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Digital Jungle Credentials - Cross Cultural Digital Marketing Agency


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Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.

Digital Jungle Credentials - Cross Cultural Digital Marketing Agency

  2. 2. China is in the midst of one of history’s most dramatic consumer revolutions. We have the opportunity to do more than just localize products and brands for Chinese consumers.We havethe chance to innovate for a consumer who is becoming increasingly sophisticated and demands the things they buy, satisfy emotional, intellectual, and social needs. DIGITAL JUNGLE WAS FOUNDED IN 2011 TO CONNECT WESTERN BRANDS WITH A CHINESE SPEAKING AUDIENCE; LIVING IN CHINA OR ABROAD. WE’RE A DIGITAL AGENCY THAT SPECIALISES IN CHINESE LANGUAGE MARKETING
  3. 3. 678 million Chinese Internet users in 2015. #1 in world 650 million Active users of Tencent’s mobile messaging app WeChat, 60 per cent use the app’s built-in WeChat Wallet The CHINESE Digital Landscape is DIFFERENT 5,000 websites The number of sites China has banned US$14.3 billion 2015 Singles Day – China’s eCommerce day US$672 billion E-commerce retails sales in 2015 158 minutes The time each day using mobile phone for entertainment/social media 700 million Active smart devices
  4. 4. There is no such thing as a single “Chinese consumer.”One size does notfitall. Cultural andethnic balances are differentper city, as is the wealthof the province the city is in. What works in Beijing may not apply in Shanghai, resonate inNanjing, or be relevantfor Chengdu. Consumer spending is not only increasing, itis evolving. As income levels rise among the Chinese middle class, the mainstream segmentis growing. The majority of these new spenders are first-time buyers, keenonpartaking inthe Chinese dream. Chinese consumers feel itis their moral obligationto share with others their experiences witha product, purchase, or service. WE DEVELOP YOUR BRANDS China has become the world’s biggest battleground for consumer goods sales as both foreign and local companies aggressively compete for shoppers with rising incomes.
  5. 5. 05 WE BUILD YOUR ECOMMERCE BUSINESS Many Chinese online shoppersare eager to purchase productsfromforeign brands, which they typicallyviewas superior in quality to Chinese products. That offers a growth opportunityfor many international brandsand retailers. E-commerce in China grew by 31.4 percent, reaching a total market value of more than 13.4 trillion RMB ($2.1 trillion) in 2014, according to data released by the China E-Commerce Research Center (CECRC). Further, in 2014, The Chinese government introduced a new policy on what it calls “cross-border e-commerce” (CBEC), which makes it easier for overseas brands to sell online in China. The policy legalizes the sales of products for personal consumption if the products are certified in the manufacturer’s home country. Many Western brands accessed China’s e-commerce market via Tmall and Global sites. This has a number of advantages but is definitely not right for all brands. There is no one-size-fits-all solution, as companies have different objectives and resources in their globalization efforts. However, in a market like China’s, where local knowledge and culture are crucial to success, more thought should be given in the business strategy process to how to better serve local customers and adapt in a rapidly changing market.
