Search Content vs. Social Content
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works. In this presentation by Daniel Hochuli, you'll learn: - Why same content published on both search and social media often fails to deliver results. - How to develop and optimise a content marketing strategy that best suits your digital channels. - How to intelligently report content marketing success using audience metrics.
More Related Content
What's hot
What's hot(20)
Viewers also liked
Viewers also liked(20)
![[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...](https://cdn.slidesharecdn.com/ss_thumbnails/05-161104035204-thumbnail.jpg?width=768&fit=bounds)
Similar to Search Content vs. Social Content
Similar to Search Content vs. Social Content(20)
![[Webinar] How Unbounce Optimized its Marketing Processes in 2015](https://cdn.slidesharecdn.com/ss_thumbnails/ikwebinarslidesv1-151208214930-lva1-app6892-thumbnail.jpg?width=768&fit=bounds)
![[Webinar] The 5 Steps to a High-Converting Social Media Campaign](https://cdn.slidesharecdn.com/ss_thumbnails/sproutsocialfinal-150818191828-lva1-app6891-thumbnail.jpg?width=768&fit=bounds)
More from Semrush
More from Semrush(20)
Recently uploaded
Recently uploaded(20)
Search Content vs. Social Content
- 2. Questions at #SEMrushlive “Search v Social” @logocracycopy
- 3. #SEMrushlive “Search v Social” @logocracycopy
- 4. #SEMrushlive “Search v Social” @logocracycopy
- 5. #SEMrushlive “Search v Social” @logocracycopy
- 6. #SEMrushlive “Search v Social” @logocracycopy
- 7. #SEMrushlive “Search v Social” @logocracycopy
- 9. #SEMrushlive “Search v Social” @logocracycopy
- 11. #SEMrushlive “Search v Social” @logocracycopy
- 12. #SEMrushlive “Search v Social” @logocracycopy
- 13. #SEMrushlive “Search v Social” @logocracycopy
- 14. #SEMrushlive “Search v Social” @logocracycopy
- 15. #SEMrushlive “Search v Social” @logocracycopy
- 17. #SEMrushlive “Search v Social” @logocracycopy
- 18. #SEMrushlive “Search v Social” @logocracycopy
- 19. #SEMrushlive “Search v Social” @logocracycopy
- 20. #SEMrushlive “Search v Social” @logocracycopy
- 21. #SEMrushlive “Search v Social” @logocracycopy
- 22. #SEMrushlive “Search v Social” @logocracycopy
- 24. #SEMrushlive “Search v Social” @logocracycopy
- 27. #SEMrushlive “Search v Social” @logocracycopy
- 28. #SEMrushlive “Search v Social” @logocracycopy
- 29. #SEMrushlive “Search v Social” @logocracycopy
- 31. #SEMrushlive “Search v Social” @logocracycopy
- 33. #SEMrushlive “Search v Social” @logocracycopy
- 35. #SEMrushlive “Search v Social” @logocracycopy
- 36. #SEMrushlive “Search v Social” @logocracycopy
- 37. #SEMrushlive “Search v Social” @logocracycopy
- 38. #SEMrushlive “Search v Social” @logocracycopy
- 39. #SEMrushlive “Search v Social” @logocracycopy
- 41. #SEMrushlive “Search v Social” @logocracycopy
- 43. #SEMrushlive “Search v Social” @logocracycopy
- 44. #SEMrushlive “Search v Social” @logocracycopy
- 45. #SEMrushlive “Search v Social” @logocracycopy
- 46. #SEMrushlive “Search v Social” @logocracycopy
- 47. #SEMrushlive “Search v Social” @logocracycopy