Marketing tools presentation from Roland Frasier talk at Traffic & Conversion Summit 2016 with Ryan Deiss & Perry Belcher. Covers 122 marketing tools divided into categories for ease of use. Tools cover email tools, marketing tools, Facebook tools, Instagram tools, Pinterest tools, social media tools, predictive tools, ecommerce tools, competitive intelligence tools, hiring tools, coding tools, website tools and much more.
These are slides from my presentation on "Unstoppable Consumer Funnels" at Conversion Conference 2017 (ConversionConference.com) at the Rio in Las Vegas. These slides show 40 different ways to increase conversions across 10 separate funnel elements, from traffic to ad to landing page to upsells to order from, thank you page, emails, retargeting, social, video and more.
Business Intelligence | Competitive Intelligence | Business Intelligence ToolsRoland Frasier
Business intelligence tools and competitive intelligence analysis to research competitor copy, landing pages, offers, keywords, ads, creative, identify upsells, downsells, jv opportinities and more. Data tells you everything and this deck tells you how and where to find all the data you need to create a complete, scientifically proven to be successful offer, without split testing or spending thousands of dollars guessing.
Presentation from Traffic & Conversions Summit 2018 TCS2018. How to create content at scale without hassles while keeping it engaging, relevant and authentic.
I used this strategy to create hundreds of short, interesting videos almost effortlessly. This deck shows how. It also shows how to build a massive Facebook following and how to keep that following engaged. Lastly, it shows how to monetize the content and Facebook following you build in steps 1 and 2.
The last few slides are a bonus and explain how we monetize our blog content and which tools we use to do that, and how we use SMS marketing to monetize.
Scaling Sales: Growth Strategies Of The Fastest Growing Internet RetailersRoland Frasier
Over 150 hours of research, interviews went into the creation of this presentation on how today's fastest growing internet retail companies are accomplishing their remarkable growth.
The goal in creating this work was to discover the exact strategies, business models, company cultures and tools that these companies are using to achieve their growth.
In this 189 slide presentation I distill all that research into 19 key factors with specific breakdown and examples of exactly how they are doing it.
Content marketing agency strategy, services, and examples. Infographics, viral videos and images from Traffic and Conversion Conference and Perry Belcher.
Scaling Up: Build For Scale: Strategies, Tips + Tactics For Ridiculously Rapi...Roland Frasier
This is Roland Frasier's presentation on Scaling Up from Digital Marketer's Traffic & Conversion Summit 2016. It explains how Ryan Deiss, Perry Belcher, Richard Lindner and Roland Frasier have grown and scaled Digital Marketer, Native Commerce and Idea Incubator businesses at triple digit growth rates over the past several years into industry leaders that they now are.
The presentation explains the growth models and growth hacks that DM and companies have used, the history of their growth and the strategic growth and tactics they are planning to use in the coming years to continue that. growth
Growth Hacking, Funding + Scale Your Business With LeverageRoland Frasier
This presentation was given at the Flight Club Mastermind in July 2017. It covers the use of several tools I developed for growing your business fast, scaling your business, obtaining funding and more.
These are slides from my presentation on "Unstoppable Consumer Funnels" at Conversion Conference 2017 (ConversionConference.com) at the Rio in Las Vegas. These slides show 40 different ways to increase conversions across 10 separate funnel elements, from traffic to ad to landing page to upsells to order from, thank you page, emails, retargeting, social, video and more.
Business Intelligence | Competitive Intelligence | Business Intelligence ToolsRoland Frasier
Business intelligence tools and competitive intelligence analysis to research competitor copy, landing pages, offers, keywords, ads, creative, identify upsells, downsells, jv opportinities and more. Data tells you everything and this deck tells you how and where to find all the data you need to create a complete, scientifically proven to be successful offer, without split testing or spending thousands of dollars guessing.
Presentation from Traffic & Conversions Summit 2018 TCS2018. How to create content at scale without hassles while keeping it engaging, relevant and authentic.
I used this strategy to create hundreds of short, interesting videos almost effortlessly. This deck shows how. It also shows how to build a massive Facebook following and how to keep that following engaged. Lastly, it shows how to monetize the content and Facebook following you build in steps 1 and 2.
The last few slides are a bonus and explain how we monetize our blog content and which tools we use to do that, and how we use SMS marketing to monetize.
Scaling Sales: Growth Strategies Of The Fastest Growing Internet RetailersRoland Frasier
Over 150 hours of research, interviews went into the creation of this presentation on how today's fastest growing internet retail companies are accomplishing their remarkable growth.
The goal in creating this work was to discover the exact strategies, business models, company cultures and tools that these companies are using to achieve their growth.
In this 189 slide presentation I distill all that research into 19 key factors with specific breakdown and examples of exactly how they are doing it.
Content marketing agency strategy, services, and examples. Infographics, viral videos and images from Traffic and Conversion Conference and Perry Belcher.
Scaling Up: Build For Scale: Strategies, Tips + Tactics For Ridiculously Rapi...Roland Frasier
This is Roland Frasier's presentation on Scaling Up from Digital Marketer's Traffic & Conversion Summit 2016. It explains how Ryan Deiss, Perry Belcher, Richard Lindner and Roland Frasier have grown and scaled Digital Marketer, Native Commerce and Idea Incubator businesses at triple digit growth rates over the past several years into industry leaders that they now are.
The presentation explains the growth models and growth hacks that DM and companies have used, the history of their growth and the strategic growth and tactics they are planning to use in the coming years to continue that. growth
Growth Hacking, Funding + Scale Your Business With LeverageRoland Frasier
This presentation was given at the Flight Club Mastermind in July 2017. It covers the use of several tools I developed for growing your business fast, scaling your business, obtaining funding and more.
