The future belongs to a very different kind of person who understands where design really fits in the web process. When it comes to Universal Design and Accessibility, we should be asking 'why not?' rather than 'why?' This session will discuss ways Universal Design overcomes the obstacles in basic human communication and interactions in order to move people to action. Learn to overcome the limitations of the traditional definition of design, engage people, as well as communities, and create meaningful 'organizational stories' that relate to people regardless of their abilities.