Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today.
In the list you’ll find a variety of tools with a wide range of applications. For example; content marketing, analytic tools and customer relationship management.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Vulpine Interactive is a social media marketing agency that builds online communities for brands through social media management, advertising, and engaging content. They help brands grow passionate fan bases and increase website traffic, leads, and sales. Their services include developing social media strategies, managing brand presences across platforms like Facebook and Twitter, and promoting content through paid advertising. They aim to provide unique experiences for audiences in order to build trust and loyalty for their client brands.
1. Content should be the main consideration in any digital strategy, as content is what is offered to customers online. Channels and technology are meant to facilitate content delivery.
2. Digital marketing is becoming more technology-driven, analytical, and operationally-focused as marketers take on more multi-channel responsibilities. Customer expectations are also evolving rapidly.
3. An effective content strategy involves planning based on customer insights, setting objectives, developing content and distributing it across owned, paid and earned channels to meet business and customer goals. It is an ongoing process of measuring, optimizing and repurposing content.
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
Facebook provides various tools and features for artists and creators to engage with fans and promote their work on the platform. These include creating an artist page, posting different types of content like videos and livestreams, using story and reel formats, and monitoring engagement and performance with insights. The document outlines best practices for using features like live audio rooms, playlists, watch parties and augmented reality to build communities and discoverability. [/SUMMARY]
This document provides tips for using video as a marketing platform on YouTube. It discusses how YouTube has changed online discovery and that videos are helpful for purchasing decisions. It then gives examples of 5 types of videos to create: video unboxings, how-to's and tutorials, product comparisons, product reviews, and torture testing. For each type, it provides some best practices, such as keeping tutorials short and concise, writing detailed notes, and talking about product features that can't be seen. It concludes by advising businesses to create a YouTube channel, inventory existing assets, set a publishing schedule, and start creating videos.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Vulpine Interactive is a social media marketing agency that builds online communities for brands through social media management, advertising, and engaging content. They help brands grow passionate fan bases and increase website traffic, leads, and sales. Their services include developing social media strategies, managing brand presences across platforms like Facebook and Twitter, and promoting content through paid advertising. They aim to provide unique experiences for audiences in order to build trust and loyalty for their client brands.
1. Content should be the main consideration in any digital strategy, as content is what is offered to customers online. Channels and technology are meant to facilitate content delivery.
2. Digital marketing is becoming more technology-driven, analytical, and operationally-focused as marketers take on more multi-channel responsibilities. Customer expectations are also evolving rapidly.
3. An effective content strategy involves planning based on customer insights, setting objectives, developing content and distributing it across owned, paid and earned channels to meet business and customer goals. It is an ongoing process of measuring, optimizing and repurposing content.
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
Facebook provides various tools and features for artists and creators to engage with fans and promote their work on the platform. These include creating an artist page, posting different types of content like videos and livestreams, using story and reel formats, and monitoring engagement and performance with insights. The document outlines best practices for using features like live audio rooms, playlists, watch parties and augmented reality to build communities and discoverability. [/SUMMARY]
This document provides tips for using video as a marketing platform on YouTube. It discusses how YouTube has changed online discovery and that videos are helpful for purchasing decisions. It then gives examples of 5 types of videos to create: video unboxings, how-to's and tutorials, product comparisons, product reviews, and torture testing. For each type, it provides some best practices, such as keeping tutorials short and concise, writing detailed notes, and talking about product features that can't be seen. It concludes by advising businesses to create a YouTube channel, inventory existing assets, set a publishing schedule, and start creating videos.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. Implementing a Pinterest marketing strategy for your business may increase sales and brand awareness.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Social Media Management Services Proposal by Eloisa GesmundoEloisa Gesmundo
This social media management service proposal formalizes plans with clients and interested businesses as well as establish expectations between the two parties involved. An initial meeting shall be conducted to know more about you, your business goals and your business current marketing standing. A more detailed proposal shall be submitted after the initial interview.
Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.
Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools PresentationRoland Frasier
Marketing tools presentation from Roland Frasier talk at Traffic & Conversion Summit 2016 with Ryan Deiss & Perry Belcher. Covers 122 marketing tools divided into categories for ease of use. Tools cover email tools, marketing tools, Facebook tools, Instagram tools, Pinterest tools, social media tools, predictive tools, ecommerce tools, competitive intelligence tools, hiring tools, coding tools, website tools and much more.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Omnichannel Marketing: How to achieve a truly integrated multichannel strategyLuisella Giani
The document summarizes key topics from a strategic marketing and branding forum on omnichannel marketing held on April 14-15, 2016 in Amsterdam. It discusses the expectations of consumers for quick, seamless experiences across channels and moments, and the importance of understanding customer pain points across channels. It also summarizes challenges and opportunities in integrating physical and digital experiences, fulfilling orders across channels, managing customer journeys, and the impact on areas like customer service, supply chain management, and the buyer experience.
TikTok is a global platform for short mobile videos where users share creative expressions. It uses machine learning to personalize video recommendations based on user behavior and interests.
TikTok's audience is mostly Gen Z aged 16-24, with over 800 million global monthly active users. Users spend over 46 minutes per day on average viewing over 34 billion videos per month.
TikTok offers several advertising products including brand takeovers, in-feed videos, hashtag challenges, branded lenses, and custom influencer campaigns. These formats aim to encourage user generated content and engagement. Case studies demonstrated how brands can successfully promote movies, clothing, and games through challenges, influencer partnerships, and organic content on TikTok.
