The document outlines five cost-free marketing strategies to enhance business visibility and engagement, including mapping content to the buyer's journey, growing an email subscriber list, claiming online business listings, utilizing social proof, and prioritizing social media growth. Each strategy is elaborated with actionable steps and examples illustrating their effectiveness in attracting and retaining customers. These strategies emphasize the importance of creating valuable content, maintaining customer relationships, and optimizing online presence to drive sales.

1. 8Marketing Strategies
F R E E T Y P E S O F
W I T H S I M P L E S T E P - B Y - S T E P D I R E C T I O N S

2. I N T R O D U C T I O N
I think you’ll agree with me when I say:

3. I N T R O D U C T I O N
It’s REALLY hard to find
effective, cost-free marketing
strategies for your business.
I think you’ll agree with me when I say:

4. I N T R O D U C T I O N
Well, it turns out you can dramatically increase your
audience of subscribers, leads, customers and fans by adding
a few simple (and free) strategies to your marketing mix.
In this SlideShare (and bonus PDF)…
I am going to show you what those free
marketing strategies are… and step-by-step
how you can use them for your business:

5. Map content to the
buyer’s journey.
F R E E S T R AT E G Y
Number One:
C L I C K T O T W E E T 1

6. A B O U T T H I S S T R A T E G Y
1 . 1
The “Buyer’s Journey” is an active research process a
potential buyer goes through leading up to purchases.
Here’s a visual:
When you create valuable content that meets the needs of potential
buyers each stage, you can attract then acquire prospects and
leads while driving profitable customer action.

7. That’s why you need to deliver
consistent, valuable information
to potential customers on the
buyer’s journey.
Prospects will reward
you with their business
and loyalty.
Nowadays 70% of the buyer’s journey is complete
before a buyer even reaches out to sales.
(SiriusDecisions)
A B O U T T H I S S T R A T E G Y
1 . 1

8. E X A M P L E O F T H I S S T R A T E G Y I N A C T I O N
1.9K
11.8%
L E A D T O C U S T O M E R
C O N V E R S I O N R AT E
N E W L E A D S I N
1 2 M O N T H S
• Created 10+ eBooks
and 50+ blog posts on
topics their target
audience searches for
• Each offer was mapped
to a stage in their
unique Buyer’s Journey
• All blog posts have
calls-to-action to
relevant eBook offer
Furniture store maps content offers to
each stage of their buyer’s journey:
• eBooks convert new
leads and have calls-to-
action to receive free
expert consultations
$0
W H AT I T W O U L D
C O S T Y O U T O D O
1 . 2

9. Step 1
User behavior and research:
Your content needs to differ through the stages of the Buyer’s Journey.
• What does each stage of your
unique Buyer’s Journey look like?
How does that affect the content
you need to create?
• List the goals your prospects have
for each stage as well as what they
are looking for
• How will you create a clear path for
potential buyers to move from one
stage to the next?
Y O U C A N T O TA L LY D O T H I S !
1 . 3

10. Step 2
Choose content topics and formats:
Select the most relevant topics and formats for specific stages by
using tools like BuzzSumo and Topsy to research top shared content.
• Blog Posts
• Free eBooks
• Free Checklists
• Free Videos
• Free Presentations
• Webinars
• Case Studies
• Free Sample
• Product Spec Sheet
• Catalog
• Free Trials
• Demos
• Free Consultations
• Estimates/Quotes
• Coupons
Y O U C A N T O TA L LY D O T H I S !
1 . 3

11. Step 3
Leverage keywords and relevant terms:
In each stage of the buyer’s journey, be sure to
utilize the proper terminology and action words.
• Use Google’s Keyword Tools and
“Searches related to…” at the
bottom of each Google search page
to find popular keywords/phrases
• Include those words/phrases in the
offer’s title/sub-titles/copy, landing
page, CTA, buttons, email copy and
subject line
Y O U C A N T O TA L LY D O T H I S !
1 . 3

