ocial
Media
Understanding the conversations below the surface
The end of business as usual



Social Media
Bootcamp
What do you think when you
think when you hear...




          Social Media?
Social
 What is



Media
Social Media
foundations?

         Friendster
         March 2002



           Myspace
           August 2003
ed
                       rt
                    ta
                  s
          reygo when
       sto a                 ...
As time passed
for a variety of reasons the human
                  connection faded
OK...

Social
 what is



Media
A key lesson from
  The Cluetrain Manifesto

Networked markets are beginning to self-organize
 faster than the companies t...
Social Media is a
conversation




      Supported by online tools
like these
The important thing in Social Media is
   the real people who use it




and their social interactions
It’s all about the Cs
                  Competition
Creative                           Creation


Collaboration


Communic...
most company still just
don’t get it

They haven’t
gotten
on the cluetrain...
The foundations of
Social Media
Internal Markets   Conversations   External Markets
People are not just demographics anymore
to connect with them you need to understand...
                  relationships ar...
Instead of slick images of what they’d like people to think they are...




                           to open so
        ...
Don’t
 Why


they
hang
  Because they

on to the one
   thing they think
     they can’t live
           without
Control
They only think they are in control.
                   - Cluetrain Manifesto
Conversation
will happen
 without you
initiating them
Once companies realize this
they’ll be much better off
The rules of
Social Media

      Participation          Connections



      Conversation           Community



         ...
It’s not just a new
      messaging channel...



Social Media and PR are cousins
 but they aren’t the same thing
What we learned from
The Cluetrain
Manifesto
Introduction to Social Media
Introduction to Social Media
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Introduction to Social Media

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Introduction to social media and social marketing. Part one of a two part seminar by Kelsey Ruger on the use of social media in business,

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Introduction to Social Media

  1. 1. ocial Media Understanding the conversations below the surface The end of business as usual Social Media Bootcamp
  2. 2. What do you think when you think when you hear... Social Media?
  3. 3. Social What is Media
  4. 4. Social Media foundations? Friendster March 2002 Myspace August 2003
  5. 5. ed rt ta s reygo when sto a ces is her y long tim e conversati pla Tv on wer a ets ark m
  6. 6. As time passed for a variety of reasons the human connection faded
  7. 7. OK... Social what is Media
  8. 8. A key lesson from The Cluetrain Manifesto Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.”
  9. 9. Social Media is a conversation Supported by online tools
  10. 10. like these
  11. 11. The important thing in Social Media is the real people who use it and their social interactions
  12. 12. It’s all about the Cs Competition Creative Creation Collaboration Communication Community Creative Class Connected convergence
  13. 13. most company still just don’t get it They haven’t gotten on the cluetrain...
  14. 14. The foundations of Social Media Internal Markets Conversations External Markets
  15. 15. People are not just demographics anymore to connect with them you need to understand... relationships are more powerful than marketing Pownce SXSW Twitter Facebook Friends Imeem Art & Design Corporate Last.FM Blogs Marketing
  16. 16. Instead of slick images of what they’d like people to think they are... to open so companies People want see them can really people
  17. 17. Don’t Why they
  18. 18. hang Because they on to the one thing they think they can’t live without
  19. 19. Control
  20. 20. They only think they are in control. - Cluetrain Manifesto
  21. 21. Conversation will happen without you initiating them
  22. 22. Once companies realize this they’ll be much better off
  23. 23. The rules of Social Media Participation Connections Conversation Community Listen to your market place
  24. 24. It’s not just a new messaging channel... Social Media and PR are cousins but they aren’t the same thing
  25. 25. What we learned from The Cluetrain Manifesto

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