Traffic & Conversion Sumit 2018 10X Business GrowthRoland Frasier
This deck covers a few of the 21 different ways that we have found to 10X business growth across a multitude of different industries and niches. It explains in detail with exercises how to create bolt on businesses, turn expenses into profits and build monthly recurring revenue.
Bullet-Proof Copy From Kajabi Impact EventRoland Frasier
Micro-messaging, copywriting system from Roland Frasier that considers Google's Micro-moments messaging to quickly and easily create uniquely effective marketing campaigns for multi-touch messaging across ads, SEO, and the entire customer journey.
Product Development How To Develop A Product LineRoland Frasier
How to develop a product line presentation from the Digital Retailers Association Product Line Building Workshop. These materials cover interactive exercises to develop product lines using Lateral Thinking, Product Category Differentiation, Value Curve for building products, the Product Line Grid, The New Product Canvas, Product Funnel Grid, Product Innovation Mapping, Leverage in Product Development, Trend-Driven Product Development, Kaizen and Product Pivots,
War Room: Increase Valuation, Cut Expenses, Increase Lead GenerationRoland Frasier
In this brief talk from the July 2017 War Room Mastermind meeting in Newport Beach, California, I covered 3 ways to dramatically improve your business. The presentation is entitled 5-80-5, and it explains in three sections 1) how to 5x the value of your business by switching static, one-time income into monthly recurring revenue (MRR), 2) how to reduce expenses by up to 80% or more by converting expenses to profits (E2P), and 3) how to 5x your lead generation for free by inventorying your super-powers and matching them up to strategic relationship partners. This presentation accompanies the 5-80-5 Multiplier Worksheet, uploaded separately.
This presentation was given at Big Block Realty Mastermind in San Diego. It contains 40 proven growth hacks to double your business, whether it be real estate or something different.
Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
Ungagged London 2015 Presentation - Traffic HacksRoland Frasier
Presentation on how to build a multi-million dollar blog using data-driven content marketing, licensing and content curation techniques to drive traffic and conversions while marketing and generating online sales in any market niche.
This presentation was given at Ezra Firestone's Blue Ribbon Mastermind in August, 2017, in Austin, Texas. It covers leverage and how to grow your business and scale your business using leverage and several tools I developed including the Leverage Mapping Canvas, the Business Growth Idea Score Card and the Business Growth Matrix.
Genius Network 10 Minute Talk Roland FrasierRoland Frasier
This is the 10 Minute Talk presentation that I did for the June 2017 meeting of Joe Polish's Genius Network. The presentation is entitled 5-800-5 and provides three techniques to re-position certain income, assets and resources of your business to 5x your business valuation, cut expenses by up to 80% or more and generate 5x your current lead flow with no additional cost.
Growth vs. Scale: Business Strategy, Product Mix, Business Growth StrategyRoland Frasier
From the La Jolla Mastermind on March 9, 2017, this deck contains my top tools for designing business strategy and growth strategy. For growth hacking, check out the 3x3x3 Growth Matrix, which contains multiple strategies for attaining growh: getting more customers, having them buy more when they order, and having them return to order again and again.
It provides actionable growth tools like the Channel Grid, Trend Mapping Canvas, Value Curve Plotter and Business Innovation Map, to help you plot your business's growth.
It also provides the 3x3x3 Business Scale Matrix, which helps you drill down on systems, people and money. Tools are included to help with this effort as well.
They include The Product Mix Canvas, Product Development Grid and Ash Maurya's Lean Canvas.
From the Traffic and Conversion Summit 2021, Perry Belcher explains how he built a 300 person global team. Discover your secret weapon to grow revenue in any industry with this one-of-a kind formula for success!
Real Estate Marketing Ideas For Brokers, Agents + InvestorsRoland Frasier
Real estate marketing deck with real estate marketing ideas for real estate agents, realtors, real estate brokers and real estate agents from the Lab Coats Live event in San Diego, California
TCS: MORE Freakishly Effective Marketing Hacks From Traffic & Conversion SummitRoland Frasier
Still more marketing hacks, marketing tips and growth hacking tips from Traffic & Conversion Summit. This deck covers Conversion Optimization, welcome mats, ringless voicemail, stock vs. user image test results, how to increase signups and opt-ins, using friendly forms to bump conversions, using minimalist landers and home pages, the benefits of reducing form fields and how to 9X cart abandon recoveries using Web Push, and much more.
Best Marketing Tools 2019 From Traffic & Conversion Summit 2019Roland Frasier
This is my annual presentation of the coolest marketing tools and best marketing tools 2019 edition. It covers SEO Tools 2019, social media tools 2019, facebook live tools 2019, analytics tools 2019, copywriting tools 2019, video marketing tools 2019, photo and image tools 2019, influencer tools 2019, retargeting tools 2019 and much more.
Achieving Unicorn Growth From Traffic & Conversion Summit 2019Roland Frasier
This is my presentation on "Achieving Unicorn Growth: 5 Rapid Customer Acquisition Strategies Guaranteed To Drive Massive Results" from our Traffic & Conversion Summit 2019.
This presentation covers integration marketing and co-branded marketing/co-branding, using strategic partnerships, verticalization of markets, business acquisitions, how to buy companies and accounts for no money down, the concept of Butterfly Leverage, how to use the Value Quadrant Filter to determine which business profit centers to keep, sell, ascend or exit and much more.
