8. @millanda / #brightonSEO
Awesome content
can’t make up for a
bad product or
service. Poor
customer/client
experience will
always undermine
authority building.
CAVEAT!
12. @millanda / #brightonSEO
Why does ours rank No. 1?
We best meet
the intent.
The other results did
not focus on what you
can do after your
financial aid has been
suspended.
13. @millanda / #brightonSEO
● Article length
● Included topics
● Graphic types
● Content format
● Promotional plan
User intent informs:
14. @millanda / #brightonSEO
Always check the current SERP
Just because something is ranking
high now doesn’t mean it’s the best
answer to the keyword inquiry.
It might just mean nothing better
exists yet.
15. @millanda / #brightonSEO
Keyword/question research checklist
❏ What stage of the funnel are you
targeting?
❏ What do you think your personas
are interested in?
❏ What keywords match up with
those intents?
❏ How can you bring value that no
one else has provided? (It’s all about balance.)
19. @millanda / #brightonSEO
Content Marketing.
Digital PR.
Creating new studies,
reports, surveys, etc. that
are related to your industry
Pitching this newsworthy
content at writers at
respectable publications
+
26. @millanda / #brightonSEO
It’s art + science + luck
“I'm going to
pass on this one
— mainly
because I have a
lot of other stuff
on my plate and
am heading into
a week or so off.”
“I'll be honest with
you, my editors
wouldn't be
interested in me
covering this, as
they already have
this content
created in-house.”
“I don't have a
spot for this
now, but I'll
keep it on my
radar!”
29. @millanda / #brightonSEO
It works...
“First, I really
love this email.
What a great
way to pitch.”
“Ha appreciate
the personalized
pitch.”
"Haha, your
email made
me laugh –
well done...”
“...I appreciate
your affinity for
Baby Yoda as
well -- just
finished Season
1 and can't wait
to dive into
Season 2. :)”