SlideShare a Scribd company logo
1 of 12
Visual Content for Real Estate
Videos on landing pages increase
average page conversion rates by
86%.
This means any
information you want
to communicate is
better communicated in
the form of an image
Did you hear that Instagram
is the fastest-growing social
media platform globally,
increasing its users by 23
percent in the last six
months?
One of the most tedious
forms of SEO is link building.
Fortunately, as new websites
and trends pop up, so do
opportunities for new ways
to build links. Enter Pinterest.
Visual content is the next phase of social selling.
90% of information transmitted to the brain is visual. Visuals are
processed 60,000X faster in the brain than text.
Demographics
Slideshare for Realtors
Slideshare
presentations rank
well on Google and are
primarily found via
organic search
Slideshare is one of the top
150 most visited sites on
the internet. There are over
3 billion slide views every
month.
Slideshare is
owned by
LinkedIn and there
is a close tie up
between the two.
You can link your
Slideshare account
with your LinkedIn
account so that all
your slideshares are
shared on LinkedIn
automatically.According to ComScore,
Slideshare has around five
time as much traffic from
business owners than
Twitter or Facebook.
Visual content is social-media-ready and social-media-friendly. It’s easily sharable and
easily palatable.
Branding
Competition
Visual Content MARKETING WHY
34% of
Millennials
use
Instagram
daily
20% of US
Females use
Instagram daily
14.2 Minutes
is the avg.
visit and
user spend
98 minutes
on avg per
month on
Pinterest.
Of the 70 million users,
67% are women
whoaverage 87 followers
18% of US
Males use
Instagram
daily
60% of consumers are more likely to click on a business whose
images appear in search results.
Best Practices:
•Instagram: Posting pics of
Listings
•Pinterest: using
infographics, videos and
pics of listings, stats and key
programs with links to your
website
•Slideshare: discussing the
housing market, programs
available
•Inforgraphics: great for
pinterest, using in your blog
or newsletter or email
campaign
What To Avoid:
•Instagram: Posting pics of
Listings that are not high
quality
•Pinterest: KISS. clean and
clutter free;using too many
infographics, too many videos
and too many pics of listings,
too many stats and too many
key programs
•Slideshare: Build a series. The
shorter the slideshare the
better
•Inforgraphics: Always using on
pinterest, in your blog or
newsletter or email campaign.
Visual Content MARKETING Best Practices
67% of consumers consider clear, detailed images to carry more
weight than product information or customer ratings
Why Include Infographics in your Content
Marketing Strategy?
Compelling and Attractive
There is one thing that I have discovered while
blogging is that people love facts, figures and
statistics. Add some compelling images and
graphics and …”voila“, you have addictive
content!
Viral Capabilties
Due to infographics attractiveness the capacity
for them to be shared on social networks and
become viral is much higher than ordinary text
content.
Brand Awareness
Creating an infographic that is embedded with
your logo and brand displayed is a powerful
means of creating a greater “Brand Awareness”
Increases Traffic
An infographic that is linked and compelling by
its nature will drive traffic to your website band
blog as people “share” and “click”
Benefits Search Engine Optimization
The viral nature of the infographic medium
makes people link to your site and Google will
index your website higher due to Google’s “Page
Rank” algorithm. This increases the importance
that search engines pace on your site.
INFOGRAPHICS
Businesses who market with infographics grow in traffic an average of
12% more than those who don’t.
The Posts with
visuals receive 94%
more page visits and
engagement than
those without.
Visuals show your
products without
telling people about
them. This allows
viewers to make their
own decisions
without feeling
pressure from your
business.
The Power of ”Pinning” and its influence
Visual Content MARKETING PROCESS
Analyze customer needs
•Facebook’s algorithm: It’s
proprietary and it seems like
Facebook changes it every day,
so I can’t prove this point, but
Instagram is Facebook’s baby.
Analyze market
•Short video tours of
properties: Society’s attention
span is on the decline and
unless someone is already in
love with a property
Reviev and optimize
•People want to see “behind
the scenes”: Real estate is
interesting to most people.
