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20 Signs You're Probably Not Working For a Social Business
- Photo by Kalexanderson - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/45940879@N04 Created with Haiku Deck 20 Signs You’re Probably Not Working For A Social Business by @paulbromford
- Photo by SimonDoggett - Creative Commons Attribution License http://www.flickr.com/photos/90037546@N00 Created with Haiku Deck Many organisations think that just because they are present on social media they are a social business
- In truth , being a truly social business requires to us be a very different type of business altogether Here are 20 signs that your business probably isn’t there yet
- Photo by CJ Isherwood - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/30528809@N02 Created with Haiku Deck Meetings happen behind closed doors rather than being networked and inclusive
- Photo by ntr23 - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/65919269@N00 Created with Haiku Deck You’re doing nothing about organisational email - which results in knowledge being siloed rather than unlocked and distributed
- Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck People still have to seek permission to have a social media presence
- Photo by kennymatic - Creative Commons Attribution License http://www.flickr.com/photos/99472898@N00 Created with Haiku Deck You can only talk about work stuff on social media - it’s not acceptable to be human
- Photo by Johnny Worthington - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/31622626@N00 Created with Haiku Deck You chase followers, fans and web hits - rather than relationships
- Photo by nhussein - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8288006@N04 Created with Haiku Deck You promote your organisation all over social media - but don’t answer critical questions or respond to scrutiny
- Your social media accounts switch off at 5pm and at weekends - as if customers just stop existing
- Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck You don’t turn internal reports into publicly available blogs, infographics and videos
- Photo by whatmattdoes - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/29439891@N08 Created with Haiku Deck You think the fact that your CEO has a Twitter account is a really big thing
- You can’t demonstrate that social has led to a breaking down of organisational hierarchy
- You haven’t made social media a leadership responsibility
- You haven’t considered the value proposition or purpose of your presence
- Photo by dannymainzer - Creative Commons Attribution License http://www.flickr.com/photos/120099853@N04 Created with Haiku Deck You don’t use digital technologies to source new ideas for your organisation or team
- You just promote your organisation rather than sharing resources and knowledge
- Your Comms team lead on social - as it’s just a fluffy marketing thing
- You still think letting your staff talk to customers online is pretty risky
- You couldn’t name the Top 10 most influential members of your social community
- Photo by Kalexanderson - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/45940879@N04 Created with Haiku Deck You don’t follow customers back and use social to get to know them
- Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck Digital isn’t of strategic importance - you just copy what others are doing
- Your organisation still exists in departments. Knowledge is locked down. Siloed.
- In truth, very few of us have made the journey to social business Thanks! Follow @paulbromford on Twitter for more