Youtube marketing software for mac

Youtube marketing software for mac
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· Top 21 tips for video marketing
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I. Video marketing content for you!
Are you looking for ways to enhance your social media marketing?
Do you want new tools to simplify your job?
We asked a group of social media pros for the hottest social media tools
they use today.
Check them out to see if these social media tools are a good fit for
you!
#1: Unlock to Share Plugin
My favorite social marketing tool of all time is the unlock to
share plugin. What is it? It’s a simple plugin that “unlocks” additional
content when your web visitors share your stuff
on Facebook, Twitter or Google+.
Video marketing. Free pdf download examples Page 1

Make your site go viral by requiring the user to share your link to unlock
content.
Why is this so valuable? Well, today everyone has a Like button on their
site. But if you want your audience to share your stuff, you need to give
them a little incentive! That’s exactly what this plugin does.
In my most recent experiment, I had 452 people land on a page where
they hadaccess to royalty-free music they could use in their videos. If
you shared the post, I gave you an additional five music tracks. Out of
those 452 visitors, 379 shared to unlock those five extra songs! That’s
84%!
These unlock to share plugins are everywhere. The one I used was found
over onCodeCanyon.
James Wedmore, co-founder of Video Traffic Academy and founder of
Video Sales Magic and Video Copy Pro.
#2: SlideShare
This isn’t a “new” tool, but I’m amazed by the number of marketers who
still don’t useSlideShare as a main staple in their social media
distribution. According to the latest research from Content Marketing
Institute and MarketingProfs, just 23% of B2B marketers and only 7%

of B2C marketers leverage SlideShare (which now sees approximately
60 million users per month).
SlideShare is a great tool to use as part of your company's storytelling
process.
We continue to integrate SlideShare into our visual storytelling, and it’s
now a key part of our lead generation process. It’s a true sleeping giant.
Joe Pulizzi, founder of the Content Marketing Institute and author of
Managing Content Marketing and co-author of Get Content, Get
Customers.
#3: Commun.it
I use Commun.it to help build and nurture relationships with supporters,
influencers and potential customers on Twitter.
The basic service, which is free, keeps track of your most valuable
followers and interactions, rolling up the data into an action-driven
dashboard. One glance and you’ll know whom to follow, whom to thank
and to whom you need to respond—all of which you can do directly
within the tool.

Another big plus: You can quickly spot your most active conversation
buddies. Commun.it tallies up the number of exchanges between you
and other Tweeters, indicating whether or not you’re following each
other.
Commun.it rolls up your data into an action-driven dashboard.
In addition to the dashboard, Commun.it has reporting functionality. I
love the way it lists hard-to-find stats in one handy place, including new
followers, the handles of who stopped following you, RTs of your
content, direct messages and total reach.
Commun.it also records this social activity for your Twitter handle, so
you can keep tabs on your own contributions and connections in the
Twitterverse.
Shelly Lucas, senior marketing manager and leader of social media at
Dun & Bradstreet.
#4: YouTube’s Audience Retention Report
You’ve probably read that YouTube search is now optimized for time
watched. Effective YouTube marketing demands that we understand
(and create better videos based on) how our videos are watched, at least

as much as we “optimize” them for SEO, etc. Those “gurus” who tell
you to buy thousands of 5-second views to bump up your view count …
yes, that does the search damage you always knew it would.
This is why audience retention is the new view count.
The new Audience Retention Report in YouTube is, without a doubt, the
most important social media marketing tool to come around in a long
time. You can now see what kind of retention you’re getting from your
videos and how it compares to everyone else’s. Want to get to the top of
the results? Study this Audience Retention Report like a hawk and
update your video making strategies accordingly.
The following video walks you through a couple of reports and offers
some insights on how to respond.
Paul Colligan, education czar for Traffic Geyser Inc. and CEO of
Colligan.com.
#5: Cyfe
While there are a number of enterprise-level listening and monitoring
tools available to assist brands, a new tool that I’ve been a fan of is Cyfe.
It provides visibility into social channel and search metrics that typically
only admins of those channels/tools have access to.