5 tools for an awesome presentation-By Samid RazzakMd. Samid Razzak
Forget what you learned in Business schools. Here are 5 tips for an outstanding presentation from a TEDx Speaker. Make sure you remember each points and use it in your next presentation!
Sources: Flickr, Google, Presentation Panda
Social Media Marketing Agency White Label Program - Vulpine InteractiveDerric Haynie
Would you like to offer your client's social media services on top of your existing agreement?
Or maybe you'd rather refer a social media lead to us and sit back and collect your referral commission?
This is our White-Label program explained so that you can begin to sell high-quality social media services to your clients at a price that might even be cheaper than doing it yourself in-house.
In order to become a part of our white-label or referral program, please contact derric.haynie@gmail.com
Social media has become an integral part of our daily lives. Whether it is sharing an Instagram story with your friends, shopping via a Facebook ad, or watching a weekly vlog by your favorite YouTube influencer, or retweeting an interesting tweet by a politician: social media is no longer just used to maintain contact with your friends and family. Nowadays, companies and organizations have incorporated social media channels into their DNA, as they recognize that social media is essential to get in touch with specific target groups and effectively present themselves to the world.
SmartNewSolutions is a digital agency founded in 2007 that provides digital solutions and advertising campaigns. They have over 160 campaigns, 85 projects, and 31 specialists. The agency focuses on developing communication platforms and technological innovations to build brand-consumer relations. Key departments include research and measurement, strategy and creative, media propagation and engagement, and an in-house production studio.
The document discusses strategies for developing an effective social media content strategy. It recommends starting with user research to understand customer needs and goals. It then suggests holding a messaging workshop to define the goals, audience, voice, tone, timing and keywords for social media content. The strategy should consider where content will live on and off site and get stakeholder buy-in. It stresses the importance of an ongoing process of creating and engaging with customers, as well as measuring and adapting the strategy based on data.
The document provides guidance on developing a social media strategic plan. It recommends starting with profiling the target audience and setting goals and objectives. It then discusses auditing current social media profiles, developing a content strategy, defining success metrics, preparing to monitor social channels, and using analytics to track progress and adjust the strategy. The document includes exercises to help with setting objectives, auditing profiles, researching competition, setting guidelines, identifying relevant platforms, developing a content plan, and determining metrics.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
Digital Marketing Trends 2023- Shereen BadrShereen Badr
We’re nearing the End of 2022 – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. I’ve assembled the digital marketing trends for 2023 from a variety of trusted research sources
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. Implementing a Pinterest marketing strategy for your business may increase sales and brand awareness.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Social Media Management Services Proposal by Eloisa GesmundoEloisa Gesmundo
This social media management service proposal formalizes plans with clients and interested businesses as well as establish expectations between the two parties involved. An initial meeting shall be conducted to know more about you, your business goals and your business current marketing standing. A more detailed proposal shall be submitted after the initial interview.
Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.
Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools PresentationRoland Frasier
Marketing tools presentation from Roland Frasier talk at Traffic & Conversion Summit 2016 with Ryan Deiss & Perry Belcher. Covers 122 marketing tools divided into categories for ease of use. Tools cover email tools, marketing tools, Facebook tools, Instagram tools, Pinterest tools, social media tools, predictive tools, ecommerce tools, competitive intelligence tools, hiring tools, coding tools, website tools and much more.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Omnichannel Marketing: How to achieve a truly integrated multichannel strategyLuisella Giani
The document summarizes key topics from a strategic marketing and branding forum on omnichannel marketing held on April 14-15, 2016 in Amsterdam. It discusses the expectations of consumers for quick, seamless experiences across channels and moments, and the importance of understanding customer pain points across channels. It also summarizes challenges and opportunities in integrating physical and digital experiences, fulfilling orders across channels, managing customer journeys, and the impact on areas like customer service, supply chain management, and the buyer experience.
TikTok is a global platform for short mobile videos where users share creative expressions. It uses machine learning to personalize video recommendations based on user behavior and interests.
TikTok's audience is mostly Gen Z aged 16-24, with over 800 million global monthly active users. Users spend over 46 minutes per day on average viewing over 34 billion videos per month.
TikTok offers several advertising products including brand takeovers, in-feed videos, hashtag challenges, branded lenses, and custom influencer campaigns. These formats aim to encourage user generated content and engagement. Case studies demonstrated how brands can successfully promote movies, clothing, and games through challenges, influencer partnerships, and organic content on TikTok.
5 tools for an awesome presentation-By Samid RazzakMd. Samid Razzak
Forget what you learned in Business schools. Here are 5 tips for an outstanding presentation from a TEDx Speaker. Make sure you remember each points and use it in your next presentation!
Sources: Flickr, Google, Presentation Panda
Social Media Marketing Agency White Label Program - Vulpine InteractiveDerric Haynie
Would you like to offer your client's social media services on top of your existing agreement?
Or maybe you'd rather refer a social media lead to us and sit back and collect your referral commission?
This is our White-Label program explained so that you can begin to sell high-quality social media services to your clients at a price that might even be cheaper than doing it yourself in-house.
In order to become a part of our white-label or referral program, please contact derric.haynie@gmail.com
Social media has become an integral part of our daily lives. Whether it is sharing an Instagram story with your friends, shopping via a Facebook ad, or watching a weekly vlog by your favorite YouTube influencer, or retweeting an interesting tweet by a politician: social media is no longer just used to maintain contact with your friends and family. Nowadays, companies and organizations have incorporated social media channels into their DNA, as they recognize that social media is essential to get in touch with specific target groups and effectively present themselves to the world.
