Introduction to Social Media

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Introduction to social media and social marketing. Part one of a two part seminar by Kelsey Ruger on the use of social media in business,

Introduction to social media and social marketing. Part one of a two part seminar by Kelsey Ruger on the use of social media in business,

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  • 1. ocial Media Understanding the conversations below the surface The end of business as usual Social Media Bootcamp
  • 2. What do you think when you think when you hear... Social Media?
  • 3. Social What is Media
  • 4. Social Media foundations? Friendster March 2002 Myspace August 2003
  • 5. ed rt ta s reygo when sto a ces is her y long tim e conversati pla Tv on wer a ets ark m
  • 6. As time passed for a variety of reasons the human connection faded
  • 7. OK... Social what is Media
  • 8. A key lesson from The Cluetrain Manifesto Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.”
  • 9. Social Media is a conversation Supported by online tools
  • 10. like these
  • 11. The important thing in Social Media is the real people who use it and their social interactions
  • 12. It’s all about the Cs Competition Creative Creation Collaboration Communication Community Creative Class Connected convergence
  • 13. most company still just don’t get it They haven’t gotten on the cluetrain...
  • 14. The foundations of Social Media Internal Markets Conversations External Markets
  • 15. People are not just demographics anymore to connect with them you need to understand... relationships are more powerful than marketing Pownce SXSW Twitter Facebook Friends Imeem Art & Design Corporate Last.FM Blogs Marketing
  • 16. Instead of slick images of what they’d like people to think they are... to open so companies People want see them can really people
  • 17. Don’t Why they
  • 18. hang Because they on to the one thing they think they can’t live without
  • 19. Control
  • 20. They only think they are in control. - Cluetrain Manifesto
  • 21. Conversation will happen without you initiating them
  • 22. Once companies realize this they’ll be much better off
  • 23. The rules of Social Media Participation Connections Conversation Community Listen to your market place
  • 24. It’s not just a new messaging channel... Social Media and PR are cousins but they aren’t the same thing
  • 25. What we learned from The Cluetrain Manifesto