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2Roland Frasier
Digital marketing strategy deck presentation from Ungagged 2015 in London presented by Roland Frasier. This deck presents a comprehensive marketing strategy for driving conversions, sales and conversion optimization.
30 marketing tips and growth hacks from Digital Marketer and Native Commerce to improve your digital marketing.
It begins with our business optimization checklist, and then briefly explains our content and commerce business model for marketing.
It then covers the importance of marketing to existing customers not just new visitors. Also covered are offer pages, landing pages, order bumps, penny offers, dynamic keyword insertion ads and how to increase mobile conversions.
Also covered in this deck, device targeting, how not to pay for bot traffic and get ad refunds from Facebook or Google for Bot traffic you paid for.
The benefits of MTO (More Than One) Funnnels, how to add continuity to your funnel, how to add continuity with MTO funnels to maximize ROAS.
Yearly vs. monthly continuity is also covered, along with which type of continuity to add for your customers, 7 day vs 14 day subscription models, $1.99 post launch trial sequences, decline recovery rate hacks, welcome videos, welcome kits and fast declines.
Mass Conversions | Product Mix | Conversion OptimizationRoland Frasier
The 6 Week Fix... 6 step ecommerce marketing tactics and ecommerce optimization strategies for selling physical products on Amazon, media marketing, driving traffic to your website and converting more buyers using conversion optimization CRO strategies for growth hacking your online business.
The presentation starts out by helping you define your model, innovate new products using existing products, develop a product mix with width and depth to your product line development.
Next, it walks you through setting your income budgets and income goal targets by profit center. Then, it provides tools for achieving your revenue goals from reverse engineering lead generation and ad spend by profit center to an email promotions calendar and sales promo calendar template.
Next, it provides exercises for brand development, brand differentiation and product differentiation, and goes one to explain why this is important in light of the different buying values of visitors, customers and repeat purchasers.
The presentation wraps up with our 92 point funnel hacks and funnel optimization matrix. This is a wonderful growth hacking tool for your growth team.
Traffic & Conversion Sumit 2018 10X Business GrowthRoland Frasier
This deck covers a few of the 21 different ways that we have found to 10X business growth across a multitude of different industries and niches. It explains in detail with exercises how to create bolt on businesses, turn expenses into profits and build monthly recurring revenue.
Bullet-Proof Copy From Kajabi Impact EventRoland Frasier
Micro-messaging, copywriting system from Roland Frasier that considers Google's Micro-moments messaging to quickly and easily create uniquely effective marketing campaigns for multi-touch messaging across ads, SEO, and the entire customer journey.
Product Development How To Develop A Product LineRoland Frasier
How to develop a product line presentation from the Digital Retailers Association Product Line Building Workshop. These materials cover interactive exercises to develop product lines using Lateral Thinking, Product Category Differentiation, Value Curve for building products, the Product Line Grid, The New Product Canvas, Product Funnel Grid, Product Innovation Mapping, Leverage in Product Development, Trend-Driven Product Development, Kaizen and Product Pivots,
War Room: Increase Valuation, Cut Expenses, Increase Lead GenerationRoland Frasier
In this brief talk from the July 2017 War Room Mastermind meeting in Newport Beach, California, I covered 3 ways to dramatically improve your business. The presentation is entitled 5-80-5, and it explains in three sections 1) how to 5x the value of your business by switching static, one-time income into monthly recurring revenue (MRR), 2) how to reduce expenses by up to 80% or more by converting expenses to profits (E2P), and 3) how to 5x your lead generation for free by inventorying your super-powers and matching them up to strategic relationship partners. This presentation accompanies the 5-80-5 Multiplier Worksheet, uploaded separately.
This presentation was given at Big Block Realty Mastermind in San Diego. It contains 40 proven growth hacks to double your business, whether it be real estate or something different.
Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
Ungagged London 2015 Presentation - Traffic HacksRoland Frasier
Presentation on how to build a multi-million dollar blog using data-driven content marketing, licensing and content curation techniques to drive traffic and conversions while marketing and generating online sales in any market niche.
This presentation was given at Ezra Firestone's Blue Ribbon Mastermind in August, 2017, in Austin, Texas. It covers leverage and how to grow your business and scale your business using leverage and several tools I developed including the Leverage Mapping Canvas, the Business Growth Idea Score Card and the Business Growth Matrix.
Genius Network 10 Minute Talk Roland FrasierRoland Frasier
This is the 10 Minute Talk presentation that I did for the June 2017 meeting of Joe Polish's Genius Network. The presentation is entitled 5-800-5 and provides three techniques to re-position certain income, assets and resources of your business to 5x your business valuation, cut expenses by up to 80% or more and generate 5x your current lead flow with no additional cost.
Growth vs. Scale: Business Strategy, Product Mix, Business Growth StrategyRoland Frasier
From the La Jolla Mastermind on March 9, 2017, this deck contains my top tools for designing business strategy and growth strategy. For growth hacking, check out the 3x3x3 Growth Matrix, which contains multiple strategies for attaining growh: getting more customers, having them buy more when they order, and having them return to order again and again.
It provides actionable growth tools like the Channel Grid, Trend Mapping Canvas, Value Curve Plotter and Business Innovation Map, to help you plot your business's growth.
It also provides the 3x3x3 Business Scale Matrix, which helps you drill down on systems, people and money. Tools are included to help with this effort as well.
They include The Product Mix Canvas, Product Development Grid and Ash Maurya's Lean Canvas.
From the Traffic and Conversion Summit 2021, Perry Belcher explains how he built a 300 person global team. Discover your secret weapon to grow revenue in any industry with this one-of-a kind formula for success!
