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SOCIAL NETWORKING SITES

INFORMATION
TECHNOLOGY
Facebook is a social networking service and website launched in
February 2004. Facebook was founded by Mark Zuckerberg. A
January 2009 Complete.com study ranked Facebook as the most
used social networking service by worldwide monthly active users.
Facebook launched a high-school version in September 2005.
Facebook later expanded membership eligibility to employees of
several companies, including Apple.inc. and Microsoft. Facebook
was then opened on September 26, 2006, to everyone of age 13 and
older with a valid email address. On October 24, 2007, Microsoft
announced that it had purchased a 1.6% share of Facebook for
$240 million, giving Facebook a total implied value of around
$15 billion. In September 2009, Facebook said that it had turned
cash-flow positive for the first time. In early 2011, Facebook
announced plans to move to its new headquarters, the former Sun
Microsystems campus in Menlo Park.California.
Dorsey introduced the idea of an individual using
an SMS service to communicate with a small group.
The original project code name for the service was
twttr. Work on the project started on March 21,
2006, when Dorsey published the first Twitter
message. In October 2006, Biz Stone, Evan
Williums, Dorsey, and other members of Odeo
formed Obvious Corporation and acquired Odeo
and all of its assets–including Odeo.com and
Twitter.com–from the investors and. In June 2008,
Twitter launched a verification program, allowing
celebrities to get their accounts verified. On
September 7, 20011, Twitter announces that it has
100 million active users logging in at least once a
month and 50 million active users everyday.
Google+ is a social networking and identity
service owned and operated by Google Inc. It is
the second-largest social networking site in the
world, having surpassed Twitter in January 2013. It
has approximately 359 million active users.
As of May 2013, it had a total of 500 million
registered users, of whom 235 million are active in
a given month. Google has described Google+ as
a "social layer" that enhances many of its online
properties, unlike conventional social networks
generally accessed through a single website.
Social networking
sites, over the past few
years, have increased
in popularity so much
that many are
wondering why???
FREE OF
COST
They do not charge a single penny
to create an account, update status
or to upload pictures and videos
MAKE NEW
FRIENDS
EASY TO USE
LOTS OF
FEATURES

Uploading videos, sharing
photos, playing games, chat with
friends etc…
Social networking sites help you get in touch
with those people whom you no longer meet
in your everyday life such as buddies from
school, colleges or work…
COMMERCIAL USE
• Most of the companies are turning towards
these sites for advertisement purpose.
• Ads targeted for people belonging to
certain area have ultimately helped the
companies in maximizing profit.
• Use of these sites for the purpose of
targeted ads and publicity.
• The geographical information about a
person is known.

• Marketing: moreover, it helps in spreading
the word all over the world
Youngsters often call their friends ‘un cool’ if
they don’t have a face book account (or
social networking sites). It’s pretty much a
basic requirement, these days, if you want
to get on with people. There have been
several reports regarding sexual predators
and safety issues due to which, many of the
social networking sites have tightened their
policy and security guidelines. Still, social
networking sites can reach to huge number
of people with varied interests. As a result,
Social networking sites continue to rise in
popularity….
D
A
N
G
E
R
S
PHISHING
Phishing is the attempt to obtain confidential user information by
camouflaging as a trustworthy entity in an electronic communication,
usually in the form of an e-mail or instant messenger. This is where URL
spoofing comes into play. Electric communications substituting as
messages sent from companies such as eBay, PayPal, Youtube and online
banks are a common camouflage for scam artists.
The infected e-mails or messages usually direct a user to enter confidential
information into an illegitimate website, where the attacker can easily gain
access the users details.
CYBER STALKING

Cyber stalking is literally harassing and following another
person online. Social networking sites open up many doors for
cyber stalking.
URL SPOOFING

URL spoofing is when one website poses as another website for malicious reasons. This
assail involves the cloning of a legitimate web page, such as a bank site. The cloned site is
created on another server under the control of the scam artist and is created to deceive
users into believing they are on a trusted site. Users then proceed using passwords or
account details on this cloned website, allowing the attacker to happily steal and utilize
the information for illicit reasons.
PRECAUTIONS
•Guard your financial and other
sensitive information
•Picture social networking sites as
billboards in cyberspace