SmartNewSolutions is a digital agency founded in 2007 that provides digital solutions and advertising campaigns. They have over 160 campaigns, 85 projects, and 31 specialists. The agency focuses on developing communication platforms and technological innovations to build brand-consumer relations. Key departments include research and measurement, strategy and creative, media propagation and engagement, and an in-house production studio.
The document discusses strategies for developing an effective social media content strategy. It recommends starting with user research to understand customer needs and goals. It then suggests holding a messaging workshop to define the goals, audience, voice, tone, timing and keywords for social media content. The strategy should consider where content will live on and off site and get stakeholder buy-in. It stresses the importance of an ongoing process of creating and engaging with customers, as well as measuring and adapting the strategy based on data.
The document provides guidance on developing a social media strategic plan. It recommends starting with profiling the target audience and setting goals and objectives. It then discusses auditing current social media profiles, developing a content strategy, defining success metrics, preparing to monitor social channels, and using analytics to track progress and adjust the strategy. The document includes exercises to help with setting objectives, auditing profiles, researching competition, setting guidelines, identifying relevant platforms, developing a content plan, and determining metrics.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
Digital Marketing Trends 2023- Shereen BadrShereen Badr
We’re nearing the End of 2022 – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. I’ve assembled the digital marketing trends for 2023 from a variety of trusted research sources
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
How to Pitch B2B? Do you have an awesome product? Doing the same old sales presentation? Improve your pitch by following these 9 steps and win more business.
10 Disruptive Quotes for EntrepreneursGuy Kawasaki
People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it.
Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use and that might make people’s lives better. Then you have to get the word out that your product or service exists.
Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate.
The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. It’s sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6
Your welcome email (or lack thereof) sets the tone for the email marketing relationship you have with your subscribers—make sure it's sending the right message!
Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster and stand out.
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
These are the slides I will be using for an executive workshop in Mexico on the topic of "Competitive Advantage through Business Model Design and Innovation"
The eBooks you create have the potential to become an important pillar in your content marketing mix.
Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam.
But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
This document is a guide to free resources for creating visually impressive presentations. It provides direct links to websites for free fonts, colors, icons, photos, backgrounds, charts, infographics, PSD/vector files, inspiration, and extras. The guide aims to provide creative people with everything they might need for their design process. It encourages using the resources to complement unique creativity and create designs for all to share.
You and I have wasted enough time on PowerPoint Presentations. It's a necessary evil, but there are much better ways to approach it. Based off a talk I gave @ APTS. Enjoy!
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!
View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
BlaBlaCar is a long distance car sharing community, connecting drivers with empty seats and people looking for a ride. Our website and mobile apps allow drivers to publish a planned journey. Passengers can then search available offers, and get in touch with the driver of their choice.
We provide a range of features to create a secure, reliable, trust-based community and easy connections between drivers and passengers. For instance, members specify how chatty they are on the scale “Bla”, “BlaBla” and “BlaBlaBla”, hence the name BlaBlaCar. Members rate one another after travelling together, allowing them to build trusted reputations in the community, and contact details are verified.
BlaBlaCar is currently used by more than 500,000 people every month across Europe. The community, already numbering 2.5 million members, has been growing rapidly since 2009, in great part due to rising fuel costs and expensive rail fares.
http://www.blablacar.com
https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic - In the last few years, the crowdfunding scene has exploded. It's not just about Kickstarter and IndieGoGo anymore. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your startup, small business, or charitable cause?
In this infographic, we cover 26 Top Crowdfunding Sites with all the essential details so you can choose wisely.
More info here on the blog: https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic
The document discusses the rise of the sharing economy. It notes that sharing services now reach 40,000 people per day across 30,000 cities and 192 countries. The sharing economy has grown due to factors like the recession, excess waste and unused goods, information overload, and a new generation that values sustainability and community over consumerism. Examples mentioned include crowdfunding sites like Kickstarter, local marketplaces like Etsy, and communities formed around sharing items, skills and physical spaces. The document argues this shift represents more than a fad and will continue transforming economic and social systems.
Using icons is a great way to add visuals to your presentation. There are many ways to get icons online, some are even free. But if you need a specific icon that you can’t find or if you want a special spin to your icon (color, shadow etc) – you can use PowerPoint’s great (and somewhat hidden) “Merge Shapes” commands to create your own icons.
Using these commands you can combine basic shapes into other shapes. You can union and subtract shapes. You can intersect and combine. All while still working natively inside PowerPoint. Once you have created an icon you can change the color, filling and add shadows as needed.
It is just as fun as building with Lego blocks! Well, almost..
This is a guide in 15 steps showing you how you can use these commands to create your own icon - the example we are using is a calendar icon.
Social Media a very powerhouse medium to reach your targeted customers. Learn the tools of trade and get the maximum out of your social media efforts. for more visit www.digitaljinni.com
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Conn...chadconnally
Presentation slides for the UltraClean SmokeOut Luncheon 11/16/2010. Overview of digital marketing for the Idaho Steelheads with touchpoints for small business owners.
This document discusses the importance of developing an online presence through a website and social media platforms. It emphasizes establishing a clear brand voice and appearance to consistently represent your brand across all digital channels. The document then provides guidance on setting up a website using common content management systems like WordPress or Squarespace. It also offers tips for effectively using major social media platforms like Facebook, Twitter, and Instagram to engage with audiences and grow brand awareness.
