Face it... most advice on getting website traffic falls short: That's why I want to share this simple 3-step strategy that you can use TODAY... that will skyrocket your website traffic!
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today.
In the list you’ll find a variety of tools with a wide range of applications. For example; content marketing, analytic tools and customer relationship management.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
8 Marketing Skills You Need to Land Your Dream Job in 2015HubSpot
The advertising and marketing industry is facing a talent crisis. This means there is an opportunity for those looking to gain new skills, advance their careers, or change jobs. Learn about the eight skills marketing agencies and brands want and need to hire for in 2015.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Hubspot's How to Enhance Your Internet Presence with Social MediaJacqueline Polanco
Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. That’s why we designed this ebook—to help you identify the key social media channels where you should be present and how to optimize them for lead generation. Enjoy the read!
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today.
In the list you’ll find a variety of tools with a wide range of applications. For example; content marketing, analytic tools and customer relationship management.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
8 Marketing Skills You Need to Land Your Dream Job in 2015HubSpot
The advertising and marketing industry is facing a talent crisis. This means there is an opportunity for those looking to gain new skills, advance their careers, or change jobs. Learn about the eight skills marketing agencies and brands want and need to hire for in 2015.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Hubspot's How to Enhance Your Internet Presence with Social MediaJacqueline Polanco
Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. That’s why we designed this ebook—to help you identify the key social media channels where you should be present and how to optimize them for lead generation. Enjoy the read!
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
How can companies determine the ROI for social media and content marketing programs? This presentation delves into the reality of measuring social and content ROI, and shares ten truths of the world of content marketing today.
In addition to sharing information gleaned from years of working in social and content with clients both inside and outside the outdoor industry, Sara also takes a data-based approach to helping organizations make decisions about their social and content programs guided by real business goals.
Originally presented at Outdoor University at Outdoor Retailer in Salt Lake City, on July 31, 2013 by Sara Lingafelter, Director of Social Strategy at Portent, an Internet marketing company based in Seattle, WA.
The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content marketing.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
Branding in the new era has shifted to more engagement orientated due to the advent of Web 2.0 and Social Media.The presentation aims at how, where and when aspects of it...
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.
She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.
Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
75 content marketing examples — new and old.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
A Guide to Facebook Advertising and Social Media StrategyGalvanize
Social media has evolved and social ads are becoming an increasingly efficient lead source. This slideshare is a presentation from a social media advertising workshop and covers an introduction to sales funnels, how to start a conversion funnel analysis, Facebook conversion pixels, Facebook custom audiences, tips to increase your conversion rate, and Facebook remarketing.
Originally posted here: http://www.galvanize.com/blog/facebook-advertising-and-social-media-strategy/
You might be chatting to a Bot without even knowing it.Messenger Bots are a great option for brands trying to get deeper engagement with people on mobile (and the web). We’ll show you how they work!
3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing
Paid Social vs. Organic Social: Creating a Hybrid StrategyAdRoll
Social media marketing used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the entire consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s crucial to have a hybrid strategy in place.
10 Growth Hacking Strategies for StartupsBrian Downard
If your looking for some effective early-traction growth strategies, check out these 10 super actionable growth hacks. This deck includes 10 great ways you can maximize your customer / user acquisition. Let me know what you think in the comment section!
Ready to open the lead flood-gates? Here are my top 10 lead generation strategies you can use to significantly increase your subscribers and leads from online marketing. Topics include: content marketing, opt-in forms, landing pages, calls-to-action and much more!
How can companies determine the ROI for social media and content marketing programs? This presentation delves into the reality of measuring social and content ROI, and shares ten truths of the world of content marketing today.
In addition to sharing information gleaned from years of working in social and content with clients both inside and outside the outdoor industry, Sara also takes a data-based approach to helping organizations make decisions about their social and content programs guided by real business goals.
Originally presented at Outdoor University at Outdoor Retailer in Salt Lake City, on July 31, 2013 by Sara Lingafelter, Director of Social Strategy at Portent, an Internet marketing company based in Seattle, WA.