12. Step 4
Publish and promote your offers:
Now it’s time to share your hard work with the world!
• Publish your offer:
• Proofread and review your work to
ensure it’s perfect (like you)
• Create calls-to-action, landing pages
and thank you pages, optimize them
with appropriate keywords from step 3
• Create promotion strategy
• Share your new offer:
• Publish to your social media accounts/
groups, respond to all shares
• Reach out to influencers in your niche
• Email your subscriber lists and
professional/industry contacts
• Add obvious share button to content
• Get more great ideas here >>
Y O U C A N T O TA L LY D O T H I S !
1 . 3

13. A D D I T I O N A L R E S O U R C E S
The Advanced Content Marketing Guide
Read More ▸
1 . 4
How-To Map Content To The Buyer’s Journey [SlideShare]
Read More ▸
What Is Content Marketing?
Read More ▸
How Content Marketing Builds Your Business
Read More ▸

14. Create and grow an
email subscriber list.
F R E E S T R AT E G Y
Number Two:
C L I C K T O T W E E T 2

15. You need to be on the top of
your prospects and customers
minds so when they become
ready to make a purchase,
your business is the first thing
they think about.
Email marketing is still the
quickest, most direct way
to communicate with leads
and customers.
A B O U T T H I S S T R A T E G Y
2 . 1

16. You need to continuously collect prospect and
customer contact information to grow your
database and followup on a regular basis.
A B O U T T H I S S T R A T E G Y
2 . 1

17. E X A M P L E O F T H I S S T R A T E G Y I N A C T I O N
60K
~$7,500
R E V E N U E P E R E M A I L
N U M B E R O F
S U B S C R I B E R S
• Uses channels like
social, PR and media
outreach to grow lists
• Competitions help
generate tons of
subscribers at one time
• They offer consultation
prizes in the form
coupons to covert the
competition participates
Mobile accessory company uses email
marketing to generate sales:
$0
W H AT I T W O U L D
C O S T Y O U T O D O
2 . 2

18. Y O U C A N T O TA L LY D O T H I S !
Step 1
Start collecting emails:
If you’re not already doing this, there are a number of
very simple ways you can build a contact list.
• Pen and paper in-store and at
offline, in-person events
• Clear opt-in forms on website
• Publish “gated” content offers
• Promote online contests
• Add opt-in to email signatures
• Encourage current subscribers to
forward and share emails/content
• Co-marketing with a partner
• Leverage other marketing channels
like social media and video
2 . 3

19. Y O U C A N T O TA L LY D O T H I S !
Step 2
Choose your email marketing tool:
Next you need to choose the platform that you will use. I recommend
using MailChimp, it’s free, easy-to-use and integrates with every tool.
• Sign-up for your free account
• Add/import all current contacts
you have
• Utilize the “Singup Forms”
MailChimp automatically creates
• Connect all other opt-in forms
• Segment lists based on interests,
behavior, etc.
2 . 3

20. Y O U C A N T O TA L LY D O T H I S !
Step 3
Establish regular touch-points:
Now that you have your growing list and email tool, ensure
your business stays top of mind, by send these kinds of emails:
• Emails that educate
• Emails that share content offers
• Emails that help people improve
• Emails that asks questions which
prompt responses
• Emails that re-engage stale
subscribers and leads
• Emails that promote an event,
promotion, sale, etc.
• Emails that are personal and
address individual needs
2 . 3

21. Y O U C A N T O TA L LY D O T H I S !
Step 4
Take email marketing further:
If you’re serious about using this strategy, we recommend researching
various subscriber/leader generation tools and creating workflows.
• Website Tools: SumoMe, Bounce
Exchange, Hello Bar, etc. can help
convert more visitors
• Email workflows are basically a
series of automated emails that
you send to lists with the goal of
creating new customers
2 . 3

22. A D D I T I O N A L R E S O U R C E S
A Beginner’s Guide To Successful Email Marketing
Read More ▸
2 . 4
Email Marketing Field Guide
Read More ▸
The Definitive Guide To Engaging Email Marketing
Read More ▸
Email Marketing Best Practices: 20 Tips For Dramatically Better Emails
Read More ▸