Social Media Tools for Business Buyer's GuideNeal Schaffer
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The document discusses new tools that can be used in digital marketing strategies for franchises. It describes tools for content curation and storytelling like BizSugar and Scoop.it that can be used to find quality content. Social listening tools like Google Alerts and Talkwalker are recommended to understand customer interests and conversations. Content sharing tools such as SlideShare, Instagram and Vine can then be used to distribute content. The document also outlines infographic design tools, podcasting options, and FranSocial, a private social network for franchise businesses.
Whether you are a beginner looking to create your first website or a seasoned professional aiming to enhance your skills, this guide covers everything you need to know. From conceptualizing your website idea to selecting the right technologies, designing user-friendly interfaces, writing efficient code, and ensuring optimal functionality, this step-by-step guide provides invaluable insights and practical tips. Dive deep into the world of web development and learn how to bring your vision to life with this comprehensive resource.
Throughout the 21st century, social media as
a whole has adapted to meet the needs of its
users. Brands also joined the arena, battling for
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audiences have become more distracted and
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whom to trust.
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The role of social media in decision-making accelerated in 2020. According to recent research, social media is the first interaction your clients have with your business.
Terrific slide deck from October 19, 2010 VITEC sponsored complimentary Webinar. Create content on social media and from Zena Weist, H&R Block Social Media Director. Check it out!
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This document discusses various social media marketing tools that marketing professionals find useful. It provides brief descriptions of 8 different tools: Unlock to Share Plugin, SlideShare, Commun.it, YouTube's Audience Retention Report, Cyfe, Cloze, AgoraPulse, and GaggleAMP. Each tool is described in 1-2 sentences with a brief example or use case. The tools cover capabilities like content sharing incentives, presentation sharing, Twitter analytics, video analytics, social media dashboards, social media aggregation, Facebook page management, and leveraging employee social sharing.
Social selling utilizes social media platforms like LinkedIn to directly engage with prospects. Salespeople who use social media as part of their sales process exceed quotas by 23% more often. Content sharing is an important social selling strategy, as prospects consume five pieces of content before making a decision. Sharing the right type of content like case studies and blog posts can help move prospects through the sales funnel.
Social selling utilizes social media platforms like LinkedIn to directly engage with prospects. It allows salespeople to establish themselves as a valuable resource by sharing relevant content. Research shows social selling tools are important for building relationships and closing deals. Salespeople should use LinkedIn to share content like case studies and blog posts that address prospects' pain points and establish credibility. Employee advocacy on social media can help promote companies but employers should develop guidelines for employees.
1) Social media refers to online platforms that allow for participation, openness, conversation, and community. It encourages contributions, feedback, and two-way conversations.
2) Popular social media sites like Facebook and Twitter have experienced rapid growth, with millions of users.
3) The key benefits of social media include reaching a wide audience, discovering information through customer research, and leveraging low-cost and viral distribution of content.
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The 150 Most Powerful Marketing & Sales Tools
1. The 150 Most Powerful
Marketing & Sales Tools
B Y B R I A N D O W N A R D
A N D G E O F F B R A N D T
2. 1. SEO
2. Social Media
3. Curation
4. Visuals
5. Content Marketing
6. Convert Leads
7. Organization
8. Collaboration
9. Email Marketing
10. CRM
11. Research
12. Technical
13. Analytics
14. All-In-One
15. Education
Table Of Contents1. To go to a specific section,
simply click on it here in the
table of contents.
2. To come back to the table of
contents each section divider
has a you can click on.
3. If you see a tool you’re
interested in, click on its
name to visit its website.
4. The asterisks* indicate our
favorites or tools we use for
our selves and clients.
5. Each section divider has
Attract, Convert, Close and
Delight across the bottom. If
highlighted in green, it
indicates the tools listed in
that section relate to that
stage in the buying process.
6. Share with your friends
using the icons in the top
right of each page.
H O W - T O U S E T H I S G U I D E
CLICK TO SHARE
3. IntroducNon
With so many tools and apps promising to save you time
and money, it can be overwhelming to choose which tools
will work best for your business.
That is why we created this huge list of the best and most
powerful marketing and sales tools available. These tools
cover a wide range of applications to help your marketing
and sales processes become more efficient and effective.
We hope that you enjoy our selection!
Brian Downard
Brian is a marketing professional with over
8 years of experience in digital marketing.
Geoff Brandt
Geoff is a management consulting
professional with over 20 years of experience
consulting for Fortune 500 businesses.
In 2014 Brian and Geoff founded
ELIV8 Business Strategies.
This guide was written and designed
by Brian Downard and Geoff Brandt.
CLICK TO SHARE
4. Open Your Toolbox To Unlock 6 Exclusive Resources…
FREE Toolbox on DOUBLING
Leads & Sales… in 2016!
CLICK HERE TO OPEN TOOLBOX
5. SEO
01
CLICK TO SHARE
Search engine optimization (SEO) is the process
of getting traffic from the search results on search
engines, online directories and more. These tools
will help you optimize your SEO to increase your
online visibility and attract more visitors to your
website and content.
AT T R A C T C O N V E R T C L O S E D E L I G H T
B A C K T O TA B L E O F C O N T E N T S
6. 01. OPEN SITE EXPLORER*
Perform competitive link research, explore
backlinks, anchor text, and more for free.