Cyfe is an all-in-one dashboard that helps you monitor and analyze data
scattered across all of your online services.
For example, we’re able to set up a visual real-time dashboard
forGoToMeeting, which provides brand-specific Facebook
Insights data, YouTube Analytics, Twitter and Twitter
Search information, SEOMoz, Google Trends, Google Analytics and a
number of other social or search data points.
As a social media team, we’re often asked for such information from
team members who are curious about the community, channel
interactions and other related questions. Cyfe has enabled to us to make
that data easily accessible to our team members.
Going one step beyond social and search, Cyfe also enables you to bring
in your CRM, email marketing and blog data, with new integrations
shipping on a regular basis.
Justin Levy, strategic advisor on all social media activities at Citrix
Online and editor-in-chief of Workshifting.com.
#6: Cloze
The newest tool that I’m most excited about is Cloze, recommended to
me by Jascha Kaykas-Wolff of Mindjet.

Imagine an aggregation and curation system for your social network and
that’s what Cloze provides. I’m able to view the activity of people by
date in my network and then check them off, respond to them, like them
or retweet them directly from the Cloze interface.
Cloze helps you increase your interaction with those most important to
you.
It’s absolutely genius and is already saving me tons of time, increasing
my interaction with those most important to me and reducing the clutter
and wasted time of having five channels open that I’m constantly trying
to stay abreast of. This is the inbox of the future! Cloze is currently in
beta.
Douglas Karr, founder and chief blogger at the Marketing Technology
Blog, founder of DK New Media (an inbound marketing
agency) and author of Corporate Blogging for Dummies.
#7: AgoraPulse
There is no shortage of social media marketing tools these days, that’s
for sure. But despite the overwhelming number of tools out there, it’s
still very difficult to find the ones that will really deliver while
remaining accessible for a small-business budget.

When it comes to managing our Facebook Page, I’ve been very
impressed withAgoraPulse. It focuses on Facebook (at least for now),
but provides everything your Facebook Page will ever need.
In addition to contest and promotion applications that are a “must-have”
for every Facebook Page, AgoraPulse offers unique features that really
make a difference, such as:
 Detailed benchmark with competitors
AgoraPulse shows you a detailed benchmark with your competitors.
 Fan ranking and qualification

The fan management feature shows you fan ranking and qualification.
 Advanced statistics and personalized content recommendations

You can also track average users reached by day of week.
They also offer a ton of other great features such as advanced statistics,
automated moderation and even admin rights and workflow
management. These are the kind of features that used to be only
available in expensive enterprise-level solutions. Getting access to such
advanced and useful features for a price that every small businesses can
afford does make a big difference.
Aaron Kahlow, CEO of Online Marketing Connect and chairman and
founder of the Online Marketing Summit and its related educational
arm, the Online Marketing Institute.
#8: GaggleAMP
One application that I’ve recently been exposed to and am excited about
isGaggleAMP. I talk to many marketers who say, “If only our sales and
business development team would share our social media postings, it
would help us reach a greater—and more relevant—audience in social
media.”

This is especially relevant in B2B companies where you traditionally
have a large sales force compared to a small number of people in
marketing. That sales force represents a potential army of internal brand
advocates who can help make a company’s social media marketing
efforts much more effective.
Leverage employees, partners, customers and fans to share your
company's social media messages on your behalf.
With the emergence of GaggleAMP, social media and marketing
directors can now utilize the reach of their internal staff to help spread
their message in social media, and internal employees have complete
control in deciding exactly which messages they would like to share on
which platforms and how frequently.
Companies simply sign up to GaggleAMP, create a “Gaggle” (a group
revolving around their content), and then request that interested
employees join the Gaggle. Employees then authorize their social
networks and decide which content they would like to share with their
network.
GaggleAMP can send notifications when new content is available to be
posted, and there is even a “point” system to gamify social sharing and
reward those internal employees who are good sharers.

GaggleAMP tracks activity, allowing you to report on the impact and
ROI for every message and campaign.
B2B companies are sitting on a goldmine of brand advocates who work
at their company. By using GaggleAMP, they can organize and leverage
their internal tribe while ensuring control over social media messages
that are sent out externally.
For employees, it’s internal content curation served up on a platter to
give them more timely and relevant content to share with their networks
and maintain mindshare on whichever social networks the company’s
customers or clients are on.
I expect to hear about more companies adopting GaggleAMP in the
months to come!
Neal Schaffer, founder of Windmills Marketing, is a leading social
media strategist and teaches social media marketing at Rutgers
University.
#9: SproutSocial
I’ve been enjoying the statistics and tools available on SproutSocial, and
am using it to get good Twitter and Facebook overviews of my accounts
and for some of my clients’ statistics.

