Photo by Kalexanderson - Creative
Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/45940879@N04 Created with Haiku Deck 20 Signs You’re Probably Not Working For A Social Business by @paulbromford

Photo by SimonDoggett - Creative
Commons Attribution License http://www.flickr.com/photos/90037546@N00 Created with Haiku Deck Many organisations think that just because they are present on social media they are a social business

In truth , being a
truly social business requires to us be a very different type of business altogether Here are 20 signs that your business probably isn’t there yet

Photo by CJ Isherwood -
Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/30528809@N02 Created with Haiku Deck Meetings happen behind closed doors rather than being networked and inclusive

Photo by ntr23 - Creative
Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/65919269@N00 Created with Haiku Deck You’re doing nothing about organisational email - which results in knowledge being siloed rather than unlocked and distributed

Photo by Profound Whatever -
Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck People still have to seek permission to have a social media presence

Photo by kennymatic - Creative
Commons Attribution License http://www.flickr.com/photos/99472898@N00 Created with Haiku Deck You can only talk about work stuff on social media - it’s not acceptable to be human

Photo by Johnny Worthington -
Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/31622626@N00 Created with Haiku Deck You chase followers, fans and web hits - rather than relationships

Photo by nhussein - Creative
Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8288006@N04 Created with Haiku Deck You promote your organisation all over social media - but don’t answer critical questions or respond to scrutiny

Your social media accounts switch
off at 5pm and at weekends - as if customers just stop existing

Photo by Profound Whatever -
Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck You don’t turn internal reports into publicly available blogs, infographics and videos

Photo by whatmattdoes - Creative
Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/29439891@N08 Created with Haiku Deck You think the fact that your CEO has a Twitter account is a really big thing

You can’t demonstrate that social
has led to a breaking down of organisational hierarchy

You haven’t made social media
a leadership responsibility

You haven’t considered the value
proposition or purpose of your presence

Photo by dannymainzer - Creative
Commons Attribution License http://www.flickr.com/photos/120099853@N04 Created with Haiku Deck You don’t use digital technologies to source new ideas for your organisation or team

You just promote your organisation
rather than sharing resources and knowledge

Your Comms team lead on
social - as it’s just a fluffy marketing thing

You still think letting your
staff talk to customers online is pretty risky

You couldn’t name the Top
10 most influential members of your social community

Photo by Kalexanderson - Creative
Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/45940879@N04 Created with Haiku Deck You don’t follow customers back and use social to get to know them

Photo by Profound Whatever -
Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck Digital isn’t of strategic importance - you just copy what others are doing

Your organisation still exists in
departments. Knowledge is locked down. Siloed.

In truth, very few of
us have made the journey to social business Thanks! Follow @paulbromford on Twitter for more