If you are a startup and want to launch a product or a service, you can not effort to let your IT focus on something else than product development. The last couple of years I unfortunately experienced that IT in startups tend to shift the focus over time from product development to internal operations support. Not because the product is ready and nothing to improve anymore, rather because the need of other departments for technical support and help on their essential tasks and processes grown. And the "IT guys" need to help out there to get it running. In this presentation I suggest to outsource every process functionality which is not affecting the core product of a startup to an SaaS service provider out there. Use an expert service provider for sending mail campaigns. Use an drag and drop landingpage creation tool including A/B testing ability for your landingpages. Use a dashboard service for reports and live stats. Use a customer care ticketing and instant faq tool for taking care of customer questions. My main point is: Don't do it internally and don't do it yourself. Pay overall 200 bucks a month and nobody gets hurt. So you can focus on your mission and not on stupid support tasks.

1. 3 Things
Rambo can teach you
About IT in Startups

3. Hello

4. Relieve resources

5. Bye bye bottleneck

6. Get rid of ugly chores

7. 3 Things
Rambo can teach you
About IT in Startups

8. Bring it on !

9. 1
Focus on
Your mission

10. Launch a product !

11. Focus

12. Product
development
Support
Office
others

13. product
Product
development
Support Office
others

14. On demand
Product
development
Support Office
others

15. Survive
Product
Support Office
others

16. Daily standup

17. Keep flying

18. Support
product Product
development
Support Office
others

19. you gonna be
Kidding !

20. How?

21. 2
Ask
What The internet
can do for you.

22. It should feel like this

23. And work like this

25. Support is needed
On processes for...

26. Someone offers it
As a service !

27. Just some
Examples

28. Manage all your mailing

29. Landingpage A/B testing

30. Video marketing

31. Reporting / dashboards

32. Customer care

33. And of course

34. Connecting everything

35. Need me for
peanuts?

36. Not anymore !

37. you gonna be
Kidding !

38. 3
Be bold
Move fast

39. implement measure
adjust
internal IT

40. Keep it simple stupid

41. A/B Test everything

42. Blue light
Turns blue

43. 1 2 3
Ask What
Focus on
the internet
Be bold
Your mission Can do for you Move fast

44. 42
And
finally

45. Just
Do it

46. Questions ?

47. Thanks !
mueller@spendino.de

48. Image Credits
• Bottleneck: http://getresultsfordentists.com
• http://angeldesigns.hostei.com/
• http://www.flickr.com/photos/23688516@N00/2539421151/
• http://www.flickr.com/photos/44646287@N00/5478090210/
• http://www.flickr.com/photos/29468339@N02/3295094303
• http://www.iconfinder.com/search/?q=iconset%3A49handdrawing
• http://www.flickr.com/photos/38745062@N02/4154904299/
• http://www.flickr.com/photos/44124348109@N01/6912974136/
• http://survivalblog.org