Social selling utilizes social media platforms like LinkedIn to directly engage with prospects. Salespeople who use social media as part of their sales process exceed quotas by 23% more often. Content sharing is an important social selling strategy, as prospects consume five pieces of content before making a decision. Sharing the right type of content like case studies and blog posts can help move prospects through the sales funnel.
Group Presentation of my Producing Content for Social Media (Advanced) certification short course from the Caribbean School of Media and Communication (CARIMAC), University of the West Indies, Mona, Kingston, Jamaica.
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
A guide to using specific tools to find the right followers, find more followers like the ones you have, and analyzing your followers. Some theory, but primarily a hands-on guide.
Group Presentation of my Producing Content for Social Media (Advanced) certification short course from the Caribbean School of Media and Communication (CARIMAC), University of the West Indies, Mona, Kingston, Jamaica.
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
A guide to using specific tools to find the right followers, find more followers like the ones you have, and analyzing your followers. Some theory, but primarily a hands-on guide.
Google Analytics: Make Your Site Work Harder from MIMA SummitThree Deep Marketing
Google Analytics is a free tool, so all I need to do is put some code on my website and it’ll magically work, right? Not so fast!
While Google Analytics is enterprise class software, there are some initial configuration changes that you need to make in order to maximize the insights you receive from your website. In this session, we will explore filtering website traffic, segmenting visits, properly tracking all traffic to your site (think display and social media), configuring goals, site search and much more. A must-attend session if you want to get actionable insights for your website!
Social Media Strategy for Maximizing Your LinkedIn Experienceerikakirstenbeck
Emerging online collaboration platforms are fundamentally changing the way we work and engage with each other, clients and partners. LinkedIn is no exception. Maximize your online brand with a specific social media strategy to achieve your professional goals.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Not all salespeople are successful. Given the same sales tools, level of education, and propensity to work, why do some salespeople succeed where others fail? Is one better suited to sell the product because of his or her background? Is one more charming or just luckier? The evidence suggests that the personalities of these truly great salespeople play a critical role in determining their success.
Google Analytics: Make Your Site Work Harder from MIMA SummitThree Deep Marketing
Google Analytics is a free tool, so all I need to do is put some code on my website and it’ll magically work, right? Not so fast!
While Google Analytics is enterprise class software, there are some initial configuration changes that you need to make in order to maximize the insights you receive from your website. In this session, we will explore filtering website traffic, segmenting visits, properly tracking all traffic to your site (think display and social media), configuring goals, site search and much more. A must-attend session if you want to get actionable insights for your website!
Social Media Strategy for Maximizing Your LinkedIn Experienceerikakirstenbeck
Emerging online collaboration platforms are fundamentally changing the way we work and engage with each other, clients and partners. LinkedIn is no exception. Maximize your online brand with a specific social media strategy to achieve your professional goals.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Not all salespeople are successful. Given the same sales tools, level of education, and propensity to work, why do some salespeople succeed where others fail? Is one better suited to sell the product because of his or her background? Is one more charming or just luckier? The evidence suggests that the personalities of these truly great salespeople play a critical role in determining their success.
Too many salespeople think selling is about pitching, pitching, pitching. In reality it is about asking, listening and developing solutions to customer needs. Asking questions is an art form understood by few. Here are some tips on how to ask great questions:
The stock market plunged on both Friday and Monday, made gains on Tuesday and Thursday, and they were sandwiched around another loss on Wednesday. It's the proverbial roller coaster and that sounds very similar to sales performance, doesn't it?
We know why the market goes up and down - in hindsight - but we can never predict when. Do we know why sales performance bounces up and down? Here are my primary reasons for inconsistent sales performance:
90% of C-suite executives (a.k.a the decision-makers) say they never respond to cold calls or email blasts. If they aren’t responding, how can you possibly make a sale? Over time, social media has proven to be a powerful tool – 78% of sales people using social media outsold their peers. Great, but where do you start? Check out our Sell with Social Media whitepaper and learn how you can use social media to shatter your sales goals.
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Your Signature Themes report presents your five most dominant themes of talent, in the rank order revealed by your responses to StrengthsFinder. Of the 34 themes measured, these are your "top five."
