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Tales From the
Wonder Emporium
    Visual and Creative Thinking in Business




                                 Kelsey Ruger
                               Webvisions 2008
I’m a kid at
I’ve always had a wild imagination.
I’ve always been a doodler.
I learned the power of
storytelling at an early age.
So why

                                   THIS  presentation

                                    NOW?
                          We’ll
                                 talk
                        about
        class                   some
  This                visual                       t’s o
                                                         f
           ut art             thinkin            Lo
isn’t abo            stuff           g                nd to
            doing            but it              grou
  o r even          bigger          ’s               over.
           work.           than t                   c
    great               sessio
                                  his
                               n
Tell your story.       Show your story.




                   +
A Visual
Library




           From “Mapping Inner Space”
           by Nancy Margulies, Nusa Maal, and Margaret J. Wheatley
Some people say...
Man, Kelsey I don’t know about you
but that’s just not the world I live in.
Sometimes
I don’t feel creative.
Who has time
for   creativity
        anyway?
I am busier than I have ever been.
    I have too many projects for that
and there are deadlines I have to meet.
Some people get serious
REALLY serious.
It’s easy to see why that might be frustrating.
 Business life doesn’t always make it easy to
          pursue your creative goals.
Do visual and creative thinking really have a place
         in today’s business workplace?
It’s true
The business world has changed.
Business isn't a newtonian machine of mechanical
            laws that work like a clock.

          an        It’s
     t’s . It              abou
   I
        ism
                                 t           ules
    gan and
                     invent
                            ion,         er r n
  or              adopt              Few ed o
     lives es            ion an
                                d      bas     rial
           ath     flexib                  ust
       bre                ility         ind
                                           mo dels




  The old ways don't convert well in an age of
     service, information and technology.
Enter Mr. Magorium
Mr. Magorium is the eccentric owner
of a magical toy store. His belief in
imagination has given him an
unnaturally long life and the ability
perform amazing feats of magic.
Even though he is the title character...




            This story isn’t about Mr. Magorium
Meet Molly Mahoney.




She Feels Stuck.
Molly’s problem isn’t foreign... Just different

                                                        I don’t sleep
                              I watch the
                                                           enough
  This isn’t fun             clock all day.
                                                          anymore.
   anymore.


             It’s tough to            I am grumpy
             get up in the             all the time.
                morning.

  I feel like I’m                                      Nothing turns
                             There’s
dragging all the                                          me on
                         nothing to look
       time                                             anymore.
                           forward to.
So it was back to the drawing
board because the solution wasn’t
     just about how to make
        businesses better
How does Molly’s Story Relate To Us?
Let me tell you a story
The quest is a search for a person, place, or thing, tangible or intangible. The
character is looking for something they hope or expect to find that will significantly
change her life. The character may be reluctant at first, but eventually does get
caught up in the need to reach the end point. The object of the search reflects
heavily on their character and usually alters it in some way, thus affecting the
character change, which is important by the end.
I   will   not   pick   my   nose   in   class.   I   will   not   pick   my   nose   in   class.
I   will   not   pick   my   nose   in   class.   I   will   not   pick   my   nose   in   class.
I   will   not   pick   my   nose   in   class.   I   will   not   pick   my   nose   in   class.
I   will   not   pick   my   nose   in   class.   I   will   not   pick   my   nose   in   class.
I   will   not   pick   my   nose   in   class.   I   will   not   pick   my   nose   in   class.
I   will   not   pick   my   nose   in   class.   I   will   not   pick   my   nose   in   class.
I   will   not   pick   my   nose   in   class.   I   will   not   pick   my   nose   in   class.
I   will   not   pick   my   nose   in   class.   I   will   not   pick   my   nose   in   class.




Chapter 1
Remember when you could conquer the world?
Why don’t adults believe what they
    did when they were kids?
Do you
Remember
what it’s like to be a
         kid?
Why do adults
     stop believing
the things they believed
     when they
          were kids?
Stop being silly. You need to act like an adult.
                                                Your Mother


You want to do what? Nobody does that!
     Your high school buddy


That’s wrong. Do it the way I showed you.
                              Your first boss
The 6 steps for de-evolving of creativity.


