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[Webinar] Rank Zero: Beating Your Competition with Featured Snippets

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Rank zero is a new playground where you can outpace your competition fast and efficiently. In this webinar we show you how you can use the digital landscape and your current rankings to quickly surpass those dominating ranks 1-5 and hit that coveted rank zero spot. Taught by Enterprise Campaign Manager Cole Rieben.

Access the full webinar recording and show notes:
https://97thfloor.com/blog/rank-zero-webinar/

Published in: Marketing
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[Webinar] Rank Zero: Beating Your Competition with Featured Snippets

  1. 1. 1 WEBINAR: EPISODE 05 Rank Zero: Beating your competition with featured snippets WITH: COLE RIEBEN
  2. 2. 2
  3. 3. 3
  4. 4. 4 Motion Graphics Analytics PPC Content Marketing Reputation Management Copywriting SEO & Technical On-Page Audits CRO SMM Development UX Design Email Marketing Video Production Graphic Design
  5. 5. 5 Rank Zero
  6. 6. 6
  7. 7. 7 What it is not... ● Tutorial on keyword rankings ● Content creation and tracking
  8. 8. 8 Strategies, not specifics.
  9. 9. 9 Cole Rieben Campaign Manager /cole-rieben-6815b925 @ColeRieben
  10. 10. 10
  11. 11. 11 Rank #0 This Way
  12. 12. 12
  13. 13. 13 Types of Featured Snippets
  14. 14. 14 Types ● lists ● paragraphs + images ● tables
  15. 15. 15 But Why?
  16. 16. 16 Benefits ● CTR ● more SERP visibility ● brand awareness ● beat out higher ranking competitors
  17. 17. 17 CTR
  18. 18. 18
  19. 19. 19 Beat Higher Ranking Competitors
  20. 20. 20 Use Hero Image Slide for full screen photos Notice: There should be no footer Are you in the fight?
  21. 21. 21
  22. 22. 22 What is prefering? Monitor Daily
  23. 23. 23 Finding Opportunities
  24. 24. 24 Ahrefs
  25. 25. 25 Other Tools
  26. 26. 26 How to Optimize
  27. 27. 27 Optimize ● don’t depend on structured data ● optimize H1,H2, and H3 tags ● create bulleted and/or numbered lists ● use tables to compare prices, specs, other criteria ● update your content ○ Competitive research ○ TF-IDF analysis ● rinse and repeat
  28. 28. 28 The new organic summit is #0 ● Identify ranking keywords ● Identify types of snippets ● Find all opportunities ● Filter by recognized snippets ● Optimize ● Monitor ● Change Summary
  29. 29. 29 Cole Rieben Campaign Manager /cole-rieben-6815b925 @ColeRieben
  30. 30. 30 WEBINAR: EPISODE 06 Conversions: Heat mapping and turning user metrics into actionable CRO data WITH: CAMERON JOHNSON July 11 1:00 pm MST
  31. 31. 31 up@97thfloor.com
  32. 32. 32

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