Real Estate Marketing Ideas For Brokers, Agents + InvestorsRoland Frasier
Real estate marketing deck with real estate marketing ideas for real estate agents, realtors, real estate brokers and real estate agents from the Lab Coats Live event in San Diego, California
TCS: MORE Freakishly Effective Marketing Hacks From Traffic & Conversion SummitRoland Frasier
Still more marketing hacks, marketing tips and growth hacking tips from Traffic & Conversion Summit. This deck covers Conversion Optimization, welcome mats, ringless voicemail, stock vs. user image test results, how to increase signups and opt-ins, using friendly forms to bump conversions, using minimalist landers and home pages, the benefits of reducing form fields and how to 9X cart abandon recoveries using Web Push, and much more.
Best Marketing Tools 2019 From Traffic & Conversion Summit 2019Roland Frasier
This is my annual presentation of the coolest marketing tools and best marketing tools 2019 edition. It covers SEO Tools 2019, social media tools 2019, facebook live tools 2019, analytics tools 2019, copywriting tools 2019, video marketing tools 2019, photo and image tools 2019, influencer tools 2019, retargeting tools 2019 and much more.
Achieving Unicorn Growth From Traffic & Conversion Summit 2019Roland Frasier
This is my presentation on "Achieving Unicorn Growth: 5 Rapid Customer Acquisition Strategies Guaranteed To Drive Massive Results" from our Traffic & Conversion Summit 2019.
This presentation covers integration marketing and co-branded marketing/co-branding, using strategic partnerships, verticalization of markets, business acquisitions, how to buy companies and accounts for no money down, the concept of Butterfly Leverage, how to use the Value Quadrant Filter to determine which business profit centers to keep, sell, ascend or exit and much more.
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2Roland Frasier
Digital marketing strategy deck presentation from Ungagged 2015 in London presented by Roland Frasier. This deck presents a comprehensive marketing strategy for driving conversions, sales and conversion optimization.
30 marketing tips and growth hacks from Digital Marketer and Native Commerce to improve your digital marketing.
It begins with our business optimization checklist, and then briefly explains our content and commerce business model for marketing.
It then covers the importance of marketing to existing customers not just new visitors. Also covered are offer pages, landing pages, order bumps, penny offers, dynamic keyword insertion ads and how to increase mobile conversions.
Also covered in this deck, device targeting, how not to pay for bot traffic and get ad refunds from Facebook or Google for Bot traffic you paid for.
The benefits of MTO (More Than One) Funnnels, how to add continuity to your funnel, how to add continuity with MTO funnels to maximize ROAS.
Yearly vs. monthly continuity is also covered, along with which type of continuity to add for your customers, 7 day vs 14 day subscription models, $1.99 post launch trial sequences, decline recovery rate hacks, welcome videos, welcome kits and fast declines.
Mass Conversions | Product Mix | Conversion OptimizationRoland Frasier
The 6 Week Fix... 6 step ecommerce marketing tactics and ecommerce optimization strategies for selling physical products on Amazon, media marketing, driving traffic to your website and converting more buyers using conversion optimization CRO strategies for growth hacking your online business.
The presentation starts out by helping you define your model, innovate new products using existing products, develop a product mix with width and depth to your product line development.
Next, it walks you through setting your income budgets and income goal targets by profit center. Then, it provides tools for achieving your revenue goals from reverse engineering lead generation and ad spend by profit center to an email promotions calendar and sales promo calendar template.
Next, it provides exercises for brand development, brand differentiation and product differentiation, and goes one to explain why this is important in light of the different buying values of visitors, customers and repeat purchasers.
The presentation wraps up with our 92 point funnel hacks and funnel optimization matrix. This is a wonderful growth hacking tool for your growth team.
TCS: Success Strategies Of The Fastest Growing Internet RetailersRoland Frasier
17 Current success strategies of the top internet retailers updated for 2017. These are the latest most up-to-date digital marketing strategies used by the fastest growing online retailers in ecommerce and digital retail.
Time Collapsing Mastermind Marketing Tips Business StrategyRoland Frasier
From the Ed O'Keefe Time Collapsing Mastermind in San Diego, California on March 9, 2017, these are the slides from my presentation on what's working now and marketing tips for 2017.
There are 3 really big takeaways in this deck. First, the benefits of a "More Than One" funnel. Revenue from offering tripwire buyers the ability to purchase more than one of whatever your product funnel lead item is typically exceeds an additional 50% of sales without offering multiple buy options on the front.
Second, we are using a great new content distribution and monetization tool called Sniply to share other people's content with our list. At the bottom of the content, Sniply provides a place for you to include a message and place a link and call to action related to the content.
Third, either Justin Brooke of IMScalable or Mike Rhodes came up with a super smart idea of how to reduce retargeting costs dramatically, actually by an amount equal to the bounce rate on your site. By delaying the firing of the retargeting pixel on your site for 45 or more seconds, you don't pixel people who are not interested in your site and who bounce. Brilliant.
Lots of other goodies here too. Definitely good actionable items to help you increase conversions, get competitive intelligence, some great MARTECH, marketing tools and more.
TCS: Trend Based Marketing - Tomorrow's Campaigns TodayRoland Frasier
Traffic and Conversion Summit 2017 presentation about the current trends in marketing and how to deal with the challenges posed by AdBlocking, non-viewable ads, bad bot traffic and more
Ungagged 2015 Las Vegas 17 SEO, Conversion & Monetization TemplatesRoland Frasier
This is my presentation from Ungagged 2015 live event in Las Vegas. It provides 17 proven templates that we used to add millions of dollars in revenue to our businesses in 2015.