02. SEM RUSH
Get information on competitors’ SEO rankings
and identify opportunities.
03. QUICK SPROUT*
Quickly analyze multiple aspects (not just SEO)
on your website and get recommendations.
04. AUTHORITY LABS
Track website rankings and changes in Google,
Yahoo!, and Bing daily.
05. WORDTRACKER
Track specific works or phrases in search
engines to reveal high performing
CLICK TO SHARE
7. 06. UBERSUGGEST
Get keyword ideas with this free keyword
suggestion tool.
07. KEYWORDS TOOL*
This Google Ad Word tool provides insight from
Google’s search trends, keywords and more.
08. SEO BOOK
A suite of helpful SEO tools and resources to
help hone your understanding of SEO.
09. MOZ LOCAL*
Quickly submit and manage your company to
every search engine, directory and online listing.
10. YOAST
A Wordpress plugin that makes optimizing your
website’s and blog’s SEO a breeze.
CLICK TO SHARE
8. Social Media
Social media creates opportunities for reaching
and engaging your audience and customers at a
much lower cost compared to traditional
channels. These tools will help streamline the
process of researching, posting and measuring
you social media marketing.
AT T R A C T C O N V E R T C L O S E D E L I G H T
B A C K T O TA B L E O F C O N T E N T S
02
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9. 11. SOCEDO*
Helps businesses discover new social prospects
that match their custom criteria.
12. TOPSY*
Search and analyze the social web to see which
topics and conversations are trending.
13. BUFFER*
A simple tool that helps automate your social
media accounts for one place.
14. HOOTSUITE
Similar to Buffer, but with more features for
advanced users.
15. STORIFY
Collect media from across the web to create
unique content you can embed and share.
CLICK TO SHARE
10. 16. SOCIALOOMPH
A no-frills social media management tools
similar to Hootsuite and Buffer.
17. SHAREDCOUNT*
Track the number of times a specific piece of
content or link was shared across social media.
18. KLOUT
Measure the social influence and authority of
your self and others using this tool.
19. BITLY*
Make long ugly links shorter and more
appealing while tracking clicks.
20. EVERYPOST
A mobile app that connects all your social
media accounts so you can manage them on the
CLICK TO SHARE
11. 21. SOCIAL MENTION
Real-time social media search and analysis to
discover popular topics and conversations.
22. SPROUT SOCIAL*
Another social media management tool but with
a fantastic dashboard and user interface.
23. CROWDBOOSTER
Measure and optimize your social media
marketing with easy-to-use analytics and
recommendations
24. SLIDESHARE*
A platform for businesses to discover, share and
present slideshows. This a form of content is
highly effective when executed properly.
CLICK TO SHARE
12. CuraNon
In order to successfully capture the attention of
prospects and customers online, you’ll need a
constant stream of interesting, relevant content to
share with them. Using these tools you’ll have a
never ending supplies of content to share and
use for inspiration for your own content.
AT T R A C T C O N V E R T C L O S E D E L I G H T
B A C K T O TA B L E O F C O N T E N T S
03
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13. 25. FEEDLY*
Create custom feeds and news boards with your
favorite publications, blogs, new sources, etc.
26. FLIPBOARD*
An easy to use mobile app that you can use to
discover content from your favorite sources.
27. PINTEREST
While a social network at heart, Pinterest has
endless amounts of great content to discover.
28. EVERPOST.CO*
Filters and curates personalized content for you
to share everyday.
29. KURATUR
If you want fresh, aggregated content
embedded in your website, this tool is for you.
CLICK TO SHARE
14. 30. TWITTER
When you follow the right accounts, you’ll never
run out of great content to share.
31. BUNDLR
Create bundles with photos, videos, tweets and
documents. Bookmark them to share later.
32. STUMBLEUPON
Randomly generated content and articles based
on your interests and previously viewed posts.
33. SCOOP.IT*
Discover, curate and publish great content to
aims to increase your visibility online.
34. WORDPRESS.COM
Another helpful resource to find unique, curated
content from other Wordpress blogs.
CLICK TO SHARE
15. 35. SPUNDGE
If you’re looking to monetize your content, this
tool makes it easy.
36. LINKEDIN PULSE
A great resource for articles on business and
technology, connects effortlessly with LinkedIn.
CLICK TO SHARE
16. Visuals
Humans can process visual data much faster than
written text. Employing strong visuals in every
aspect of your business will help quickly convey
your unique value proposition and benefits in
every stage of the buying process.
AT T R A C T C O N V E R T C L O S E D E L I G H T
B A C K T O TA B L E O F C O N T E N T S
04
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17. 37. VISUAL.LY*
Tell stories with infographics, videos,
presentations and micro-content.
38. GIMPSHOP*
A free alternative to Photoshop for those who
are still new at photo editing.
39. DESIGN SEEDS
Color palette ideas to help find appealing
combinations of colors.
40. CANVA*
Quickly design flyers, posters, Facebook covers,
blog graphics and more with this simple tool.
41. PICMONKEY
A photo editing tools that focuses more on
effects, frames, text and filters.
CLICK TO SHARE
18. 42. COMPFIGHT*
Search engine for visual inspiration and free
stock photos.
43. PICJUMBO
Completely free photos for commercial use in
any and all of your projects.
44. ISSUU*
A publishing platform that makes it simple to
publish magazines, newspapers, books, etc.
45. PICTACULOUS
Get color pallet suggestions and inspiration
from pictures you upload.
