On overview of social media tools: brand reputation monitoring, social media management, Twitter and Facebook tools and social media reporting.

1. Social Media Tools
Milena Regos
Out&About Marketing

2. • Tools to manage your website/blog
• Brand reputation monitoring
• Social media management
• Content & curation
• Twitter tools
• Facebook tools
• Analytics
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3. • Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Principal Out&About Marketing, inbound digital
marketing and social media consultancy focusing on results.
• Helps brands build vibrant online communities, while improving
brand awareness, increasing market share and achieving record
revenues.
• Frequent speaker on marketing and social media. Past
appearances include American Institute of Floral Designers,
Strategic Marketing Group Technology & Marketing
Conference, 1-800-Flowers and more.
• Skier, paddleboarder, mountain biker, yogi.
About Me
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4. Tools to manage your
website/blog
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5. Get an overall marketing grade for your website, social, search optimization and get actionable
items on what you can do to improve your score.Why we like it: Good benchmark tool and
overall marketing presence tool.
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6. A free tool that every website needs to install to allow for easy monitoring of traffic, including social
traffic. Create goals and conversions and track where your revenue is coming from. Why we like it: Free
and powerful analytics and tracking.
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7. Use twitterfeed to connect your blog to your social networks. Why we like it: Save time.
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8. Great SEO tool in combination with social.
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9. Brand reputation
monitoring
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10. Setting up Google
Alerts for your
name, your
company name
and your products
this simple step
will help keep you
in the loop.
Simple and free way to monitor what happens on the web.
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11. This free web-based application lets you search popular channels such as blogs and
microblogs to find brand mentions and analyzes the sentiment towards your brand.
You can also set up alerts so that you will be told any time someone mentions your
brand.
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12. An excellent online listening tool that allows you to monitor the entire web (sources include: Web,
Facebook, Twitter, News, Blogs, Videos, Forums and Images. You can monitor any keywords related to
you, your brands, your companies or your competitors. You can include similar spelling keywords or
exclude keywords that are not related to your search. You can collaborate with other team members and
assign tasks or mentions for follow up. It also comes with nice analytics built into it.
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13. This dashboard,
reminiscent of
Google analytics,
monitors virtually
every online social
media channel and
provides you with
an overall score of
how well your
brand is doing.
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14. This site peruses blogs, microblogs, search engines, social networks and even video to
see what people are saying about your brand and provides numerical analysis to help
you understand what it all means
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15. Check out how many mentions your brand has across the internet, where they are
coming from, and how far the comments have reached.
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16. Created by Infegy,
Social Radar is a
listening tool that
allows you to visually
see information flow
between influencers,
identify key
conversations and
determine tone.
Additionally, Social
Radar’s historical
data about your
brand goes back to
2007, so you can see
how your influence
has changed over
time.
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17. Research.ly, and Analytic.ly are PeopleBrowsr’s main products, and offer sentiment
monitoring, trend reporting and audience profiling. Their main claim to fame at the
moment is their recent announcement that they provide 1000 days of Twitter history.
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18. A comprehensive social media monitoring and engagement
platform.
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19. Social Media
Management
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20. The cockpit for your social media marketing efforts, it connects to Twitter, Facebook, LinkedIn,
Instagram, Google+. It’s excellent for team collaboration and multiple accounts management. Why we
like it: Save time, get organized, improve your social media marketing and listen proactively. This is a
must for everyone serious about their social media efforts.
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21. TweetDeck
Manage multiple social networks in one place and save time.
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22. Perfect for small businesses with Facebook,Twitter and LinkedIn accounts.
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23. Get social notifications delivered to your inbox.
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24. Similar to HootSuite it allows you to manage multiple social accounts.
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25. Great for small businesses.
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26. Good match for mid size businesses.
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27. Visible Technologies: This monitoring and engagement tool provides you with a dashboard of
analyzed data on what people are saying about your brand and helps companies delegate responses
and workflow.
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28. Agencies and larger brands all in one software.
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29. Enterprise level social media marketing platform and
reporting.
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30. Content
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31. A fantastic and easy way to save articles you run across on all of your devices into one place for easy
access. It helps keep your organized with tags and now you can share your articles with another team
member, you can go back to your content if you need to or mark articles as read. You can always
come back and share the articles to your social networks. Why we like it: Keeps you organized,
minimizes distractions, saves you time.
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32. Curate content and read the news you care about.
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33. Feedly lets you easily receive, organize, read and share content from your favorite
blogs.
With Feedly, the most recent content from each blog you subscribe to is added each
time you open it up. Feedly makes sure you see new content and provides a central
place to read and share it from.
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34. Storify users tell stories by collecting updates from social networks to create a new
story format that is interactive, dynamic and social. It can source content from
journalists, bloggers, editors and people just like you.
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35. Newsle alerts you when people you follow get mentioned in articles online. You can
track people in your network, journalists and people you aren’t
connected to.
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36. Scoop.it is a content curation tool that lets you create a board on a topic and add
related content to the board. People can then follow your board and you in turn
can follow other people’s boards on different topics relevant to what you are
interested in.
On Scoop.it you can find people who are continuously adding really good
content to their boards. These boards are a great source to find content to
share with your friends or followers.
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37. Create contests, sweepstakes, coupons and social channels on your
Facebook page.
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38. Easy to use Facebook app
creation
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39. Find great FREE photography
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40. Modify and edit your photos
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41. Twitter Tools
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42. Automate certain updates to your social networks. Although we are not a big fans of automation, you
may have green content or blog posts that you may want to send out more than once. Why we like it:
Save time.
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43. An extremely powerful Twitter community management platform, it allows you to identify influencers and
keep tabs on them, improve your followers, track your competitors, expand your community and
engage your audience on Twitter. Why we like it: The best way for your business to use Twitter, get
smart about your community on Twitter.
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44. Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and they will
automagically share posts for you through the day. It connects with Facebook, Twitter, LinkedIn and the
entry level is free. There are also nice analytics built into it. Why we like it: Save time and share
awesome content with your networks without inundating them all at once.
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45. Find Twitter users, find out when they tweet and create meaningful
reports.
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46. FACEBOOK TOOLS
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47. Facebook Insights
Use Facebook FREE Insights to find out what’s happening on your page.
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48. Facebook Power Editor
Facebook’s ad management tool that allows you
to easily create powerful ad campaigns.
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49. A free tool that scores your Facebook page and gives you specific actionable items on what you
can do to improve your Facebook Marketing. Why we like it: It’s free and can be used as a
benchmark.
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50. Get Results with your Facebook Posts. Post Smarter, more Engaging Content in Less Time. Manage ALL
your Pages & Groups from one place in Facebook. Why we like it: Save time, create more engaging
content on Facebook, and read their awesome blog.
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51. Page Lever/ Unified
Meaningful analytics, reporting and focus on the newsfeed. The platform has live and historical data with
easy to use charts and graphs. If you are serious about Facebook marketing, this platform is extremely
valuable.
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52. Deep data about your Facebook page, compare to competitors and
industry.
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53. Facebook app creator, mobile optimized.
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54. Facebook app creator.
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55. ANALYTICS
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56. One of the best social media analytics out there. Great excel and powerpoint
one click downloads plus awesome free reports.
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57. SimplyMeasured free reports.
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58. HootSuite
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59. 59

60. Enterprise level analytics and engagement.
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61. Free url shortener and reporting.
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62. Google Analytics
Custom dashboard within Google Analytics.
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63. Milena Regos
Out&About Marketing
www.outandaboutmarketing.com
Slides on:
www.slideshare.net/milenaregos
Twitter: @milenaregos
Email: milena@outandaboutmarketing.com
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