Ungagged Vegas November 2015 Presentation - Scaling UpRoland Frasier
Scaling up. How to scale a business from my day 3 presentation at the Ungagged live event in Las Vegas November 2015. This presentation explores domain strategies, scaling an online business, online to offline (O2O) strategies, and much more.
Success Strategies Of 50 Fastest Growing Internet RetailersRoland Frasier
Analyzing all of the marketing strategies and growth strategies of the 50 fastest growing online retailers revealed 21 commonalities behind their growth and success. Here they are, all distilled into one presentation given at Time Collapsing Academy's Time Collapsing Mega Conference and Content And Commerce by Digital Marketer.
Product Line And Product Development ExercisesRoland Frasier
Day 2 exercises from Digital Retailer Association for product development. Product line, product mix, product line depth, product mix depth, and more exercises are included, along with product line grid, new product development canvas, etc. This information will help you develop your product line from scratch or from an existing product base
Time collapsingmegaconference 9successaccelerationstrategies10-12-16Roland Frasier
Time Collapsing Mega Conference presentation from Ed O'Keefe's Time Collapsing event. This presentation contains seven proven success acceleration strategies. The title is 7 Strategies To Rapidly Accelerate Success.
This is the final part, Part 11 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains personalization tools and team tools.
Content Commerce + Growth Strategies For Online RetailersRoland Frasier
Content meets Commerce and growth strategies presentation for online retailers. The most successful internet retailers strategies combine compelling content with commerce to reach more customers and achieve sustainable growth.
This is a presentation I did at a Flight Club mastermind. It reviews one of our best performing Marketing Funnels, Facebook Ad Hacks, our 2015 Content Marketing Strategy, how we Research New Market Niches, our Split Test strategies and lots more.
This is Part 10 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains CRO tools, conversion optimization tools, augmented reality tools, mixed reality tools, virtual reality tools and social marketing tools
Viral videos don't just happen. They require luck and serious data science research. Here are 5 proven complete strategies to use data to determine what viral video content will have the best chance of catching fire. These marketing strategies can be used for video, content marketing, social media marketing and SEO. They are from a presentation that I did at Digital Marketer's Traffic & Conversion Summit.
This is part 8 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains video tools, video marketing tools, shoppable video tools, image editing tools, image marketing tools, and shoppable content tools.
Traffic & Conversion Summit 2018 Weapons of Mass Conversion Marketing Tools 2018Roland Frasier
This is the Weapons of Mass Conversion presentation that presented at Traffic & Conversions Summit 2018 in San Diego California. It contains about 300 marketing, management, analytics and related tools that we use in our various businesses along with recommendations of which ones we believe are essential or worth checking out.
By 2020, more than 50% of all search queries will be via voice search. This new era of search engine marketing brings new challenges and opportunities. This presentation helps marketers better understand the impact and trends of voice search, how to prepare, and 5 actionable ways to prepare and succeed with voice search.
For our June 2019 event, Search Social & Attribution, we had two fantastic speakers.
Dale Nguyen presented: Developing a Data-Driven Link Building Strategy Using Google, Competitor, & Industry Insights
Francois Goube presented: What I learned from crawling 10 billions of Pages and analyzing 5 Trillions of log lines.
For full recaps of this and past events, head on over to utahdmc.org
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadPat Ahern
Despite the rise of RankBrain, backlinks still remain Google's single most influential organic ranking factor. Learn our 3 most effective strategies to gain high-quality, white-hat backlinks to boost your search rankings and drive more qualified customer to your site.
View the full webinar recording (hosted by HubSpot & IMPACT) and access additional resources to help you fix these 10 common website mistakes here: http://www.impactbnd.com/blog/common-website-mistakes-the-resources-to-fix-them-right-now
SEO for Small Business (or as We Like to Call It: Online Community Building)Joseph Skibbie
Small Businesses are under attack - what used to be achieved with a business card is now requiring brochures, websites, and multiple social media channels. If a targeted strategy isn't used from the beginning, the benefits to Search Engine Optimization will be negligible. A targeted strategy incorporating web, content, eNotice, social, and paid will allow for climbing the Search Engine Results Pages (SERP's) over time. Use the outlined strategy framework to focus your efforts will make the difference in your small and midsize enterprise.
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017Roland Frasier
This is part 6 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains Keyword tools, traffic tools and SEO Tools.
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here!
In the webinar recording, our experts discuss how you can get started in CRO, what tools you should be using, how to do an initial analysis, factors of good landing pages, how to test, and more! By the end, you should have what you need to get started on your own.
Hanapin’s CRO experts, Sam Owen and Roopa Carpenter, do a great introduction into the world of conversation rate optimization.
You’ll get expert-level PPC tips like:
*How to get started on an initial analysis
*Best tools to use for CRO
*Testing and measuring the right things
What's that smell? Your Content R.O.T! Ethology Content Marketing WebinarMike Corak
Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now.
How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution.
Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now.
How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution.
This presentation covers the following:
Identify existing R.O.T. content and formulate a plan to eliminate it
Develop R.O.T.-resistant content that works harder, while publishing less often
Think more about what customers want and less about filling your publishing calendar
Das ist Marketing Stuttgart: This Is Marketing Stuttgart: Präsentation zur Ku...Roland Frasier
Dies ist die Präsentation Über Kundenerfahrung von der Veranstaltung "This is Marketing" im Stuttgart. Es enthält die Peak-End-Regel, die Übung zum Kundenaufzug, die Techniken zur Messung der Kundenzufriedenheit und eine Liste von Methoden zum Kundenhören.
