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20 Signs You’re Probably Not Working
For A Social Business
by @paulbromford

2. Photo by SimonDoggett - Creative Commons Attribution License http://www.flickr.com/photos/90037546@N00 Created with Haiku Deck
Many organisations think that just
because they are present on social media
they are a social business

3. In truth , being a truly social
business requires to us be a
very different type of business
altogether
Here are 20 signs that your
business probably isn’t there
yet

4. Photo by CJ Isherwood - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/30528809@N02 Created with Haiku Deck
Meetings happen behind closed doors rather
than being networked and inclusive

5. Photo by ntr23 - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/65919269@N00 Created with Haiku Deck
You’re doing nothing about
organisational email -
which results in knowledge
being siloed rather than
unlocked and distributed

6. Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck
People still have to seek
permission to have a social
media presence

7. Photo by kennymatic - Creative Commons Attribution License http://www.flickr.com/photos/99472898@N00 Created with Haiku Deck
You can only talk about
work stuff on social media -
it’s not acceptable to be
human

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You chase followers, fans and web hits - rather than
relationships

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You promote your
organisation all over social
media - but don’t answer
critical questions or respond
to scrutiny

10. Your social media accounts switch off at 5pm and
at weekends - as if customers just stop existing

11. Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck
You don’t turn internal reports
into publicly available blogs,
infographics and videos

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You think the fact that your
CEO has a Twitter account is
a really big thing

13. You can’t demonstrate that social has led to a
breaking down of organisational hierarchy

14. You haven’t
made social
media a
leadership
responsibility

15. You haven’t considered the value
proposition or purpose of your
presence

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You don’t use digital technologies to source new ideas
for your organisation or team

17. You just promote your organisation rather
than sharing resources and knowledge

18. Your Comms team lead on social - as it’s just a fluffy
marketing thing

19. You still think letting your staff talk to
customers online is pretty risky

20. You couldn’t name the Top 10 most influential members
of your social community

21. Photo by Kalexanderson - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/45940879@N04 Created with Haiku Deck
You don’t
follow
customers
back and
use social to
get to know
them

22. Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck
Digital isn’t of strategic importance - you just
copy what others are doing

23. Your organisation still exists in departments.
Knowledge is locked down. Siloed.

24. In truth, very few of us have made the journey to social
business
Thanks! Follow @paulbromford on Twitter for more