The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content marketing.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
Branding in the new era has shifted to more engagement orientated due to the advent of Web 2.0 and Social Media.The presentation aims at how, where and when aspects of it...
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.
She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.
Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
75 content marketing examples — new and old.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
A Guide to Facebook Advertising and Social Media StrategyGalvanize
Social media has evolved and social ads are becoming an increasingly efficient lead source. This slideshare is a presentation from a social media advertising workshop and covers an introduction to sales funnels, how to start a conversion funnel analysis, Facebook conversion pixels, Facebook custom audiences, tips to increase your conversion rate, and Facebook remarketing.
Originally posted here: http://www.galvanize.com/blog/facebook-advertising-and-social-media-strategy/
You might be chatting to a Bot without even knowing it.Messenger Bots are a great option for brands trying to get deeper engagement with people on mobile (and the web). We’ll show you how they work!
3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing
Paid Social vs. Organic Social: Creating a Hybrid StrategyAdRoll
Social media marketing used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the entire consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s crucial to have a hybrid strategy in place.
10 Growth Hacking Strategies for StartupsBrian Downard
If your looking for some effective early-traction growth strategies, check out these 10 super actionable growth hacks. This deck includes 10 great ways you can maximize your customer / user acquisition. Let me know what you think in the comment section!
Ready to open the lead flood-gates? Here are my top 10 lead generation strategies you can use to significantly increase your subscribers and leads from online marketing. Topics include: content marketing, opt-in forms, landing pages, calls-to-action and much more!
A Guide To Maximizing Lead Generation Today (Infographic)Brian Downard
Ready to convert more website traffic? Here are my 21 most powerful ways you can quickly grow an email marketing database. From list building basics to conversion secrets, you'll find actionable new ways to generate more leads today!
Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Den...Ajjay Kumar Gupta
Formulas for Production of Cosmetics, Drugs, Cleaners, Soaps, Detergents, Dentrices and Depilatories (Cosmetics and Drugs, Steel (Iron) Baths, Mud Bath, Glycerin Cold Cream, Glycerin Honey Jelly, Turtle Oil Cream, Massage Oil, Acne Face Lotion, Face Pack, Scalp Stimulant, Hair Oil, Lilac Perfume, Nail Polish, Liquid Cream, Toilet Powders, Cream Powder, Cherry Tooth Paste, Zinc Oxide Jelly, Cuticle Remover, Mascara)
Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body. Many cosmetics are designed for use of applying to the face and hair. They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics. Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc.). A drug is any substance (other than food that provides nutritional support) that, when inhaled, injected, smoked, consumed, absorbed via a patch on the skin, or dissolved under the tongue, causes a physiological change in the body.
Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body. Many cosmetics are designed for use of applying to the face and hair. They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics. Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc.). A drug is any substance (other than food that provides nutritional support) that, when inhaled, injected, smoked, consumed, absorbed via a patch on the skin, or dissolved under the tongue, causes a physiological change in the body.
Tags
Cosmetics, Production of Eyelid Pencil, Powdered Hand Toilet Soaps, Stone Cleaning, Metal Cleaning, How to Clean Brass and Steel, How to Clean Tarnished Silver, Watchmakers and Jewelers Cleaning, Glass Cleaning, Feed Water Heater Cleaning, Milky Ammonia, Textiles, Fibres, Liduid Soap Shampoos, Soft Soap Manufacture, Fireproofing Soap, Antiseptic Soap, Hexalin Soaps, Lampblack, Production of Lampblack, Liquid Soap, Talcum Powder, Manufacture of Alum Pencil, Creamy Hand Lotion, Eyebrow Pencils, Hand Creams, Mercuric Nitrate Ointment, Dentifrices, Depilatories, Depilatory Cream, Detergents, Face Powder, Creams, Cold Cream,
You know how to market your products and services. But do you know how to beat your competitors without going into the proce war or compromising quality?
Growing your business is a challenging task. This presentation shows how growing companies are accomplishing it and how you can adopt these tactics for your business growth.