Es enthält auch Informationen zur Kundenzufriedenheitsstatistik und deren Auswirkungen auf Einnahmen, Ausgaben, Verkäufe und Unternehmensbewertungen.
Bullet-Proof Copy From Traffic & Conversion Summit 2019Roland Frasier
This is my presentation on Bullet-Proof Copy from Traffic & Conversion Summit 2019. It provides my complete system for copywriting so that you can instantly and easily create uniquely effective marketing campaigns using proven "what to say when" magic messaging models.
This presentation begins with Think With Google insights about the state of the customer journey and how user intent and five different micro-moments drive customer purchase decisions. It then examines the new multi-touch path to purchase which frequently entails hundreds of searches, videos views, site visits and more before a purchase is made.
Knowing about these critical purchase decision micro-moments allows you to create messaging to meet the customer at each point in their journey.
The presentation then provides a system to create copy and messaging for just that purpose through a series of tools I created including the Script-Sheet, SPADES Multi-Touch Messaging Matrix, Messaging Wheel and more.
Traffic & Conversion 2019: 17 Unique Marketing Tweaks You Can Copy, Proven To...Roland Frasier
Presentation I gave at T&C 2019: Traffic & Conversion Summit 2019. Marketing 2019. This presentation covers the evolution of the marketing funnel from simple one-time funnel into a customer journey best represented by a DNA-like double helix. It then discusses how to amplify product or service value using influencers, story copy and personalization. Finally, it discusses the 6 major building blocks that make up marketing DNA, and then provides not 17 but 36 specific marketing tweaks to things that you are probably already doing, designed to increase their effectiveness and conversions.
Presentation from Ezra Firestone's Ecommerce All Stars Event. This presentation contains the 5-80-5 methodology and several tools for growing your business using leverage.
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
Speakeasy 2.0: Leverage To Grow A Business And Scale A BusinessRoland Frasier
This presentation was first presented at Speakeasy 2.0 and provides three methods for identifying and using leverage to grow your business and scale your business. It begins with a simple 3 part test, then progresses to a leverage checklist and eventually to completing a Leverage Mapping Canvas, process map and matrix.
This is part 9 of the Roland Frasier mega tools presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains analytics tools, influencer marketing tools and retargeting tools.
TCS: Ad Tools, Social Marketing Tools + List Building ToolsRoland Frasier
This is part 7 of the Roland Frasier mega business tools and marketing tools presentation from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains advertising tools, ad building tools, ad server tools, traffic-getting tools to get more traffic and list building tools to build your marketing list and customer prospect list.
This is Part 5 of the Roland Frasier mega business tools and marketing tools presentation at Traffic & Conversion Summit 2017 in San Diego, California. This deck contains funnel tools, cart tools and CRM tools.
This is Part 4 of the Roland Frasier Mega Business & Marketing Tools presentation at Traffic & Conversion Summit 2017. This deck contains ecommerce tools to help you marketing your ecommerce sites and Amazon marketing tools to help you market better on Amazon.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools Presentation
1. 22 ToolsTo Rank Higher,Convert Better,Automate Everything
& Find Holes In The Market Your Competitors Have
Missed
#tcs2016 @RolandFrasier
Roland Frasier
12. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Keyword
Research
#tcs2016 @RolandFrasier
13. Keyword Research Tools We Use…
SEMRush FreshKey WordTracker
UberSuggest iSpionage Adwords KW Planner
KeywordSpy Google Trends KeywordTool.io
Soovle VideoCents MerchantWords
#tcs2016 @RolandFrasier
14. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Search
#tcs2016 @RolandFrasier
15. SEMRush.com
• Run a domain level keyword report
• Export to Excel
• Sort by Rank (High to Low) + Traffic (High to Low)
• Create + publish content for keyword rankings 2 – 10
• Use influencer outreach, paid media to content + email to list
about new content to drive traffic and links to content
#tcs2016 @RolandFrasier
16. Competitive Intelligence Tools We Use…
• Schedule Posts To Appear At Most Ideal Times For
Engagement + Sharing
• Easily Post Content You Discover While From Browsing By
Using Buffer’s Browser Extensions
• Use Buffer Pablo To Quickly Create + Post Perfect Images
#tcs2016 @RolandFrasier
17. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Competitive
Intelligence
#tcs2016 @RolandFrasier
27. Buffer.com
• Schedule Posts To Appear At Most Ideal Times For
Engagement + Sharing
• Easily Post Content You Discover While Browsing By Using
Buffer’s Browser Extensions
• Use Buffer Pablo To Quickly Create + Post Perfect Images
#tcs2016 @RolandFrasier
29. TailWindApp.com
• Pinterest + Instagram: Discover Content, Schedule Posts,
Monitor Conversations, Launch Promotions + Analytics
• We Use Tailwind To Generate Up To 20,000 Leads Per Day
From Pinterest For DIYReady + SurvivalLife
#tcs2016 @RolandFrasier
30. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Monetization
#tcs2016 @RolandFrasier
32. AdButler.com
