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20 Signs You're Probably Not Working For a Social Business

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*Note: Creative Commons attributions on this deck are incorrect - currently investigating/fixing!*

We all want to be a social , collaborative business. How do we know when we’ve achieved it?

Here are 20 signs that we’re probably not there yet. Special Star Wars Edition!

Published in: Business, Social Media

20 Signs You're Probably Not Working For a Social Business

  1. Photo by Kalexanderson - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/45940879@N04 Created with Haiku Deck 20 Signs You’re Probably Not Working For A Social Business by @paulbromford
  2. Photo by SimonDoggett - Creative Commons Attribution License http://www.flickr.com/photos/90037546@N00 Created with Haiku Deck Many organisations think that just because they are present on social media they are a social business
  3. In truth , being a truly social business requires to us be a very different type of business altogether Here are 20 signs that your business probably isn’t there yet
  4. Photo by CJ Isherwood - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/30528809@N02 Created with Haiku Deck Meetings happen behind closed doors rather than being networked and inclusive
  5. Photo by ntr23 - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/65919269@N00 Created with Haiku Deck You’re doing nothing about organisational email - which results in knowledge being siloed rather than unlocked and distributed
  6. Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck People still have to seek permission to have a social media presence
  7. Photo by kennymatic - Creative Commons Attribution License http://www.flickr.com/photos/99472898@N00 Created with Haiku Deck You can only talk about work stuff on social media - it’s not acceptable to be human
  8. Photo by Johnny Worthington - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/31622626@N00 Created with Haiku Deck You chase followers, fans and web hits - rather than relationships
  9. Photo by nhussein - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8288006@N04 Created with Haiku Deck You promote your organisation all over social media - but don’t answer critical questions or respond to scrutiny
  10. Your social media accounts switch off at 5pm and at weekends - as if customers just stop existing
  11. Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck You don’t turn internal reports into publicly available blogs, infographics and videos
  12. Photo by whatmattdoes - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/29439891@N08 Created with Haiku Deck You think the fact that your CEO has a Twitter account is a really big thing
  13. You can’t demonstrate that social has led to a breaking down of organisational hierarchy
  14. You haven’t made social media a leadership responsibility
  15. You haven’t considered the value proposition or purpose of your presence
  16. Photo by dannymainzer - Creative Commons Attribution License http://www.flickr.com/photos/120099853@N04 Created with Haiku Deck You don’t use digital technologies to source new ideas for your organisation or team
  17. You just promote your organisation rather than sharing resources and knowledge
  18. Your Comms team lead on social - as it’s just a fluffy marketing thing
  19. You still think letting your staff talk to customers online is pretty risky
  20. You couldn’t name the Top 10 most influential members of your social community
  21. Photo by Kalexanderson - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/45940879@N04 Created with Haiku Deck You don’t follow customers back and use social to get to know them
  22. Photo by Profound Whatever - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/8344872@N05 Created with Haiku Deck Digital isn’t of strategic importance - you just copy what others are doing
  23. Your organisation still exists in departments. Knowledge is locked down. Siloed.
  24. In truth, very few of us have made the journey to social business Thanks! Follow @paulbromford on Twitter for more

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