The Anatomy of a Viral Hit: How to Reach Millions, Cultivate Relationships and Generate 1,200 Links [MozCon 2013]

12,609 views

Published on

Find out how one campaign generated 1,200 links, and how two campaigns resulted in a 750% increase in our clients organic search traffic over six months. Review Fractl's Viral Emotions study, and data Google is presenting on The Engagement Project.

Published in: Business

The Anatomy of a Viral Hit: How to Reach Millions, Cultivate Relationships and Generate 1,200 Links [MozCon 2013]

  1. 1. #MozCon Kelsey Libert www.Frac.tl Anatomy of a Viral Hit: Reach Millions, Cultivate Relationships, and Generate Links
  2. 2. FRACTL IS A CREATIVE DIGITAL AGENCY. We unlock the power of audiences.
  3. 3. Photo Credit: Erin lLigh Mcconnel via Flickr
  4. 4. http://frc.tl/12FWJb8
  5. 5. http://frc.tl/123mdfg
  6. 6. Emotional Compelling Accessible Broadly Understood VIRAL
  7. 7. ENGAGE Viral Marketing Results 5,700 COMMENTS 3,000 TWEETS 7,500 FACEBOOK SHARES 8,500 FACEBOOK LIKES
  8. 8. Viral Marketing Results
  9. 9. v Viral Marketing Results 273 UNIQUE LINKING DOMAINS
  10. 10. Viral Marketing Results 3.9 MILLION VIEWS 750% ORGANIC TRAFFIC INCREASE 316,000 FACEBOOK LIKES SEGMENT ON INSIDE EDITION 3 CELEBRITY TWEETS 8,500 TWEETS ENGAGE
  11. 11. Viral Marketing Results
  12. 12. Viral Marketing Results 1,200 UNIQUE LINKING DOMAINS
  13. 13. THE ENGAGEMENT PROJECT Find the full story at http://frc.tl/12m1O53
  14. 14. The Fascinating Familiar “By seeing the miraculous in the mundane, we’re learning to fall in love with the world again, to laugh with it, and to be fascinated by it.” - Abigail Posner
  15. 15. Synaptic Play “Synapsis firing equals creative joy.” - Abigail Posner
  16. 16. The Engagement Project: The Energy Exchange The “social smile,” teaches us that our own joy increases when we offer it to others because it forges a bond between us.” - Abigail Posner
  17. 17. THE VIRAL PROCESS
  18. 18. "Reframing emotions as data is the X Factor. You can't control it, and you can't afford to ignore it." Watch the video here http://frc.tl/14UvtEf
  19. 19. VIRAL EMOTIONS STUDY Read More at http://frc.tl/viral-content-study
  20. 20. 1. Amusement 2. Interest 3. Surprised 4. Happiness 5. Delight 6. Pleasure 7. Joy 8. Hope 9. Affection 10. Excitement TOP 10 EMOTIONS
  21. 21. Contrasting emotions increase emotional impact
  22. 22. High Production Value
  23. 23. Highly Visual Check out an example of WebGL http://frc.tl/webgl-tech
  24. 24. High Production Value Read More here http://frc.tl/google-webgl
  25. 25. Viral Link Building ROI
  26. 26. What Publishers Are Saying TechCrunch Editor Mashable Editor TechCrunch Editor Self Editor
  27. 27. v Forget What You Think You Know About “SEO” On a scale of 1 to 10 (10 being incredibly and 1 being not at all) how valuable are nofollow links to a link builder? ? ?
  28. 28. Audience > Rel = “nofollow” by etech on Flickr
  29. 29. When one no follow link from Buzzfeed generated 1,200+ backlinks
  30. 30. Read more about these calculations at http://frc.tl/neilpatel-roi
  31. 31. $162,250 $381,250 Low Estimated Total Value The total value of links, views and social shares tops out at around $381,250, however there was additional value added beyond these metrics. $195,000 $24,000
  32. 32. High Estimated Total Value
  33. 33. Viral Marketing Campaign ROI Cost to Client < $35,000 > 1,551 % > 2,942 % Low Estimate High Estimate
  34. 34. Viral Content Transforms Traffic Quickly and Sustainably In the last six months, Fractl Viral Marketing campaigns resulted in a 750%+ increase in our client’s organic search traffic.
  35. 35. Calculate Your Content Marketing ROI http://frc.tl/ROI-calculator
  36. 36. FRACTL IS A CREATIVE DIGITAL AGENCY. We unlock the power of audiences. Questions? Email Kelsey@frac.tl

×