46. THE PATTERN LIBRARY
A massive collection of unique shapes and
patterns for your next “artsy” project.
CLICK TO SHARE
19. 47. ICON MOON*
A great collection of icons you can download
and use in your marketing.
48. SKITCH
This mobile apps makes sketching quick ideas
easy and integrates with Evernote.
49. RESIZE.IT
Resize almost any image in any format with this
free online tool.
50. PIKTOCHART*
An easy infographic design app that requires
little effort to produce high quality graphics.
51. BUTTON OPTIMIZER
Design and generate call-to-action buttons in a
matter of minutes.
CLICK TO SHARE
20. 52. INSTAGRAM*
Instagram is a mobile social network that allows
you to follow and be followed by other people
and businesses, similar to Twitter.
It makes creating and sharing beautiful visuals
simple. And for some reason people are in love
with those darn photo filters in Instagram.
CLICK TO SHARE
21. Open Your Toolbox To Unlock 6 Exclusive Resources…
FREE Toolbox on DOUBLING
Leads & Sales… in 2016!
CLICK HERE TO OPEN TOOLBOX
22. Content MarkeNng
With content marketing, businesses create
valuable, relevant and consistent content (videos,
blogs posts, ebooks, infographics, etc.) to attract
and acquire prospects and leads, with the
objective of driving profitable customer action
and even customer loyalty. It focuses on owning
media, not renting it. These tools will help make
the creation and distribution process much
easier.
AT T R A C T C O N V E R T C L O S E D E L I G H T
B A C K T O TA B L E O F C O N T E N T S
05
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23. 53. KAPOST
Build a content operation that drives results with
the Kapost content marketing platform.
54. TOPIC GENERATOR*
Get ideas for content topics with this free idea
generator from Hubspot.
55. THESAURUS
Self explanatory, learn to love it. Mixing up your
vocabulary will keep your content distinct.
56. LOOKBOOKHQ
Aggregate and deliver content like a newsroom
with this handy tool.
57. POWERPOINT/KEYNOTE*
All our content is made with Keynote, you’d be
surprised what you can create too.
CLICK TO SHARE
24. 58. PAPERSHARE
A content marketing platform to distribute,
syndicate and amplify your content.
59. UBERFLIP
Create your own content feed like Flipboard
that you embed in your website.
60. PREZI*
Need to spice up your presentations? This tool
takes presentations to another level.
61. ADDVOCATE
An employee advocacy tool that uses your team
to build online communities.
62. HARO* (Help a Reporter Out)
Find press opportunities by helping reporters
find, create and share interesting content.
CLICK TO SHARE
25. Convert Leads
Creating content is one thing, but the next steps
is to use that content to convert your website
visitors into leads. The tools in this section make
collecting lead contact information easy. Be sure
to choose a tool that integrates with your email
marketing platform so leads are automatically put
into your contact database.
A T T R A C T C O N V E R T C L O S E D E L I G H T
B A C K T O TA B L E O F C O N T E N T S
06
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26. 63. JOTFORM*
Use this tool to create everything from surgery
to lead generation and contact forms.
64. HELLO BAR*
Create an eye-popping call-to-action for your
website to drive traffic to your content.
65. LISTBUILDER.IO
Scrape the web for lead opportunities with this
easy-to-use Chrome plugin.
66. BOUNCE EXCHANGE*
Works to turn abandoning website visitors into
leads before they leave your website.
67. OLARK
Engage in live, 1-on-1 chats with website visitors
when they visit your website.
CLICK TO SHARE
27. 68. INSTAPAGE*
Build, launch and test various landing pages to
convert website visitors into leads.
69. LANDER APP
A&B test landing pages for your online
marketing campaigns.
CLICK TO SHARE
28. OrganizaNon
Not every marketing and sales tool need to focus
on prospects and customers. Staying organized
internally will make all of your marketing and
sales initiates for effective and efficient. Use these
tools to help get you on track to organizing your
digital workspace.
A T T R A C T C O N V E R T C L O S E D E L I G H T
B A C K T O TA B L E O F C O N T E N T S
07
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29. 70. EVERNOTE*
A place to organize all of your ideas and notes
in one easy-to-access tool.
71. TRELLO*
Manage projects and ideas with this pin board
like organization tool.
72. DROPBOX
Store and access of your files from anywhere by
storing them in “the cloud.”
73. SUNRISE*
Syncs all of your various calendars and to-do
apps into a single place for you to use.
74. HARVEST
Simple time tracking tool to keep track of how
you spend your time.
CLICK TO SHARE
30. 75. MINDNODE
Easy mind starting with a central thought and
growing from there.
76. IMINDMAP*
Another great mind mapping tool with some
different features and options than Mindnode.
77. IFTTT
Connect and integrate multiple tools and apps
making repetitive tasks easy to automate.
78. NOTABILITY*
A fantastic note taking app that allows you to
draw, write, import and organize notes.
79. WRIKE
A real time digital workspace where teams can
collaborate and organize projects.
CLICK TO SHARE
31. 80. WUNDERLIST
Simple to-do list for organize low level tasks and
projects.
81. 1PASSWORD*
Keep all of your passwords across the internet
safe and organized in one place.
CLICK TO SHARE
32. CollaboraNon
Keeping your self organize is one thing. But
keeping your entire team on the same page can
sometimes seem impossible. These tools help
make collaborating on projects, to-dos,
documents and more easier than ever before.
