Paid Earned Owned Social Media Brand and ProductInternet Advertising (Pages and Feeds) Websites PPC – Search Word of Mouth Mobile Brand and Marketing Product WebsitesMobile Advertising User Forums Proprietary Mobile Applications Sponsorships News, PR, Customer Care Announcements Services Blogger Proprietary Paid Applications Relationships Digital Content
Social media is the on goingconversation of the planet.”
The conversations are powered by: Photo Blogging Sharing Video Micro Sharing Blogging Key Podcasts Social RSS Platforms Message Widgets Boards Chat Social Rooms Networking
Learn AboutYour Audience Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?
The Importance of WordsTreat this part very seriously. It is a myth that successful communication relies mainly on delivery style. What you say is just as important as how you say it.
Certain words have great psychological impact onus. They address our basic human desires and ouremotional needs and wants.They compel us to pay attention and take action.Successful copywriters use certain words to addpersuasive power to their ads.
DescriptionSpecificity can result from descriptive language.Which dessert would get your attention faster? Something described as “A sinful combination of bourbon-soaked vanilla beans and fresh raspberries With a chocolate ganache surprise”. Somethingdescribed as “ChocolateDessert”.Get your audience salivating
ClarityAvoid vague, nebulouscorporate-speak.Nothing puts an audienceoff more than uncommitted,detached phrases.
AuthenticityMuch of the language in corporations today is clichéd,vague, and pretentious. When speaking, be concise,clear, and authentic – get to the human side of language.
Call to actionIf you end with a call to action, make it clear and specific.Your audience should know exactly what they are called todo and have reasons for taking that course of action.Leave the participants with a memorable comment orquestion that ties directly back to your main point.
Leave Them Wanting MoreMost messages should end in such away thatparticipants are inclined to crave moreinformation you may share with them later.When appropriate, leave the audience at aclimax: promise that in a future message youwill provide additional useful information.The human brain seeks closure.Participants will be inclined to return tosomething that has not been solvedcompletely.
B2B in Social Media•Humanize your company•Grow your digital footprint•Become a trusted advisor
93% of social media users believe a company or a brandshould have presence on social media 85% believe a company should go further than just having a presence Source : Cone Business Social Media Study 2008
“For companies, resistance to social media is futile.Millions of people are creating content for the social web. Your competitors are already there. Yourcustomers have been there for a long time. If yourbusiness isn’t putting itself out there, it ought to be.” Business Week Feb. 19, 2009 79
Financial Advisor “Fergus”Financial Advisors’ Use of Social Media Social media is game-changing… it is an intelligence source that allows you to track unobserved, and for free, the movements of people in your network. - Kip Gregory Author of “Winning Clients in a Wired World”
Despite regulatory impediments,Financial services professionals are using social media to network and gain business.
“Reconnected with old friends who were looking formy type of expertise.”“Referral of a client to another friend wholooked me up through Facebook.”“Discussion and referrals for speaking engagements.”“Introduce from one client to a prospect through Facebook.”“Social media has lead to greater awarenessabout me/my capabilities.”“I feel that any time a client can see what you have done, whoyou know and what you are doing. They can build a betterrelationship with you.” Source : Ledermark Social Media Survey March 2010
Meet Rick Bakas 1st Director of Social Media in the wine biz. New Media sherpa, certiﬁed sommelier, Adviser/Coach for @BakasMedia, author of Quick Bites.
Rick has 50,330 followers alone on Twitter Routinely has Twitter wine tastings for St. Supery 88
Why does this matter? As a consumer in a wine store, wine labelsjump out based on things people recognize. If someone is shopping and not sure what they want but recognize St. Supery from Twitter, chances are they will buy a wine from that vineyard. 89
Social Wine Stats Some key statistics that we have found: • 700,000 people watch wine related videos each month. •Over 7000 wine tweets/ day •Over 1300 wine bloggers•The wine experience has become portable with over 300 iPhone apps.Although data on aggregate wine sales as a result of social media activity is limited, significant new behaviors such as #winewednesdays on Twitter, and virtual tastings have had an impact on wine sales, and word of mouth 90
And, YES… There is more to learn every day… Just as your 12-year-old… www.edmodo.com
www.edmodo.comA free, secure, social learning platformfor teachers, students, parents, schools and districts.
References1. The Razorfish Social Influence Marketing Report2. Research Micro Blogging Trend During World Cup,Sina.Inc3. Brands and Social Media, Ogilvyone Worldwide4. Power to the People – Social Media Tracker Wave 35. Social Media in Asia, 360 Digital Influence, Ogilvy Public Relations6. Digital Actions and Their Effect on Advocacy, Consumer Insights Inc.7. eMarketer,TechCrunch.com,LosAngelesTimes,KnowledgeNetworks8. Social media for business, Slideshare9. What the f**k is social media, Slideshare10. Before you open your mouth, Slideshare Thank You