23. Claim all of your
online listings.
F R E E S T R AT E G Y
Number Three:
C L I C K T O T W E E T 3

24. You need to make sure prospects can easily find and reach you
no matter where they are searching from.
By simply claiming your business listings on popular search
engines and directories will dramatically increase your visibility.
Focus on the popular platforms first: Google, Yelp, Bing,
Yahoo, Yellow Pages, CitySearch, Superpages, etc.
A B O U T T H I S S T R A T E G Y
3 . 1

25. E X A M P L E O F T H I S S T R A T E G Y I N A C T I O N
• Realizing their business
was incorrectly listed on
Yelp, they claimed the
listing and fixed it
Small business dramatically increases
online reach by optimizing one listing:
• By adding a service
area, keywords, photos
and a CTA, they saw
significant results
+455%
+347%
I N C R E A S E V I S I T O R
C L I C K - T H R O U G H R AT E
I N C R E A S E I N
O R G A N I C R E A C H
This is when they updated their info
$0
W H AT I T W O U L D
C O S T Y O U T O D O
3 . 2

26. Y O U C A N T O TA L LY D O T H I S !
Step 1
Figure out where you’re listed online:
To start, you need to figure out which search engines
and directories your on and which ones you aren’t.
• Use Moz Local to search top
directories and search engines
• Do research to see if there are any
specialty directories like Houzz
(interior designers) or Dribbble (graphic
designers) that you should be on
• There are some major sites that
every business should be on:
• Google, Bing, Yahoo, Yelp, Yellow Pages,
CitySearch.
3 . 3

27. Y O U C A N T O TA L LY D O T H I S !
Step 2
Claim and completely utilize your space:
Now it’s time to fill in your listings so the world can find you!
• You have two options:
• Do each one by hand (it’s not that bad)
• or… Pay for a tool to do it for you ($50+)
• Most sites let you to add images,
descriptions, business category,
etc. Google will even let you
create a virtual in-store tour. Make
sure to take advantage of all the
tools these sites give you
3 . 3

28. Y O U C A N T O TA L LY D O T H I S !
Step 3
Check your work and keep listings updated:
Double check to make sure everything works. Now make sure
any future changes in your business are updated in your listings.
• Search for your business on
different platforms, does your
listing look nice and have all the
the correct info?
• Be sure any changes to your
business (phone, address, etc.)
reflect in your listings
3 . 3

29. A D D I T I O N A L R E S O U R C E S
The Definitive Guide To Claiming Your Local Search Listings
Read More ▸
3 . 4
How-To Claim & Setup Local Profiles: From Google+ to Yelp
Read More ▸

30. Utilize social proof.
F R E E S T R AT E G Y
Number Four:
C L I C K T O T W E E T 4

31. In the battle for customer attention. Social proof is still a
relatively untapped goldmine in the age of social media.
What is social proof? In short, It’s the positive influence created
when someone finds out that others are doing something.
It’s most effective when using multiple kinds of social proof.
A B O U T T H I S S T R A T E G Y
4 . 1

32. 1. Wisdom of crowds: Highlighting popularity, large numbers of customers or online
reviews implies many people are satisfied with your business.
2. Customer social proof: Use client testimonials, success stories and case studies to
show real world benefits of your product or service.
3. Expert social proof: Approval from credible experts, like a magazine, popular
blogger or industry influencer can create tremendous digital influence and trust.
4. Wisdom of friends: Learning from directly friends online is likely the top form of
social proof in terms of 1:1 impact and potential to grow virally.
5. Celebrity social proof: Up to 25% of U.S. TV commercials have used celebrities,
however this is too costly for most businesses. (Unless you’re friends with Brad Pitt)
A B O U T T H I S S T R A T E G Y
Types of social proof:
4 . 1