B A C K T O TA B L E O F C O N T E N T S
08
A T T R A C T C O N V E R T C L O S E D E L I G H T
CLICK TO SHARE
33. 82. ASANA*
Our favorite platform for easy team
collaboration and project management.
83. JOIN.ME*
Instantly share your computer screen or view
and control someone else’s screen.
84. CLEARSLIDE
A better way to make presentations online with
various options for engaging viewers.
85. HUDDLE
Secure file sharing & seamless collaboration for
remote teams.
86. HIPCHAT
Group and 1:1 chat with audio, video, and
screen sharing with team members.
CLICK TO SHARE
34. 87. SKYPE
Free video conferencing tool that makes
meeting face-to-face easier than ever before.
88. DOCS/SHEETS/SLIDES*
Google’s free, cloud based version of Microsoft
Office, that multiple people can share and edit.
89. YAMMER
An internal social network for your team to
collaborate and converse.
90. SLACK
Combination of a social network and project
management tool for small businesses.
CLICK TO SHARE
35. Open Your Toolbox To Unlock 6 Exclusive Resources…
FREE Toolbox on DOUBLING
Leads & Sales… in 2016!
CLICK HERE TO OPEN TOOLBOX
36. Email MarkeNng
Email marketing is the quickest, most direct way
to communicate with leads and customers. It
empowers you to reach your most valuable
audience and build stronger relationships with
them over time. Staying in your leads’ and
customers’ inboxes will keep your business
relevant and top of mind which works to convert
leads and create post-purchase value to help
facilitate repeat sales.
A T T R A C T C O N V E R T C L O S E D E L I G H T
B A C K T O TA B L E O F C O N T E N T S
09
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37. 91. MAILCHIMP*
A free, easy-to-use email marketing platform
that can work for any business in any industry.
92. AWEBER
Simple email marketing platform that
emphasizes autoresponders.
93. VERO
Track what each subscriber does and send them
relevant emails based on their actions.
94. BOOMERANG*
Gmail plugin that can schedule emails to send
later, email reminders and email tracking.
95. RAPPORTIVE*
Get LinkedIn contact information directly in your
Gmail inbox.
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38. 96. GETRESPONSE
Billed as “world’s easiest email marketing” with
multiple other tools, starts at $15 per month.
97. CUSTOMER.IO*
Tracks what customers do on your website or
app then sends targeted emails.
98. HUBSPOT SIDEKICK*
Track who opens your email and see contact
information directly in your inbox.
CLICK TO SHARE
39. CRM
Customer relationship management (CRM) tools
will help you effectively track all of your leads. Be
sure to choose one that integrates with your
email marketing platform. These tools come in
handy when you’re qualifying leads and need to
keep a log on your interactions with them, their
needs and interests, contact information, etc.
A T T R A C T C O N V E R T C L O S E D E L I G H T
B A C K T O TA B L E O F C O N T E N T S
10
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40. 99. NIMBLE*
CRM tool that automatically pulls contact
profiles, email conversations and social signals.
100. CONTACTUALLY
Helps you follow up with the right people, at the
right time, to maximize relationship ROI.
101. BASE CRM*
Small business CRM tool that is easy-to-use and
has multiple functions for different needs.
102. INSIGHTLY
This CRM tool also has a low level project
management tool if you’d prefer that feature.
103. PIPEDRIVE
Uses visually appealing graphics to display the
status of your marketing “funnel.”
CLICK TO SHARE
41. 104. HUBSPOT CRM*
An incredibly easy-to-use, free CRM tool that
integrates with Hubspot’s marketing software.
105. SALESFORCE
If you have a large sales team that deals with
high volumes of leads and sales you’ll a
platform like Salesforce made for enterprise
CRM.
CLICK TO SHARE
42. Research
Whether you’re starting a new business or simply
looking for your next blog post idea, it’s
important to have access to research tools. These
tools should help you dive deep into various
databases and actually find helpful information.
A T T R A C T C O N V E R T C L O S E D E L I G H T
B A C K T O TA B L E O F C O N T E N T S
11
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43. 106. GOOGLE SEARCH*
Probably the most valuable research tool that’s
ever been built with limitless possibilities.
107. GOOGLE TRENDS*
See which search topics are trending based on
date, location and other variables.
108. GOOGLE SCHOLAR
Simple way to broadly search for scholar
literature you can access, read and use.
109. SONAR SOLO*
Interactive map of all trending internet topics
and the relevant searches that people use.
110. SPOKE
Similar to Google, search structured, hand
selected content and relevant feeds.
CLICK TO SHARE
44. 111. SOCIAL MEDIA GROUPS
LinkedIn and Google+ have groups on almost
every topic where you can learn and share.
112. GOOGLE FORMS
Create simple forms to gather organization from
your customers.
113. SURVEYMONKEY*
Complete survey building platform with more
layouts, templates and ideas than you can use.
114. GOOGLE ALERTS*
Monitor the web for interesting content and get
alerts any time Google finds something new.
115. SOOLVE
Search suggestions and completions from the
top providers on the internet.
CLICK TO SHARE
45. 116. TRACKMAVEN
A platform for marketers to identify content
opportunities, optimize distribution, and reports
in real-time.
117. BLOGS & SOCIAL MEDIA
Find and bookmark relevant blogs and social
media accounts. For example: competitors,
partners, influencers, customers and other
people/businesses in your industry.
CLICK TO SHARE
46. Technical
For those who enjoy the more technical aspects
of marketing like A & B testing and heat maps.
