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is.group Advanced Presentation

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Regarding social media, it's hard to figure out how to activate an audience and find ways to connect with them. Social Media Mania talks about ways to connect online and describes 3 opportunities you might be missing!

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is.group Advanced Presentation

  1. 1. David from MediaSauce talks about social media. 06.04.10
  2. 2. social media mania – what 3 opportunities might you be missing? – how can you activate connections? – what is social media marketing’s ROI?
  3. 3. a little bit about me…
  4. 4. work.
  5. 5. sauce.
  6. 6. it all matters!
  7. 7. social media is about people, not technology.
  8. 8. why do you join anything? fraternity? cause? church? a social network?
  9. 9. you join because it’s… social (connections) relevant (to your life) interesting (to you)
  10. 10. being social means relationships emotions connections
  11. 11. whoever has the most connections changes the game.
  12. 12. whoever has the most connections changes the game.
  13. 13. whoever has the most connections changes the game.
  14. 14. whoever has the most connections changes the game.
  15. 15. so how do you build connections & spark emotions? it varies, based on the business
  16. 16. so how do you build connections & spark emotions? be ing relevant and add ing value are always key elements
  17. 17. get in the game
  18. 18. i knew a man who grabbed a cat by the tail… – mark twain “
  19. 19. i knew a man who grabbed a cat by the tail… and learned 40% more about cats than the man who didn’t – mark twain “ ”
  20. 20. 3 opportunities you might be missing
  21. 21. social search potential opportunity #1
  22. 22. you’ve heard of search, but what’s social search ?
  23. 24. social media parachutes people in
  24. 25. will they know what to do?
  25. 27. social responsibility social media drives
  26. 29. it’s instant potential opportunity #2
  27. 30. “ social media is like calling all my friends at once”
  28. 31. because people want everything faster
  29. 32. KILLER? is this the email
  30. 33. example in action
  31. 34. example in action email blast: sent to 4,500 only 200 acted Facebook: one post on a wall 25 new signatures
  32. 35. find the influencers potential opportunity #3
  33. 36. find the talkers
  34. 37. my.barackobama.com
  35. 38. people need to matter
  36. 39. 0.3% of the population joined my.barackobama.com (approx. 1 million people)
  37. 40. 0.6% of registered voters
  38. 41. 1.2% of registered democratic voters
  39. 42. big lesson of the day
  40. 43. 1–2% of your audience can create a successful and activated community
  41. 44. people trust people, not mission statements and brands.
  42. 45. 90% of consumers surveyed in over 50 countries said they trust recommendations from people they know. 2009 Nielsen Company Survey
  43. 46. 70% of those consumers said they trust any consumer opinions posted online. 2009 Nielsen Company Survey
  44. 47. how do people activate people?
  45. 48. the 5 “ A ”s of ACTIVATION
  46. 49. Authentic media. talk in the first person. it’s okay to entertain. 1
  47. 50. profile your people allow customers to find similarities and connect
  48. 51. focus on 1 st person. encourage 2-way.
  49. 52. Assign ambassadors. develop the right model. everyone has a role. 2
  50. 53. it’s okay to be personal let those that enjoy social media help promote your brand
  51. 55. ambassador model - assign committees - setup a company account and individual accounts - align content with goals - let them share it
  52. 56. Ask them to participate. be where they are. survey what they like. 3
  53. 57. Is there a member to member bond? Ask yourself… ” “
  54. 58. example in action <ul><li>posts current industry news & trends - encourages comments and feedback on the topics - builds relationships with those that comment - in the last year, generated over 100 leads via Facebook </li></ul>equine dentist
  55. 59. example in action equine dentist People do business with people who they’re friends with. Period. Facebook allows me to build new friendships. “ ”
  56. 61. think ownership... a stake in the outcome
  57. 62. example in action Ford “Idea” Box
  58. 63. Around you, not about you. total customer experience. 4
  59. 64. If I didn’t work here, would I care about that? Ask yourself… ” “
  60. 65. example in action paper company <ul><li>Neenah’s customers were spending all their time online - instead of forcing their customers into face-to-face meetings, Neenah decided to join them online - all Neenah’s sales reps now find and meet their customers (graphic designers, artists, printers) via twitter </li></ul>
  61. 66. example in action paper company We use Twitter to get a conversation started. We can initiate conversations while they are online in their own space. “ ”
  62. 69. Arm them. give them tools. let them be ambassadors too. 5
  63. 70. obama empowered the masses to unite around “Yes We Can”
  64. 71. obama empowered the masses to unite around “Yes We Can” set personal goals
  65. 72. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns
  66. 73. obama empowered the masses to unite around “Yes We Can” set personal goals local fundraising campaigns simple tools for people that care
  67. 75. what’s the BIG PICTURE for business?
  68. 76. social media is here to stay.
  69. 77. social media creates BIG opportunities to be first movers
  70. 78. social media can create a BIG ROI
  71. 79. define clear goals before you begin the race.
  72. 80. watch where they find you.
  73. 81. decide where you want them to go… … and find out if they do.
  74. 82. questions…
  75. 83. contact me: – [email_address] link up with me: – linkedin.com/in/davidbcain work with me: – mediasauce.com/people/dcain

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