SlideShare a Scribd company logo
1 of 10
Download to read offline
EUROPAS




Nicolas Brusson   @nbrusson
We connect drivers
and people looking for a ride
          A search engine
            travel site




                             A	
  trusted	
  
                            community	
  
ALONE             CAR-SHARING

Cost of motoring
       =
                         £30
    £90            £30
                               £30
Less CO2       Social experience




Useful to people & planet



Less traffic       Savings
BlaBlaCar is growing fast
… and disrupting road travel
BlaBlaCar is the European leader




              European	
  market	
  shares	
  	
  
        Share	
  of	
  trip	
  offers	
  on	
  main	
  routes	
  in	
  2012	
  
Growth is powered by social WOM…

92%	
  of	
  our	
  traffic	
  is	
  natural	
              Our	
  Community	
  is	
  socially	
  acBve	
  

                   Paid	
  
                    8%	
  

       Free	
  
      Referral	
                                          200	
  000	
  Facebook	
  fans	
  
       20%	
                      Organic	
  
                                   72%	
  




                                                               10	
  000	
  Ambassadors	
  
     BlaBlaCar	
  Traffic	
  sources	
  in	
  2012	
  
     Google	
  AnalyBcs	
  	
  data	
  Sept	
  2012	
  
…and by strong media coverage




Major	
  TV,	
  radio	
  &	
  press	
  regularly	
  cover	
  BlaBlaCar	
  as	
  leaders	
  of	
  a	
  growing	
  social	
  
phenomenon,	
  with	
  a	
  powerful	
  impact	
  on	
  acquisiBon.	
  
We have a sustainable business model

 ü  2,500,000 members (November 2012)
 ü  500,000+ people transported monthly
 ü  100%+ year-o-year growth
 ü  5.0 million unique visits per month**
 ü  50 million+ Pages views*
 ü  Commission based model
                                                                                             	
  	
  
 ü  A mainstream travel option                                                          +
                                                                                             	
  	
  
    BlaBlaCar	
  is	
  the	
  only	
  car-­‐sharing	
  plaCorm	
  
    enDrely	
  moneDzed	
  by	
  online	
  booking.	
                * AdDecisive data Sept 2012
        	
  	
                                                       ** Google Analytics Sept 2012

More Related Content

What's hot

GetYourGuide - NOAH16 Berlin
GetYourGuide - NOAH16 BerlinGetYourGuide - NOAH16 Berlin
GetYourGuide - NOAH16 BerlinNOAH Advisors
 
Carsharing, Ridesharing, Carpooling and all...
Carsharing, Ridesharing, Carpooling and all...Carsharing, Ridesharing, Carpooling and all...
Carsharing, Ridesharing, Carpooling and all...Hugo Guyader
 
Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...
Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...
Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...Vanksen
 
Competitor Analysis Meru vs Ola cabs _Amit Katyayan
Competitor Analysis Meru vs Ola cabs _Amit KatyayanCompetitor Analysis Meru vs Ola cabs _Amit Katyayan
Competitor Analysis Meru vs Ola cabs _Amit KatyayanAmit Katyayan
 
Moovit - NOAH18 Berlin
Moovit - NOAH18 BerlinMoovit - NOAH18 Berlin
Moovit - NOAH18 BerlinNOAH Advisors
 
Cluno - NOAH19 Berlin
Cluno - NOAH19 BerlinCluno - NOAH19 Berlin
Cluno - NOAH19 BerlinNOAH Advisors
 
Uber: $1.25M VC investment turned into $84.2B. Uber's initial pitch deck
Uber: $1.25M VC investment turned into $84.2B. Uber's initial pitch deckUber: $1.25M VC investment turned into $84.2B. Uber's initial pitch deck
Uber: $1.25M VC investment turned into $84.2B. Uber's initial pitch deckAA BB
 
GetYourGuide - NOAH15 Berlin
GetYourGuide - NOAH15 BerlinGetYourGuide - NOAH15 Berlin
GetYourGuide - NOAH15 BerlinNOAH Advisors
 
Airbnb Original PowerPoint Pitch Presentation
Airbnb Original PowerPoint Pitch PresentationAirbnb Original PowerPoint Pitch Presentation
Airbnb Original PowerPoint Pitch PresentationGraphi Tales
 
