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SOCIAL MEDIA & BUSINESS
   Tips for using Social Media in your business


    Kelsey Ruger | Marc Nathan




Thursday, October 8, 2009
Social tools offers a great opportunity for businesses to reconnect with people.




   Social tools are causing all the old barrier to group action and participation to
   collapse allowing the amateur to create collective actions that are as good or
                      better than the professional or corporate.

Thursday, October 8, 2009
Social Media is mostly about

                             STORIES
                            not just the technology & tools



Thursday, October 8, 2009
Let’s start our discuss by looking at some




     SUCCESS STORIES
Thursday, October 8, 2009
Most of us get excited about the
      OBVIOUS STATISTICS
            100,000,000 Youtube videos viewed daily
                            3,600,000,000 Photos on Flickr
                5,000,000,000 minutes on Facebook daily
               1,000,000,000 links & statuses on Facebook weekly
                       3,000,000 daily messages sent on Twitter

Thursday, October 8, 2009
They realized that people have

                            SPHERES
                            of social & decision

                            INFLUENCE
                                  that outweigh marketing

Thursday, October 8, 2009
Real people aren’t simply
    DEMOGRAPHICS
                                                Pownce
                                     SXSW                      If you aren’t in their
                                            Twitter
                                                               circle of trust you’re
                                     Facebook
                                                                         an outsider
                            Friends
                                     Imeem                      Corporate
                                                                Marketing
                                                Art & Design
                                                    Blogs
                                Last.FM

Thursday, October 8, 2009
Media that
                            targets me
                                but doesn’t
                                         include me
                             won’t be worth paying attention too.
                                                   Clay Shriky




Thursday, October 8, 2009
What do you

             NEED TO KNOW?
Thursday, October 8, 2009
Social media usage is

                            GROWING 3X
                              faster than overall internet

                                USAGE
Thursday, October 8, 2009
Checking social networks is the

           4th MOST POPULAR internet activity that people undertake

           AHEAD OF EMAIL
Thursday, October 8, 2009
3 out of 4 America are using

                       SOCIAL MEDIA           on a daily basis



Thursday, October 8, 2009
Also you have to know the myths about

             HUMAN BEHAVIOR
Thursday, October 8, 2009
Myth #1
                                      are a number that easily
                            PEOPLE    fits some demographic
Thursday, October 8, 2009
Myth #2
                                      behave in an easily
                            PEOPLE    predictable way




Thursday, October 8, 2009
Myth #3
                                won’t react to a more
                      PEOPLE    personal experience




Thursday, October 8, 2009
Not since the
                emergence o
 seen the type                f television 5
                of change in                0 years ago h
 media has al                consumer be                  ave we
              lowed.                       havior that s
                                                        ocial




Thursday, October 8, 2009
Not since the
                emergence o
 seen the type                f television 5
                of change in                0 years ago h
 media has al                consumer be                  ave we
              lowed.                       havior that s
                                                        ocial
   Guess What...




Thursday, October 8, 2009
Not since the
                emergence o
 seen the type                f television 5
                of change in                0 years ago h
 media has al                consumer be                  ave we
              lowed.                       havior that s
                                                        ocial
   Guess What...
                           w
                         ne
                     t as us
                   no erio
                            d
             It’s yst oul
               o r m it w r.
                          a
                   as ppe
                       a




Thursday, October 8, 2009
Not since the
                emergence o
 seen the type                f television 5
                of change in                0 years ago h
 media has al                consumer be                  ave we
              lowed.                       havior that s
                                                        ocial
   Guess What...
                                  It
                                      i
                                the s ch
                           w        wa       ang
                         ne     loo      y w     ing
                     t as us       k a       e w
                   no erio              t o       il
                            d    ma         nlin l
             It’s yst oul           rke
                                        tin     e
               o r m it w r.               g.
                          a
                   as ppe
                       a




Thursday, October 8, 2009
Not since the
                emergence o
 seen the type                f television 5
                of change in                0 years ago h
 media has al                consumer be                  ave we
              lowed.                       havior that s
                                                        ocial
   Guess What...
                                  It
                                      i
                                the s ch
                           w        wa       ang                   ter
                         ne     loo      y w     ing         marke
                       as us       k a       e w       As a        ilize
                     t
                   no erio              t o       il         an ut
                            d    ma         nlin l     you c           n a
              t’s yst oul           rke
                                        tin     e            h ange o
             I
                 r m it w r.               g.          this c         vel
               o                                               gic le
                   as ppe
                          a                              strate
                       a




Thursday, October 8, 2009
Instead of slick images of what they’d like people to think they are...