                      Step
     p 1: K       Stick    2:
  Ste t O               with            p 3: t
     no           statu      the     Ste righ
It’s     silly.         s qu           the
     be                      o.
  to                               Find wers.
                                      ans



         4:
   Step ave a          Step
                              5:
     ays h an.       Alwa                   6:
 Alw us pl
                          ys be       S tep nd
   erio
                      logica               ha
  s                         l.        Teac t.
                                         Repea
Now do you see
 why he’s mad?
The education process.
The shortest distance between two points




        might be a straight line.
Being creative requires taking routes




 that deviate from the straight path
Recent studies have show that humans use about
     80% of our brain to process visual information
yet most things in business are either auditory or written
Visual Lesson 1: The basics are easy
•   Vertical Lines     •   Diamond (Decision)
•   Horizontal Lines   •   Spiral (Change in Direction)
•   Circles            •   Circle (harmony)
•   Spirals            •   Direction (arrow)
•    Wavy Lines        •   Straight
•   Jagged Lines       •   Triangle (Relationship)
•   Star (success)
as achild.
                       to paint
              lifetime
      kawhole
It too                      o Picasso
                         Pabl
There is still a six-year old inside of all of us, still
undaunted, and just dying to come out and play.


                                      Granville Toogood
There   is   no   tooth   fairy.   There   is   no   tooth   fairy.
 There   is   no   tooth   fairy.   There   is   no   tooth   fairy.
 There   is   no   tooth   fairy.   There   is   no   tooth   fairy.
 There   is   no   tooth   fairy.   There   is   no   tooth   fairy.
 There   is   no   tooth   fairy.   There   is   no   tooth   fairy.
 There   is   no   tooth   fairy.   There   is   no   tooth   fairy.
 There   is   no   tooth   fairy.   There   is   no   tooth   fairy.
 There   is   no   tooth   fairy.   There   is   no   tooth   fairy.




Chapter 2
Is seeing believe or is believing seeing?
Everything isn’t “just” what it is.
Without the ability to temporarily forget what we
  know our minds remain cluttered with ready-
     made answers, and we never have an
opportunity to ask the questions that lead off the
         beaten path in new directions.


                                   Roger von Oech
What are the barriers to seeing things differently?
Roadblocks that prevent us from believing that
      we can see something different.

       hould
   re s ght                 It sh
The a ri                          ould
                                                            the
  be      er.                 logica be                llow .
      nsw                           l.               Fo les
     a                                                   ru




                 on’t be                  Be pr
                                               actic
                D
                  oolish.                           al.
                 f
Discovery consists of looking at the
 same thing as everyone else and
   thinking or seeing something
             different.
What do you see?
Before you can solve problems
creatively you have to be able to see
it in your mind.
Chapter 3
Do you have a sparkle?
Do you have a sparkle?
The Main Ingredient
All the creative exercises in the world
won’t matter if you are missing one
important ingredient - belief in yourself.
we believe the the labels that we or others have
     applied. After a lifetime of this type of
programming most people start to accept that
 there isn’t anything better, so they don't look,
            don't push, and don't ask.

       Kelsey Ruger
Understand Molly Mahoney’s story.
Conclusion
Putting it all together.
It’s not the store it’s you.
     You can make it whatever you want.
Getting started with Visual and Creative Thinking

Encourage actual play and fun
Create an open environment

Start a School
Practice, Practice, Practice
Look beyond the obvious
The Final Lesson




                   The Five Acts
It wasn’t the fact that he died...
     but rather the life he led before that.
The Wisdom of 82 Years...

If I had my life to live over, I’d try to make more mistakes next time. I
would relax, I would limber up, I would be crazier than I had been on this
trip.

I know very few things I would take seriously anymore. I would take more
chances. I would take more trips, I would scale more mountains, I would
swim more rivers and I would eat more ice cream and fewer beans.

I’ve been one of those people who never went anywhere without a
thermometer, a hot water bottle, a gargle, a raincoat, and a parachute.

I would start barefoot earlier in the spring, and I would ride more merry-go-
rounds, and catch more golden ring, and greet more people, and pick more
flowers, and dance more often. If I had to do it all over again. But you
see...I don’t
                                                        - Anonymous
The Wisdom of 82 Years...