  6. 6. 06 BRANDING & LOCALISATION We identify and establish key brand values and goals for the Chinese consumer. Building the brand through strong recognition and influencing loyalty with these consumers. RESEARCH & INSIGHTS Chinese Internet use and on-line behaviour is rapidly evolving. Using advanced data mining techniques, the data informs our strategy & insight reports. DIGITAL MARKETING Providing campaign & project based programs that include multi-channel tactics. i.e., Social (WeChat/Weibo) Search (Baidu/Qihoo) , DSP, KOL’s EDM WEB & APP DEVELOPMENT Designing and developing Chinese language websites.; From branded, to content to eCommerce sites. WHAT WE DO FULL SERVICE DIGITAL AGENCY
  7. 7. 07 RESEARCH THROUGH DATA SOCIAL MINING Digital Jungle uses data mining and sentiment analysis technology to examine millions of digital conversations. Through this analysisit is possible to accurately segment and identify trendsin the data that indicate a perception towards a particular brand, location or service. It is also possible to identify key opinion leaders(KOL’s) and the people thatshape the brand conversations. These deeper understandingsof your brand assistin developing future communications and the next interactionsbetween your brand and consumers. RESEARCH & INSIGHTS
  8. 8. BRANDING & LOCALISATION GETTING THE RIGHT POSITION BRANDING & STRATEGY Digital Jungle offers a comprehensive range of strategic and tactical brand services for those companies wishing to reach a Chinese consumer. LOCALISATION Don’t fall into thinking you can just translate your website or marketing materials. You need professional Chinese language copy writers to craft the right message and create a consistent brand experience. Our copy writers are NAATI certified and bring experience to your projects. We work across many sectors offering a broad scope of design experience within brand creation and visual identity, strategic planning, typography, packaging, publication design, environmental and way-finding solutions, copywriting and much more.
  9. 9. PAID MEDIA Digital Jungle will plan and execute across all major paid media channels. From mobile to PC. Premium display to DSP. Baidu and Qihoo paid Search (SEM) to WeChat/Weibo paid social ads. We even manage paid social media KOL’s. EARNED MEDIA We are experienced in creating and running social media and content programs. Our programs on WeChat and Weibo drive fan acquisition, social engagement and lead generation. OWNED MEDIA The Digital Jungle development team can create Chinese language web/mini sites, build eCommece platforms and create apps for WeChat, iOS/Android. 09 Y DIGITAL MARKETING MULTICHANNEL APPROACH $ Y W
  10. 10. WEBSITE& MAGENTODEVELOPMENT Digital Jungle provides Chinese language website development servicesranging from building a simple marketing landing page through to programming the most complex enterprisecustom ecommerce and web applications. Our development services include: Front End development, PHP development, Zend Framework application development, Magento ecommerce development, WordPress/JoomlaContent Management System (CMS) development, and much more. It’s not often that you come across a beautifully designed website that is also technically sound. At Digital Jungle we develop our websites to be exceptional. WEB & APP DEVELOPMENT
  11. 11. WE PROVIDE WECHAT ECOMMERCE& DEVELOPMENT As an official WeChat Agent, we work with companies to build apps, develop WeChat Shops and setup WePay accounts for taking multi-currency payments. WE PROVIDE WECHAT MANAGEMENT Digital Jungle will verify Subscription and Service accounts for Chinese & International companies. Additionally, provide complete management and content development of your WeChat account. OFFICAL INTERNATIONAL PARTNER WECHAT SOLUTIONS
  12. 12. E-COMMERCE Best-selling template for companies targeting China REAL ESTATE Promote real estate properties directly via WeChat HOTEL Serve your Chinese customers before and during their stay WECHAT APPS APPS WeChat apps add functionality and create significant engagement for your WeChat Service and Subscription accounts. You can simply license our industry solutions, and with simply customizations you will be up and running fast and ready to engage your WeChat followers. If you want Digital Jungle to create a new app then no problem. Just let us know your requirements and we will build it for you
  13. 13. WECHAT SHOP Wechat Shopping WeChat shop is a simple online shop which allows you to promote your goods to your personal WeChat circle. WeChat shop is a new WeChat function that creates ecommerce capabilities for businesses looking at reaching a WeChat consumer. SHOP
  14. 14. Wechat Payment Methods WeChat payments started as a fun way to send “lucky money” to friends, but has bloomed into a disruptive system-over 200million users have now bound their credit cards to WeChat, and that’s within just 2 years of its launch. Now users can make payments in-store, via a WeChat shop or between users to purchase online goods, order room service and much more all without having to exit the app. As an official WeChat Pay Agent, Digital Jungle integrates WeChat Pay with WeChat shops and other WeChat services to better reach and deliver value to your followers. PAY
  15. 15. ECOMMERCE SOLUTIONS COMPLETE ECOMMERCE SOLUTIONS Digital Jungle provides end-to-end solutions for brands and merchants wanting to conduct cross border ecommerce with China. We provide an end-to-end solution for brands looking to establish an e-commerce presence in China. Our combined expertise have helped numerous brands to plan, setup and manage their businesses in China. We provide our clients with a single vendor solution for the China market; Strategy – Consulting, Market place presence, competitive reviews, brand analysis Marketing – SEO, SEM (Baidu, 360), Programatic, Video, Social (Weibo, Sina, QQ, WeChat), Mobile, Content and Catalogue creation, Full website management Technology – Website Design, Creation and Management, CMS, Merchant solution, full e- commerce platforms Logistics – Call & Chat Centre, Warehousing and Fulfilment, Shipping and Reverse Logistics Our expertise takes the risk out of expanding your brand into the world’s fastest growing market.
