Engaging to
   social Media
   “The Commitment”
It’s not the result, but the effort
that is appreciated the most.
In advertising we’re trying
to hard to say the ‘right’
th...
The Engagement

Before you take the step,
you need to take
some steps.



                 1   2      3   4
f ans

                         staff
1
    Great         cus tomers
    lovers
    are great      prospects

    listener...
Be sure to sit
close enough
company

                       indust ry
2   Observe
    and              audience
    educate        c ol leagues
    yo...
As close
 as you
 can be
personal

                                 ex periment
3
    Practise                      s mall = ok
    makes
    perfe...
SM ≠ Social Media
pol ic y

                                      st rat egy
4
    Now is the                      media mi x
    time to ge...
FEED ©2009 Annual Study
     by Razorfish
FEED ©2009 Annual Study
     by Razorfish
ha
fee vin Rel
   t i g c ax,
      s q ol
   no uit    d
       rm e
         al
But, ask yourself anyway

Is your company
ready for engagement
in real life ?
Openess is key.
But, ask yourself anyway

Is your company
ready for engagement
in real life ?
Openess is key.

                           ...
So ask yourself

Who do you want to inspire ?
And where to ?
People inspire people.
So ask yourself

Who do you want to inspire ?
And where to ?
People inspire people.


                     BACK   NEXT >
3
3
In the 90’s you expected
engagement from the customer.
Now he’s expecting it from you
Participate        Engage

                Share    Offer a platform
Offer help and respond    Set an example
 Make sure peo...
news

                emotions
   views


     You are what you
comment
             share
           expertise
These tools aren’t social
media. They’re powering
         conversations.
Decide what’s important
      Social Software Honey


                          presence
                                 ...
Periodic Table of Social Media elements




                                  http://www.rickliebling.com/
Social web is decentralised,
but what about your
website ?
Is it open for hapiness ?
Sure it is as social as can be ?
video

        blogs               pics




                  YOUR
news             website            location




      ...
Some fine
examples
Hat Tip #1
Why not provide a share with
Facebook friends button after clients
made an online purchase ? They’ll
probably b...
Hat Tip #2
Facebook Connect makes your site
more relevant with a simple click.
Moreover it will stimulate
conversations. O...
3
Hat Tip #3
Social media is full of narcists. Give
them the spotlight they deserve for
starting conversations about your
br...
Hat Tip #4
Location, location, location. People
will start sharing not only what they
do, but also where they do it.
Welco...
The Engagement

So, we can conclude:

“To participate = to engage”.
Thank You
                                 Nick Decrock,
                                 NOCUS
                          ...
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
How to get engaged to/in social media
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How to get engaged to/in social media

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This goes beyond the Rainbow Theory and helps to understand what is important when you decide to take the big step and decide to really engage your brand to social media. And to your consumers.

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How to get engaged to/in social media

  1. 1. Engaging to social Media “The Commitment”
  2. 2. It’s not the result, but the effort that is appreciated the most. In advertising we’re trying to hard to say the ‘right’ thing. Social media is a lot easier, because you can be just honest.
  3. 3. The Engagement Before you take the step, you need to take some steps. 1 2 3 4
  4. 4. f ans staff 1 Great cus tomers lovers are great prospects listeners. c ompeti tion enemies
  5. 5. Be sure to sit close enough
  6. 6. company indust ry 2 Observe and audience educate c ol leagues yourself ... c ompeti tion legislation
  7. 7. As close as you can be
  8. 8. personal ex periment 3 Practise s mall = ok makes perfect ... you know what I’m talking about focus qualit y
  9. 9. SM ≠ Social Media
  10. 10. pol ic y st rat egy 4 Now is the media mi x time to get serious. budget & time They’re waiting for you. commit ment vision
  11. 11. FEED ©2009 Annual Study by Razorfish
  12. 12. FEED ©2009 Annual Study by Razorfish
  13. 13. ha fee vin Rel t i g c ax, s q ol no uit d rm e al
  14. 14. But, ask yourself anyway Is your company ready for engagement in real life ? Openess is key.
  15. 15. But, ask yourself anyway Is your company ready for engagement in real life ? Openess is key. CANCEL NEXT >
  16. 16. So ask yourself Who do you want to inspire ? And where to ? People inspire people.
  17. 17. So ask yourself Who do you want to inspire ? And where to ? People inspire people. BACK NEXT >
  18. 18. 3
  19. 19. 3
  20. 20. In the 90’s you expected engagement from the customer. Now he’s expecting it from you
  21. 21. Participate Engage Share Offer a platform Offer help and respond Set an example Make sure people get Provide people with to find you (build a things to talk about ... reputation) over and over again Be a teammate, Show you care not a coach
  22. 22. news emotions views You are what you comment share expertise
  23. 23. These tools aren’t social media. They’re powering conversations.
  24. 24. Decide what’s important Social Software Honey presence Facebook sharing relations identity LinkedIN Twitter conversation reputation groups Flickr via: nform.ca
  25. 25. Periodic Table of Social Media elements http://www.rickliebling.com/
  26. 26. Social web is decentralised, but what about your website ? Is it open for hapiness ? Sure it is as social as can be ?
  27. 27. video blogs pics YOUR news website location content search status
  28. 28. Some fine examples
  29. 29. Hat Tip #1 Why not provide a share with Facebook friends button after clients made an online purchase ? They’ll probably be excited to do so.
  30. 30. Hat Tip #2 Facebook Connect makes your site more relevant with a simple click. Moreover it will stimulate conversations. Online and offline.
  31. 31. 3
  32. 32. Hat Tip #3 Social media is full of narcists. Give them the spotlight they deserve for starting conversations about your brand, product or services.
  33. 33. Hat Tip #4 Location, location, location. People will start sharing not only what they do, but also where they do it. Welcome them doing so.
  34. 34. The Engagement So, we can conclude: “To participate = to engage”.
  35. 35. Thank You Nick Decrock, NOCUS www.nocus.eu @ndecrock on Twitter Picture by Manicho

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