•Be cautious about meeting your
new cyber friends in person
•Think twice before clicking on links
or downloading attachments in
emails.
•Protect your computer
•Beware of con artists
THANK YOU

Made By:
Anant

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Transdisciplinary Pathways for Urban Resilience [Work in Progress].pptx
 

social networking sites

  • 2. Facebook is a social networking service and website launched in February 2004. Facebook was founded by Mark Zuckerberg. A January 2009 Complete.com study ranked Facebook as the most used social networking service by worldwide monthly active users. Facebook launched a high-school version in September 2005. Facebook later expanded membership eligibility to employees of several companies, including Apple.inc. and Microsoft. Facebook was then opened on September 26, 2006, to everyone of age 13 and older with a valid email address. On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion. In September 2009, Facebook said that it had turned cash-flow positive for the first time. In early 2011, Facebook announced plans to move to its new headquarters, the former Sun Microsystems campus in Menlo Park.California.
  • 3. Dorsey introduced the idea of an individual using an SMS service to communicate with a small group. The original project code name for the service was twttr. Work on the project started on March 21, 2006, when Dorsey published the first Twitter message. In October 2006, Biz Stone, Evan Williums, Dorsey, and other members of Odeo formed Obvious Corporation and acquired Odeo and all of its assets–including Odeo.com and Twitter.com–from the investors and. In June 2008, Twitter launched a verification program, allowing celebrities to get their accounts verified. On September 7, 20011, Twitter announces that it has 100 million active users logging in at least once a month and 50 million active users everyday.
  • 4. Google+ is a social networking and identity service owned and operated by Google Inc. It is the second-largest social networking site in the world, having surpassed Twitter in January 2013. It has approximately 359 million active users. As of May 2013, it had a total of 500 million registered users, of whom 235 million are active in a given month. Google has described Google+ as a "social layer" that enhances many of its online properties, unlike conventional social networks generally accessed through a single website.
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  • 6. Social networking sites, over the past few years, have increased in popularity so much that many are wondering why???
  • 7. FREE OF COST They do not charge a single penny to create an account, update status or to upload pictures and videos
  • 10. LOTS OF FEATURES Uploading videos, sharing photos, playing games, chat with friends etc…
  • 11. Social networking sites help you get in touch with those people whom you no longer meet in your everyday life such as buddies from school, colleges or work…
  • 12. COMMERCIAL USE • Most of the companies are turning towards these sites for advertisement purpose. • Ads targeted for people belonging to certain area have ultimately helped the companies in maximizing profit. • Use of these sites for the purpose of targeted ads and publicity. • The geographical information about a person is known. • Marketing: moreover, it helps in spreading the word all over the world
  • 13. Youngsters often call their friends ‘un cool’ if they don’t have a face book account (or social networking sites). It’s pretty much a basic requirement, these days, if you want to get on with people. There have been several reports regarding sexual predators and safety issues due to which, many of the social networking sites have tightened their policy and security guidelines. Still, social networking sites can reach to huge number of people with varied interests. As a result, Social networking sites continue to rise in popularity….
  • 15. PHISHING Phishing is the attempt to obtain confidential user information by camouflaging as a trustworthy entity in an electronic communication, usually in the form of an e-mail or instant messenger. This is where URL spoofing comes into play. Electric communications substituting as messages sent from companies such as eBay, PayPal, Youtube and online banks are a common camouflage for scam artists. The infected e-mails or messages usually direct a user to enter confidential information into an illegitimate website, where the attacker can easily gain access the users details.
  • 16. CYBER STALKING Cyber stalking is literally harassing and following another person online. Social networking sites open up many doors for cyber stalking.
  • 17. URL SPOOFING URL spoofing is when one website poses as another website for malicious reasons. This assail involves the cloning of a legitimate web page, such as a bank site. The cloned site is created on another server under the control of the scam artist and is created to deceive users into believing they are on a trusted site. Users then proceed using passwords or account details on this cloned website, allowing the attacker to happily steal and utilize the information for illicit reasons.
  • 19. •Guard your financial and other sensitive information •Picture social networking sites as billboards in cyberspace •Be cautious about meeting your new cyber friends in person •Think twice before clicking on links or downloading attachments in emails. •Protect your computer •Beware of con artists