Measure results
•Try sharing an image directly
from a non-Facebook-owned
network verses Instagram and
see which one is displayed
better and gets more
engagement.
Analyze competition
•The network has created
downloadable badges to
help you link and promote
your Web profile
Research
• Instagram’s Photo
Maps: You have the
option to share photos to
your photo map before
posting.
Implementation
•You also have the ability
to add previously
recorded video from your
phone.
Strategic marketing plan
•Through the Instagram
app, you have the option of
also sharing your photo to
Facebook (on your profile
OR business page).
Visual Content MARKETING TOOLS
Visuals are becoming easier and easier to create as photo editing tools
become more accessible
Visual Content Funnel
Easily-palatable content is
the future of content
marketing. The internet
user wants as much
valuable information as
possible in as short as
time as possible.
Infographics, Slideshares,
Facebook posts - these are
the pieces of content that
will be establishing your
business as a trusted
resource in your field in
2014.
Visuals express ideas quickly - in a snapshot. This breaks through the
overwhelming clutter of online content.
•Instagram: Take of pic of your listing ,
ask for opinions, share the pic to your
Facebook and then run an ad as a
promoted post which markets the
listing and your website.
Instagram
•Pinterest: Use your listings with links
to your website in every pin and
#hashtags to be found
Pinterest
•Slideshare: Use as a way to show
your inventory and pricing and push it
through your Linkedin or LinkedIn
Groups that you create. This will help
you reach your demographic audience
Slideshare
•Infographics: Use as a newsletter
option every other newsletter to
deliver the same info but in a creative
way to raise your opt-in rate and
lower your opt-out rate.
Infographics
Visual Content MARKETING TIPS
3-5 actions you can take tomorrow to increase visibility, gain clients or generate leads
Instagram: sign up for instagram. Link to your facebook page. Start Posting pics of Listings
that are high quality with a location hashtag, all the basic details and link to a Landing page
or website.
Pinterest: KISS. Go “Pin Crazy” for one week on anything real estate associated. Create your
categories like: listings, blogs, luxury homes, infographics, videos and sold listings. Schedule time to
update weekly or daily to upload information relevant to your audience always linking your
website.
Slideshare: Think about what programs or information to use and schedule either a
biweekly or monthly slideshare to mainly distribute on linkedin.
Inforgraphics: Find one of the programs or a designer to do your infographics. Schedule a new one
every other week or once a month that you can use on pinterest, in your blog, newsletter or
email campaign. Balance and Timing is the key.
Visual Content MARKETING Action Steps

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Fidelity Presentation-Visual Content Edit

  • 1. Visual Content for Real Estate Videos on landing pages increase average page conversion rates by 86%.
  • 2. This means any information you want to communicate is better communicated in the form of an image Did you hear that Instagram is the fastest-growing social media platform globally, increasing its users by 23 percent in the last six months? One of the most tedious forms of SEO is link building. Fortunately, as new websites and trends pop up, so do opportunities for new ways to build links. Enter Pinterest. Visual content is the next phase of social selling. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.
  • 3. Demographics Slideshare for Realtors Slideshare presentations rank well on Google and are primarily found via organic search Slideshare is one of the top 150 most visited sites on the internet. There are over 3 billion slide views every month. Slideshare is owned by LinkedIn and there is a close tie up between the two. You can link your Slideshare account with your LinkedIn account so that all your slideshares are shared on LinkedIn automatically.According to ComScore, Slideshare has around five time as much traffic from business owners than Twitter or Facebook. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.
  • 4. Branding Competition Visual Content MARKETING WHY 34% of Millennials use Instagram daily 20% of US Females use Instagram daily 14.2 Minutes is the avg. visit and user spend 98 minutes on avg per month on Pinterest. Of the 70 million users, 67% are women whoaverage 87 followers 18% of US Males use Instagram daily 60% of consumers are more likely to click on a business whose images appear in search results.
