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Introduction to Social Media

by Kelsey Ruger

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Introduction to social media and social marketing. Part one of a two part seminar by Kelsey Ruger on the use of social media in business,

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Introduction to Social Media Presentation Transcript

ocial Media Understanding the conversations below the surface The end of business as usual Social Media Bootcamp

What do you think when you think when you hear... Social Media?

Social What is Media

Social Media foundations? Friendster March 2002 Myspace August 2003

ed rt ta s reygo when sto a ces is her y long tim e conversati pla Tv on wer a ets ark m

As time passed for a variety of reasons the human connection faded

OK... Social what is Media

A key lesson from The Cluetrain Manifesto Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.”

Social Media is a conversation Supported by online tools

like these

The important thing in Social Media is the real people who use it and their social interactions

It’s all about the Cs Competition Creative Creation Collaboration Communication Community Creative Class Connected convergence

most company still just don’t get it They haven’t gotten on the cluetrain...

The foundations of Social Media Internal Markets Conversations External Markets

People are not just demographics anymore to connect with them you need to understand... relationships are more powerful than marketing Pownce SXSW Twitter Facebook Friends Imeem Art & Design Corporate Last.FM Blogs Marketing

Instead of slick images of what they’d like people to think they are... to open so companies People want see them can really people

Don’t Why they

hang Because they on to the one thing they think they can’t live without

Control

They only think they are in control. - Cluetrain Manifesto

Conversation will happen without you initiating them

Once companies realize this they’ll be much better off

The rules of Social Media Participation Connections Conversation Community Listen to your market place

It’s not just a new messaging channel... Social Media and PR are cousins but they aren’t the same thing

What we learned from The Cluetrain Manifesto

Mohammed Ayub, Tech Analysis Senior Associate at wayward developer This is grt Stuff..plz could you mail it to mohammedayub44atgmaildotcom Thanks. 4 days ago

Are you sure you want to

Fraser Trebilcock Lawyers at Fraser Trebilcock Lawyers FYI - There is a typo on slide #2. 1 month ago

Watson's Wooden Words, Owner and Artist at Signs In Wood.com , aka Watson’s Wooden Words LLC This is great! Please send the template to watsonswoodenwords@comcast.net. I would like to use for a Chamber of Commerce meeting. Thank you! 2 months ago

Anuracti Sharma, 3rd Assistant Director at Na Bole Tum Na Maine Kuch Kaha could you please send me this presentation on annygr8_94@yahoo.com? Thanks ! 2 months ago

Syed Wahid Would you please send a template copy on my junaid.wahid@trgworld.com be pleased about your cooperation in this regards. Thanks 2 months ago

Barbara Onianwah, Editor/Brand Owner at Barbara & 1923 I would appreciate a copy of this presentation. Please send to my email address barbara@noahsark.com.ng 2 months ago

Naveen Kumar Can you send me the template please, naveenchandan@gmail.com 3 months ago

Naveen Kumar Can you post it to my mail naveenchandan@gmail.com 3 months ago

btoo100 can you send me this doccument please cat.400@hotmail.com im really need it .. thank you 4 months ago

Tia Stanley Please send me a copy at iamwomancoaching@gmail.com 5 months ago