These tools should whet your appetite and
appeal to your nerdy side. Keep in mind, these
tools aren’t for everyone.
A T T R A C T C O N V E R T C L O S E D E L I G H T
B A C K T O TA B L E O F C O N T E N T S
12
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47. 118. OPTIMIZLEY*
Improve conversions through A/B testing, split
testing and multivariate testing.
119. CRAZZYEGG*
Heat map and scroll map reports you can use to
understand how your visitors use your website.
120. CLICKTALE
Session playbacks, heat maps and conversion
funnels to track website visitors.
121. UNBOUNCE*
A landing page builder at it’s core, it provides
many technical features for page optimization.
122. VWO (Visual Website Optimizer)
Use VWO to tweak, optimize & personalize your
website with minimal IT help.
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48. 123. ZAPIER
Integrate apps to work together a variety of
ways to move information between them.
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49. Open Your Toolbox To Unlock 6 Exclusive Resources…
FREE Toolbox on DOUBLING
Leads & Sales… in 2016!
CLICK HERE TO OPEN TOOLBOX
50. AnalyNcs
B A C K T O TA B L E O F C O N T E N T S
13
AT T R A C T C O N V E R T C L O S E D E L I G H T
Simply put, analytics is a decision making tool
for your business. Using analytics you can
measure and analyzing marketing performance
to maximize its effectiveness. Once you
understand your visitors’, leads’ and customers’
behaviors you can optimize your business/
marketing to improve those results.
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51. 124. GOOGLE ANALYTICS*
Free website analytics software from Google,
the standard in web analytics.
125. KISSMETRICS*
Google Analytics tells you what’s happening.
KISSmetrics tells you who’s doing it.
126. COLIBRI.IO
Paid analytic tool that focuses on customer
behavior and acquisition.
127. PIWIK
Open source web analytics platform that gives
you valuable insights into your website.
128. MIXPANEL*
A free analytics platform that focuses on user
actions to drive marketing initiatives.
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52. 129. WOOPRA*
Track real-time customer activity on your
website, blog and landing pages.
130. FOLLOWERWONK
Twitter analytics that helps analyze your
audience and identify opportunities.
131. CYFE
An all-in-one business dashboard that connects
multiple tools and puts data in one place.
132. SUMALL*
SumAll is your social media and website
analytics dashboard available for free.
133. DUCKSBOARD
Another simple, visually appealing tool to view
and interpret all your data in one place.
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53. 134. GECKOBOARD
A data dashboard that makes good use of it’s
mobile app for on the go metrics.
135. SOCIAL ANALYTICS
Each social network has it’s own place where
you can access analytics and dive deeper into
your audience insights.
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54. All-In-One
B A C K T O TA B L E O F C O N T E N T S
14
While you can still find great success in patching
together your own tool set from the options listed
in this guide, some platforms put all or most of
these tools in one place. Be prepared to pay a
premium price for this convenience and know
you’ll need to invest time learning the intricacies
of each tool if you want to get your money’s
worth.
AT T R A C T C O N V E R T C L O S E D E L I G H T
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55. 136. HUBSPOT*
The most popular all-in-one marketing platform
that has unbeatable resources and gets results.
137. MARKETO
Hubspot’s main competitor and for good
reason, their platform has great tools and
features.
138. SILVERPOP
Billed as a behavioral marketing platform,
emphasizes email and automation.
139. INFUSIONSOFT
Focused on smaller business and limited
budgets, this is a great all-in-one platform.
140. ACT-ON
Act-On is packed to the brim with features but
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56. EducaNon
B A C K T O TA B L E O F C O N T E N T S
15 With digital marketing moving at such a fast pace,
you need to stay informed if you want your
business to stay relevant. Here is a collection of
our favorite resources and websites.
AT T R A C T C O N V E R T C L O S E D E L I G H T
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57. 141. INBOUND.ORG*
A digital marketing community where people
share content and up-vote their favorites.
142. INBOUND HUB*
Hubspot’s blog has more great marketing
articles than you’ll ever have time to read.
143. CMI (Content Marketing Institute)
Daily source of how-to insight for content
marketing education, events and consulting.
144. CONVINCE & CONVERT
A blog started by famous digital marketer Jay
Baer that always has fantastic, fresh content.
145. SOCIAL MEDIA EXAMINER*
No non-sense, plain-talk social media advice
and ideas from various experts.
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58. 146. COPYBLOGGER*
Sign up for free to access their library of
detailed and information rich ebooks and
articles.
147. TOPRANK BLOG
With over 10 years of content, you’re sure to
find great digital marketing content.
148. SEARCH ENGINE LAND
Want to learn more about search engine
optimization? This is the blog for you.
149. MARKETING PROFS
Marketing resources, strategies, articles, online
seminars, case studies, conferences and events.
150. TED TALKS
Free video database with access to hundreds of
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59. Conclusion
Thank you for taking the time to review this huge list of the
150 most powerful marketing and sales tools. Be sure to
bookmark and save this guide for future reference.
Your next step is to begin putting together your own tool box
with the ideas listed here. Play around with the tools you like
and see if they offer any value to your business processes.
If you found this list helpful be sure to share it with your
friends on social media so they can get the list too!
CLICK TO SHARE
60. Open Your Toolbox To Unlock 6 Exclusive Resources…
FREE Toolbox on DOUBLING
Leads & Sales… in 2016!
CLICK HERE TO OPEN TOOLBOX