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Rethinking Company and Culture

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Presentation by Chris Bennett, Founder and CEO of 97th Floor, at Mastermind 2019. Chris is passionate about all things digital marketing and has been involved in the industry for over 10 years. He speaks all over the world both at conferences and universities including SMX, SearchLove, Adobe Summit and DreamForce and was named one of the 10 Coolest Entrepreneurs in Utah by BusinessQ.

Learn more: 97thfloor.com

Published in: Leadership & Management
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Rethinking Company and Culture

  1. 1. Rethinking Company and Culture
  2. 2. Chris Bennett CEO/Founder /97thFloor @chrisbennett
  3. 3. Today I want to focus on the next step in company culture
  4. 4. 4 Best culture = Best talent = Best work/results for customers
  5. 5. Because the next generation is coming…
  6. 6. and this is how they feel about Culture “In addition to mobility and development expectations, Gen Z professionals likely also expect to have a culture that supports flexibility and prioritizes well-being. This shift has been under way for some time, but talent organizations should ensure that programs in place are actually leading to cultural change. Programs such as paid time off, family leave, wellness programs, to name just a few, cannot exist in a vacuum, but rather should be part of the commitment and culture that leadership publicly endorses. Most Gen Z professionals may not perceive these programs as a “perk” or a “gift,” but rather as an expectation.” https://www2.deloitte.com/insights/us/en/focus/technology-and-the-future-of-work/generation-z-enters-workforce.html “
  7. 7. 7 This is NOT Culture
  8. 8. Mission Statement - Elevate Brands and People We Believe in What
  9. 9. 97th Floor’s Values 
 1. Autonomy
 2. Tenacity 3. Kaizen 4. Innovation 5. Selflessness 6. Ownership 7. Optimism Why
  10. 10. 97th Floor’s Guideposts 1.Clients 2.Careers 3.Charity 4.Leadership 5.Legacy How
  11. 11. Presentation Topic // Presenter’s Name 12 01 02 03 04 Client Retention Rate Employee Turnover Rate Goal Completion Percentages Revenue Per Employee
  12. 12. Workplace Culture Conference // Wayne Sleight 13 “The actual company values, as opposed to the nice-sounding values, are shown by who gets rewarded, promoted, or let go.”
  13. 13. Autonomy - ROWE
  14. 14. Autonomy - Productivity Sheet
  15. 15. 97 Story - Maggie and Colin
  16. 16. We need to chill out, let people be themselves and focus our efforts into meshing everyone
  17. 17. Mastery - KPI’s
  18. 18. Don’t Judge Anything Else
  19. 19. Butt in Seat is NOT a KPI
  20. 20. Burn Out is NOT a KPI https://medium.com/thrive-global/10-years-ago-i-collapsed-from-burnout-and-exhaustion-and-its-the-best-thing-that-could-have-b1409f16585d
  21. 21. Story - You’re Late
  22. 22. Targeted Job Specific KPI’s
  23. 23. Start at the End and Work Backwards
  24. 24. Mastery - Job Specific Training
  25. 25. 28 “The engaged stay for what they can give, the disengaged stay for what they can get.”
  26. 26. 29 ““Gen Z professionals, like Millennials before them, typically expect frequent coaching and feedback. This approach is well-suited to help develop the softer skills of Gen Z, whether communication, critical thinking, or creativity, and to pass along the tacit knowledge gained through experience.” https://www2.deloitte.com/insights/us/en/focus/technology-and-the-future-of-work/generation-z-enters-workforce.html
  27. 27. Mastery - Book Club, Library
  28. 28. Mastery - Conferences
  29. 29. Mastery - MTech
  30. 30. Purpose - Elevating Brands We Believe In
  31. 31. Purpose - Elevating People We Believe In
  32. 32. Purpose - Monday Cheers based on values
  33. 33. Purpose - Alumni
  34. 34. Purpose - Alumni
  35. 35. Health
  36. 36. WellnessPhase 1
  37. 37. Traditional Medicine Is Broken & Backwards
  38. 38. It waits for things to break as opposed to focusing on the precursors & preventative care.
  39. 39. It’s massively profitable and hard to disrupt.
  40. 40. Corporate Sector is Best Bet to Disrupt!
  41. 41. PHASE 1
  42. 42. Just like in marketing you need analytics to know where to start. Analytics for your body. Phase 1
  43. 43. “FULL” Panel Blood Work Phase 1
  44. 44. Phase 1 1 Float in a Sensory Deprivation Tank (Float Tank) per Quarter.
  45. 45. Memberships to SteadyMDPhase 1
  46. 46. Memberships to SteadyMDPhase 1
  47. 47. Fasting Lecture With Dr. Dan Pompa https://drpompa.com/about-us/dr-pompa/
  48. 48. Phase 1 Week 7 we do a Team 5 Day Fast https://drpompa.com/about-us/dr-pompa/
  49. 49. - Health/Dental/Vision/Life Insurance - FSA dependent care - ROWE - On-site gym at HQ - Ski Utah Gold Passes (encourage to get outside) - Sponsor AF Canyon Run (pay for any and all employees to run) - Running Club - Bevi (encourages more hydration with water instead of sodas and energy drinks). - Charity
  50. 50. 54 Best culture = Best talent = Best work/results for customers
  51. 51. Presentation Topic // Presenter’s Name 55 01 02 03 04 Client Retention Rate Employee Turnover Rate Goal Completion Percentages Revenue Per Employee
  52. 52. CAPICHE?
  53. 53. How to Cultivate a Culture that Executes

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