2. To get my magazine on the shelves firstly I would have to go through a production and
publication stage, this consists of five steps:
1. Ideas for the magazine, what the genre will be, what the magazine will look like, who
the audience will be and the content of the magazine.
2. Research similar media products, look at the opposition. How is this similar to my
magazine. Look at how they are successful and apply this research to my magazine.
3. Create flat plans for initial production, making the production process much easier
giving me something to work from.
4. Constructing the product on an industrial size.
5. Distribution of the product to an audience, is it commercial or independent? Either
targeted at a large or niche market depending on the audience
3. My primary audience are ‘indie kids’ but I have also included ‘hipsters’ and ‘indie scenesters’.
Since the primary audience are ‘indie kids’ I would like to publish it to the mainstream but my
magazine does have more specific taste. NME has a similar audience to my magazine and is
published by IPC media. Since my magazine is more specific it could be seen as a more cult
version of NME. Ideally IPC media would use synchronisation to sell both magazines. NME would
feature adverts for IMM and vice versa. This would improve sales for IMM and increase NME’s
reputation with the readers of IMM. IPC media only produce two music magazines and adding my
magazine would increase their knowledge and reputation in the music field. Bauer Media
produce and distribute Q, Kerrang! And Rocksound magazine. These magazines are a different
genre from my magazine so it may be hard to get off the ground. Whereas with IPC the use of
synchronisation could make quick sales. With a large target audience these magazines are
distributed to major retailers including supermarkets, Whsmiths , HMV etc.
4. IPC media produce and distribute NME magazine which has
a similar audience to my magazine. Getting IPC to produce
my magazine would be useful as they already have a diverse
target audience who are willing to buy similar products. It
would also give them an opportunity to add another music
magazine to the market so the company could compete
more against other companies such as Bauer media. The
use of synchronisation would heavily benefit both NME and
IMM magazine. IPC media understand this target audience
well, adding a similar magazine would satisfy the fan base.
5. With the introduction of web 2.0
advertising for my product will be
easier. NME magazine share articles
on social networking sites such as
Twitter and facebook, my magazine
would also do this. Tour posters are
also a good way of advertising
magazines. NME have their own
awards and this would give my
magazine an opportunity to
advertise through the use of
synchronisation. IMM magazine
could have their own category of
awards at the NME awards.
Advertising to large commercial
audiences can also be done through
the radio, television and the internet.
Adverts at the side of popular pages
will be able to advertise my
magazine.
6. I will distribute my magazine to a large
commercial audience through high
street retailers and newsagents. I will
also distribute them to large company's
such as Whsmiths and HMV. Since my
magazine also targets a more specific
audience I will be able to distribute
them to niche specialist shops, but the
bulk of my magazines will go to large
retailers. I will also offer a subscription
to my magazine. This guaranties
income and gets the magazine to the
customer fast. Most professional
magazines offer subscriptions as it’s a
good way of targeting a large audience.
Since my magazine is produced by IPC
media distribution will be easy due to
the size and economic power of the
company. Through synchronisation
with NME magazine and mass
distribution my magazine should get off
to a flying start in the industry.