  17. 17. PORTFOLIO RECKITT BENCKISER SCOPE: SEARCH & CONTENT Project Description Digital Jungle was engaged to provide Baidu SEM and SEO services for the Durex China site. Additionally, an extensive content program was developed that published fun, educational and informative branded and unbranded articles to raise the profile of Durex in China.
  18. 18. PORTFOLIOPORTFOLIO FINANCIAL WESTPAC BANK SCOPE: SOCIAL MEDIA Project Description When Westpac wanted to reach Chinese immigrants and students studying in Australia, they reached out to Digital Jungle to plan and execute a Chinese social media program. Digital Jungle verified a WeChat Subscription and Weibo Account then ran a proactive content and competitionprogram to attract and engage the target Chinese audience.
  19. 19. 24 REA GROUP SCOPE: SOCIAL/SEARCH/DSP Project Description Digital Jungle established and managed the search (SEO & SEM) and Chinese social media accountsfor The goal was to establish the site as a trusted destination for Chinese lookingto purchase a property for investmentand/or immigration. The predominate audience was from Tier 1 & 2 cities in China, in a middle to upper income bracket. REALESTATE PORTFOLIO
  20. 20. PORTFOLIOPORTFOLIO FOOD MISSION FOODS SCOPE: SOCIAL MEDIA Project Description After the re-branding of the company, the brand & productawareness needed to be developed on the Chinese social media platforms Weibo & WeChat. Furthermore, the target audience needed to be trained on how and when to consume the tortillawraps and corn chips and perceive these productsas healthy, convenient and fun! Target Audience: Males & Females working full- time aged 20-40 / Cooking at home for the family / Mothers with kids
  21. 21. PORTFOLIOPORTFOLIO AUTOMOTIVE BENTLEY MOTORS SCOPE: SOCIAL MEDIA & APP DEV Project Description Brand awareness/exposurethrough new “social” channels in Chinais the core objective, incorporate into the Bentley customerjourney, driving measurable traffic to the Bentley website, looking towards sales development into the mid-long term. Target Audience. HNWI & Ultra HNWI, 3 categories, Classic Luxury, Flamboyant Luxury, New or ContemporaryLuxury. Supported the release of the “Dragon Red” continental V8 PORTFOLIO
  22. 22. OUR CLIENTS 22
  23. 23. BEIJING 4/F, Beibiaodecheng Commercial Centre, No.25, Yonganli Middle Street ChaoyangDistrict, Beijing T: +86 10 6561 5818 SYDNEY Level 3, Suite 303 10 Help street Chatswood, 2067 Sydney, Australia T: +61 2 9415 3888 OUR LOCATIONS 23 SHANGHAI SuiteA07, Block C, InfoShare Business Centre, No.905 Yu Yuan Road, Changning District, Shanghai T: +86 21 6226 3759 LONDON Level 3, 26 Finsbury Square London EC2A 1DS United Kingdom T: +44 20 7458 4147 AUCKLAND Level 1 Suite B, 99 Hurstmere Rd, Takapuna Auckland, 0622 New Zealand T: +64 9 488 7599