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I presented these slides at Sisältöstrategiaseminaari 2012 (Content Strategy Seminar 2012) in Helsinki. The event was a co-production of Vapa Media and the University of Helsinki.
The presentation addresses why Content Strategy is a practice of such particular interest right now. It looks at how we got to where we are today, why content strategy matters, and a few future trends to watch.
I presented these slides at Sisältöstrategiaseminaari 2012 (Content Strategy Seminar 2012) in Helsinki. The event was a co-production of Vapa Media and the University of Helsinki.
The presentation addresses why Content Strategy is a practice of such particular interest right now. It looks at how we got to where we are today, why content strategy matters, and a few future trends to watch.
CONTENT STRATEGY CONFERENCES 32 CS
Forum 2010: Paris, France 2011: London, England 2012: Cape Town, South Africa CONTENT STRATEGY APPLIED 2011 & 2012: MINNEAPOLIS, MN
APPROACHES TO WEB CONTENT STRATEGY
43 Richard Ingram made this diagram to show how people bring different skills, backgrounds, and experiences to their work in Content Strategy, and this impacts the way they practice, and the aspects they focus on. Diagram by Richard Ingram
HOW DID WE ALL GET
HERE? 44 The following year, Ingram surveyed content strategists about their educational and professional backgrounds. He mapped the answers from 265 respondents to get an even more detailed view of the paths we took to get to Content Strategy. Diagram by Richard Ingram
EDITORIAL STRATEGIES 52 • Define
messaging goals “Encourage exploration and build brand loyalty. Foster discussion among existing and prospective customers.” • Optimize the organization and operational practices workflow diagram by Richard Ingram, via Intentional Design