Greenroom is a multifaceted agency specializing in public relations and digital marketing, focusing on innovative storytelling for consumer brands. They employ a data-driven approach and a blend of traditional PR and digital marketing strategies to achieve client goals, resulting in significant media exposure and consumer engagement. With a collaborative team, Greenroom crafts tailored campaigns across various channels, leveraging influencer marketing, strategic media relations, and creative services to optimize brand visibility and sales.

2. ABOUT US
SERVICE OVERVIEW
WHAT WE DO DIFFERENTLY
PUBLIC RELATION SUCCESSES
MEDIA EXPERIENCE
DIGITAL SERVICES
DIGITAL SUCCESSES
DATA-DRIVEN SALES APPROACH
BUSINESS INTELLIGENCE
INFLUENCER MARKETING
PUBLIC RELATIONS + DIGITAL MARKETING SYNERGY
CREATIVE STUDIO
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ABOUT US
We’re master storytellers with the passion and skillset to move the needle for the world’s most innovative consumer brands. Our award-winning
public relations and digital teams work with a vast range of companies that all share a common mission: create innovations and deliver them to
the masses. GreenRoom is the vehicle that enables brands to achieve their mission of reaching customers in North America and beyond.
Whether it’s consumer electronics, home & housewares, outdoor goods, food & beverage or health & beauty products, our passion for our
clients’ objectives drives our ability to craft campaigns that generate consumer engagement and unparalleled results for our brands.

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SERVICE OVERVIEW
We feature a dynamic mix of communications strategies including holistic PR services, digital marketing & resources in content creation for print,
web, photo & video. We help build awareness & drive sales by highlighting key vertical markets, geo-targeting regional audiences & growing
communities to increase your social range.
LEARN MORE
PUBLIC RELATIONS
• Media Relations
• New Product Launches
• Internal, Corporate & Consumer
Communications
• Media Tours, Trade Shows
& Media Events
• Thought Leadership
• Executive Media Training
• Crisis Communication
DIGITAL
• Content Creation
• Community Management
• Influencer Marketing
• Paid Media
• SEO
• Measurement &
Optimization
CREATIVE
• Packaging, POP Materials &
Brand Collateral
• Brand Style Guidelines
• Graphics & Illustrations
• Website Architecture
& Development
• Photography & Production
STRATEGY
• Measurement & Analysis
• Customer Journey Development
• Brand Audit
• Buyer Personas
• Experience Mapping &
Customer Journey Development
• Research
• Brand Identity, Architecture &
Positioning
• Analytics Insights & Reportings

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PUBLIC RELATIONS

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WHAT WE DO DIFFERENTLY
A hallmark of the agency includes strategic initiatives to leave no journalist untouched with relevant story fodder. To give a sense of how we
approach PR programs, the following are a few core competencies that demonstrate our team’s tactical approach:
Ingratiating ourselves with various business
groups ensures we’re never operating within
a silo. Whether it’s knowing the correct
engineer’s counsel for an award submission
or working with sales teams to geo-target
retailers’ headquarters, our approach to
earned media is designed to achieve business
goals.
Beyond your dedicated account leads, each
member of the account team is trained on
your product portfolio and pursues vertical
markets concurrently, resulting in increased
coverage.
Complimentary GreenRoom media tours
throughout the year to brief journalists on
products and brand while uncovering story
arcs and opportunities for executives to
share vision and insight.
Weekly internal progress meetings ensure
outreach and review unit management are on
pace to deliver continual coverage beyond
product launches.
To more effectively message the narrative,
GreenRoom creates short video clips to
mirror pitch campaigns. Topical or seasonal
in nature, these clips are packaged for the
media to include in stories taking extra
creative work off their plates and having a
greater say in the positioning of a product.
We’re experts in creating and pursuing story
arcsthatresonateinarangeofmediamarkets,
leading to maximum consumer visibility. We
don’t “spray and pray,” but take a methodical
approach to saturating each vertical market
through personalized outreach. We don’t
ever consider vertical markets “completed”
as there are always new contacts to forge
relationships with.
CREATING THE NARRATIVE
AGENCY CROSSPITCHING
BRAND STYLE GUIDES
CONSISTENT RESULTS
EXTENSION OF IN-HOUSE TEAM
VERTICAL MARKETING APPROACH

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PUBLIC RELATIONS SUCCESSES
Foreo is a $2 billion oral and skincare brand that needed to make a
big splash in the tech vertical leading up to CES. In the six months
prior, GreenRoom aggressively placed product coverage and
brand stories with key outlets through the holidays and strategized
for their CES debut.
Results: During the 10-day CES timeframe in January, FOREO’s UFO
garnered over 955,219,979 impressions. Highlights include: USA
Today, CNET, Digital Trends, Engadget, Allure, Refinery29, The
Next Web, and YouTube sensation, iJustine. Additionally, the UFO
was recognized as CES 2018 Editors’ Choice Awards by Reviewed.
com. The Holmes Report recognized GreenRoom’s work as the
winner of the Best in Tradeshows & Events Award in 2019.
Blast Motion was launching a campaign with Major League Baseball
and the Houston Astros, and the agency spearheaded consumer
media outreach to showcase the product’s ability to improve
athletes at any stage with swing data insights.
Results: With a pre-launch strategy in place, the agency generated
coverage, executive profiles and product coverage in Men’s Fitness,
Sports Illustrated, Fox Business, Engadget, Inc., Dealerscope, Sport
Techie, and Wall Street Journal. GreenRoom coordinated a shoot
with CNET’s video team and the Houston Astros that was timed
around the All-Star game for maximum SEO value.
The Holmes Report recognized GreenRoom’s work as the winner of
the Lean Marketing category in 2017.