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
17 Ways Successful People Approach LifeBrian Downard
Do you want to know what makes successful people they way they are? Want to know what their secret is?
While success means something different to everyone, there are a few common things you can learn from other successful people that apply to anything you want to do in life.
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
We’ve collected a great bunch of free tools for Twitter - all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list.
3 Powerful Leadership Lessons from Guy KawasakiBrian Downard
I recently did an expert roundup on leadership and wanted to know one simple thing:
What are the most important skills/traits for leaders. Here is what Guy Kawasaki said...
A visual guide to inbound marketing with tips on how to grow your business.
This is a bonus addition to the newly released 2nd edition of "Inbound Marketing" the book by Brian Halligan and Dharmesh Shah
This presentation analyses strategic options of growing a business. It begins with an understanding of the term—growth. This understanding helps in appreciating various growth strategies available to companies.
Social Media for Bloggers - Em Cortez- #CDOBlogWorkshop organized by the CDOBloggers, Inc. last November 29 at Jia Cha Cafe, Divisoria Arcade, Cagayan de Oro.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. Which can be VERY frustrating when you’re
trying to successfully market your business.
Let’s face it…
…most advice on increasing your
website traffic falls a bit short.
4. We’ve all seen these before:
Start a blog
Create great content
Share on social media
Engage with influencers
Optimize for mobile
BLAH BLAH BLAH….
5. Those aren’t bad pieces of advice…
…but they aren't SPECIFIC
or ACTIONABLE
6. That’s why I am going to walk you step-by-step
through a 3 part strategy you can use TODAY…
7. …that will SKYROCKET
your website’s traffic.
That’s why I am going to walk you step-by-step
through a 3 part strategy you can use TODAY…
8. But first… a quick shoutout:
I am HUGE fan of Brian Dean and
his blog Backlinko. He was the first
to write about this 3-step strategy.
9. plus he’s a really nice guy who gave me permission to
share this awesome step-by-step process with you!
Check out his original article here >>
But first… a quick shoutout:
I am HUGE fan of Brian Dean and
his blog Backlinko. He was the first
to write about this 3-step strategy.
12. STEP 1
Find content with proven track record of
backlinks, shares & first page rankings.
STEP 2
Make strategic improvements to that content.
STEP 3
Promote that content via targeted outreach.
It’s that simple! Let’s dive in…
13. Find content with
proven track record
of backlinks, shares &
first page rankings.
T H E S K Y S C R A P E R T E C H N I Q U E
Step Number One:
C L I C K T O T W E E T 1
14. S T E P N U M B E R O N E
The easiest way to find the top
performing content on the
internet is to use Google.
You need to see who’s ranking on
the first page for phrases your
target audience searches for.
15. S T E P N U M B E R O N E
For example, let’s try
“home decorating tips”
in Google…
Make notes of what each
content piece has in
common, in this case:
• Most articles are lists
• Heavy emphasis on visuals
• They are quick and specific,
not in depth how-to’s
Note: Pinterest is one of the
top links, that’s a great
opportunity to build an epic
board on “Home Decor”
16. S T E P N U M B E R O N E
Let’s look at a specific article
to understand what made it
successful:
• Intriguing, eye-catching title
• Each tips is has a
complimenting photo
• Obvious share buttons at top/
bottom of article
• Ability to add images to your
Houzz idea books
17. S T E P N U M B E R O N E
How you can do better:
• From Open Site Explorer you can see
there’s only 18 unique domains linking to
that article, you can definitely do better!
• Create a post with 50, 100, 150 or even
more ideas
• There’s only 13 images, make sure you
have a lot more in your post
• Add “Pin-It” buttons so visitors can add
your article/images to Pinterest
• Add more outbound links to other
relevant, helpful resources
• Ask influencers for short quotes you can
use in your article
• Use more bullet points and 1-2 sentence
paragraphs instead of large blocks of text This format is obviously
much easier to read
18. S T E P N U M B E R O N E
Another great way to find the top
performing content on the internet is
to use Moz's Open Site Explorer.