  • 5. Best Practices: •Instagram: Posting pics of Listings •Pinterest: using infographics, videos and pics of listings, stats and key programs with links to your website •Slideshare: discussing the housing market, programs available •Inforgraphics: great for pinterest, using in your blog or newsletter or email campaign What To Avoid: •Instagram: Posting pics of Listings that are not high quality •Pinterest: KISS. clean and clutter free;using too many infographics, too many videos and too many pics of listings, too many stats and too many key programs •Slideshare: Build a series. The shorter the slideshare the better •Inforgraphics: Always using on pinterest, in your blog or newsletter or email campaign. Visual Content MARKETING Best Practices 67% of consumers consider clear, detailed images to carry more weight than product information or customer ratings
  • 6. Why Include Infographics in your Content Marketing Strategy? Compelling and Attractive There is one thing that I have discovered while blogging is that people love facts, figures and statistics. Add some compelling images and graphics and …”voila“, you have addictive content! Viral Capabilties Due to infographics attractiveness the capacity for them to be shared on social networks and become viral is much higher than ordinary text content. Brand Awareness Creating an infographic that is embedded with your logo and brand displayed is a powerful means of creating a greater “Brand Awareness” Increases Traffic An infographic that is linked and compelling by its nature will drive traffic to your website band blog as people “share” and “click” Benefits Search Engine Optimization The viral nature of the infographic medium makes people link to your site and Google will index your website higher due to Google’s “Page Rank” algorithm. This increases the importance that search engines pace on your site. INFOGRAPHICS Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.
  • 7. The Posts with visuals receive 94% more page visits and engagement than those without. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business. The Power of ”Pinning” and its influence
  • 8. Visual Content MARKETING PROCESS Analyze customer needs •Facebook’s algorithm: It’s proprietary and it seems like Facebook changes it every day, so I can’t prove this point, but Instagram is Facebook’s baby. Analyze market •Short video tours of properties: Society’s attention span is on the decline and unless someone is already in love with a property Reviev and optimize •People want to see “behind the scenes”: Real estate is interesting to most people. Measure results •Try sharing an image directly from a non-Facebook-owned network verses Instagram and see which one is displayed better and gets more engagement. Analyze competition •The network has created downloadable badges to help you link and promote your Web profile Research • Instagram’s Photo Maps: You have the option to share photos to your photo map before posting. Implementation •You also have the ability to add previously recorded video from your phone. Strategic marketing plan •Through the Instagram app, you have the option of also sharing your photo to Facebook (on your profile OR business page).
  • 9. Visual Content MARKETING TOOLS Visuals are becoming easier and easier to create as photo editing tools become more accessible
  • 10. Visual Content Funnel Easily-palatable content is the future of content marketing. The internet user wants as much valuable information as possible in as short as time as possible. Infographics, Slideshares, Facebook posts - these are the pieces of content that will be establishing your business as a trusted resource in your field in 2014. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.
  • 11. •Instagram: Take of pic of your listing , ask for opinions, share the pic to your Facebook and then run an ad as a promoted post which markets the listing and your website. Instagram •Pinterest: Use your listings with links to your website in every pin and #hashtags to be found Pinterest •Slideshare: Use as a way to show your inventory and pricing and push it through your Linkedin or LinkedIn Groups that you create. This will help you reach your demographic audience Slideshare •Infographics: Use as a newsletter option every other newsletter to deliver the same info but in a creative way to raise your opt-in rate and lower your opt-out rate. Infographics Visual Content MARKETING TIPS
  • 12. 3-5 actions you can take tomorrow to increase visibility, gain clients or generate leads Instagram: sign up for instagram. Link to your facebook page. Start Posting pics of Listings that are high quality with a location hashtag, all the basic details and link to a Landing page or website. Pinterest: KISS. Go “Pin Crazy” for one week on anything real estate associated. Create your categories like: listings, blogs, luxury homes, infographics, videos and sold listings. Schedule time to update weekly or daily to upload information relevant to your audience always linking your website. Slideshare: Think about what programs or information to use and schedule either a biweekly or monthly slideshare to mainly distribute on linkedin. Inforgraphics: Find one of the programs or a designer to do your infographics. Schedule a new one every other week or once a month that you can use on pinterest, in your blog, newsletter or email campaign. Balance and Timing is the key. Visual Content MARKETING Action Steps