1.
Submitted To : Submitted By :
Dr. Richa Verma

2.
SOCIAL MEDIA IS COMING OF
AGE
What is social media to us ?
A market with huge potentials
A medium to spread your thoughts
A way of society
A popular culture among grown ups

3.
Why social media ?
Most social media-savvy
organizations in India use the
medium to build communities.
95.7% of the surveyed social
media-savvy organizations in
India use the medium to build
communities and advocate
usage
76.1% use social media as a
platform to highlight brand
news.
16% of organizations, which
use social media for both the
above reasons also use it for –
 customer service
 lead generation, and
 research indicating high social
maturity
 moving toward getting business
meanings out of engagements
Use of Social Media
95.70
%
76.10
%
16%
To build communities
Highlight brand News
customer Service,etc

4.
What is the objective of your
social media engagement?

5.
Which social media platform ?
Facebook most important
platform for marketers in
India for engaging
customers, followed by
Twitter, YouTube and
blogging.
Almost half of the social
media-savvy
organizations are already
using emerging
platforms such as
Pinterest, Google Plus,
and Foursquare.
Social media-savvy
organizations regularly
engage with bloggers or
online influencers who
have authority and
strong following.

6.
What’s driving the continued
growth of social media?
1. MOBILE
More people are using
smartphones and tablets to
access social media.
Time spent on mobile apps
and the mobile web
account for 63 percent of
the year-over-year growth
in overall time spent using
social media.
Forty-six percent of social
media users say they use
their smartphone to access
social media
16 percent say they
connect to social media
using a tablet.
More connectivity,
consumers have more
freedom to use social
media wherever and
Time spent by consumers
63%
16%
46%
Mobile
Apps
Smartphon
es
Tablets

7.
What’s driving the continued
growth of social media?
o 2. PROLIFERATION
New social media sites continue to emerge and
catch on.
The number of social media networks
consumers can choose from has exploded, and
too many sites to count are adding social
features or integration.
Facebook and Twitter continue to be among the
most popular social networks
Pinterest emerged as one of the breakout stars
in social media for 2012, boasting the largest
year-over-year increase in both unique audience
and time spent of any social network across PC,
mobile web, and apps.

8.
How is consumer usage of social
media evolving?
1. THE GLOBAL LIVING ROOM
Use of social media among consumers is
transforming TV-watching into a more
immediate and shared experience.
As of June 2012, more than 33 percent of Twitter
users had actively tweeted about TV-related
content.
Some 44 percent of U.S. tablet owners and 38
percent of U.S. smartphone owners use their
devices daily to access social media while
watching television
From global events like the Summer Olympics,
to regional events like the Presidential debates
in the U.S., consumers around the world used
social media to engage with everyone

9.
How is consumer usage of social
media evolving?
2. SOCIAL CARE
Social Care is transforming customer service.
Nearly half of U.S. consumers reaching out directly
to brands and service providers to -
Voice their satisfaction or
Complaints
Simply to ask questions.

10.
How is social media impacting
marketing?
 SOCIAL WORD-OF-MOUTH
Social media enables consumers to generate
and tap into the opinions of an exponentially
larger universe.
HYPER-INFORMED CONSUMERS
Social media is transforming the way that
consumers across the globe make purchase
decisions.
OPPORTUNITY FOR ENGAGEMENT
Consumer attitudes toward advertising on
social media are still evolving.
Roughly one-third of social media users find
ads on social networking sites more annoying
than other types of Internet advertisements

11.
Bibliography
Social Media Marketing , India Trends Study 2013,
Ernst & Young
THE SOCIAL MEDIA REPORT STATE OF THE
MEDIA: 2012, Nielsen Holdings N.V.