           People want companies to open so people can
           really see them
Thursday, October 8, 2009
Your customers want you
   TO ENGAGE
Thursday, October 8, 2009
It involves you but its not
                            ALL ABOUT YOU

Thursday, October 8, 2009
Its not just another channel to
                             BROADCAST
                             your marketing message


Thursday, October 8, 2009
It’s not the end all
                             SOLUTION
                                         a fancy dog is still a dog.



Thursday, October 8, 2009
How do you create an effective

                              STRATEGY
                                 for social media?



Thursday, October 8, 2009
To create an effective
 campaign




     you need to
    A.I.M. H.I.
Thursday, October 8, 2009
Audit Yourself                   Interact & Engage
               Where do you stand?             Go further than just being there

    Have A Story To Tell                    Integrate & Impact
              What are you all about?                 What are you all about?
                                             Customer Service
                                                                Thought Leadership
                                             Public Relations
                                             Networking         Brand Building
                                                                Marketing
                                             Sales
                                                                Collaboration



     Measure Expectations
            Reach (Audience Size), Influence (Audience Engagement),
            Loyalty (Audience Longevity)
Thursday, October 8, 2009
Thursday, October 8, 2009
Some important

                             ACTION ITEMS
                            for getting acquainted with social media



Thursday, October 8, 2009
Pick the social tools that meet
                            YOUR NEEDS
                   Flickr                    ?               LinkedIn
                            Youtube
                                           Web Forums                  Myspace
         Facebook                                       Get Satisfaction
                                Twitter




                                      One tool definitely doesn’t fit all.

Thursday, October 8, 2009
Thanks Again!
                            Kelsey Ruger                    Marc Nathan
          http://www.twitter.com/themoleskin        http://www.twitter.com/marc1919
        http://www.linkedin.com/in/kelseyruger    http://www.linkedin.com/in/marc1919
              http://www.themoleskin.com               http://www.houstontech.org
                kelsey@themoleskin.com                  mnathan@houstontech.org