First, find popular websites/blogs in
your niche that you know is widely
read and shared, type that into Moz:
19. S T E P N U M B E R O N E
Second, click on "Top Pages"
link in the sidebar:
Finally, sort by "Linking Root Domains" to identify
content with the highest number of linking sites.
Number of linking domains is one of the most important
SEO signal Google uses to rank content and websites.
20. S T E P N U M B E R O N E
Next, you should identify which content and topics are
highly shared on social media:
You can accomplish this by using BuzzSumo and Topsy...
We'll start with BuzzSumo:
Go to BuzzSumo.com and enter a topic and hit search...
21. S T E P N U M B E R O N E
On the next page you'll be able to
identify top shared content on that topic:
Like on Google, analyze the content.
Why are they so sharable?
How can you do better?
22. S T E P N U M B E R O N E
Topys is similar, just head over to
Topsy.com, enter a topic and hit search:
Then click "All Time" in the sidebar
23. S T E P N U M B E R O N E
Now you can identify the top shared
content on that topic on Twitter:
24. S T E P N U M B E R O N E
Okay great!
Now that you’ve identified the top
performing content in your niche…
…now it’s time to blow the
competition out of the water!
26. S T E P N U M B E R T W O
Now you need to take what you've found in step one
and create something bigger and better!
Why? Because people are
attracted to the best.
Here’s how:
Make your content longer
More in depth
Better designed
More up to date
27. S T E P N U M B E R T W O
Make your content longer:
Here's a great SlideShare by TrackMaven that
inspired me to create a similar:
Note the number of views, shares and publish date...
28. S T E P N U M B E R T W O
I upped the ante by creating a list of 150 marketing
and sales tools... the results speak for them selves:
Almost 5,000 more views and 450+ more social
shares and they had a 3 month head start!
29. S T E P N U M B E R T W O
Make your content more in depth:
Most people are too
lazy to explain things
step-by-step… but if you
do, you’ll get noticed.
For example, this guide
is 9 LONG chapters of
SEO info. More
importantly, it ranks on
the first page of Google.
30. S T E P N U M B E R T W O
Make your content better designed:
Don’t just make another boring looking blog post.
Make something that looks GREAT! Check out the
navigation buttons for an article on email marketing:
Doesn't that look nice?
31. S T E P N U M B E R T W O
Make your content more up to date:
For example… here’s
another nice guide on
SEO. But in April 2015
Google launched a major
update to their algorithm.
This article is already out
of date, which creates an
opportunity for other SEO
bloggers to create
something fresher.
32. Promote that content
via targeted outreach.
T H E S K Y S C R A P E R T E C H N I Q U E
Step Number Three:
C L I C K T O T W E E T 3
33. S T E P N U M B E R T H R E E
Here's who the "right" people are:
• They run a website/blog in your niche
• They’re interested in your topic
• They’ve already linked to and/or shared a similar article
• They have social influence in your industry
Once you've completed your masterpiece,
you need to reach out to the right people.
34. S T E P N U M B E R T H R E E
• See who is already linking to similar content
• Use a simple Twitter hack to find influencers
• Find out who mentions you, your brand and content online
• Use AllTop to identify top blogs in your niche
• Use Topsy to find influential Twitter shares
Here’s how:
So how do you find these people?
35. S T E P N U M B E R T H R E E
Now hop back into Open Site Explore
(Majestic SEO and Ahrefs work as well)
Enter top articles from step one:
Find people who link to similar content:
36. S T E P N U M B E R T H R E E
On the first page you’ll
see is “Inbound Links”
You can scroll through
linking domains to see
who’s linked to that
content.
These people will likely
want to know about
and link to your
content:
37. S T E P N U M B E R T H R E E
One of my favorite (super simple) Twitter tricks is
to use “parenthesis” when you're making a search...