If I had my life to live over, I’d try to make more mistakes next time. I
would relax, I would limber up, I would be crazier than I had been on this
trip.
                                       Thi k
                samthings I would takenseriously anymore. I wouldntakeen
I know veryefew e                                                        v
         T  h                                 of life               e d e more
chances. I iwould      ply            a I would              n the
                     aptake more trips,nd work scale more mountains, life is
                                                            I
       princ ples s.                             as a              s s I would
swim more busineand
              rivers  s I would eat imorev ice cream and fewer sine
                                     da ly a
                                            d entu          bu beans. asion
                                                                     c
         to
                   iss out.                        re          an oc     n g to.
I’ve been on’t m those people who never went anywhere without arisi
        D one of                                                orth
                                                              w
thermometer, a hot water bottle, a gargle, a raincoat, and a parachute.

I would start barefoot earlier in the spring, and I would ride more merry-go-
rounds, and catch more golden ring, and greet more people, and pick more
flowers, and dance more often. If I had to do it all over again. But you
see...I don’t
                                                         - Anonymous

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Tales from the Wonder Emporium: Visual and Creative Thinking in Business

  • 1. Tales From the Wonder Emporium Visual and Creative Thinking in Business Kelsey Ruger Webvisions 2008
  • 3. I’ve always had a wild imagination.
  • 4. I’ve always been a doodler.
  • 5. I learned the power of storytelling at an early age.
  • 6. So why THIS presentation NOW? We’ll talk about class some This visual t’s o f ut art thinkin Lo isn’t abo stuff g nd to doing but it grou o r even bigger ’s over. work. than t c great sessio his n
  • 7. Tell your story. Show your story. +
  • 8. A Visual Library From “Mapping Inner Space” by Nancy Margulies, Nusa Maal, and Margaret J. Wheatley
  • 9. Some people say... Man, Kelsey I don’t know about you but that’s just not the world I live in.
  • 11. Who has time for creativity anyway?
  • 12. I am busier than I have ever been. I have too many projects for that and there are deadlines I have to meet.
  • 13. Some people get serious
  • 15. It’s easy to see why that might be frustrating. Business life doesn’t always make it easy to pursue your creative goals.
  • 16. Do visual and creative thinking really have a place in today’s business workplace?
  • 17. It’s true The business world has changed.
  • 18. Business isn't a newtonian machine of mechanical laws that work like a clock. an It’s t’s . It abou I ism t ules gan and invent ion, er r n or adopt Few ed o lives es ion an d bas rial ath flexib ust bre ility ind mo dels The old ways don't convert well in an age of service, information and technology.
  • 19.
  • 20. Enter Mr. Magorium Mr. Magorium is the eccentric owner of a magical toy store. His belief in imagination has given him an unnaturally long life and the ability perform amazing feats of magic.
  • 21. Even though he is the title character... This story isn’t about Mr. Magorium
  • 22. Meet Molly Mahoney. She Feels Stuck.
  • 23. Molly’s problem isn’t foreign... Just different I don’t sleep I watch the enough This isn’t fun clock all day. anymore. anymore. It’s tough to I am grumpy get up in the all the time. morning. I feel like I’m Nothing turns There’s dragging all the me on nothing to look time anymore. forward to.
  • 24. So it was back to the drawing board because the solution wasn’t just about how to make businesses better
  • 25. How does Molly’s Story Relate To Us?
  • 26. Let me tell you a story The quest is a search for a person, place, or thing, tangible or intangible. The character is looking for something they hope or expect to find that will significantly change her life. The character may be reluctant at first, but eventually does get caught up in the need to reach the end point. The object of the search reflects heavily on their character and usually alters it in some way, thus affecting the character change, which is important by the end.
  • 27. I will not pick my nose in class. I will not pick my nose in class. I will not pick my nose in class. I will not pick my nose in class. I will not pick my nose in class. I will not pick my nose in class. I will not pick my nose in class. I will not pick my nose in class. I will not pick my nose in class. I will not pick my nose in class. I will not pick my nose in class. I will not pick my nose in class. I will not pick my nose in class. I will not pick my nose in class. I will not pick my nose in class. I will not pick my nose in class. Chapter 1 Remember when you could conquer the world?
  • 28. Why don’t adults believe what they did when they were kids?