33. E X A M P L E O F T H I S S T R A T E G Y I N A C T I O N
• After personally asking
her clients, partners and
vendors for a Houzz
testimonial, she
received over 60 five-
start reviews!
Interior designer uses social proof to
generate leads and convert customers.
• She’s now one of the
highest ranked interior
designers in a highly
competitive area with a
flood of new leads
61
50%
P E R C E N TA G E O F
A L L N E W L E A D S
5 - S TA R R E V I E W S
$0
W H AT I T W O U L D
C O S T Y O U T O D O
4 . 2

34. Y O U C A N T O TA L LY D O T H I S !
Step 1
Social proof audit:
• Collect and organize every piece
of social proof you can find and
use in your marketing
• What influential people do you
know in your industry?
• Here are a few examples:
• Customer reviews/testimonials
• Case studies and success stories
• Number of email subscribers
• Number of social media followers
• Number of “happy customers”
• Influencers you associate with
• Influential clients/customers/partners
Even if you only have one customer, any social proof can go
significantly increase confidence in new prospects.
4 . 3

35. Y O U C A N T O TA L LY D O T H I S !
Step 2
Getting more social proof:
• Business directories from the
previous section three are great
places to collect reviews
• Create video testimonials
• Create client case studies
• User-generated content
• Reach out to influencers to amplify
your reach
• Simply ask customer for reviews
There are plenty of great ways you can
generate more social proof for your business.
4 . 3

36. Y O U C A N T O TA L LY D O T H I S !
Step 3
Give your social proof visibility:
Now that you have some social proof, you need to use it
in your marketing to convert more leads and sales.
• Repurpose positive online
customer reviews for your website
• Highlight impressive user statistics/
numbers on product pages, opt-in
forms, etc.
• Use visuals to create a deeper
connections (client pictures, before/after)
4 . 3

37. A D D I T I O N A L R E S O U R C E S
7 Things You MUST Understand When Leveraging Social Proof
Read More ▸
4 . 4
10 Ways To Instantly Amplify Your Social Proof of Your Marketing
Read More ▸
Social Proof Is The New Marketing
Read More ▸
The Science of Social Proof
Read More ▸

38. Make social media
growth a priority.
F R E E S T R AT E G Y
Number Five:
C L I C K T O T W E E T 5

39. So much of the customer experience now lives on the web,
with social media, brands can now be more involved in a
customer's online experience.
Facebook, Twitter, LinkedIn and Google+ are referred to as the
“Big 4.” Every business should have a presence on those sites.
A B O U T T H I S S T R A T E G Y
5 . 1

40. Like all good things, growing a valuable social
following takes time and patience, but it is
essential to the long-term success of your business:
A B O U T T H I S S T R A T E G Y
5 . 1

41. E X A M P L E O F T H I S S T R A T E G Y I N A C T I O N
• Created personalized
videos for fans,
influencers and
celebrities, most of
which then shared with
their audiences
Old Spice’s marketing agency creatively
uses social media to increase sales:
• While they are a top
body wash brand, their
campaign proves that
social media can drive
real ROI for businesses
+55%
+27%
I N C R E A S E I N S A L E S
O V E R 1 2 M O N T H S
I N C R E A S E I N S A L E S
AT C A M PA I G N P E A K
$0
W H AT I T W O U L D
C O S T Y O U T O D O
5 . 2

42. Y O U C A N T O TA L LY D O T H I S !
Step 1
Research and choose social networks:
Next, choose which social networks you need to be on
based on where your target audience spends time.
• Identify people who have the
audience you want to attract
• Listen, analyze compare. What
works? What doesn’t?
• Aside from the “Big 4” not every
one needs to be on every network
• Make sure to define a clear
purpose for each network
• Know how your approach will differ
for each network
• Keep branding consistent across
all profiles and pages
5 . 3

43. Y O U C A N T O TA L LY D O T H I S !
Step 2
Choose content you’ll create/curate:
It’s important to research popular content and
conversations to direct your tone and topics.
• What content do other people in
your niche create/curate? Let that
help guide what content you
create in section one
• It’s important to be fun, unique,
personable and give fans an inside
look into your brand as well
• What content performs best in you
niche?
• Use BuzzSumo and Topsy to
research top content
• How can you leverage what you
already have?
5 . 3

