1. Content should be the main consideration in any digital strategy, as content is what is offered to customers online. Channels and technology are meant to facilitate content delivery.
2. Digital marketing is becoming more technology-driven, analytical, and operationally-focused as marketers take on more multi-channel responsibilities. Customer expectations are also evolving rapidly.
3. An effective content strategy involves planning based on customer insights, setting objectives, developing content and distributing it across owned, paid and earned channels to meet business and customer goals. It is an ongoing process of measuring, optimizing and repurposing content.
Content Marketing: Strategy and Implementation – a conversation focused on putting together a valuable strategy for a content marketing campaign, with tips and advice on implementation and measurement.
Content Marketing: Strategy and Implementation – a conversation focused on putting together a valuable strategy for a content marketing campaign, with tips and advice on implementation and measurement.
The frameworks in this document are probably most helpful for those who are already familiar with or practice content strategy. They also represent the ones we particularly like and use the most here at KBS. We hope you find them useful.
If your organization is online, you need to have and use a content strategy. This presentation outlines what content strategy is and what content strategists do.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.
Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?
No content strategy, that’s why.
When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It’s time to do it right.
It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are companies keeping up with the crazy changes in content trends, technologies, and audience expectations? Here's what I'm seeing and how my own process has evolved.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Social Media Management Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Management Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bdxx3H
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Content Strategy is Not Content MarketingRich Schwerin
While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignTrinfinity
Having a solid digital marketing plan for every month may seem like over
optimization but the benefits are indisputable. The sooner you can put a monthly plan into action, the sooner you will be reaping the rewards of Digital marketing – more leads, at a lower cost, generated by a completely scaleable strategy.
Use this template to create a detailed digital marketing plan defining the digital channel strategy for each major market/proposition to provide focus and direction for the future.
Make sure your digital plan is well integrated with all marketing communications and aligns with your business objectives.
Here’s a taste of what you’ll find inside:
- Setup Goals and Metrics
-Define your buyer personas
-Identify your marketing triggers
-Keyword strategy
-Outline your content strategy
-Design your marketing funnel
-Implement & setup support platforms
-Recruit for the skillsets you need
Published at <a>Trinfinity</a>
From Facebook to Twitter to Pinterest to Google+ and beyond, managing social media for your business can be overwhelming. But having and sticking to a social media content strategy can help keep you focused, organized and on target when communicating with customers.
Four critical elements to creating a strategy for your business:
1. Set your positioning. Who are you? What do you do? Why does it matter? Why are you better?
2. Identify your target audience.
3. Create personas for your customers so you have a better idea of what they do and what they need.
4. Determine which social networks are the best platforms for your business.
Content with quality, relevance and freshness is essential to engage audiences on social media. Engaging content adds brand value, conveys that you care about your customers to keep them interested, gives real value to your community and further helps you build an excellent brand experience.
Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter, you may as well forget about being remotely successful with the former.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
The frameworks in this document are probably most helpful for those who are already familiar with or practice content strategy. They also represent the ones we particularly like and use the most here at KBS. We hope you find them useful.
If your organization is online, you need to have and use a content strategy. This presentation outlines what content strategy is and what content strategists do.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.
Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?
No content strategy, that’s why.
When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It’s time to do it right.
It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are companies keeping up with the crazy changes in content trends, technologies, and audience expectations? Here's what I'm seeing and how my own process has evolved.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Social Media Management Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Management Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bdxx3H
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Content Strategy is Not Content MarketingRich Schwerin
While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignTrinfinity
Having a solid digital marketing plan for every month may seem like over
optimization but the benefits are indisputable. The sooner you can put a monthly plan into action, the sooner you will be reaping the rewards of Digital marketing – more leads, at a lower cost, generated by a completely scaleable strategy.
Use this template to create a detailed digital marketing plan defining the digital channel strategy for each major market/proposition to provide focus and direction for the future.
Make sure your digital plan is well integrated with all marketing communications and aligns with your business objectives.
Here’s a taste of what you’ll find inside:
- Setup Goals and Metrics
-Define your buyer personas
-Identify your marketing triggers
-Keyword strategy
-Outline your content strategy
-Design your marketing funnel
-Implement & setup support platforms
-Recruit for the skillsets you need
Published at <a>Trinfinity</a>
From Facebook to Twitter to Pinterest to Google+ and beyond, managing social media for your business can be overwhelming. But having and sticking to a social media content strategy can help keep you focused, organized and on target when communicating with customers.
Four critical elements to creating a strategy for your business:
1. Set your positioning. Who are you? What do you do? Why does it matter? Why are you better?
2. Identify your target audience.
3. Create personas for your customers so you have a better idea of what they do and what they need.
4. Determine which social networks are the best platforms for your business.
Content with quality, relevance and freshness is essential to engage audiences on social media. Engaging content adds brand value, conveys that you care about your customers to keep them interested, gives real value to your community and further helps you build an excellent brand experience.
Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter, you may as well forget about being remotely successful with the former.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
Singapore Management University Marketing BootcampJustin Lee
These are the slides from the Digital Marketing lecture series at Singapore Management University.