• Serving Ads On Native Commerce Sites
• Has Added $50,000 Per Month In New Ad Revenue So Far
• Rotates Best-Performing, Highest-Paying Ads
• Real-Time Reporting
#tcs2016 @RolandFrasier
34. SkimLinks.com
• Non-Obtrusive Supplemental Monetization From Branded
Products In Your Content
• 20,000 Merchants In Network
• Automatically Turns Links To Products In Your Content Into
Affiliate Links
#tcs2016 @RolandFrasier
36. RevContent.com
• Native Commerce Content Recommendation Network
Recommending 200 Billion Pieces Of Content Per Month
• Allows Us To Generate Income From Posts With Post-
Specific Ads
#tcs2016 @RolandFrasier
38. AdThis.com
• Automatically Add Share + Follow Buttons To Your Site
• Automatically Recommend Additional Content On Your Site
• On-Site Retargeting Exit Pops Based On Where Your
Visitors Came From, Interests Or Behavior
• Add Or Promotion Bars At Top Or Bottom Of Your Site
#tcs2016 @RolandFrasier
40. SnapEngage.com
• Live Chat For Websites: Captures + Exports Leads
• Automatically Pulls User Info At Start Of The Chat +
Saves Chat Transcript To The System
• Customized Chat Boxes To Match Website
• Adding To Customer Care As Profit Center $59,000 Last
Month
#tcs2016 @RolandFrasier
42. HelpScout.com
• Built-In Knowledge Base Integrates With The Help-Desk
• Added To Customer Care As Profit Center $59,000 Last
Month
• Fantastic For Organizing Our Ever-Growing List Of
Products For Customer Care Agents To Pull On The Fly
#tcs2016 @RolandFrasier
43. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Affiliate Networks
#tcs2016 @RolandFrasier
46. ClickBank.com
• Added $3.1 Million In Revenue In 2015
• 200 Million Customers
• 500,000 Affiliates In Network
• Remarketing
• JVs: Definitely Worth Visiting At Their Booth Here @ T&C
#tcs2016 @RolandFrasier
47. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Analyitics
#tcs2016 @RolandFrasier
50. HotJar.com
• Creates Session Recordings
• Improve Form Design To Improve Conversions: Recorded 5,000 Cart
Interactions & Used Data To Design New Layout For DM’s Order Form.
• Form Analysis – Find Where People Drop Off Your Form, Which Fields
They Re-enter, Time On Each Field & # Of Times Form Submits Fail
• Heat Maps (But We Like CrazyEgg Better)
• User Surveys
#tcs2016 @RolandFrasier
51.
52. GoogleAnalytics.com
• Check Acquisition > All Traffic > Source Medium For New
Traffic Channels
• Same as above but check for referrals
• Check Behavior > Behavior Flow > Site Content > All Pages
To Find Best Performing Content
• Check Your Sessions By Hour To Find Best Times To
Interact, Post Content, Etc. With Your Visitors
#tcs2016 @RolandFrasier
53.
54.
55.
56.
57.
58. CrazyEgg.com
• Heat Map: We found that a section of our home page got a lot of
clicks, but didn’t link anywhere. We added a link to a sales page
& saw a 49% increase in DM lab sales from the homepage.
• Scroll Mapping: Find how far visitors scroll on your site
• Confetti: Find out what people who come to your site from
different traffic sources click on the most.
#tcs2016 @RolandFrasier
59. Use click trackers to find click leakage on all your offer pages
These images got
12% of all clicks,
but didn’t have a
link
60.
61. Quettra.com
• 1. Mobile App Intelligence For Android + iOS Device Users
• 2. Quettra Portrait Provides Detailed User Profiles, Personas,
Demographics And Interests.
• 3. Personalize Content Based On User Preferences, Data Mine To
Better Target New Prospects. Monetize Better By Providing Ad
Networks More In-depth Customer Demo/Interests Targeting
#tcs2016 @RolandFrasier
62.
63. Grytics.com
• 1. Facebook Group Analytics + Management
• 2. Find When Members Are Most Active + Learn Best Times
To Interact With Them And Post.
• 3. Reward Active Members With “Wall Of Fame”
Leaderboard For Likes, Comments, Posts & Influence
#tcs2016 @RolandFrasier
64. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
On-Site
Retargeting
#tcs2016 @RolandFrasier
65.
66. OptiMonk.com
• Contextual Exit Pops, Scroll Pops & Hello Bar
• Based On Where Visitors Came From (FB/Google) and The Kind Of
Content They Are Consuming
• Digital Marketer Used To Generate An Additional 22,689 Leads
• Increased DM Lab Sales By 30.22%
• Decreased Bounce Rate By 8.52% & Increased Time On Site By 35%
#tcs2016 @RolandFrasier
67.
68. Gleam.io
• Contests, Social Share Rewards & On-Site Retargeting.
• Single-Step Scroll Pop Lead Capture Form To 2x Leads
• T&C TY Page Share Request > $69,105 Organic Ticket
Sales From Facebook ($59,897) & Twitter ($9,208)
• Double Your Sales Campaign For Sharing Lead Magnets
#tcs2016 @RolandFrasier
69. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Live Chat
#tcs2016 @RolandFrasier
70.
71.
72. SnapEngage.com
• Easy to capture and export leads
• Great integrations with other solutions (for us HelpScout)
• Customize the look and feel to match your websites
• Partially responsible for $59k in sales by customer support
last month.
#tcs2016 @RolandFrasier
73.
74. Google Tag Manager –TagManager.Google.com
• Add New Code (Gleam, Hotjar, FB Pixels, AdWords Pixels) To Your
Site Without Having To Involve Your Dev Team
• Add & Update Tags On Your Website & Mobile Apps
• Used To Set Up Sequence In GTM To Get Accurate Ecommerce
Data Measuring Campaign Effectiveness From Purchase To Final
Upsell
#tcs2016 @RolandFrasier
75. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Research
#tcs2016 @RolandFrasier
77. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Conversion
Optimization
#tcs2016 @RolandFrasier
78.
