1. What kind of Media Institution
would distribute my product and
why?

2. The Production Process
• The first phase of production when producing a magazine would be a brainstorm
and ideas. This includes thinking of genre, audience, music conveyed in the
magazine and what sort of features the magazine would cover.
• The second stage would be research. This would involve two types of research. The
first being to see if the magazine’s ideas are original, or original enough to not be a
copy or imitation of a real magazine. The second form of research would be into
codes and conventions of magazines so that the final product would appear more
professional and realistic.
• The third phase of production would be the planning. This would include draft
mock-ups of individual pages, advertisements in the magazines booked, a flat plan
of what the final product will look like with models and interviews booked.
• The fourth phase would be the production. This includes writing articles, taking
photographs, receiving adverts and making the actual magazine.
• The fifth stage would be distribution. This means getting the magazine out to the
shops. The role the distributor has would be to send the magazine out to the
shops and retailers after having it printed. If necessary multimedia would also be
produced (such as websites or apps) providing it’s appropriate for the audience or
magazine content.

3. Who would distribute my magazine
• I think IPC Media would distribute my magazine. I think this because my
magazine would fit in well with their portfolio of magazines. Both my
magazine and their music magazine (NME) are multi-genre magazines and
therefore link together. This magazine is also targeted towards a young
audience, as is my magazine so IPC Media already have experience at
targeting the audience type for my magazine making it more appropriate
that they distribute my magazine.
• They are also a more mainstream company, and my magazine is aimed at a
mainstream audience again meaning IPC meets my magazine distribution
requirements because of the experience in the field they already have.
• They also have a good reputation. They claim their magazine reaches more
than 6 million households, with 60 different media brands. This would be
good for my magazine as it shows it to be from a trusted huge company,
making it more likely for my audience to buy my magazine because of this
trust they would feel.

4. How would my magazine be
advertised
• The use of social networking would allow my
magazine to be better advertised to the
younger audience (social networking is
common amongst a younger audience). This
would include Facebook and twitter to raise
awareness of the magazine and allowing
more of my audience to find out about it
increasing sales of the magazine. This is
simmilar to NME as NME uses Facebook to
advertise the magazine and give updates.
• NME also have their own website which acts
as a form of advertisement. My magazine
would also have a website because it would
allow convergence between the two
products allowing stronger advertising to be
made and increasing awareness of the
magazine.

5. How would my magazine be
•
distributed
To reach the mainstream audience, stores like WHSmith,
Asda, Sainsburys, Tescos as well as local newsagents
would receive hard prints of the magazine. This would
allow it to reach out to the wider mainstream audience
because of it being more widely available to them.
• A subscription service would also be available allowing
hard core readers to never miss an issue and having
every issue delivered straight to their door.
• The emergence of Web 2.0 would also allow for new
methods of distribution. Regular updates would be
available on Twitter and Facebook feeds allowing fans
and readers to keep up to date with the magazine. A
website would also be created to allow news to reach
the audience quicker than a magazine print would,
allowing the audience to keep up to date with key
developments in the music word. It would also allow for
more articles than a magazine could (as magazines have
a page limit and websites don’t) allowing the consumers
to consume even more music news, gossip and
information, which are three key reasons why they
would buy the magazine.