Table of content:
1. Digital Trends in 2019
2. Introduction to Key Marketing Concepts
3. Building Buyer Personas & Brand Story
4. Introduction to Distribution Methods
5. How to Analyze Your Marketing Data
6. How to Build a Marketing Engine
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
General digital marketing consulting proposal. This proposal can use as a template for any kind of SEO proposal. You can add more information about any particular industry
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. What I did and what I do
Digital Strategist
13% TV producer
19%
SEO/SEM Senior
Account Manager
12%
GM/CEO digital
agency
37%
Digital Account
Director
19%
3. What we’ll cover today
Introduction
Where is digital at
Content Strategy & Marketing principles
Some examples
Exercise
5. Introduction
At the core of digital is content
Content is ultimately what you are offering your
customer online
Content should be your main consideration in any digital
comms
Channels and technology are merely there to facilitate
6. Top Down
Campaign Usually driven by
message business objectives
Social
SEM Banner ads
SEO
Website Email
or
microsite
7. Bottom Up – our focus for today
Social
SEM Banner ads
SEO
Website Email
or
microsite
Useful Usually driven by
content customer needs
29. What is a content strategy?
“A content strategy embraces
words, images and multimedia to
systematically enhance
consumer engagement and
conversion rates.”
Rebecca Lieb
31. Customer insight
Use Customer Insights to determine customers needs.
Develop Personas to determine your customer needs
and pain points.
Create User Journeys for each Persona to determine
pathways from initial interest to conversion. This is likely to
cross multiple channels.
41. Find the Sweet Spot
Business Goals Sweet Customer Goals
Spot
42. 1 PLAN
Where are we now?
- Customer insight
- Market trends
- Competitor analysis
- Content audit
Where do we want to be?
- Setting objectives
How do we get there?
- Set out Online Value
Proposition (OVP)
- Develop strategies
- Develop a Content Grid
44. 2 TEAM
Who is going to do it?
- Who will be ultimately
responsible for the
content
- Who will create the
content(internal vs
external)
- Who will publish the
content
- Who will monitor the
content
- Set out a content
workflow with the
appropriate tools
45. 3 IDEAS
How exactly do we get
there?
- Think tactically
- Use your Content
Grid
- Keep your customer
front of mind
- Fill in the details
53. Distribution Options
Owned Bought Earned
Own website Banners CPM Social Media
Own mobile site Banners CPA Editorial articles
Own micro sites SEM SEO
Own Social channels Sponsorship Blogs
Email House list Forums
Own blogs
HIGH CONTROL LOW
54. Distribution Options – Awareness
Owned Bought Earned
✔Own website ✔Banners CPM ✔Social Media
✔Own mobile site Banners CPA ✔Editorial articles
Own micro sites ✔SEM ✔SEO
✔Own Social channels ✔Sponsorship ✔Blogs
✔Email House list Forums
✔Own blogs
HIGH CONTROL LOW
55. Distribution Options – Conversion
Owned Bought Earned
✔Own website Banners CPM ✔Social Media
✔Own mobile site ✔Banners CPA Editorial articles
✔Own micro sites ✔SEM ✔SEO
✔Own Social channels ✔Sponsorship ✔Blogs
✔Email House list ✔Forums
✔Own blogs
HIGH CONTROL LOW
56. 5 AUDIENCE DEVELOPMENT
- The job is not done
when the content is
live
- Distribute the content
using the most
optimal channels
- Repurpose content
where possible
58. CONVERSION, M
6 7 EASURE AND
OPTIMISE
How do we monitor
performance?
- Measure your
objective’s KPIs
- Use your web
analytics to find
stumbling blocks
- Improve the User
Experience and
content
continuously
75. What should you DO with this?
Think about this process whenever you want to “put
something on the web”
Think about this process when you are setting out your
annual marketing strategies
Start considering alternatives
Feel empowered to understand what questions to ask
and what potential is there
76. Most common mistakes (please avoid!)
Inconsistent content, which could be the result of treating
the content as a campaign
Talking too much about the brand and not focusing on
high-quality content
Not atomising the content into multiple channels in the right
context
Failing to segment content
Ineffective resourcing
No promotion plan around the content marketing strategy
Source: Joe Pulizzi, executive director of the Content Marketing Institute
79. Exercise 1 – Business Objectives
Open Day is coming up in 9 months time.
You have decided that the Digital Channel is at the core
of your communications with your students.
_________________________________________________________
Q: What is the main Business Objective you are hoping to
achieve through Open Day?
80. Discuss – Business Objectives
So what is the one thing we need to achieve?
Is this different now that Digital is at the core of your
strategy?
81. Exercise 2 – Consumer Needs
You have a clear idea of what you want to get out of
Open Day this year. Now it is time to consider your
audience.
_______________________________________________________
Q: Who is your target audience (please segment)
Q: What questions will they have?
82. Discuss – Consumer Needs
So who is our target audience?
Do we currently segment our audience this way?
What questions do they need answered?
Do the questions differ before, during and after Open
Day?
83. Exercise 3 – Content Grid
Now you know your Business Objectives and your
Consumer Needs, you can work out what content is
needed.
______________________________________________________
Q: Please complete the Content Grid
Q: So what is your Online Value Proposition?
84. Exercise 3 – Content Grid
Segment 1 Segment 2 Segment 3
Before Open
Day
During Open
Day
After
Open Day
OVP:
85. Discuss – Content Grid
What messages should be communicated
What content features or tools do we need
Do we need to create new content?
Where will the content live?
Editor's Notes
Source: ExactTarget, May 2012
Source: Yellow Social Media Report, AIMIA, June 2012
Source: Techtarget – How IT buyers make decisions
What questions does the Persona want to answer at this stage in the process?What are the topics and categories that would provide this content and answer these questions?What are some sample headlines for content in each cell?What formats (blog posts, videos, eBooks, etc.) would this content be delivered through?
Source: Nielsen Social Media Report, February 2010