You can also do some Twitter account comparisons, schedule content,
bring in yourGoogle Reader to watch for content and share accounts
with others.
Deliver beautiful detailed reports to your organization or customers.
If you manage many accounts, you can easily create nice-looking
reports that give a good overview of activity and growth and
SproutSocial is reasonably priced.
Andrea Vahl, social media coach, speaker and strategist and Facebook
community manager for Social Media Examiner.
#10: Reachli
Reachli (formerly known as Pinerly) is the hottest
new Pinterest analytics tool. Similar to Facebook and Twitter apps such
as Buffer and HootSuite, Reachli allows users to pre-schedule pins and
view feedback data such as click-through rates and number of repins.
Creating social campaigns on Reachli is easy with its clean and
simplified design.
Although the site is optimal for Pinterest analytics, it also allows users to
post on any social platform and benefit from similar analyses. Boasting

comprehensive capabilities, Reachli is an ideal page-management tool
for any brand or community manager.
Reachli helps you understand what works and what doesn't to help you
optimize your posts.
Social media analytics are essential in providing users with optimal
content, as well as discovering hard data to support social initiatives.
Offering real-time analytics and best practices data, Reachli helps
you optimize your Pinterest content based on the analysis of click-through
rates and repin feedback. This beneficial information can
result in more effective scheduling and more engaging content.
For a low cost, brands can also employ Reachli advertising, a service
that uses a unique algorithm to match content with its most relevant
online audience across the social sphere. As Pinterest grows in
popularity, brands will find the capabilities of Reachli to be extremely
beneficial in most effectively leveraging the social platform.
Dave Kerpen, cofounder and CEO of Likeable, author of Likeable
Social Media and the forthcoming Likeable Business.
#11: Instagram
For the team here at Sony, one of the new platforms we are most excited
about isInstagram. When we launched our brand channel (@sony) 4
months ago, we couldn’t have imagined the wealth of beautiful, funny
and creative content we would find. We’ve seen everything from the
cutest pups and kitties with Sony products to gorgeous, artistic shots
taken by professional Sony photographers.

But the best thing about all of this content is that the community has
been more than willing to let us share their work (crediting them, of
course).
We’ve asked hundreds of Instagrammers if we could share one of their
Sony-related photos and have never once been declined. The result is
that we get access to authentic and cool content while honoring this
community of artists.
Instagrammers share their photos with Sony.
We’re also exploring holding contests on the platform and have just
recently launched our very first #SonyX contest. Although we’re only
two days in, we’ve already received a lot of enthusiasm from the
community and are building awareness for our new X headphones via
the photo entries and the use of the hashtag.
Callan Green, senior social media specialist for Sony Electronics.

#12: Buffer
Buffer is to social media marketers like what a wand is to Harry Potter—
it’s one of the coolest and most useful social media tools I’ve ever used.
As you know, in order to benefit from social media platforms
like Facebook, Twitterand LinkedIn, you have to actively be posting
things—an account with no life is not going to be very interesting to
those who follow it. With Buffer, you can schedule your tweets and
posts ahead of time and create a consistent social media presence on
your accounts.
Often, I’ll schedule a week’s worth of tweets, which will automatically
drive traffic back to my site or keep my audience engaged throughout
the week, without lifting a finger.
Of course, it’s best practice to follow up with those who reply and you
may have specific time-sensitive tweets to share in between your
scheduled posts, but anything that allows me to be more efficient in my
business and ensure that I am posting stuff when I might not have the
time otherwise is gold in my opinion.

With Buffer App, you can schedule your tweets and posts ahead of time
and create a consistent social media presence on your accounts.
In addition, the team behind Buffer is always friendly, responsive and
looking to improve, which speaks highly about the tool and what kind of
company created it, and where it’s headed in the future.
Pat Flynn, founder of the Smart Passive Income Blog.
#13: SocialToaster
I’m excited to see some of the advancements in using social media to
increase brand advocacy. SocialToaster is making great strides in
combining gamification for sharing brand-related content with superfans
to drive reach and engagement.
Brands like QuickenLoans, JustFab and the Baltimore Ravens are
leveraging these tools to connect with fans in an authentic and mutually
beneficial way to increase brand loyalty and advocacy. It’s exciting to
see social media used in a way that drives and enhances brand passion.