...just plug in specific articles and websites/blogs
you found in step one:
My favorite Twitter hack:
38. S T E P N U M B E R T H R E E
This allows you to identify influential people
who are sharing a specific content piece,
keyword, topic or from a specific domain.
Start by finding people who a good
amount of retweets and favorites:
39. S T E P N U M B E R T H R E E
Here’s why this would be a
perfect person to reach out to:
• More than 45K followers which could
amplify my reach
• Runs a leadership blog so he can link
to my content
• Followed by other influential people
in my niche
Then do a little research to see if they have influence in
your niche, even better if they run and website or blog.
40. S T E P N U M B E R T H R E E
You can also use Twitter to
find people who shared your
content or mentioned your
brand but didn't tag you in
their tweet using "@".
For example:
I would search for "ELIV8"
and "www.eliv8group.com"
in Twitter to find people
shared my content, but didn’t
tag my Twitter name.
Here’s someone who shared my
SlideShare and got a a lot of
retweets but didn’t tag me:
41. S T E P N U M B E R T H R E E
Use Mention to see who’s sharing
and linking to your content:
Head over the mention.com and sign-up for their
free 14-day trial (no credit card required):
It’s only $30 per month after that.
42. S T E P N U M B E R T H R E E
Next give your new
"Alert" a name.
Then brand specific
keywords.
I would use my
business’s name,
competitor names
and influential
blogger/blog
names:
43. S T E P N U M B E R T H R E E
Next it will ask you to
connect you social media
accounts…
After that, you'll see your
dashboard where you can
see everyone who's
shared your content or
mentioned your brand,
other brand or content.
44. S T E P N U M B E R T H R E E
You'll also be able to filter
by source to identify sharers
on specific platforms.
It's important that you
search for "Blogs" so you
can see who's linking to
your content on their sites
so you can reach out with
future content for link
building opportunities.
45. S T E P N U M B E R T H R E E
AllTop is a classic way to identify potential bloggers to reach
out to, it will show you the best of the best:
Use AllTop to find popular blogs & influencers:
46. S T E P N U M B E R T H R E E
Back to Topsy from step one, you can also use this tool to
identify influential people who share specific articles so you
can target people who might link to and share your content:
Use Topsy to find influential Twitter shares:
47. S T E P N U M B E R T H R E E
Now that you have a great group of
people to reach out to, it's time for
some old fashioned email outreach…
With the goal of getting
backlinks and social shares
Remember backlinks are more important when trying to rank on Google.
48. S T E P N U M B E R T H R E E
In most cases you’ll be
able to reach these people through:
• Their website/blog contact page
• Their newsletter, because it likely comes from their email
• If you connect with them on LinkedIn, you can find their
email using the LinkedIn mobile app
• If all else fails, Twitter is a great place to start
conversations with anyone you’d like
49. S T E P N U M B E R T H R E E
Hey NAME,
I came across (THEIR SITE’S NAME) today and
noticed your article: (THEIR ARTICLE’s TITLE).
I saw that you mentioned (OUTDATED
CONTENT) on the page. I also love that article.
In fact, it inspired me to create a more thorough
and up to date version: (YOUR URL)
I’d appreciate if you’d consider adding it to
your page.
Cheers,
YOUR NAME
Here’s a template you
can use when you’re
reaching out to people:
50. Still sound to good to be true?
Check out these case studies:
White Hat SEO Case Study: 348% More Organic Traffic in 7 Days
Viral Marketing Case Study: How a Brand New Blog Generated
17,584 Visitors In One Day
How To Generate 36,282 Readers — and 1,000 Email
Subscribers — From Your Next Blog Post (Case Study)
51. You can totally do this!
Now that you’ve learned the
skyscraper technique, I want
to turn it over to you…
…what’s your next masterpiece going to be?
52. Let me know what
you think by leaving
a comment below
right now.
53. Learn how-to dramatically boost your leads and
sales from online marketing with this bonus guide.
F R E E B O N U S G U I D E
CLICK HERE TO GET ACCESS
The bonus guide includes a PDF eBook that will walk you
through 10 ways you get more leads and sales online.