44. Y O U C A N T O TA L LY D O T H I S !
Step 3
Automate efforts while remaining “human”:
Remember that social media is about being social!
Here’s how to not seem like a robot.
• Ask influencers and fans questions
• Monitor all social interactions so
you can engage with people who
share and discuss your content
• Join communities and groups to
create new relationships
• Write like you talk, be
spontaneous, transparent and
reachable
5 . 3

45. Y O U C A N T O TA L LY D O T H I S !
Step 4
Nurture the growth of your networks:
Finally, you need to build your toolbox, select metrics and
continuously analyze the numbers to improve results.
• Make sure to build a “toolbox”
with research, monitoring,
automated posting and analytic
tools to make your life easier
• Depending your business goals,
what metrics will you track to
measure social media success?
• Engagement, Traffic/Leads
Generated, Content Views/Shares,
Sales Metrics and Online Reviews
are all important metrics to track
• Track growth using your analytic
tools and the insights provided by
each social network admin page
5 . 3

46. A D D I T I O N A L R E S O U R C E S
Simple 7 Step Social Media Strategy [SlideShare]
Read More ▸
5 . 4
15 Actionable Social Media Tips You Can Use Right Now [SlideShare]
Read More ▸
Social Media: The Free Beginner’s Guide by Moz
Read More ▸
Getting Started With Social Media: A Resource Guide
Read More ▸

47. Develop your
personal brand.
F R E E S T R AT E G Y
Number Six:
C L I C K T O T W E E T 6

48. Building a personal brand can create countless
opportunities for your business.
Personal branding allows you to establish a recognizable
reputation while increasing your level of influence, trust
and interaction, usually through social media.
A B O U T T H I S S T R A T E G Y
6 . 1
There are different ways to expand your personal brand.
Learn how in this section:

49. 150K
100%
G U E S T T O C L I E N T
C O N V E R S I O N R AT E
S H O W V I E W S
P E R M O N T H
$0
W H AT I T W O U L D
C O S T Y O U T O D O
E X A M P L E O F T H I S S T R A T E G Y I N A C T I O N
• Interviews influencers,
becomes one of them
through association and
the immense value his
show has created
Business consultant creates online show
to interview experts and build influence.
• This creates a greater
sense of influence and
trust in new prospects
• Converted show guests
into customers
6 . 2

50. Y O U C A N T O TA L LY D O T H I S !
Step 1
Determine your area of expertise:
Before you can get started, you need to decide what you’d like to
be known for. Make sure it is specific and relevant to your industry.
• There’s lots of generic experts, for
example “leadership” experts. You
need to be more specific so you’ll
actually be relevant
• Stick with what you know, it’s likely
you’re already well versed in your
own industry
• This will help you direct the tone
and topics of content you create
6 . 3

51. Y O U C A N T O TA L LY D O T H I S !
Step 2
Optimize your current channels, create new ones:
Now it’s time to make your mark on the world by creating and
optimizing channels to attract your audience through.
• Find a “signature” image you’ll use
as a headshot on all your work
• Claim and build your personal
website and blog
• Develop a branding strategy:
colors, fonts, visuals, logo, etc.
• Use social media as a tool to share
your expertise and connect with
other experts
• Get creative, for example: create
an online show or co-market with
other influencers
6 . 3

52. Y O U C A N T O TA L LY D O T H I S !
Step 3
Attain and grow influence in your niche:
Unless you create some awesome, viral videos, there
is no overnight secret that will propel you to stardom.
• Public speaking
• Write and publish books
• Content marketing is the best way
to build a brand and value online
• Associate with other influencers
• Develop case studies on how
you’ve helped other people
• Use social proof creates trust and
credibility
6 . 3

