1. #MozCon
Kelsey Libert
www.Frac.tl
Anatomy of a Viral Hit: Reach Millions, Cultivate Relationships, and Generate Links

2. FRACTL IS A
CREATIVE DIGITAL
AGENCY.
We unlock the power of audiences.

3. Photo Credit: Erin lLigh Mcconnel via Flickr

5. http://frc.tl/12FWJb8

7. http://frc.tl/123mdfg

8. Emotional
Compelling Accessible
Broadly
Understood
VIRAL

9. ENGAGE
Viral Marketing Results
5,700
COMMENTS
3,000
TWEETS
7,500
FACEBOOK
SHARES
8,500
FACEBOOK
LIKES

10. Viral Marketing Results

11. v
Viral Marketing Results
273 UNIQUE LINKING
DOMAINS

15. Viral Marketing Results
3.9 MILLION
VIEWS
750%
ORGANIC TRAFFIC
INCREASE
316,000
FACEBOOK LIKES
SEGMENT
ON INSIDE EDITION
3 CELEBRITY
TWEETS
8,500
TWEETS
ENGAGE

16. Viral Marketing Results

17. Viral Marketing Results
1,200 UNIQUE LINKING
DOMAINS

18. THE ENGAGEMENT PROJECT
Find the full story at http://frc.tl/12m1O53

19. The Fascinating Familiar
“By seeing the miraculous in
the mundane, we’re learning
to fall in love with the world
again, to laugh with it, and to
be fascinated by it.”
- Abigail Posner

20. Synaptic Play
“Synapsis firing equals
creative joy.”
- Abigail Posner

21. The Engagement Project: The Energy Exchange
The “social smile,” teaches
us that our own joy increases
when we offer it to others
because it forges a bond
between us.”
- Abigail Posner

22. THE VIRAL PROCESS

24. "Reframing emotions as
data is the X Factor. You
can't control it, and you
can't afford to ignore it."
Watch the video here http://frc.tl/14UvtEf

25. VIRAL EMOTIONS STUDY
Read More at
http://frc.tl/viral-content-study

28. 1. Amusement
2. Interest
3. Surprised
4. Happiness
5. Delight
6. Pleasure
7. Joy
8. Hope
9. Affection
10. Excitement
TOP 10 EMOTIONS

29. Contrasting emotions increase
emotional impact

33. High Production Value

34. Highly Visual
Check out an example of WebGL http://frc.tl/webgl-tech

35. High Production Value
Read More here http://frc.tl/google-webgl

36. Viral Link Building ROI

37. What Publishers Are Saying
TechCrunch Editor
Mashable Editor
TechCrunch Editor
Self Editor

38. v
Forget What You Think You Know About “SEO”
On a scale of 1 to 10 (10 being incredibly and 1
being not at all) how valuable are nofollow links
to a link builder?
?
?

39. Audience > Rel = “nofollow”
by etech on Flickr

40. When one no follow link from Buzzfeed generated 1,200+ backlinks

41. Read more about these calculations at http://frc.tl/neilpatel-roi

42. $162,250
$381,250
Low
Estimated
Total Value
The total value of links,
views and social shares
tops out at around
$381,250, however there
was additional value added
beyond these metrics.
$195,000 $24,000

43. High
Estimated
Total Value

45. Viral Marketing Campaign ROI
Cost to Client
< $35,000
> 1,551 %
> 2,942 %
Low Estimate
High Estimate

46. Viral Content Transforms Traffic Quickly and Sustainably
In the last six months, Fractl Viral Marketing campaigns resulted
in a 750%+ increase in our client’s organic search traffic.

47. Calculate Your Content Marketing ROI
http://frc.tl/ROI-calculator

48. FRACTL IS A
CREATIVE DIGITAL
AGENCY.
We unlock the power of audiences.
Questions? Email Kelsey@frac.tl