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Download to read offline
of Visual MarketingART
#ArtofSocial
of Visual MarketingART
@GuyKawasaki
Chief Evangelist of Canva
Co-author, The Art of Social Media
and twelve other books
@PegFitzpatrick
Social Media Strategist
Co-author, The Art of Social Media
of Visual MarketingART
Create powerful, optimized visual elements
Attract more readers and engagement
Implement a broad selection of visual
marketing power tips
In this presentation, you'll learn tips and tricks
that will help you create your own fantastic
visual marketing.
of Visual MarketingART
Step one:
Create or curate great content
You'll need to boost your content creation with
OPC (other people's content) to round out your
social media sharing. 85% OPC, 15% your own
of Visual MarketingART
If you have a blog or website,
every post needs an image.
Get your tech on and set up Open Graph to
optimize your blog images. Or hire a tech person.
Standard blog image size is
560 pixels x 315 pixels.
of Visual MarketingART
Step two:
Design (or find) your visuals
Make sure you have permission to use photos.
Take your own photos
Use stock photos
Image sources: Canva, Stocksy, Flickr
Create your own original graphics
of Visual MarketingART
Step three: Optimize your visuals
Check on desktop, mobile, and tablet.
Go big!Size counts
of Visual MarketingART
This can be a custom
image you design.
Or the image that comes through with
Open Graph from the blog that populates
when you embed a post.
of Visual MarketingART
Create the right size image
Twitter 1024 pixels x 512 pixels
Facebook 940 pixels x 788 pixels
Instagram 640 pixels x 640 pixels
Google+ You can use any of these
Pinterest 735 pixels x 1102 pixels
of Visual MarketingART
Power tip:
Use pre-set
sizes in Canva
of Visual MarketingART
Name your images
Images rank high in Google search.
Add an Alt Attribute (alt tag) on your images. This
becomes the Pinterest description.
Use keywords for your content.
of Visual MarketingART
Step four: Deploy!
Every social media
post should include
an image.
and yes, we mean every post.
of Visual MarketingART
DESIGN TOOL BOX
• Eye Dropper Chrome Extension
• Canva
• Word Swag app for smartphones
• Over app for smartphones
of Visual MarketingART
Harness the power
of Visual MarketingART
PRO TIPS
in action
visual marketing
Please try this at home, kids!
of Visual MarketingART
1. Maximize Twitter Images
of Visual MarketingART
2. Embrace Pinterest
of Visual MarketingART
3. Make Photo Albums
of Visual MarketingART
4. Create Snappy Flipagrams
of Visual MarketingART
5. Shoot Slow-Motion Video
of Visual MarketingART
6. Embed Native Facebook Video
of Visual MarketingART
7. Embed SlideShare Presentations
of Visual MarketingART
8. Repurpose Google+ Hangouts
of Visual MarketingART
9. Add Infographics
of Visual MarketingART
10. Experiment with Hyperlapse
of Visual MarketingART
11. Automate Facebook Graphics
of Visual MarketingART
12. Animate with GIFs
of Visual MarketingART
Go forth and design!
@GuyKawasaki
@PegFitzpatrick
Artof.Social

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