  • 29. Do you Remember what it’s like to be a kid?
  • 30. Why do adults stop believing the things they believed when they were kids?
  • 31. Stop being silly. You need to act like an adult. Your Mother You want to do what? Nobody does that! Your high school buddy That’s wrong. Do it the way I showed you. Your first boss
  • 32. The 6 steps for de-evolving of creativity. Step p 1: K Stick 2: Ste t O with p 3: t no statu the Ste righ It’s silly. s qu the be o. to Find wers. ans 4: Step ave a Step 5: ays h an. Alwa 6: Alw us pl ys be S tep nd erio logica ha s l. Teac t. Repea
  • 33. Now do you see why he’s mad?
  • 35. The shortest distance between two points might be a straight line.
  • 36. Being creative requires taking routes that deviate from the straight path
  • 37. Recent studies have show that humans use about 80% of our brain to process visual information yet most things in business are either auditory or written
  • 38. Visual Lesson 1: The basics are easy • Vertical Lines • Diamond (Decision) • Horizontal Lines • Spiral (Change in Direction) • Circles • Circle (harmony) • Spirals • Direction (arrow) • Wavy Lines • Straight • Jagged Lines • Triangle (Relationship) • Star (success)
  • 39. as achild. to paint lifetime kawhole It too o Picasso Pabl
  • 40. There is still a six-year old inside of all of us, still undaunted, and just dying to come out and play. Granville Toogood
  • 41. There is no tooth fairy. There is no tooth fairy. There is no tooth fairy. There is no tooth fairy. There is no tooth fairy. There is no tooth fairy. There is no tooth fairy. There is no tooth fairy. There is no tooth fairy. There is no tooth fairy. There is no tooth fairy. There is no tooth fairy. There is no tooth fairy. There is no tooth fairy. There is no tooth fairy. There is no tooth fairy. Chapter 2 Is seeing believe or is believing seeing?
  • 43. Without the ability to temporarily forget what we know our minds remain cluttered with ready- made answers, and we never have an opportunity to ask the questions that lead off the beaten path in new directions. Roger von Oech
  • 44. What are the barriers to seeing things differently?
  • 45. Roadblocks that prevent us from believing that we can see something different. hould re s ght It sh The a ri ould the be er. logica be llow . nsw l. Fo les a ru on’t be Be pr actic D oolish. al. f
  • 46. Discovery consists of looking at the same thing as everyone else and thinking or seeing something different.
  • 47. What do you see? Before you can solve problems creatively you have to be able to see it in your mind.
  • 48. Chapter 3 Do you have a sparkle?
  • 49. Do you have a sparkle?
  • 50. The Main Ingredient All the creative exercises in the world won’t matter if you are missing one important ingredient - belief in yourself.
  • 51. we believe the the labels that we or others have applied. After a lifetime of this type of programming most people start to accept that there isn’t anything better, so they don't look, don't push, and don't ask. Kelsey Ruger
  • 54. It’s not the store it’s you. You can make it whatever you want.
  • 55. Getting started with Visual and Creative Thinking Encourage actual play and fun Create an open environment Start a School Practice, Practice, Practice Look beyond the obvious
  • 56. The Final Lesson The Five Acts
  • 57. It wasn’t the fact that he died... but rather the life he led before that.
  • 58. The Wisdom of 82 Years... If I had my life to live over, I’d try to make more mistakes next time. I would relax, I would limber up, I would be crazier than I had been on this trip. I know very few things I would take seriously anymore. I would take more chances. I would take more trips, I would scale more mountains, I would swim more rivers and I would eat more ice cream and fewer beans. I’ve been one of those people who never went anywhere without a thermometer, a hot water bottle, a gargle, a raincoat, and a parachute. I would start barefoot earlier in the spring, and I would ride more merry-go- rounds, and catch more golden ring, and greet more people, and pick more flowers, and dance more often. If I had to do it all over again. But you see...I don’t - Anonymous
  • 59. The Wisdom of 82 Years... If I had my life to live over, I’d try to make more mistakes next time. I would relax, I would limber up, I would be crazier than I had been on this trip. Thi k samthings I would takenseriously anymore. I wouldntakeen I know veryefew e v T h of life e d e more chances. I iwould ply a I would n the aptake more trips,nd work scale more mountains, life is I princ ples s. as a s s I would swim more busineand rivers s I would eat imorev ice cream and fewer sine da ly a d entu bu beans. asion c to iss out. re an oc n g to. I’ve been on’t m those people who never went anywhere without arisi D one of orth w thermometer, a hot water bottle, a gargle, a raincoat, and a parachute. I would start barefoot earlier in the spring, and I would ride more merry-go- rounds, and catch more golden ring, and greet more people, and pick more flowers, and dance more often. If I had to do it all over again. But you see...I don’t - Anonymous