Infographics and visual assets for content marketing. Creation and promotion strategies for visual content marketing.

1. Execution, Promotion & Case Studies
Marketing with Infographics for Fun and Profit
Chris Bennett
97th Floor, Founder/CEO
@chrisbennett

2. Having a graphic is not a silver bullet
Infographics are not silver bullets, they are an effective piece of your content strategy, they are not your
content strategy

3. If you build it, they won’t come
You have an infogrpahic completed, now what?

4. Hard Work
It’s going to take hustle.

5. If leveraged right one campaign can affect a lot of KPI’s.
Notice I said, “One Campaign” not “one infographic”

6. Sites you can use to jump start your promo

7. Sites you can use to jump start your promo
TEST TEST TEST
!
Write at least 5 different titles
!
Demographic Targeting
!
Start Small w/$ Then Scale what
works

8. Sites you can use to jump start your promo
Notice I said, “One Campaign” not “one infographic”

9. Sites you can use to jump start your promo

10. 149k Views in Total just from SU

11. Sites you can use to jump start your promo
Slice up you assets into smaller graphics for FB and target demos related to that specific content.

12. Sites you can use to jump start your promo
•Slice up the graphic into small
snapshots or what we call social
cards. Target those specific Cards
to their related Demo.

13. Sites you can use to jump start your promo
If your a Big Brand Pin to Top of
Timeline.
!
Always use Hashtags
!
Geographic Targeting
!
Make sure the content is good not a
pitch

14. Sites you can use to jump start your promo
Create content specifically for large subreddits

15. Sites you can use to jump start your promo
If you are going to play on Pinterest make it less about Data and more about DIY and
improvement. Instructions not Info or data viz.

16. Leverage graphics for SEO

17. Write a synopsis or transcript of your graphic so there is sufficient text on your page for the likes of Google.

18. Content Partnerships & Getting Links
Reach out to those that you source
!
Never ask for a mention on your first
contact
!
Use FollowerWonk and search for “editor
at” “writer at”
!
Offer Exclusives
!
Offer Promo in exchange

19. Repurposing content

20. By repurposing content
Vid
eo
Interact
ives
Infograp
hics
Sto
ry
Slid
es
Gif/
Meme
Artic
les
Social
Cards

21. What if I told you, “15 mins or less could get you 30k
visitors?”

22. After this graphic, http://www.soleranetworks.com/blogs/are-you-a-hackers-target/ was designed we sliced it
up by taking screen shots and put it on slideshare and...

23. http://www.slideshare.net/SoleraNetworks/are-you-a-hackers-target

24. Did it again with this one, http://www.drugrehab.org/28487/how-meth-affects-you-infographic/

25. 10k+ views, top of the day, only 6 slides, http://www.slideshare.net/DrugRehabdotorg/how-meth-affects-you

26. Upcycle it by working it into a BuzzFeed article. Buzzfeed article = 319k views!!! Referral traffic from BuzzFeed = 16,073

27. and this one, http://www.defensivedriving.com/blog/the-ins-and-outs-of-motorcycle-clubs-infographic

28. 23k+ views, top of the day, top of the week, only 10 slides http://www.slideshare.net/DrugRehabdotorg/how-meth-affects-you. We
did this one as a complementary, it isn’t the same content as the graphic, which drove a lot of traffic back to the graphic.

29. Embed your Slideshare on your infographic landing page

30. Upcycling
Get more mileage out of your content.

31. 32 pages Long, 4,602 words
Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through the entire text. So we made it visual,
www.pixartheory.com. Original Theory at, http://jonnegroni.com/2013/07/11/the-pixar-theory/

32. Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through the entire text. So we made it visual,
www.pixartheory.com. Original Theory at, http://jonnegroni.com/2013/07/11/the-pixar-theory/

33. Interactive sticky
Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through the entire text. So we made it visual,
www.pixartheory.com. Original Theory at, http://jonnegroni.com/2013/07/11/the-pixar-theory/

34. Optimize for mobile
Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through the entire text. So we made it visual,
www.pixartheory.com. Original Theory at, http://jonnegroni.com/2013/07/11/the-pixar-theory/

35. Optimizing for open
graph tags.

36. !
Optimizing for open
graph tags.
<title>The Pixar Theory</title>
<meta property='og:locale' content='en_US'/>
<meta property='og:type' content='article'/>
<meta property='og:title' content='The Pixar Theory an Interactive Story, by @97thfloor #pixartheory'/>
<meta property='og:description' content='Every Pixar movie is connected. This interactive graphic tells the story
of how and why.'/>
<meta property='og:url' content='http://www.pixartheory.com'/>
<meta property='og:site_name' content='The Pixar Theory'/>
<meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/The-Pixar-Theoryshare-1.jpg'/>
<meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/The-Pixar-Theoryshare-2.jpg'/>
<meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/kitty.jpg'/>

37. Optimizing for Twitter Cards
https://dev.twitter.com/docs/cards

38. What to Tweet
Source: http://tracksocial.com/whitepapers

39. Make Your Content Interactive

40. Case Study in Interactive Content, http://www.desk.com/customer-service/how-to-improve-customer-service

41. Desk.com, awesome product that is widely used. Wanted a cool interactive way to explain benefits and
really sell the product high in the Funnel.

42. We created an interactive explainer and the #’s are compelling.

43. In Analytics the Graphic was Broken into 4 parts. 40% of all traffic (even social) complete the entire interactive. Remember this
information is 100% about Universal Inbox. It is 100% “on brand.”

44. Avg. Time on Page is 3.2 minutes (that is from all traffic even social).

45. Interactive can tell a long and complicated story in a more compelling easy to digest way.

46. Ranks in Google for awesome on brand phrases related to the product and the reaction is phenomenal

47. Even though it is very much on brand it is still getting a lot of social shares due to cool and unique factor.

48. You can put and track actual CTA’s on the graphic page. We track hovers over and clicks on CTA’s.

49. Ranks in Google for awesome on brand phrases related to the product and the reaction is phenomenal

50. Even though it is very much on brand it is still getting a lot of social shares due to cool and unique factor.

51. You can put and track actual CTA’s on the graphic page. We track hovers over and clicks on CTA’s.

52. Infographics for
Fun & Profit