GetYourGuide - NOAH18 Berlin
GetYourGuide - NOAH18 BerlinGetYourGuide - NOAH18 Berlin
GetYourGuide - NOAH18 BerlinNOAH Advisors
 
BlaBlaCar et le covoiturage longue distance : analyse d'une success story - P...
BlaBlaCar et le covoiturage longue distance : analyse d'une success story - P...BlaBlaCar et le covoiturage longue distance : analyse d'une success story - P...
BlaBlaCar et le covoiturage longue distance : analyse d'une success story - P...Ghislain Delabie
 
GetYourGuide - NOAH19 Berlin
GetYourGuide - NOAH19 BerlinGetYourGuide - NOAH19 Berlin
GetYourGuide - NOAH19 BerlinNOAH Advisors
 
Convoy Company Presentation
Convoy Company PresentationConvoy Company Presentation
Convoy Company PresentationKevinZhao72
 
10 Step Marketing Plan - UBER
10 Step Marketing Plan - UBER10 Step Marketing Plan - UBER
10 Step Marketing Plan - UBERKEN5JK
 
Augmented Mobility 2030 Global Study presentation
Augmented Mobility 2030 Global Study presentationAugmented Mobility 2030 Global Study presentation
Augmented Mobility 2030 Global Study presentationFrederic Bruneteau
 

What's hot (20)

GetYourGuide - NOAH16 Berlin
GetYourGuide - NOAH16 BerlinGetYourGuide - NOAH16 Berlin
GetYourGuide - NOAH16 Berlin
 
Carsharing, Ridesharing, Carpooling and all...
Carsharing, Ridesharing, Carpooling and all...Carsharing, Ridesharing, Carpooling and all...
Carsharing, Ridesharing, Carpooling and all...
 
Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...
Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...
Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...
 
Competitor Analysis Meru vs Ola cabs _Amit Katyayan
Competitor Analysis Meru vs Ola cabs _Amit KatyayanCompetitor Analysis Meru vs Ola cabs _Amit Katyayan
Competitor Analysis Meru vs Ola cabs _Amit Katyayan
 
Moovit - NOAH18 Berlin
Moovit - NOAH18 BerlinMoovit - NOAH18 Berlin
Moovit - NOAH18 Berlin
 
Parodies De Martine
Parodies De MartineParodies De Martine
Parodies De Martine
 
Cluno - NOAH19 Berlin
Cluno - NOAH19 BerlinCluno - NOAH19 Berlin
Cluno - NOAH19 Berlin
 
Uber: $1.25M VC investment turned into $84.2B. Uber's initial pitch deck
Uber: $1.25M VC investment turned into $84.2B. Uber's initial pitch deckUber: $1.25M VC investment turned into $84.2B. Uber's initial pitch deck
Uber: $1.25M VC investment turned into $84.2B. Uber's initial pitch deck
 
GetYourGuide - NOAH15 Berlin
GetYourGuide - NOAH15 BerlinGetYourGuide - NOAH15 Berlin
GetYourGuide - NOAH15 Berlin
 
Airbnb Original PowerPoint Pitch Presentation
Airbnb Original PowerPoint Pitch PresentationAirbnb Original PowerPoint Pitch Presentation
Airbnb Original PowerPoint Pitch Presentation
 
Front pitch deck
Front pitch deckFront pitch deck
Front pitch deck
 
Zip car presentation
Zip car presentationZip car presentation
Zip car presentation
 
GetYourGuide - NOAH18 Berlin
GetYourGuide - NOAH18 BerlinGetYourGuide - NOAH18 Berlin
GetYourGuide - NOAH18 Berlin
 
BlaBlaCar et le covoiturage longue distance : analyse d'une success story - P...
BlaBlaCar et le covoiturage longue distance : analyse d'une success story - P...BlaBlaCar et le covoiturage longue distance : analyse d'une success story - P...
BlaBlaCar et le covoiturage longue distance : analyse d'une success story - P...
 