79. VisualWebsiteOptimizer.com
• A/B + Multi-Variant Split Tests
• Check out tons of case studies on the DM blog.
• Worked better for us than Optimizely because we
found that Optimizely slowed some of our sites
down significantly.
#tcs2016 @RolandFrasier
83. EmailOnAcid.com
• Check Email Appearance Across All Formats, All Devices
• Link + Image Validation: Never Send A Broken Link Again
• Defeat Image Blocking With “Mozify” Styled Text
Replacement Feature For Blocked Images
#tcs2016 @RolandFrasier
84.
85. WickedReports.com
• Gives easy-to-understand reports based on UTMs that
connects directly to Infusionsoft.
• More of a closed system than ecommerce reporting in GA.
It’s how we measured Gleam’s effectiveness on revenue.
• Connect Your Email, PPC, Social & CRM Data In One Place
#tcs2016 @RolandFrasier
86. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Project
Management
#tcs2016 @RolandFrasier
87.
88.
89.
90.
91. GetFlow.com / Blossom.co / Podio.com / Slack.com
• Flow: Project Management.Turns Chats Into Tasks. Very Visual.
• Blossom: For SCRUM Project Development
• Podio: For Tech Groups. Creates Separate Web-Apps For Calendars,
Gantt Charts,Agile SCRUM Boards, Kanban Boards, Etc.
• Slack: For Intra-Company Communications
#tcs2016 @RolandFrasier
92. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Lead Gen
#tcs2016 @RolandFrasier
98. Qzzr.com
• Create, Embed + Share Customized Quizzes
• Export To CRM + Segment Based On Replies To Personalize
For Highly Targeted Follow-Up Marketing
• Add Calls To Action To End Of Quiz To Drive Traffic To Opt-
In + Tripwire Pages, Boost Facebook Likes, Etc.
#tcs2016 @RolandFrasier
102. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Productivity
#tcs2016 @RolandFrasier
103.
104.
105.
106.
107. Gliffy.com / Balsamiq.com / Moqups.com
• Gliffy: For Charting Out Funnels & Flowcharting Offers. Also
Helps With QA Having Everything Linked & Viewable
• Balsamiq Mockups: Rapid Wire-framing Tool. Gets Business
Team, Developers & Designers On Same Page Before Dev Starts
• Moqups: Another quick mock-up tool.
• Speeds Dev Time, Reduces Iteration, Increases Productivity
#tcs2016 @RolandFrasier
108.
109.
110. Grammarly.com / CopyScape.com
• Grammarly For QA Grammar Checking Content
Prior To Posting
• CopyScape For QA + Legal Liability Reduction
Checking Content Prior To Publishing
• CopyScape To Discover Other People’s Content
That Infringes On Ours
#tcs2016 @RolandFrasier
111.
112. PiktoChart.com
• Quickly + Easily Make Beautiful Graphs, Charts
and Infographics
• 500+ Templates
• Stock Photo Library + Upload Your Own Videos
#tcs2016 @RolandFrasier
114. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Hiring & HR
#tcs2016 @RolandFrasier
115.
116.
117.
118. Workable.com / TimeDoctor.com / TestDome.com
• Workable: For Hiring. Posts To Top 15 Career Sites. Creates
Career Center. Tracks Entire Process Of Hiring.
• TimeDoctor: Monitoring & Improving Employee
Performance
• TestDome: Tests Programmers Before You Hire Them
#tcs2016 @RolandFrasier
119. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
QC,De-Bugging
Tech
#tcs2016 @RolandFrasier
120.
121.
122.
123. Bugherd.com / Loader.io / Twilio.com
• Bugherd: Like Sticky Notes On A Website. UI/QC
Team Pastes Stickies Right On Site,Turns Into Notes
For Debug Team
• Loader: For Load Testing (Free)
• Twilio: Appointment Reminders, 2 Factor
Authentication, Package ETAs, Call Tracking.
#tcs2016 @RolandFrasier
124. Twilio Use Case…
• SMS “WELCOME TO THE FPA. Click Here To Sign In & Get Your
Membership Benefits Today.”
• Responses “I Never Signed Up For This.” = Cancel Membership,
Don’t Send Welcome Kit. Don’t Rebill.
• Decreased First Re-Bill Cancels By 10%, Reduce Chargebacks,
Save COGS On Kits Sent To Cancels Prior To Implementing
#tcs2016 @RolandFrasier
125. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Fulfillment
#tcs2016 @RolandFrasier
126.
127.
128.
129. ShipStation.com / SkuVault.com / ShipGooder.com
• ShipStation Integrates With Everything We Do: Amazon, Shopify,
Magento, LimeLight, SkuVault, Etc.
• Integrates With All Major Shippers: DHL, FedEx, UPS, USPS
• SkuVault Helps Manage Stock
• ShipGooder Helps Us Find The Best Rates
• Helped Us Ship 59,563 Items In January 2016
#tcs2016 @RolandFrasier
130. This is a sample of bold
text on a full color slide.
This is good for quotes,stats,
dividers,etc.
Facebook
#tcs2016 @RolandFrasier
133. Highest Impact Split-Tests Ranked in Order of Impactfulness
1. Countries
2. Precise Interests
3. Images
4. User OS
5. Age Range
6. Genders
7. Broad Categories
8. Titles
9. Cities
10.User Device
11.Body Copy
12.Sexual Preference
13.Relationship Status
14.Regions
15.Education
16.Language