Your Signature Themes are very important in maximizing the talents that lead to your successes. By focusing on your Signature Themes, separately and in combination, you can identify your talents, build them into strengths, and enjoy personal and career success through consistent, near-perfect performance.
2. http://www.hubspot.com/ states, “Social selling is when salespeople use social media to
interact directly with their prospects.” While selling has always been social, the arrival of social
networks and the easy sharing of information facilitated through these networks provides a
unique and more direct opportunity to engage prospects with insight. Thus, you can say that the
defining characteristic of the social seller is to be seen as a valued resource to prospects.
3. Social Selling Strategies: Indispensable Part of
the Toolkit
social selling -- the art of appealing to savvy buyers and strategically
leveraging social media to build relationships that deliver mutual benefits
before, during and after a deal is done. It’s a way to build a positive
reputation, unearth hidden insights about prospects and establish key
contacts. Tapping into the power of social media is quickly becoming the
norm, and here’s what we found:
Salespeople using social media as part of their sales process exceeded quota
23% more often.
71% of salespeople use social selling to build and nurture relationships
83% of sales professionals say social selling tools are “important” or “very
important” for closing deals
71% say social selling tools are “very impactful” or “impactful” on their
ability to grow revenue
https://business.linkedin.com/
4.
5. Keep Your Funnel Full by Sharing Content
Prospects and Clients Love
By sharing the right content at the right time, you can quickly establish yourself as a
credible ally who will add value throughout the decision-making journey. The CMO Council
reports that decision makers consume five pieces of content before reaching a decision, so
it’s best to start sharing as early in the relationship as you can. The right content shared at
the right time can help turn a lead into a prospect and a prospect into a customer.
Prospects seek out different types of content at each stage of the sales funnel. By
matching the type of content you share to the prospect’s preferences, your prospects are
more likely to find your content valuable, making you both visible and credible.
Case studies are a good asset at this point; the more relevant they are to the prospect’s
current pain points, the better.
Blog posts can be crucial at this stage as well so long as they help to establish your
credibility and authority with the prospect/client.
6. Employee Advocacy
*Encourage sharing and interactivity*
A study from Weber Shandwick actually found that 50% of
the US workforce (about 60 million people) is already
voluntarily posting, tweeting and commenting about their
employer.
7. As employee advocacy reaches the forefront of social media management trends, the line
between personal and professional has become more blurred than ever. The active use of
social media in the workplace makes it increasingly difficult to draw clear boundaries
between employers and employees. Employees are using social media not only to build
their personal brands, but to promote their companies at large.
Apart from being an innovative way to reach new audiences and raise brand
awareness, employee advocacy can also serve as a great feedback mechanism.
Employees that post about their organization on social media often provide critical
and helpful insights that can help a company improve its working environment,
culture, and even products.
Given the substantial impact that social media can have on a brand’s reputation,
any employee advocacy policy must be created with both care and vision. Employers
should be open to giving their employees a social voice, but with this, develop a set of
mutually agreed-upon guidelines to follow. This set of guidelines is meant to support
both parties involved: employees and employers alike.
8. How do I get
started?
Set up
accounts
and
share
9. 1. Log into your LinkedIn profile
•Click into the "Share an Update" text box (top of page)
•Type your remark
•600 character limit
2. Attach the link to the article
•To share an article, simply type in the URL
•Allow a few seconds for the article image and description to show up
•Or copy-and-paste a URL into the share and update space
3. Select an option under "Share with”
•Select LinkedIn to show the update to everyone in your extended network, including your 1st, 2nd and 3rd
degree connections (recommended)
•Select connections to show the update to only your 1st degree connections.
•Select LinkedIn + Twitter to have your update visible both on your LinkedIn and Twitter accounts.
• (NOTE: Only the first 140 characters will be visible on Twitter. You can manage your Twitter
from the Profile section of your Settings page.)
• If you have a Twitter profile, selecting LinkedIn + Twitter is a great way to broadcast your information
to multiple social platforms.
•Finally after selecting who you want to share with, click the "Share" button to make it official.
