. 24 Gated Landing Page
  25. 25. 25
  26. 26. 26
  27. 27. 27
  28. 28. 28
  29. 29. 29
  30. 30. 30
  31. 31. 31 Takeaways ❏ Expectation ❏ Readability ❏ Positioning Statement ❏ Set Expectations ❏ Form/CTA Design
  32. 32. 32 Testimonials
  33. 33. 33
  34. 34. 34 Hero Image + Value Proposition
  35. 35. 35
  36. 36. 36
  37. 37. 37
  38. 38. 38
  39. 39. 39
  40. 40. 40
  41. 41. 41
  42. 42. 42
  43. 43. 43
  44. 44. 44
  45. 45. 45
  46. 46. 46
  47. 47. 47
  48. 48. 48
  49. 49. 49
  50. 50. 50
  51. 51. 51 Takeaways ❏ Visual Identification ❏ Attention Driven Design ❏ Specificity ❏ Benefits Focused
  52. 52. 52 Tools ● CRO Audit ● Usability Hub ● HotJar ● Heat Mapping Webinar ● Consumer Research Blog Post
  53. 53. 53 WORKSHOP: 05 Paid Landing Page Optimization WITH: TYLER GIRSBERGER October 12
  54. 54. 54

×