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Introduction to Social Media
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Introduction to Social Media

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Introduction to social media and social marketing. Part one of a two part seminar by Kelsey Ruger on the use of social media in business,

Introduction to social media and social marketing. Part one of a two part seminar by Kelsey Ruger on the use of social media in business,

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    Introduction to Social Media Introduction to Social Media Presentation Transcript

    • ocial Media Understanding the conversations below the surface The end of business as usual Social Media Bootcamp
    • What do you think when you think when you hear... Social Media?
    • Social What is Media
    • Social Media foundations? Friendster March 2002 Myspace August 2003
    • ed rt ta s reygo when sto a ces is her y long tim e conversati pla Tv on wer a ets ark m
    • As time passed for a variety of reasons the human connection faded
    • OK... Social what is Media
    • A key lesson from The Cluetrain Manifesto Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.”
    • Social Media is a conversation Supported by online tools
    • like these
    • The important thing in Social Media is the real people who use it and their social interactions
    • It’s all about the Cs Competition Creative Creation Collaboration Communication Community Creative Class Connected convergence
    • most company still just don’t get it They haven’t gotten on the cluetrain...
    • The foundations of Social Media Internal Markets Conversations External Markets
    • People are not just demographics anymore to connect with them you need to understand... relationships are more powerful than marketing Pownce SXSW Twitter Facebook Friends Imeem Art & Design Corporate Last.FM Blogs Marketing
    • Instead of slick images of what they’d like people to think they are... to open so companies People want see them can really people
    • Don’t Why they
    • hang Because they on to the one thing they think they can’t live without
    • Control
    • They only think they are in control. - Cluetrain Manifesto
    • Conversation will happen without you initiating them
    • Once companies realize this they’ll be much better off
    • The rules of Social Media Participation Connections Conversation Community Listen to your market place
    • It’s not just a new messaging channel... Social Media and PR are cousins but they aren’t the same thing
    • What we learned from The Cluetrain Manifesto