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MEDIA EXPERIENCE
Whether it’s a marquee technology journalist, consumer interest producer, or a business bureau chief, we’re a trusted resource for the biggest
media outlets in circulation today. To prove our prowess, we’ve identified recent media placements via the clickable logos below.
SPORTS
BROADCAST
CONSUMER LIFESTYLE INTEREST
BUSINESS
TECH
GAMING
MEN’S INTEREST
HOME INTEREST
WOMEN’S INTEREST

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DIGITAL MARKETING

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DIGITAL SERVICES
With our client’s overall goals in mind we look
to develop a bespoke strategy that not
only capitalizes on the social platforms our
clients exist on, but also pays heed and utilizes
all other marketing initiatives at play, ensuring
a cohesive and more effective path to success.
We focus on effective eCommerce marketing
including Optimization, Keyword Research,
Content Development, PPC Management, Site
Layout and Structure and Compelling Calls To
Action, all with the aim of intentionally leading
users towards the end goal: purchasing your
products or services.
We have expertise in creating campaigns
in all aspects of Paid Digital Media from PPC
to Social to Retargeting, and more. We have
managed an array of e-commerce, lead gen-
eration and customer acquisition campaigns
specially designed to achieve our clients goals.
We pride ourselves on creating successful
email campaigns that are engaging, relevant,
informative, and entertaining. When devel-
oping email marketing plans we ensure your
emails are strategic, trustworthy, relevant and
coordinated across all applicable channels,
creating a synergy across all of your market-
ing efforts.
Great content is the fuel that drives your
digital marketing activities. We create content
that is relevant to your audience and helps
them see you as a valuable source of infor-
mation! Creating clever content that is not
promotional in nature, but instead educates
and inspires, is tough but well worth the effort.
From SMS and MMS to in-app marketing,
there are many ways we can help a brand
reach their audiences via mobile devices. We
work methodically to find the most impact-
ful ways to achieve a brands marketing goals,
going beyond the traditional mechanisms to
deliver your message across digital channels
by incorporating mobile into the fold.
E-MAIL MARKETING
SOCIAL MEDIA
MOBILE MARKETING
CONTENT MARKETING
E-COMMERCE
PAID MEDIA

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DIGITAL SUCCESSES
Del Monte Foods With a solid foundation, the agency created
a multi-faceted program that focused on original photography,
custom graphics and compelling messaging.
Results: The agency created a social content strategy that conveyed
the produce in such a way that spoke directly to that core
audience, moms. However, in order to keep the content engaging
and not alienate other key demographics, the agency ensured
diversity in the content through the development of timely social
activations.
Within seven months, Del Monte Fresh social accounts reached
new milestones in engagement metrics, as well as broader
corporate goals. GreenRoom’s efforts surpassed Del Monte Fresh’s
year-end goals by the end of the quarter!
Over 200% increase in Instagram Followers and Over 100%
increase in Engagement across Instagram & Facebook.
Cleer is a designer and manufacturer of state-of-the-art high-
performance audio electronics. As an emerging brand they
needed to create a following to validate themselves as they were
rolling out a series of new products in the crowded audio tech
landscape.
Results: Through the creation of community building multimedia
digital campaigns across all social channels, we were able to
build an audience of raving fans throughout the evolution of their
product offerings. In all of our digital we used a mix of product
and lifestyle content to establish a greater connection between
the products and lifestyle. In 2019 we launched a campaign
#ownthemoment across different cities where we connected with
our urban audiences and how they Own the Moment in their own
lives, creating a network of brand loyalists.
Through these initiatives we have seen the Facebook audience
grow by over 14,000% and likewise the Instagram audience by
over 4,000%. Increasing engagement rates through fresh content
and messaging has led to increased awareness and conversions
across all mediums.

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DATA-DRIVEN SALES APPROACH
A ROI-focused, comprehensive strategy is the hallmark of everything we do here at GreenRoom. It is all centered around a data-driven
approach with an extensive A/B campaign testing process which ensures budgets are maximized and results are realized. Community building,
engagement, and shopping cart engagement campaigns will be launched and measured against KPIs including page likes, post engagements,
click-through ratios, and total revenue generated.
A key component in successful digital campaigns is the targeted execution of social advertising spend. The GreenRoom team devises and
evaluates strategies that help to drive success across all digital platforms. We strive to reach far above industry averages in traffic, growth, and
conversions for our advertising campaigns. Our clients benefit from the synergy between our advertising and creative teams; by developing
assets in conjunction with our creative studio, we help ensure that each campaign is masterfully crafted to reach the targeted audience.