GCMB's Viator Presentation
GCMB's Viator PresentationGCMB's Viator Presentation
GCMB's Viator Presentation
 
Connected Car Technology
Connected Car TechnologyConnected Car Technology
Connected Car Technology
 
GetYourGuide - NOAH19 Berlin
GetYourGuide - NOAH19 BerlinGetYourGuide - NOAH19 Berlin
GetYourGuide - NOAH19 Berlin
 
Convoy Company Presentation
Convoy Company PresentationConvoy Company Presentation
Convoy Company Presentation
 
10 Step Marketing Plan - UBER
10 Step Marketing Plan - UBER10 Step Marketing Plan - UBER
10 Step Marketing Plan - UBER
 
Augmented Mobility 2030 Global Study presentation
Augmented Mobility 2030 Global Study presentationAugmented Mobility 2030 Global Study presentation
Augmented Mobility 2030 Global Study presentation
 

Viewers also liked

IQ Work Hacks - Productivity
IQ Work Hacks - ProductivityIQ Work Hacks - Productivity
IQ Work Hacks - ProductivityInterQuest Group
 
26 Top Crowdfunding Sites (Infographic)
26 Top Crowdfunding Sites (Infographic)26 Top Crowdfunding Sites (Infographic)
26 Top Crowdfunding Sites (Infographic)Wrike
 
The Sharing Economy
The Sharing EconomyThe Sharing Economy
The Sharing EconomyLoic Le Meur
 
The 10 Timeless Productivity Hacks
The 10 Timeless Productivity HacksThe 10 Timeless Productivity Hacks
The 10 Timeless Productivity HacksBernard Marr
 
24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased ProductivityIulian Olariu
 
10 Disruptive Quotes for Entrepreneurs
10 Disruptive Quotes for Entrepreneurs10 Disruptive Quotes for Entrepreneurs
10 Disruptive Quotes for EntrepreneursGuy Kawasaki
 
How To Assemble a High Converting eBook
How To Assemble a High Converting eBookHow To Assemble a High Converting eBook
How To Assemble a High Converting eBookUberflip
 
Leader's Guide to Motivate People at Work
Leader's Guide to Motivate People at WorkLeader's Guide to Motivate People at Work
Leader's Guide to Motivate People at WorkWeekdone.com
 
Business Model Design and Innovation for Competitive Advantage
Business Model Design and Innovation for Competitive AdvantageBusiness Model Design and Innovation for Competitive Advantage
Business Model Design and Innovation for Competitive AdvantageAlexander Osterwalder
 
Some tips on selling from Ogilvy
Some tips on selling from OgilvySome tips on selling from Ogilvy
Some tips on selling from OgilvyOgilvyOne Worldwide
 
SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011Rand Fishkin
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsBuffer
 
Social Proof Tips to Boost Landing Page Conversions
Social Proof Tips to Boost Landing Page ConversionsSocial Proof Tips to Boost Landing Page Conversions
Social Proof Tips to Boost Landing Page ConversionsAngie Schottmuller
 
17 Copywriting Do's and Don'ts: How To Write Persuasive Content
17 Copywriting Do's and Don'ts: How To Write Persuasive Content17 Copywriting Do's and Don'ts: How To Write Persuasive Content
17 Copywriting Do's and Don'ts: How To Write Persuasive ContentHenneke Duistermaat
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your BrandSlides That Rock
 

Viewers also liked (20)

IQ Work Hacks - Productivity
IQ Work Hacks - ProductivityIQ Work Hacks - Productivity
IQ Work Hacks - Productivity
 
26 Top Crowdfunding Sites (Infographic)
26 Top Crowdfunding Sites (Infographic)26 Top Crowdfunding Sites (Infographic)
26 Top Crowdfunding Sites (Infographic)
 
The Sharing Economy
The Sharing EconomyThe Sharing Economy
The Sharing Economy
 
The 10 Timeless Productivity Hacks
The 10 Timeless Productivity HacksThe 10 Timeless Productivity Hacks
The 10 Timeless Productivity Hacks
 
24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity
 
10 Disruptive Quotes for Entrepreneurs
10 Disruptive Quotes for Entrepreneurs10 Disruptive Quotes for Entrepreneurs
10 Disruptive Quotes for Entrepreneurs
 
How To Assemble a High Converting eBook
How To Assemble a High Converting eBookHow To Assemble a High Converting eBook
How To Assemble a High Converting eBook
 
Leader's Guide to Motivate People at Work
Leader's Guide to Motivate People at WorkLeader's Guide to Motivate People at Work
Leader's Guide to Motivate People at Work
 
Business Model Design and Innovation for Competitive Advantage
Business Model Design and Innovation for Competitive AdvantageBusiness Model Design and Innovation for Competitive Advantage
Business Model Design and Innovation for Competitive Advantage
 
