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Introduction to Social Media
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Introduction to Social Media

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Introduction to social media and social marketing. Part one of a two part seminar by Kelsey Ruger on the use of social media in business,

Introduction to social media and social marketing. Part one of a two part seminar by Kelsey Ruger on the use of social media in business,

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Introduction to Social Media Introduction to Social Media Presentation Transcript

  • ocial Media Understanding the conversations below the surface The end of business as usual Social Media Bootcamp
  • What do you think when you think when you hear... Social Media?
  • Social What is Media
  • Social Media foundations? Friendster March 2002 Myspace August 2003
  • ed rt ta s reygo when sto a ces is her y long tim e conversati pla Tv on wer a ets ark m
  • As time passed for a variety of reasons the human connection faded
  • OK... Social what is Media
  • A key lesson from The Cluetrain Manifesto Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.”
  • Social Media is a conversation Supported by online tools
  • like these
  • The important thing in Social Media is the real people who use it and their social interactions
  • It’s all about the Cs Competition Creative Creation Collaboration Communication Community Creative Class Connected convergence
  • most company still just don’t get it They haven’t gotten on the cluetrain...
  • The foundations of Social Media Internal Markets Conversations External Markets
  • People are not just demographics anymore to connect with them you need to understand... relationships are more powerful than marketing Pownce SXSW Twitter Facebook Friends Imeem Art & Design Corporate Last.FM Blogs Marketing
  • Instead of slick images of what they’d like people to think they are... to open so companies People want see them can really people
  • Don’t Why they
  • hang Because they on to the one thing they think they can’t live without
  • Control
  • They only think they are in control. - Cluetrain Manifesto
  • Conversation will happen without you initiating them
  • Once companies realize this they’ll be much better off
  • The rules of Social Media Participation Connections Conversation Community Listen to your market place
  • It’s not just a new messaging channel... Social Media and PR are cousins but they aren’t the same thing
  • What we learned from The Cluetrain Manifesto