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BUSINESS INTELLIGENCE
Consumer purchasing habits are ever-
evolving and we are keenly aware of trends
and market forces that may impact our
client’s bottom line. Our team constantly
analyzes these shifts which dictates our
strategic planning and success metrics.
Data-derived intelligence paves the way for
successful campaigns. Through customer
behavior exploration, consumer surveys and
even web & social scraping, our team will
work with you to extract key data points
valued by media and consumers to create
storylines and visually compelling content
that will resonate with key target audiences.
and visually compelling content that will
resonate with key target audiences.
From launch or project reporting to monthly,
quaterly & annual reporting, our bespoke
approach provides our clients with full
insights & analysis to not only measure
marketing success effectively but also
provide ammunition to continue to improve
the business at large.
GreenRoom thoroughly explores the
competitive landscape, identifying
competitor’s cross-channel marketing
initiatives and seeking out opportunities for
our clients to capitalize and increase their
market share.
Our first initative when engaging with a new
client includes a granular analysis of earned
media to date, a thorough industry evaluation,
as well as a detailed competitor analysis to
develop effective brand messaging. Insights
learned from this deep evaluation streamline
success right out of the gates.
We identify and target audiences most likely
to purchase your product. Our team compiles
intelligence reports conveying insights on
ideal demographics, their shopping habits
and the media outlets and influencers that
best facilitate their purchasing decisions.
DATA STORYTELLING
CONSUMER INSIGHTS
COMPETITIVE ANALYSIS
MEASURING SUCCESS
AUDIENCE SEGMENTATION
MEDIA STRATEGY

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INFLUENCER MARKETING
With a footing in both traditional Public Relations and Digital marketing we are positioned for optimum success within the influencer realm. We engage
influencers from thousands of followers to those with millions all focused on your target markets to drive traffic and sales. We have a robust network
developed through consistent engagement we look to leverage for our clients to hit the ground running.
Our influencer marketing strategy includes everything from engaging with Facebookers & Instagrammers with large followings to promote your brand
by posting photos with your product. Utilizing goal-focused tactics ranging from working with prolific YouTube influencers to ideally position your
brand, to initiating Instagram or Snapchat “takeovers” where the hired influence controls your company’s social media platform for a day,
Our approach always includes granular research on any given influencers before we decide to do business with them to ensure they not only have the
desired demographic following and reach but to also ensure they are the right fit for the brand.

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PUBLIC RELATIONS + DIGITAL MARKETING SYNERGY
Our PR and Digital departments are deeply intertwined and work collaboratively to ensure symbiosis of strategy, execution and key learnings.
The result is a cohesive program that refines and expands the reach of your brand.
Whether it’s real-time counsel on a major piece of earned media, competitor and industry trends or the latest insights from analytics research,
the teams stay in lockstep to not only complement each other’s efforts, but advance your brand in the eyes of the media and reaching consumers
on digital channels.

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CREATIVE SERVICES

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CREATIVE STUDIO
GRAPHIC DESIGN
VIDEO PRODUCTION
BRAND STYLE GUIDES
IN STUDIO & LOCATION PHOTOGRAPHY
PACKAGING & DESIGN
ANIMATION
The GreenRoom team is here to assist you in
taking your digital brand into the real world
with production-ready designs for business
cards, envelopes, invitations, post cards,
stationary, promotional materials, and more.
Our experienced designers work closely to
align with your vision and give expert coun-
sel to offer a seamless experience that yields
visually striking assets. We leverage the latest
trends to create items that give your products
an authentic modern feel.
From pre-production to post-production,
Greenroom will coordinate all aspects of a
video shoot. We scour the country for ideal
locations, models and music that will bring
your creative vision to life. To maximize ROI,
we ensure the content can be repurposed for
a myriad of platforms and uses.
Our experience includes logo design, col-
or palettes, typography, construction grid,
photography guidelines, and more. For each
of these, GreenRoom will supply multiple for-
mats and color formatting to enable you to
use your branding in every situation - ensur-
ing all of your vendors and partners portray a
consistent brand voice.
Custom designed for original product pho-
tography, lifestyle vignettes, videos and more,
our in-house studio offers the ability to pro-
duce eye-catching creative in expedited
timeframes. We’re also not bound by the stu-
dio and identify relevant locations in any part
of the country to mark and stage for a greater
diversity of visual assets.
We know that motion design captures users’
attention and can mean up to 86% more con-
versions. Our experienced design team will
create dynamic animation that communicate
your message in an entertaining way.
Sometimes you want your product to be
featured outside what is attainable in a
live-action shoot. We’re up for that challenge!
Our team will push the creative limits of our
brand standards, helping your product and
message stand out in a competitive market-
place. We employ stop-motion, gifs, flat lay
images, motion graphics and additional styles
to make your images sing.

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CREATIVE SUCCESSES

19. THANK YOU!