AirBnB Pitch Deck
AirBnB Pitch Deck AirBnB Pitch Deck
AirBnB Pitch Deck
 
Business Model Innovation Matters
Business Model Innovation MattersBusiness Model Innovation Matters
Business Model Innovation Matters
 
Some tips on selling from Ogilvy
Some tips on selling from OgilvySome tips on selling from Ogilvy
Some tips on selling from Ogilvy
 
SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011
 
How to Pitch B2B
How to Pitch B2BHow to Pitch B2B
How to Pitch B2B
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
 
Social Proof Tips to Boost Landing Page Conversions
Social Proof Tips to Boost Landing Page ConversionsSocial Proof Tips to Boost Landing Page Conversions
Social Proof Tips to Boost Landing Page Conversions
 
Your Sales Pitch Sucks!
Your Sales Pitch Sucks!Your Sales Pitch Sucks!
Your Sales Pitch Sucks!
 
17 Copywriting Do's and Don'ts: How To Write Persuasive Content
17 Copywriting Do's and Don'ts: How To Write Persuasive Content17 Copywriting Do's and Don'ts: How To Write Persuasive Content
17 Copywriting Do's and Don'ts: How To Write Persuasive Content
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your Brand
 

Similar to Europas BlaBlaCar pitch

Daniel Benamran
Daniel BenamranDaniel Benamran
Daniel BenamranMRS
 
Nico Gabriel - DriveNow
Nico Gabriel - DriveNowNico Gabriel - DriveNow
Nico Gabriel - DriveNowCitiesTelAviv
 
Euromonitor_Future_of_Travel_Sharing_Economy
Euromonitor_Future_of_Travel_Sharing_EconomyEuromonitor_Future_of_Travel_Sharing_Economy
Euromonitor_Future_of_Travel_Sharing_EconomyCBremner
 
Can e bike sales reach 30 million units per year - adam bodor - european cycl...
Can e bike sales reach 30 million units per year - adam bodor - european cycl...Can e bike sales reach 30 million units per year - adam bodor - european cycl...
Can e bike sales reach 30 million units per year - adam bodor - european cycl...Kevin Mayne
 
Car-Sharing - Bratislava
Car-Sharing - BratislavaCar-Sharing - Bratislava
Car-Sharing - BratislavaAngelo Meuleman
 
What is the mobility of the future?
What is the mobility of the future?What is the mobility of the future?
What is the mobility of the future?Nicolas Meilhan
 
Case Study : Bluecar
Case Study : BluecarCase Study : Bluecar
Case Study : BluecarYannick Perez
 
BlaBlaCar - NOAH16 Berlin
BlaBlaCar - NOAH16 BerlinBlaBlaCar - NOAH16 Berlin
BlaBlaCar - NOAH16 BerlinNOAH Advisors
 
The changing face of mobility
The changing face of mobilityThe changing face of mobility
The changing face of mobilityLacuna Innovation
 
Business design portfolio: Santiago Peña Pacheco
Business design portfolio: Santiago Peña PachecoBusiness design portfolio: Santiago Peña Pacheco
Business design portfolio: Santiago Peña PachecoSantiago Peña Pacheco
 
Why Sharing is Much More Valuable than Shares
Why Sharing is Much More Valuable than SharesWhy Sharing is Much More Valuable than Shares
Why Sharing is Much More Valuable than SharesCrowdsourcing Week
 
Electrifying Rides by Adam Gromis
Electrifying Rides by Adam Gromis Electrifying Rides by Adam Gromis
Electrifying Rides by Adam Gromis Forth
 
CityBee - NOAH19 Berlin
CityBee - NOAH19 BerlinCityBee - NOAH19 Berlin
CityBee - NOAH19 BerlinNOAH Advisors
 

Similar to Europas BlaBlaCar pitch (20)

Daniel Benamran
Daniel BenamranDaniel Benamran
Daniel Benamran
 
Respiro
RespiroRespiro
Respiro
 
Claves de la economía colaborativa: caso de éxito de BlaBlaCar
Claves de la economía colaborativa: caso de éxito de BlaBlaCarClaves de la economía colaborativa: caso de éxito de BlaBlaCar
Claves de la economía colaborativa: caso de éxito de BlaBlaCar
 
Nico Gabriel - DriveNow
Nico Gabriel - DriveNowNico Gabriel - DriveNow
Nico Gabriel - DriveNow
 