10. How to Navigate to LinkedIn Pulse
To start, let's get you there. There are two ways to access the publishing platform.
One way is to select "Pulse" from the "Interests" dropdown in the main navigation:
11. This will take you to the Pulse homepage, where
you'll then click "Publish a post" in the upper right-
hand corner:
12. The other way is to click "Publish a post" directly
on your LinkedIn homepage:
13. The Anatomy of the LinkedIn Pulse Editor
To help familiarize yourself with the editor, let's take
a look at some of the most important features:
14. Once you're satisfied with your piece, you can publish it --
or save it for later -- by clicking on the respective button in
the top right-hand corner.
15. The large gray area above the editor is where you upload a
featured image. All you have to do is click on the box to upload an
option from your computer. Note: Images that are at least 700 x
400 pixels look best.
Underneath the featured image, you'll find a place to insert your
headline. We'll get into some helpful tips for choosing the perfect
headline below.
When you're ready to write, the actual editor is pretty intuitive.
The navigation displays different formatting options to help you
easily insert headers, add quotes, bold your text, adjust the
alignment, add bullet points, etc. If you're looking to add links,
images, video, or other rich media assets (audio and or video) to
your post, look to the icons on the far right.
One of the most important features of the editor can be found at
the very bottom. The tagging feature allows you to label your post
using categories such as "marketing strategy" or "project
management." These categorical tags will make it easier for
people to find your post.
16. Add visuals.
Just because LinkedIn is a professional network doesn't mean everything
has to be buttoned up and text-only. People like pictures and visual
examples. Including pictures in your posts will not only help you to
reinforce your points, but it'll also help to break up long blocks of text.
But before you go sprinkling visuals throughout your posts, it's important
to be mindful of how you're using them.
Pay attention to when you publish.
Being aware that LinkedIn is geared towards business professionals, you
want to be sure that your schedule aligns with business
professionals' LinkedIn usage patterns.
Take a moment to put yourself in the shoes of these business
professionals -- your potential readers. You probably wouldn't want to
publish a post on Monday morning, as many of them are just making
their way back into the office to catch up on emails and work from the
weekend. You also probably wouldn't want to publish a post on Friday
afternoon, as people are busy winding down on projects and prepping for
the weekend.
17. Sharing your updates and blogs to other social media
sources
To connect your site to your social networks, go to My Site
→ Sharing in your dashboard. You'll see various services in the
Publicize section: Facebook, Twitter, Google+, LinkedIn, Tumblr,
Path, and Eventbrite. To connect to a service, click the Connect
button and follow the prompts.
To share your new LinkedIn update on Twitter:
1.Go to your LinkedIn homepage.
2.Click Share an update.
3.Type your update in the share box.
4.In the Share with box below your update, select Public +
Twitter.
5.Click the Share button.
To share your new LinkedIn update with Groups:
There are groups from the Abu Dhabi Business Network to the
ZwembadBranche, and everything in between. You're sure to find
your niche networks with whom you can share your blog articles.
To find groups on LinkedIn, click on your “Interests” tab, and then
“Groups” in the drop down menu. Search for topics.
18. To connect your Twitter account and your Facebook profile:
1.Log in to the Twitter account you want to associate with your
Facebook profile.
2.Go to your Settings menu's Apps tab.
3.Click Connect to Facebook.
4.If you are not already logged in to Facebook, then you will be
prompted to enter your Facebook login credentials.
Your website and blogs should afford numerous opportunities to
share stories, press releases and of course details of your
business.
Get started today and ask your sphere of influence to like and
share your posts as well!
My social media sphere of influence is upward of 1.4 million and
increasing daily.
If I can assist you in any way, please let me know.
19. My social media accounts:
• https://www.linkedin.com/in/jason1davis
• https://www.twitter.com/jakesun1
• https://www.facebook.com/jakesun01
• https://www.instagram.com/jakesun1
• https://plus.google.com/jakesun1
• https://www.youtube.com/jakesun1
• https://www.biggerpockets.com/users/Jakesun
• https://reproducingchurchesmidwest.wordpress.com/