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Submitted To : Submitted By : 
Dr. Richa Verma
SOCIAL MEDIA IS COMING OF 
AGE 
What is social media to us ? 
A market with huge potentials 
A medium to spread your thoughts 
A way of society 
A popular culture among grown ups
Why social media ? 
Most social media-savvy 
organizations in India use the 
medium to build communities. 
95.7% of the surveyed social 
media-savvy organizations in 
India use the medium to build 
communities and advocate 
usage 
76.1% use social media as a 
platform to highlight brand 
news. 
16% of organizations, which 
use social media for both the 
above reasons also use it for – 
 customer service 
 lead generation, and 
 research indicating high social 
maturity 
 moving toward getting business 
meanings out of engagements 
Use of Social Media 
95.70 
% 
76.10 
% 
16% 
To build communities 
Highlight brand News 
customer Service,etc
What is the objective of your 
social media engagement?
Which social media platform ? 
Facebook most important 
platform for marketers in 
India for engaging 
customers, followed by 
Twitter, YouTube and 
blogging. 
Almost half of the social 
media-savvy 
organizations are already 
using emerging 
platforms such as 
Pinterest, Google Plus, 
and Foursquare. 
Social media-savvy 
organizations regularly 
engage with bloggers or 
online influencers who 
have authority and 
strong following.
What’s driving the continued 
growth of social media? 
1. MOBILE 
More people are using 
smartphones and tablets to 
access social media. 
Time spent on mobile apps 
and the mobile web 
account for 63 percent of 
the year-over-year growth 
in overall time spent using 
social media. 
Forty-six percent of social 
media users say they use 
their smartphone to access 
social media 
16 percent say they 
connect to social media 
using a tablet. 
More connectivity, 
consumers have more 
freedom to use social 
media wherever and 
Time spent by consumers 
63% 
16% 
46% 
Mobile 
Apps 
Smartphon 
es 
Tablets
What’s driving the continued 
growth of social media? 
o 2. PROLIFERATION 
New social media sites continue to emerge and 
catch on. 
The number of social media networks 
consumers can choose from has exploded, and 
too many sites to count are adding social 
features or integration. 
Facebook and Twitter continue to be among the 
most popular social networks 
Pinterest emerged as one of the breakout stars 
in social media for 2012, boasting the largest 
year-over-year increase in both unique audience 
and time spent of any social network across PC, 
mobile web, and apps.
How is consumer usage of social 
media evolving? 
1. THE GLOBAL LIVING ROOM 
Use of social media among consumers is 
transforming TV-watching into a more 
immediate and shared experience. 
As of June 2012, more than 33 percent of Twitter 
users had actively tweeted about TV-related 
content. 
Some 44 percent of U.S. tablet owners and 38 
percent of U.S. smartphone owners use their 
devices daily to access social media while 
watching television 
From global events like the Summer Olympics, 
to regional events like the Presidential debates 
in the U.S., consumers around the world used 
social media to engage with everyone
How is consumer usage of social 
media evolving? 
2. SOCIAL CARE 
Social Care is transforming customer service. 
Nearly half of U.S. consumers reaching out directly 
to brands and service providers to - 
Voice their satisfaction or 
Complaints 
Simply to ask questions.
How is social media impacting 
marketing? 
 SOCIAL WORD-OF-MOUTH 
Social media enables consumers to generate 
and tap into the opinions of an exponentially 
larger universe. 
HYPER-INFORMED CONSUMERS 
Social media is transforming the way that 
consumers across the globe make purchase 
decisions. 
OPPORTUNITY FOR ENGAGEMENT 
Consumer attitudes toward advertising on 
social media are still evolving. 
Roughly one-third of social media users find 
ads on social networking sites more annoying 
than other types of Internet advertisements
Bibliography 
Social Media Marketing , India Trends Study 2013, 
Ernst & Young 
THE SOCIAL MEDIA REPORT STATE OF THE 
MEDIA: 2012, Nielsen Holdings N.V.
Social media

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Social media

  • 1. Submitted To : Submitted By : Dr. Richa Verma
  • 2. SOCIAL MEDIA IS COMING OF AGE What is social media to us ? A market with huge potentials A medium to spread your thoughts A way of society A popular culture among grown ups
  • 3. Why social media ? Most social media-savvy organizations in India use the medium to build communities. 95.7% of the surveyed social media-savvy organizations in India use the medium to build communities and advocate usage 76.1% use social media as a platform to highlight brand news. 16% of organizations, which use social media for both the above reasons also use it for –  customer service  lead generation, and  research indicating high social maturity  moving toward getting business meanings out of engagements Use of Social Media 95.70 % 76.10 % 16% To build communities Highlight brand News customer Service,etc
  • 4. What is the objective of your social media engagement?
  • 5.
  • 6. Which social media platform ? Facebook most important platform for marketers in India for engaging customers, followed by Twitter, YouTube and blogging. Almost half of the social media-savvy organizations are already using emerging platforms such as Pinterest, Google Plus, and Foursquare. Social media-savvy organizations regularly engage with bloggers or online influencers who have authority and strong following.
  • 7.
  • 8. What’s driving the continued growth of social media? 1. MOBILE More people are using smartphones and tablets to access social media. Time spent on mobile apps and the mobile web account for 63 percent of the year-over-year growth in overall time spent using social media. Forty-six percent of social media users say they use their smartphone to access social media 16 percent say they connect to social media using a tablet. More connectivity, consumers have more freedom to use social media wherever and Time spent by consumers 63% 16% 46% Mobile Apps Smartphon es Tablets
  • 9. What’s driving the continued growth of social media? o 2. PROLIFERATION New social media sites continue to emerge and catch on. The number of social media networks consumers can choose from has exploded, and too many sites to count are adding social features or integration. Facebook and Twitter continue to be among the most popular social networks Pinterest emerged as one of the breakout stars in social media for 2012, boasting the largest year-over-year increase in both unique audience and time spent of any social network across PC, mobile web, and apps.
  • 10. How is consumer usage of social media evolving? 1. THE GLOBAL LIVING ROOM Use of social media among consumers is transforming TV-watching into a more immediate and shared experience. As of June 2012, more than 33 percent of Twitter users had actively tweeted about TV-related content. Some 44 percent of U.S. tablet owners and 38 percent of U.S. smartphone owners use their devices daily to access social media while watching television From global events like the Summer Olympics, to regional events like the Presidential debates in the U.S., consumers around the world used social media to engage with everyone
  • 11. How is consumer usage of social media evolving? 2. SOCIAL CARE Social Care is transforming customer service. Nearly half of U.S. consumers reaching out directly to brands and service providers to - Voice their satisfaction or Complaints Simply to ask questions.
  • 12.
  • 13. How is social media impacting marketing?  SOCIAL WORD-OF-MOUTH Social media enables consumers to generate and tap into the opinions of an exponentially larger universe. HYPER-INFORMED CONSUMERS Social media is transforming the way that consumers across the globe make purchase decisions. OPPORTUNITY FOR ENGAGEMENT Consumer attitudes toward advertising on social media are still evolving. Roughly one-third of social media users find ads on social networking sites more annoying than other types of Internet advertisements
  • 14.
  • 15. Bibliography Social Media Marketing , India Trends Study 2013, Ernst & Young THE SOCIAL MEDIA REPORT STATE OF THE MEDIA: 2012, Nielsen Holdings N.V.