                                  let us know if you have any questions.
Thursday, October 8, 2009

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Social Media And Business

  • 1. SOCIAL MEDIA & BUSINESS Tips for using Social Media in your business Kelsey Ruger | Marc Nathan Thursday, October 8, 2009
  • 2. Social tools offers a great opportunity for businesses to reconnect with people. Social tools are causing all the old barrier to group action and participation to collapse allowing the amateur to create collective actions that are as good or better than the professional or corporate. Thursday, October 8, 2009
  • 3. Social Media is mostly about STORIES not just the technology & tools Thursday, October 8, 2009
  • 4. Let’s start our discuss by looking at some SUCCESS STORIES Thursday, October 8, 2009
  • 5. Most of us get excited about the OBVIOUS STATISTICS 100,000,000 Youtube videos viewed daily 3,600,000,000 Photos on Flickr 5,000,000,000 minutes on Facebook daily 1,000,000,000 links & statuses on Facebook weekly 3,000,000 daily messages sent on Twitter Thursday, October 8, 2009
  • 6. They realized that people have SPHERES of social & decision INFLUENCE that outweigh marketing Thursday, October 8, 2009
  • 7. Real people aren’t simply DEMOGRAPHICS Pownce SXSW If you aren’t in their Twitter circle of trust you’re Facebook an outsider Friends Imeem Corporate Marketing Art & Design Blogs Last.FM Thursday, October 8, 2009
  • 8. Media that targets me but doesn’t include me won’t be worth paying attention too. Clay Shriky Thursday, October 8, 2009
  • 9. What do you NEED TO KNOW? Thursday, October 8, 2009
  • 10. Social media usage is GROWING 3X faster than overall internet USAGE Thursday, October 8, 2009
  • 11. Checking social networks is the 4th MOST POPULAR internet activity that people undertake AHEAD OF EMAIL Thursday, October 8, 2009
  • 12. 3 out of 4 America are using SOCIAL MEDIA on a daily basis Thursday, October 8, 2009
  • 13. Also you have to know the myths about HUMAN BEHAVIOR Thursday, October 8, 2009
  • 14. Myth #1 are a number that easily PEOPLE fits some demographic Thursday, October 8, 2009
  • 15. Myth #2 behave in an easily PEOPLE predictable way Thursday, October 8, 2009
  • 16. Myth #3 won’t react to a more PEOPLE personal experience Thursday, October 8, 2009
  • 17. Not since the emergence o seen the type f television 5 of change in 0 years ago h media has al consumer be ave we lowed. havior that s ocial Thursday, October 8, 2009
  • 18. Not since the emergence o seen the type f television 5 of change in 0 years ago h media has al consumer be ave we lowed. havior that s ocial Guess What... Thursday, October 8, 2009
  • 19. Not since the emergence o seen the type f television 5 of change in 0 years ago h media has al consumer be ave we lowed. havior that s ocial Guess What... w ne t as us no erio d It’s yst oul o r m it w r. a as ppe a Thursday, October 8, 2009
  • 20. Not since the emergence o seen the type f television 5 of change in 0 years ago h media has al consumer be ave we lowed. havior that s ocial Guess What... It i the s ch w wa ang ne loo y w ing t as us k a e w no erio t o il d ma nlin l It’s yst oul rke tin e o r m it w r. g. a as ppe a Thursday, October 8, 2009
  • 21. Not since the emergence o seen the type f television 5 of change in 0 years ago h media has al consumer be ave we lowed. havior that s ocial Guess What... It i the s ch w wa ang ter ne loo y w ing marke as us k a e w As a ilize t no erio t o il an ut d ma nlin l you c n a t’s yst oul rke tin e h ange o I r m it w r. g. this c vel o gic le as ppe a strate a Thursday, October 8, 2009
  • 22. Instead of slick images of what they’d like people to think they are... People want companies to open so people can really see them Thursday, October 8, 2009
  • 23. Your customers want you TO ENGAGE Thursday, October 8, 2009
  • 24. It involves you but its not ALL ABOUT YOU Thursday, October 8, 2009
  • 25. Its not just another channel to BROADCAST your marketing message Thursday, October 8, 2009
  • 26. It’s not the end all SOLUTION a fancy dog is still a dog. Thursday, October 8, 2009
  • 27. How do you create an effective STRATEGY for social media? Thursday, October 8, 2009
  • 28. To create an effective campaign you need to A.I.M. H.I. Thursday, October 8, 2009
  • 29. Audit Yourself Interact & Engage Where do you stand? Go further than just being there Have A Story To Tell Integrate & Impact What are you all about? What are you all about? Customer Service Thought Leadership Public Relations Networking Brand Building Marketing Sales Collaboration Measure Expectations Reach (Audience Size), Influence (Audience Engagement), Loyalty (Audience Longevity) Thursday, October 8, 2009
  • 31. Some important ACTION ITEMS for getting acquainted with social media Thursday, October 8, 2009
  • 32. Pick the social tools that meet YOUR NEEDS Flickr ? LinkedIn Youtube Web Forums Myspace Facebook Get Satisfaction Twitter One tool definitely doesn’t fit all. Thursday, October 8, 2009
  • 33. Thanks Again! Kelsey Ruger Marc Nathan http://www.twitter.com/themoleskin http://www.twitter.com/marc1919 http://www.linkedin.com/in/kelseyruger http://www.linkedin.com/in/marc1919 http://www.themoleskin.com http://www.houstontech.org kelsey@themoleskin.com mnathan@houstontech.org let us know if you have any questions. Thursday, October 8, 2009