You can use SocialToaster to amplify your message.
Nichole Kelly, president of SME Digital, a division of Social Media
Explorer and author of How to Measure Social Media: A Step-By-Step
Guide to Developing and Assessing Social Media ROI.
#14: Pop-Ups
In the past, pop-ups were hated by many marketers, and rightfully so due
to their unprofessional look and feel, plus the fact they were so
disruptive to readers each time they came onto the site.
But if you look around today, some of the most professional websites—
like Social Media Examiner, Content Marketing Institute and others are
using pop-ups for lead capture.
The main reason for this shift and “acceptance” is as follows:

1. Pop-ups today can be set on delays and scheduled. In other words,
you can set a pop-up so that once a viewer closes it out, it does not
reappear on their screen again for whatever amount of time you’d like
—be it a week, a month or forever.
2. Now pop-ups look much more professional than in the past. Great
visuals can be added, they can fade in and fade out depending on how
long someone has been on the site, and their custom options are
plentiful.
I added a pop-up feature to The Sales Lion a few months ago and the
results have been exceptional. Instead of getting 15-25 signups a day for
people downloading my eBook and subscribing to the newsletter, I’m
now getting 25-40 a day, which is a huge increase.
At the same time, I haven’t had any long-time readers complain that they
had to see a pop-up one time, which was a fear I initially had.

The Sales Lion saw a huge increase in opt-ins from the use of this pop-up.
If you’re looking at adding a pop-up lead capture to your blog, you may
want to consider Pippity, PopUp Domination or others.
Marcus Sheridan, co-owner of River Pools and Spas, founder of
PoolSchool.us and founder of the popular sales/marketing blog The
Sales Lion.
#15: LinkedIn’s Skills and Expertise Page
What if there was a social media tool that could tell you:
 The best keywords to use in your social profiles?
 Who the key influencers are and how to get in touch with them?
 The exact companies you should be targeting with your particular
skill set? What kinds of groups you should join for optimal
relationship-building?
 What companies you should work for and who you know at
those companies?
Of course by now you’ve probably guessed that I’m talking
about LinkedIn. But the tool I’m talking about in particular is
LinkedIn’s Skills and Expertise page. After entering “Facebook
Marketing” in the search box there, this is what came up:

The LinkedIn Skills and Expertise page helps you find experts in
different fields.
Keywords: “Related Skills” show up on the left-hand side of the Skills
page when you search for a skill to add to your LinkedIn profile. Think
of them as relevant keywords. LinkedIn will also show you the
popularity of those particular keywords (the higher the number, the more
people are using that skill) Hint: Use the less popular skills too!
Influencers: LinkedIn will show you the influencers in your particular
skill set by name, picture and title. It will show you how you’re
connected to them. If they are a first-degree connection, send them a
message. For a second-degree connection, ask for an introduction.
Outside of your immediate network? You can still reach them through
InMail or a shared group. What a powerful way to build your network
and find mentors or advisers!
Companies, Groups and Jobs: The Skills page will also highlight the
companies, jobs and groups that are recognized by LinkedIn as being
relevant to your skill set. This can save you an enormous amount of time
when you’re looking for companies to offer your services to, for groups
to engage with to build your strategic relationships or jobs that will suit
you. And of course, because this is LinkedIn, you’ll see who is already
in your network and can give you access to that company, group or job!

Skills is truly a doorway into stronger connections and better business.
Viveka von Rosen, known internationally as the “LinkedIn Expert” and
author of LinkedIn Marketing: An Hour a Day.
#16: Scoop.it
I originally thought Scoop.it was just another curation tool, a platform
that allows users to gather together great content that they’ve discovered
online. A Scoop.it button on the browser window can now rest besides
those for List.ly and Pinterest, so that as you go around the Internet and
find great content, you can simply click and share.
Scoop.it is a powerful curation tool.
When you “scoop” a tweet, a blog post, or any other content, you’re
creating a post that is added to a category, or a “topic.” You can easily
create new topics that others can follow. In turn, you can follow the
topics of others.
At any point, a post can be re-shared through a number of other social
platforms. People can add comments to a post, or give it a thumbs-up.
Combined, these features make for a robust content curation tool that
allow you to build community around topics, and to nurture relationships
with influencers by sharing and discussing their content.

When you create topics, Scoop.it suggests content for you to add. You
can manage how Scoop.it recommends content based on keywords or
the feeds of particular users. Those feeds can include their blogs, Twitter
feeds, Twitter lists, hashtags, and Facebook.
In this way, Scoop.it becomes a powerful social discovery tool and if
focused on an individual, can even act as an influencer outreach
management tool.
If you’re a HootSuite user, you can now integrate your topics right into
HootSuite. With or without HootSuite, though, Scoop.it can act as a
central hub to discover great content, build community around that
content, and nurture relationships with influencers.
Ric Dragon, CEO and co-founder of the digital marketing agency
DragonSearch and author of Social Marketology.
#17: Pocket
The hottest social media marketing tool I’ve discovered in the last 6
months is Pocket(formerly known as Read it Later). At first glance you
may think that Pocket is simply a private online bookmarking tool, but
it’s actually much more than that. Pocket is acentralized mobile content
curation and social media sharing control center!
Put articles, videos or pretty much anything into Pocket for later.
You can save and tag content from anywhere (your smartphone, tablet or
computer) to your Pocket account. You can even save content to Pocket
from Google Reader and Twitter using the browser extensions.

