Diversifying Your Digital Marketing Efforts | SMX East 2013

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Brandon talks about keeping your eggs from being all in the same basket and diversify your efforts for maximum effect. Using Pinterest, Slideshare, and other social avenues can help gain exposure for your content with the right strategy.

Published in: Technology, News & Politics

Diversifying Your Digital Marketing Efforts | SMX East 2013

  1. 1. Brandon Hassler @BrandonHassler @97thfloor Diversifying Your Digital Marketing
  2. 2. @BrandonHassler ● Founded in 2004 ● Located in Lehi, UT ● Currently have about 30 employees ● Work w/ medium to enterprise clients About 97th Floor #SMX #12B
  3. 3. @BrandonHassler We Elevate These Guys #SMX #12B
  4. 4. @BrandonHassler Billions of dollars are spent every year to market in Google search. There is no doubt that Google can be a large source of traffic. #SMX #12B
  5. 5. @BrandonHassler#SMX #12B
  6. 6. @BrandonHassler#SMX #12B
  7. 7. @BrandonHassler Infographics are a great source for social signals, traffic, and links from other blogs. What about slicing it up into slides? #SMX #12B
  8. 8. @BrandonHassler#SMX #12B
  9. 9. @BrandonHassler SlideShare brought in a few hundred extra visits Even though users viewed the data on Slideshare, they still took the time to review the infographic Generally traffic from social sites like Facebook and Twitter have at least a 90% bounce rate. Visits from SlideShare only had a 64% bounce rate. That means SlideShare users stay on your site longer. #SMX #12B
  10. 10. @BrandonHassler Don’t just display your company’s logo at the end. Get them to your site! #SMX #12B
  11. 11. @BrandonHassler#SMX #12B http://www.slideshare.net/DrugRehabdotorg/celeb-drugmeltdown8slideshare1
  12. 12. @BrandonHassler#SMX #12B http://www.slideshare.net/SoleraNetworks/how-safe-is-your-social-network
  13. 13. @BrandonHassler#SMX #12B http://www.slideshare.net/AmericanGolf/pinterest-slideshare-23114621
  14. 14. @BrandonHassler Encourage the user to share your slides. Take advantage of Twitter. #SMX #12B
  15. 15. @BrandonHassler#SMX #12B http://www.slideshare.net/Venafi/evolution-ofcyberattacks Every cool stat on this SlideShare had a Twitter symbol you could click on to tweet that stat.
  16. 16. @BrandonHassler#SMX #12B Each Twitter icon will tweet out a unique fact
  17. 17. @BrandonHassler#SMX #12B
  18. 18. @BrandonHassler 36,000 Repins! That’s an awesome graphic! #SMX #12B
  19. 19. @BrandonHassler And how much traffic came to the site? Only 3,651 views... #SMX #12B
  20. 20. @BrandonHassler What Infographics Display: ●Specific, industry related information ●A lot of information in one graphic ●Not necessarily the most interesting of content What Pinterest Wants: ●Great ideas that apply to life/Inspiration ●Steps and instructions ●Graphics that will guide them through life #SMX #12B
  21. 21. @BrandonHassler Instructographics #SMX #12B
  22. 22. @BrandonHassler This DIY brought in over 210,000 repins! #SMX #12B
  23. 23. @BrandonHassler Size Does Matter #SMX #12B
  24. 24. @BrandonHassler Every instructographic should be at least 500 px wide and 2,500 px long. But no longer than 5,000 px. #SMX #12B
  25. 25. @BrandonHassler Hard to read? Perfect! #SMX #12B
  26. 26. @BrandonHassler Correctly sized graphic... 151,733 views. Much better. #SMX #12B
  27. 27. @BrandonHassler Best time to post on Pinterest? 5 AM & 5 PM Eastern Time #SMX #12B
  28. 28. @BrandonHassler Thank You! Follow Brandon #SMX #12B

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