Download as PDF, PPTX
Uploaded byLisa Maria Martin
Content Strategy Summit 2014: Polishing Your Content Publishing Process
The document discusses the need for a sustainable content publishing process and presents various challenges faced in content strategy. It emphasizes the importance of clear roles, responsibilities, and the use of proper tools to improve workflows. The author encourages continuous improvement and iteration to enhance the overall content creation process.
![How Big Brands are Taking Your Traffic in Alberta [Data Inside].pptx](https://cdn.slidesharecdn.com/ss_thumbnails/howbigbrandsaretakingyourtrafficinalbertadatainside-260123180142-42d276f3-thumbnail.jpg?width=640&height=640&fit=bounds)
Content Strategy Summit 2014: Polishing Your Content Publishing Process
- 1. Polishing Your Content Publishing Process ContentStrategy Summit August 19, 2014 Lisa Maria Martin | @redsesame
- 2.
- 3.
- 4.
- 5. Famous Writers’ SleepHabits & Literary Productivity h"p://www.brainpickings.org/wp-‐content/uploads/2013/11/sleepproducBvitywriters_1500_1.jpg
- 6. The Daily Routinesof Famous Creative People h"ps://podio.com/site/creaBve-‐rouBnes
- 7. (Let’s watch amovie)
- 9.
- 10.
- 11.
- 14.
- 15.
- 16.
- 17.
- 18.
- 19. If only publishingcontent were this easy.
- 20. Content strategy wassupposed to make everything perfect.
- 21. Our workflow still haschallenges.
- 22.
- 23.
- 24.
- 25.
- 26.
- 27. Spend time on content, notfirefighting.
- 29.
- 30. You’re already thinkingabout: Communication goals
- 31. You’re already thinkingabout: Communication goals Production
- 32. You’re already thinkingabout: User needs
- 33. You’re already thinkingabout: User needsAuthor
- 34. You’re already thinkingabout: Inventories & audits
- 35. You’re already thinkingabout: Inventories & auditsProcess
- 36. You’re already thinkingabout: Tools & channels
- 37. You’re already thinkingabout: Tools & channels Writing & editing
- 38. You’re already thinkingabout: Sustainable pages
- 39. You’re already thinkingabout: Sustainable pages workflows
- 40.
- 41.
- 42.
- 43.
- 44.
- 45.
- 46.
- 47.
- 48.
- 49.
- 50.
- 51.
- 52.
- 53.
- 54.
- 55. • Roles & responsibilities Pay attentionto: h"ps://www.flickr.com/photos/calsidyrose/4925267732
- 56. • Roles & responsibilities • People Pay attentionto: h"ps://www.flickr.com/photos/calsidyrose/4925267732
- 57. • Roles & responsibilities • People • Timing Pay attentionto: h"ps://www.flickr.com/photos/calsidyrose/4925267732
- 58. • Roles & responsibilities • People • Timing • Tools Pay attentionto: h"ps://www.flickr.com/photos/calsidyrose/4925267732
- 59. • Write it. Make itvisible: h"ps://www.flickr.com/photos/jdhancock/7886707854
- 60. • Write it. • Draw it. Makeit visible: h"ps://www.flickr.com/photos/jdhancock/7886707854
- 61. • Write it. • Draw it. • Shareit. Make it visible: h"ps://www.flickr.com/photos/jdhancock/7886707854
- 62.
- 63. Is there adisconnect?
- 64. Is your teamout of order?
- 65. Are your resourcesscarce?
- 66. Are you usingthe wrong tools?
- 67.
- 68.
- 69.
- 71.
- 72. Advocate for abetter process. h"ps://www.flickr.com/photos/48685334@N00/4564784920
- 73. Advocate for abetter process. • Approach h"ps://www.flickr.com/photos/48685334@N00/4564784920
- 74. Advocate for abetter process. • Approach • People h"ps://www.flickr.com/photos/48685334@N00/4564784920
- 75. Advocate for abetter process. • Approach • People • Resources h"ps://www.flickr.com/photos/48685334@N00/4564784920
- 76. Advocate for abetter process. • Approach • People • Resources • Tools h"ps://www.flickr.com/photos/48685334@N00/4564784920
- 77.
- 78.
- 79.
- 80.
- 81.
- 82. Thank you. Lisa MariaMartin | @redsesame