Save content to Pocket from Google Reader and Twitter using the
browser extensions.
The real power of Pocket, however, is that it integrates with over 300
web and mobile apps. This means that you can collect the best content
you discover on any device and share it whenever and wherever you
wish through Pocket.
Pocket drives my entire social and mobile content curation and social
sharing system, whether I’m sitting at my desk or on the go.
Pocket integrates with over 300 web and mobile apps.
Here are three tips for using Pocket:
1. Download the Pocket app to your mobile device and/or tablet and
install the bookmarklet to your web browser. If you have a Mac, be
sure to install the Mac application. (You can now share content to
your social networks directly from the new Pocket Mac Application.)
2. Save the content that you want to share with your social networks
to Pocket from your computer, mobile phone or tablet. Be sure to add
the tag “Share” to the particular articles you save that you later
want to share with your social connections (you can add as many
tags as you like).
3. Each day, login to Pocket on your smartphone or tablet and push
the articles tagged with “Share” to Buffer (my personal favorite), or

literally to almost any social network of your choice. Don’t forget to
insert your own insights or comments when you share!
Note: Typically I share from Pocket to Buffer because it integrates
with Bit.ly and enables me to track the links I’ve shared. Buffer also
distributes my social shares at optimal times so that they can be more
visible with my network connections.
Pocket is a smart content collection and distribution tool that allows you
to become a master social curator!
Stephanie Sammons, founder and CEO of Wired Advisor, a digital
strategy and marketing agency for financial advisers, business
professionals and professional services firms.
#18: Crowdbooster
What if you had a system that informed you exactly when your best
times to tweet are in order to reach the maximum audience, based on
how your followers respond? And what if the system showed you the
Klout scores of new influential followers so you can follow up? And
how about spotlighting @mentions that you hadn’t responded to yet?
Look no further than Crowdbooster!
Crowdbooster always shows your best times to tweet at the top of the
dashboard. The times are adjusted as your followers respond.
But this awesome tool doesn’t just analyze Twitter. You can also dig
into your Facebook Fan Page metrics to analyze your top posts, number
of impressions, fan growth, top fans and more. You can even schedule
posts via Crowdbooster for both Twitter and Facebook.

Crowdbooster displays colorful "bubbles" showing how well your
tweets (and Facebook posts) are doing. Hover over any bubble for more
information as shown in the black box.
You get one Twitter account and one Facebook Page for free. Upgrade
levels include up to 10 or 30 total social accounts (currently only Twitter
and Facebook Pages) for a reasonable fee. Give it a try and see what you
think.
See at-a-glance metrics for follower growth, influential followers,
retweets and more.
The nice thing about Crowdbooster is the team is super helpful, friendly
and approachable… and they’re always iterating, so stay tuned for even
more awesome features in the pipeline!

Mari Smith, leading social media strategist and premier Facebook
marketing expert. Co-author of Facebook Marketing: An Hour a
Day and author of The New Relationship Marketing.
#19: Lithium
We use Lithium for our new community platform. Its phenomenal
capabilities allow for a lean team to rally users, influencers and our own
associates to participate. From an organic growing knowledge base
through the ability to reward frequent contribution, it is state of the art
with WYSIWYG (what you see is what you get) functionality and a
truly object-oriented environment that makes it easy for a layman to
customize.

Lithium helps companies unlock the passions of their customers to build
brand advocacy, drive sales, reduce service costs and accelerate
innovation.
Lithium also has the capability to do private moderation areas so we can
all learn what FAQs need answers, solution creation both by us and by
users to populate the knowledge base with good content and the ability
to co-create content with guest bloggers.
Kat Smith, director of social media and commerce at Petco.

