How to Pack a Punch With Social Media

Guy Kawasaki
Guy KawasakiChief evangelist, Canva at Wikimedia Foundation
Pack
a
Punch
with Visual Marketing
Guy Kawasaki
Guy@Canva.com
Think Tinder not eHarmony
How to Pack a Punch With Social Media
Avatar
• Face
• Not-cropped
• Asymmetric
• Front-lit
Cover
• Story
• Black is the new
orange
• Optimized size
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Add graphics to every post
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Repeat your posts
Twitter
Facebook
Ensure pinnability
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Experiment constantly
Variables
• Comment area: link or not?
• Photo: auto or manual?
• Title/text: leave or cut?
How to Pack a Punch With Social Media
Go dark
How to Pack a Punch With Social Media
Go artisanal
How to Pack a Punch With Social Media
Try to get Facebook Mentions
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Use WP to Twitter
How to Pack a Punch With Social Media
Upload to Facebook and embed
everywhere
How to Pack a Punch With Social Media
Always be Canva-ing
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Create a Facebook video channel
How to Pack a Punch With Social Media
Add infographics to Slideshare
How to Pack a Punch With Social Media
Add media to LinkedIn summary
How to Pack a Punch With Social Media
Order your Instagram filters
How to Pack a Punch With Social Media
Try Juice
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
This morning this slide mentioned
Meerkat. Later today, Twitter
released Periscope. Now you should
check out Periscope.
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
SnapChat
How to Pack a Punch With Social Media
Pack
a
Punch
with Visual Marketing
Guy Kawasaki
Guy@Canva.com
1 of 58

More Related Content

What's hot(8)

Viewers also liked(20)

More from Guy Kawasaki(20)

How to Perfect Your Pitch How to Perfect Your Pitch
How to Perfect Your Pitch
Guy Kawasaki29.4K views
Social Media SecretsSocial Media Secrets
Social Media Secrets
Guy Kawasaki173.1K views
The Art of Social Media InfographicThe Art of Social Media Infographic
The Art of Social Media Infographic
Guy Kawasaki17.4K views
The Art of Picking a Co-founder The Art of Picking a Co-founder
The Art of Picking a Co-founder
Guy Kawasaki147.2K views
How to Self-Publish a BookHow to Self-Publish a Book
How to Self-Publish a Book
Guy Kawasaki104.1K views
The Ultimate Guide to Font PairingThe Ultimate Guide to Font Pairing
The Ultimate Guide to Font Pairing
Guy Kawasaki117.3K views
10 Inspirational Freedom Quotes10 Inspirational Freedom Quotes
10 Inspirational Freedom Quotes
Guy Kawasaki18.8K views
Let's Stop the Glorification of BusyLet's Stop the Glorification of Busy
Let's Stop the Glorification of Busy
Guy Kawasaki100.6K views
The Art of Branding by Guy KawasakiThe Art of Branding by Guy Kawasaki
The Art of Branding by Guy Kawasaki
Guy Kawasaki175.2K views
10 Inspirational Quotes for Graduation10 Inspirational Quotes for Graduation
10 Inspirational Quotes for Graduation
Guy Kawasaki302.4K views
10 Inspirational Quotes for Mother's Day10 Inspirational Quotes for Mother's Day
10 Inspirational Quotes for Mother's Day
Guy Kawasaki227.3K views
10 Disruptive Quotes for Entrepreneurs10 Disruptive Quotes for Entrepreneurs
10 Disruptive Quotes for Entrepreneurs
Guy Kawasaki414.5K views
Lessons of Steve JobsLessons of Steve Jobs
Lessons of Steve Jobs
Guy Kawasaki128K views
The Art of Enchantment--Top TenThe Art of Enchantment--Top Ten
The Art of Enchantment--Top Ten
Guy Kawasaki32.9K views
DellDell
Dell
Guy Kawasaki6.4K views

How to Pack a Punch With Social Media