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How to Pack a Punch With Social Media

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Guy Kawasaki
Guy Kawasaki

This is the slide deck I used at Social Media Marketing World on March 26, 2015. It contains my top tips for using social media.

Social MediaMarketing
1 of 58
Pack a Punch with Visual Marketing Guy Kawasaki Guy@Canva.com
Think Tinder not eHarmony
Avatar • Face • Not-cropped • Asymmetric • Front-lit Cover • Story • Black is the new orange • Optimized size
Add graphics to every post
Repeat your posts
Twitter
Facebook
Ensure pinnability
Experiment constantly
Variables • Comment area: link or not? • Photo: auto or manual? • Title/text: leave or cut?
Go dark
Go artisanal
Try to get Facebook Mentions
Use WP to Twitter
Upload to Facebook and embed everywhere
Always be Canva-ing
Create a Facebook video channel
Add infographics to Slideshare
Add media to LinkedIn summary
Order your Instagram filters
Try Juice
This morning this slide mentioned Meerkat. Later today, Twitter released Periscope. Now you should check out Periscope.
SnapChat
Pack a Punch with Visual Marketing Guy Kawasaki Guy@Canva.com

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