#20: Tweetbot
Tweetbot is a Twitter app that allows you to do everything you can do
on any other Twitter app with an extra killer feature: the ability to filter
out tweets.
Tweetbot allows you to filter out tweets.
This app allows you to focus on the tweets that matter in your Twitter
stream. It’s available at the Apple App Store.
Michael Stelzner, founder and CEO of Social Media Examiner.
#21: PostAcumen
Facebook is one of our brand’s primary social channels. Our goal with
that channel is to deliver content that begs to be engaged with. We’ve
had tools to measure how well our own content performs, but we also
wanted to know how well we performed relative to the competition.
Thanks to a brand-new tool called PostAcumen, developed by the same
folks who made EdgeRank, we’re now able to perform extensive
competitive analysis on Facebook posts. We can see how our content
resonates with our fans and how those metrics stack up against our
competitors for Likes, Comments, Shares, etc.

With PostAcumen you can see how your brand compares against direct
competitors, or even industry leaders.
There is a nominal cost for the service, but so far it’s provided great
insights, is easy to use and understand and helps us get better at
delivering engaging content to fans.
Liz Phillips, social media manager at TaylorMade-Adidas Golf, where
she manages social media for TaylorMade, Adidas Golf, and Ashworth
brands.
#22: Facebook Pages Manager App
My favorite social media tool is the Facebook Pages Manager App. This
tool allows me to manage multiple pages while on the go. Not only can I
post, comment and engage with my fans on multiple pages, but this app
does so much more. I’m also able to create Facebook Offers directly
from the app, which allows me to promote my programs and services
anytime, anywhere.
In addition, I can instantly get a greater reach for my most important
posts by buyingPromoted Posts on-the-go directly from my mobile
phone.

This is what it looks like to buy Promoted Posts via a mobile phone
using the Facebook Pages Manager app.
With these features, I can make real-time decisions for my pages based
on my fans activity and my current marketing goals. If you’re like me
and often on the move, this app is one you don’t want to go without!

Amy Porterfield, co-author of Facebook Marketing All-in-One for
Dummies and a social media strategist.
#23: Vocus
One of my favorite social media tools is Vocus. Vocus is a suite that
helps manage your social media profiles, monitor what is happening in
real time and other key functions.
One of the key elements that makes it different than other services is that
it incorporates the very popular Help A Reporter Out (HARO)
website. HARO is a site where reporters can post their requests for
information and interviews anonymously, and where you can respond. If
it’s a good fit, the reporter contacts you. It’s a great way to get additional
free PR. Combined with the rest of Vocus’s platform capabilities, this
provides a powerful one-two punch.
Michael Crosson, founder and publisher of SocialMediopolis.com
and founder of the fourth-largest LinkedIn group, “The Social Media
Marketing Group.”
#24: Quozio
Can’t find an image to pin on Pinterest? No problem! I recently came
across a simple, slick tool that allows you to take some text, like an
inspirational quote or a particularly helpful blurb from a blog post, and
turn it into a beautiful, pinnable image. The tool is called Quozio.
You can use Quozio to create cool quotation pins for Pinterest, but it
also solves a common problem.
When you find a great article, or blog post, you want to pin it to one of
your pinboards. But sometimes when you use your Pin It bookmarklet to
try to pin it, the bookmarklet can’t find a pinnable image on the page.
This is where Quozio can come to the rescue.
All you need to do is highlight a snippet of text from the blog post you
want to pin, copy it, then use Quozio to create a pinnable image from

that text. You can pin your new image directly from the Quozio
interface.
To make sure your new Quozio pin links back to the original blog post
you want to share, you just need to edit your pin after you’ve posted it.
You can click on the “edit” button in the corner of any of your pins to
edit that pin’s settings and add the URL of the original blog post.
When editing your pin, make sure you add the URL of the original blog
post.
Then just click on “Save Pin” and viola! You’ve got a beautiful pin that
links back to an awesome blog post.
Beth Hayden, author of Pinfluence: The Complete Guide to Marketing
Your Business with Pinterest.
Who are these social media pros?
The 24 social media pros who contributed to this article are all speaking
at Social Media Marketing World–Social Media Examiner’s mega-conference.
It takes place at the waterfront San Diego Marriott Marquis & Marina in
San Diego, California on April 7-9, 2013.

Social Media Examiner recruited the biggest and best names in the
world of social media marketing for this conference. Only the best for
you!
All of the experts you’ve come to respect and admire will be in one
place. Be sure to check it out.
Why Attend Social Media Marketing World?
Join 1,000 fellow marketers at the mega-conference designed to inspire
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What do you think? What’s your favorite? Have you found any
useful social media tools recently? Please share yours in the comment
section below.

II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.

Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.

Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

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