Eva Helmeth - CarSharing in Europe
Eva Helmeth - CarSharing in EuropeEva Helmeth - CarSharing in Europe
Eva Helmeth - CarSharing in Europe
 
Euromonitor_Future_of_Travel_Sharing_Economy
Euromonitor_Future_of_Travel_Sharing_EconomyEuromonitor_Future_of_Travel_Sharing_Economy
Euromonitor_Future_of_Travel_Sharing_Economy
 
Can e bike sales reach 30 million units per year - adam bodor - european cycl...
Can e bike sales reach 30 million units per year - adam bodor - european cycl...Can e bike sales reach 30 million units per year - adam bodor - european cycl...
Can e bike sales reach 30 million units per year - adam bodor - european cycl...
 
Car-Sharing - Bratislava
Car-Sharing - BratislavaCar-Sharing - Bratislava
Car-Sharing - Bratislava
 
What is the mobility of the future?
What is the mobility of the future?What is the mobility of the future?
What is the mobility of the future?
 
Case Study : Bluecar
Case Study : BluecarCase Study : Bluecar
Case Study : Bluecar
 
BlaBlaCar - NOAH16 Berlin
BlaBlaCar - NOAH16 BerlinBlaBlaCar - NOAH16 Berlin
BlaBlaCar - NOAH16 Berlin
 
Adbike Cyprus
Adbike CyprusAdbike Cyprus
Adbike Cyprus
 
The changing face of mobility
The changing face of mobilityThe changing face of mobility
The changing face of mobility
 
Business design portfolio: Santiago Peña Pacheco
Business design portfolio: Santiago Peña PachecoBusiness design portfolio: Santiago Peña Pacheco
Business design portfolio: Santiago Peña Pacheco
 
Sustainable Mobility: From Future Trend to Necessity
Sustainable Mobility: From Future Trend to NecessitySustainable Mobility: From Future Trend to Necessity
Sustainable Mobility: From Future Trend to Necessity
 
Why Sharing is Much More Valuable than Shares
Why Sharing is Much More Valuable than SharesWhy Sharing is Much More Valuable than Shares
Why Sharing is Much More Valuable than Shares
 
Electrifying Rides by Adam Gromis
Electrifying Rides by Adam Gromis Electrifying Rides by Adam Gromis
Electrifying Rides by Adam Gromis
 
CityBee - NOAH19 Berlin
CityBee - NOAH19 BerlinCityBee - NOAH19 Berlin
CityBee - NOAH19 Berlin
 
Cities for cyclists
Cities for cyclistsCities for cyclists
Cities for cyclists
 
In trust we trust ! Blablacar by frederic mazzella
In trust we trust ! Blablacar by frederic mazzellaIn trust we trust ! Blablacar by frederic mazzella
In trust we trust ! Blablacar by frederic mazzella
 

Europas BlaBlaCar pitch

  • 2. We connect drivers and people looking for a ride A search engine travel site A  trusted   community  
  • 3. ALONE CAR-SHARING Cost of motoring = £30 £90 £30 £30
  • 4. Less CO2 Social experience Useful to people & planet Less traffic Savings
  • 6. … and disrupting road travel
  • 7. BlaBlaCar is the European leader European  market  shares     Share  of  trip  offers  on  main  routes  in  2012  
  • 8. Growth is powered by social WOM… 92%  of  our  traffic  is  natural   Our  Community  is  socially  acBve   Paid   8%   Free   Referral   200  000  Facebook  fans   20%   Organic   72%   10  000  Ambassadors   BlaBlaCar  Traffic  sources  in  2012   Google  AnalyBcs    data  Sept  2012  
  • 9. …and by strong media coverage Major  TV,  radio  &  press  regularly  cover  BlaBlaCar  as  leaders  of  a  growing  social   phenomenon,  with  a  powerful  impact  on  acquisiBon.  
  • 10. We have a sustainable business model ü  2,500,000 members (November 2012) ü  500,000+ people transported monthly ü  100%+ year-o-year growth ü  5.0 million unique visits per month** ü  50 million+ Pages views* ü  Commission based model     ü  A mainstream travel option +     BlaBlaCar  is  the  only  car-­‐sharing  plaCorm   enDrely  moneDzed  by  online  booking.   * AdDecisive data Sept 2012     ** Google Analytics Sept 2012