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10 Ways to Generate Leads Online

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Ready to open the lead flood-gates? Here are my top 10 lead generation strategies you can use to significantly increase your subscribers and leads from online marketing. Topics include: content marketing, opt-in forms, landing pages, calls-to-action and much more!

Published in: Marketing
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10 Ways to Generate Leads Online

  1. GENERATE LEADS Online Ways To 10
  2. N U M B E R O N E Create opt-in content offers C L I C K T O T W E E T 1
  3. Email Series Case Studies The easiest way to generate subscribers and leads is to create opt-in content offers. Opt-in offers should require visitors to enter their contact information to access the offer. Here are some examples: Authoritative eBooks Videos & Webinars Checklists & Guides Original Research Content UpgradesProduct Demo
  4. N U M B E R T W O Use combination of content offers & opt-in forms 2C L I C K T O T W E E T
  5. Using multiple opt-in options on your site gives you a higher chance of converting visitors into subscribers and leads. Aside from opt-in content offers, add opt-in forms to your top performing pages like your blog, home and about us pages. Test variations of opt-in forms: Hello Bar, PopUps, SlideUps and PopOvers.
  6. N U M B E R T H R E E Use CTAs to direct traffic C L I C K T O T W E E T 3isWay!
  7. If you want to generate more leads, you need to strategically place enticing calls-to-action on your website. Use these calls-to-action to direct website and blog visitors to your offers and opt-in forms.
  8. N U M B E R T H R E E Build effective landing pages C L I C K T O T W E E T 4
  9. Landing pages are specific locations that you send website traffic. Your landing pages should include an opt-in form and content offer to convert visitors into subscribers and leads. ✓ Get strait to the point ✓ Use contrasting colors ✓ Use your logo & branding ✓ Avoid visual clutter ✓ Use proper formatting ✓ Add social proof ✓ Keep landing pages consistent
  10. N U M B E R T H R E E Capture the right information C L I C K T O T W E E T 5
  11. Collecting basic contact info on your landing pages like names and emails are mandatory. But you also need to consider other information that your landing pages need to collect so you can effectively qualify and prioritize leads. Hubspot is a B2B company. Which is why they ask leads for website URL, job title and business challenges.
  12. D O W N L O A D T H E E N T I R E O N L I N E M A R K E T I N G C H E C K L I S T CLICK HERE TO GET ACCESS— Download the exclusive 94-point checklist that we use to accelerate our clients’ online marketing results.
  13. N U M B E R T H R E E Utilize auto- responders C L I C K T O T W E E T 6
  14. Autoresponders are simply automated emails that are sent after an opt- in form has been completed. It’s a great way to drive leads to other relevant offers and move them through your sales funnel. Decision stage content offers like buying guides and product demos should always include links to speak with your sales team.
  15. N U M B E R T H R E E Optimize thank you pages C L I C K T O T W E E T 7
  16. After a website visitor opts-in, they need should be brought to a “thank you page.” Use this page to provide the content they requested, encourage social sharing and include a secondary CTA to send them to a relevant offer. As a management consulting firm, we use our Thank You pages to connect new subscribers with our consultants for a confidential discussion about their business challenges.
  17. N U M B E R T H R E E Consider an online contest C L I C K T O T W E E T 8
  18. Online contests are a great way to collect a large number of contacts quickly. Providing a consolation prize in the form of a discount will convert contest entries who didn’t win. Base your contest on content submissions like photos and videos to crowd-source content from your audience like Starbucks cup contest.
  19. N U M B E R T H R E E Use a CRM tools to manage leads C L I C K T O T W E E T 9
  20. A customer relationship management (CRM) tool allows you to collect and store information on prospects, leads and customers. This will help prioritize your pipeline, utilize closed loop reporting as well as better align marketing and sales. If possible, integrate your marketing software and CRM tool, so they can easily share lead intelligence.
  21. N U M B E R T H R E E Align marketing & sales teams C L I C K T O T W E E T 10
  22. The most important thing to do is create a Service Level Agreement (SLA). A SLA defines the average amount of leads marketing has to send the sales team every month, as well as how many leads generated by marketing the sales team will work with each month. Here’s a few bright ideas: ✓Enable and promote marketing/ sales communication ✓Measure and hold teams accountable ✓Define how you will qualify and handoff leads ✓Identify actions that represent sales-ready leads
  23. D O W N L O A D T H E E N T I R E O N L I N E M A R K E T I N G C H E C K L I S T CLICK HERE TO GET ACCESS— Download the exclusive 94-point checklist that we use to accelerate our clients’ online marketing results.

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