Our second workshop of 2017 with expert PPC specialist and Director of PPC Eric Farmer. Held April 13 at 97th Floor HQ at Thanksgiving Point business park, we covered how to take that paid traffic and turn them into paying customers through simple on-page testing.
Website: https://97thfloor.com/blog/paid-traffic-int…stomers-workshop/
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It’s probably going to be somewhere between 70/30 and 60/40.
Example: $10,000 budget
$7,000 ad spend
$3,000 landing page optimization
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Before creating a PPC-specific landing page you should know...
● Business objectives
● Your audience(s)
● Technical limitations of your target audience
● Visitor’s action
● Visitor’s entry points
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Things to remember…
● Users most likely will not know your brand
● Your landing page will need to sell your product
1. Header
Matches the ad and search query. Draws the user in.
Has a unique value proposition.
2. Benefits
Clear and concise - this makes the sell
3. Form - Product price and cart
Focal point of the page - highlights your product
4. CTA
Color, size, placement, and text makes it stand out - it
should be the only link on the page
5. Proof / Positioning
Users are most likely to buy from companies they
trust. Include credibility, testimonials, reviews, etc.
with others selling your product.
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What are some of the biggest LPO mistakes?
● Too much text
● Visual distractions
● Lack of trust symbols
● Asking for too much information
● Too many choices
● Unclear calls-to-action