Social media refers to websites and applications that allow users to share content and communicate. Facebook has the most users worldwide, with over 1.5 billion. Social media is widely used, with over half of the global population being active on mobile social platforms. It is used for various purposes like staying connected with others, sharing ideas and reviews, and raising awareness for causes. While it has benefits like education and connectivity, it also has some negative effects like addiction, privacy issues, and cyberbullying.

1. SOCIAL MEDIA
BY: MALIHA FIRDOUS

2. WHAT IS SOCIAL MEDIA?
Social media refers to websites
and applications that are
designed to allow people to
share content quickly and to
communicate with each other.

3. FACTS ABOUT SOCIAL MEDIA
Facebook is still the biggest social media network with 1.59 billion
users worldwide, and with 70% daily login statistics.
North America has the highest social media penetration rate at
59%, followed by South America at 50%.
As of 2016, unique mobile users make up 51% of the population,
and 30% make up mobile social media users.
More men are on YouTube and LinkedIn, while women dominate
Instagram, Twitter, and Facebook.
Around 92% of teens go online every day. 71% use more than one
social media site.. Around 58% of adults in social media are on
Facebook, followed by 23% on LinkedIn.
Social media sites influence purchases in different ways.

4. IMPORTANCE OF SOCIAL MEDIA
Social media plays vital role in various fields most
probably in business. Social platforms helps you
connect with customers, helps to increase
awareness of your brand, and boost your leads
and sales. Social media is also a good tool for
education.

5. SOCIAL
MEDIA
SOCIAL
BOOKMARKING
LINKEDIN
SOCIAL
KNOWLEDGE
WIKIPEDIA
SOCIAL
NETWORKING
FACEBOOK
SOCIAL
PHOTO AND
VIDEO
SHARING
YOUTUBE
TYPES OF SOCIAL MEDIA

6. SOME FAMOUS SOCIAL MEDIA APPLICATIONS

7. SOME FOUNDERS OF SOCIAL MEDIA

8. ELEMENTS OF SOCIAL MEDIA
 Listening (Research)
 Content Marketing (Content Creation and Curation)
 Engagement (Community Management)
 Promotion (Advertising)
 Measurement (Analytics)

9. LANGUAGE OF SOCIAL MEDIA

10. USE OF SOCIAL MEDIA
To keep in touch with
each other
Sharing ideas and giving
reviews
Best source of sharing news
Raising voice against
bad

11. POSITIVE EFFECTS OF SOCIAL MEDIA
Educate young people
A Voice for voiceless
Confidence
Connectivity
Awareness

12. NEGATIVE EFFECTS OF SOCIAL MEDIA
Addiction
Security
issue
Fraud and
scams
Cyberbullying Hacking

13. RESPONCIBLE USE OF SOCIAL MEDIA
PROPER ACCOUNT AND PRIVACY SETTING
YOUR POST SHOULNOT BE IRRELEVENT, DISRESPECTFUL
UPDATE YOUR PASSWORD FREQUENTLY
SHARE POSITIVE POSTS TO EXPRESS YOUR THOUGHT ABOUT SOMETHING

14. SOCIAL MEDIA AND CYBER CRIME

15. USAGE OF SOCIAL MEDIA
ACCORDING TO GENDER ACCORDING TO AGE

16. USAGE OF SOCIAL MEDIA
ACCORDING TO TIME

17. CONCLUSION
People use social media
at least 5 or more time a
day
Females are more
frequent users of
social media
Facebook is the most
dominant social media
Social media is now being
used for almost every
aspect