53. Y O U C A N T O TA L LY D O T H I S !
Step 4
Start doing some serious networking:
Simply being associated with other influencers and leaders in your
industry can significantly enhance your authority and personal brand.
• Keep a list of all upcoming (online
and in-person) industry events
• Again, it’s CRUCIAL that you forge
with other experts in your niche
• Build relationships with other key
people in your industry (not just
online influencers)
• People like to work with people
they like, don’t be a jerk!
6 . 3

54. Y O U C A N T O TA L LY D O T H I S !
Step 5
Monetize your influence:
You can take your personal brand a step further by
monetizing your expertise and content.
• Live speaking events/workshops
• Book and eBook sales
• Paid online courses
• Affiliate / reseller programs
• Google AdSense
• Advertising Space
• Create/sell products and services
• Site memberships
6 . 3

55. A D D I T I O N A L R E S O U R C E S
The Complete Guide to Building Your Personal Brand
Read More ▸
6 . 4
7 Things You Can Do To Build An Awesome Personal Brand
Read More ▸
Sell Yourself: 14 Steps to Creating a Powerful Personal Brand
Read More ▸
How-To Build a Personal Brand (and Why You Need One)
Read More ▸

56. Create strategic
partnerships.
F R E E S T R AT E G Y
Number Seven:
C L I C K T O T W E E T 7

57. It’s important to continuously seek out
new potential partners for your business
so you can help each other succeed and
drive new business to each other.
A B O U T T H I S S T R A T E G Y
7 . 1

58. +91%
+100%
I N C R E A S E I N
Y E A R LY R E V E N U E
I N C R E A S E I N AV E R A G E
C L I E N T S P E N D
$0
W H AT I T W O U L D
C O S T Y O U T O D O
E X A M P L E O F T H I S S T R A T E G Y I N A C T I O N
• Knowing that Hubspot, a
large marketing software
company, has the same
target, this agency joined
the Partner Program
Marketing agency doubles revenue
after partnering with SaaS company.
• After 12 months their
business had doubled
from Hubspot’s quickly
growing customer base
in need of agencies
7 . 2

59. • Starting with your professional
network and community, which
businesses make the best fit?
• Use the internet to identify
businesses outside of your
community
Y O U C A N T O TA L LY D O T H I S !
Step 1
Identify the “low hanging fruit”:
Not familiar with low hanging fruit? Those are your
biggest and most obvious opportunities.
7 . 3

60. Y O U C A N T O TA L LY D O T H I S !
Step 2
Make partnering with your business easy:
It’s important to make sure benefits and terms are laid our clearly and
that potential partners can easily find info on partnering with you.
• Have clearly defined agreement
templates you can use (profit
sharing, terms, metrics, etc.)
• Create a website page to describe
the benefits of partnering, clearly
describing the shared benefits
• Host strategic planning meetings
• Be careful, informal partnerships
leave the door open for any
number of terrible legal or
personal problems
7 . 3

61. Y O U C A N T O TA L LY D O T H I S !
Step 3
Deliver on promises:
Now both you and your partners need to make sure
you deliver on the terms that were agreed to.
• Evaluate training needs you and
your partner’s staff
• Agree on the measurements of
success up front
• Focus on creating “quick wins” so
the relationship doesn’t sour if
things move a little slow at first
7 . 3

62. Y O U C A N T O TA L LY D O T H I S !
Step 4
Nurture and extend your partnerships:
A strong partnership network can create a continuous
stream of clients and revenue for your business.
• Create content just for partners
• For example: Hubspot has a blog
specifically for it agency partners
• Speak with partners regularly to
discuss progress and strategy
• Stay honest/open with partners
• Grow a partnership community by
being useful, approachable and
accountable from the start
• Focus on great customer
experience together, more than
the value exchange
7 . 3

63. A D D I T I O N A L R E S O U R C E S
4 Tips to Go Further, Faster with Strategic Partnerships
Read More ▸
7 . 4
8 Steps to Create Successful Strategic Partnerships
Read More ▸
5 Rules For Strategic Partnerships in a Digital World
Read More ▸
These 2 Startups Rock at Strategic Partnerships
Read More ▸

64. Delight top fans
and customers.
F R E E S T R AT E G Y
Number Eight:
C L I C K T O T W E E T 8

65. Your fans and customers are one of your biggest assets. Turn them
into brand advocates by delighting them throughout the Buyer’s
Journey and especially post-purchase.
The concept of delight is to create a remarkable experience
from their first interaction all the way to their purchase and beyond.
A B O U T T H I S S T R A T E G Y
8 . 1
It’s not just customer support’s job, it’s everyones job!

