1. How have Codes and
Conventions been used to
portray the same genre across all
three products?
One convention the therefore convey this to products. This is howev-
three products each the audience. This could er, not a bad thing. I
have in common is the be more effective if the was aiming to represent
use of a black and white light was less grey, the song and an artist to
filter. This helps to rep- more white and bright- go with the song and
resent the R’n’B genre. er as it would give bet- not a particular music
R’n’B songs are consid- ter, stronger and more genre. All of these ele-
ered to be depressing, meaningful connota- ments are effective and
sad full of negative and tions of the afterlife to successful at represent-
depressing emotions. the audience and would ing a depressing, mean-
The use of a black and increase the negative ingful and emotional
white filter suggests emotions they feel and song because the con-
depression and sorrow, would be more effective ventions I have applied
therefore meeting the at portraying the genre are being used in a de-
emotions that the R’n’B to them. pressing, meaningful
genre conveys. Because The final code and con- and emotional way.
of this, the genre of vention the three prod- This is better and more
R’n’B is represented to ucts have in common is true to the actual song
the audience. Whilst it through the use of the which has far more sig-
isn’t stereotypically macro element of cam- nificance than genre.
R’n’B it suits the song era shot. In particular Representing the song
(as the song isn’t a stere- the use of close up. The could be improved with
otypical R’n’B song) and music video contains more tones of grey and
therefore successfully lots of close-ups, whilst brighter lights to make
represents the emotions the main photo on both it even more depressing
and meanings of the the digipack and the but apart from that I
song. Perhaps more advert is a close-up. feel it is a good, strong
shades of grey could This represents the representation of the
improve this as more R’n’B genre because song across all three
grey would mean more stereotypical R’n’B prod- productions made.
depressive elements ucts use many close-ups
and would represent the of their artist to signify
song even more effec- their importance and
tively. status. Using lots of
Another convention the close-up in mine con-
three products have in forms to the genre and
common is the use of therefore portrays it to
bright lighting. This is the audience in a clear
representative of the and successful manner.
R’n’B genre. The bright Overall I do not think
lights suggest the after- my three products give
life which suggests clear stereotypical rep-
death. Death is a com- resentations of the gen-
mon theme and idea re. Looking at the three
expressed in R’n’B products it is difficult to
songs. The bright lights tell that they are R’n’B