66. 1890+
2nd
H I G H E S T R E V I E W E D
B U S I N E S S I N T H E O C
5 - S TA R R E V I E W S
$0
W H AT I T W O U L D
C O S T Y O U T O D O
E X A M P L E O F T H I S S T R A T E G Y I N A C T I O N
• Through quality food
and incredible customer
experience: hundreds of
positive online reviews
Restaurant delights thousands of fans
while driving new and repeat business.
• When people search
“Italian food” in the OC,
this place gets customers
• I can vouch for them, the
food and service rock!
8 . 2

67. Y O U C A N T O TA L LY D O T H I S !
Step 1
Start with the customer experience:
Some businesses still don’t realize how their offline experience
affects how people perceive them online (even if that’s not fair).
• Do you handle customer service
requests swiftly and with a smile?
• Do employees go out of their way
to make customers feel special
during every stage of purchase?
• Set the bar high for customer
satisfaction, people will go out of
their way to promote your business
to friends and family when you
blow them away
8 . 3

68. Y O U C A N T O TA L LY D O T H I S !
Step 2
Create exclusive value just for customers:
People like exclusivity, make your customers feel like
VIPs by giving them access to customer only offers.
• Personal notes and small gifts
• Give them priority over others
(advanced notice, early access, etc.)
• Create content (eBooks, webinars,
etc.) just for customers
• Invite them into your culture
• Host in-person events to educate
customers and add value to their
purchase (for example: a BBQ grill retailer
should host regular BBQ classes)
• Focus on the details of customer
needs and “sweat the small stuff”
8 . 3

69. Y O U C A N T O TA L LY D O T H I S !
Step 3
Make it easy for them to share their story:
It’s important that your customers and fans are given a clear,
simple path for how-to share their story with the world.
• Use social media to crowd-source
content (for example: Starbucks help art
contest and had people share their creations)
• Have links to your online review
pages (Yelp, Google, etc.) and
instructions for customers
• Send followup emails once they’ve
become a customer
• Simply encourage them to share
their story on Yelp or as a written
testimonial if they prefer (only if you
exceeded their expectations)
8 . 3

70. Y O U C A N T O TA L LY D O T H I S !
Step 4
Use their stories to find new customers:
Like in section four, this is a form of social proof that
should be used when marketing to future customers.
8 . 3

71. A D D I T I O N A L R E S O U R C E S
13 Ways To Surprise & Delight Your Customers Today
Read More ▸
8 . 4
Go Beyond Good Enough: How-To Delight Your Customers
Read More ▸
8 Ways To Delight Your Customers Today
Read More ▸
6 Creative Ways To Surprise & Delight Your Customers
Read More ▸

72. N O W I T ’ S Y O U R T U R N …
Now that I’ve shared my favorite
free marketing strategies with you
today, I want to turn it over to you.
Which technique from this
list do you want to use first?

73. N O W I T ’ S Y O U R T U R N …
For example, your comment might look like this:
I run a business called ____. I’m going to use ____ first.
Let me know what you think by
leaving a comment below right now.

74. Learn how-to dramatically boost your leads and
sales from online marketing with this bonus guide.
F R E E B O N U S G U I D E
CLICK HERE TO GET ACCESS
The bonus guide includes a PDF eBook that will walk you
through 10 ways you get more leads and sales online.

75. Want more helpful marketing resources?
E L I V 8 G R O U P. C O M / R E S O U R C E S